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Dr. Hye Jung Jung is a senior researcher at the Research Institute of Human Ecology at Seoul National University, whose recent research is concerned with consumer psychology and behavior related to the apparel and textile industry, including sustainable consumption, and the methodology and analysis of social big data.
Consumers are becoming increasingly aware and sensitive to the negative environmental impact caused by the fashion industry and by consumers’ high consumption of fashion. This study analyzes people’s unfiltered comments and behaviors on social media sites related to the sustainability of fashion products. Recently, the number of social media data, called big data, has exploded, transcending the level that can be analyzed with existing tools. This study aims to identify consumers’ perceptions of sustainable fashion using the search words “sustainable fashion” to examine public opinion trends found in SNS big data. Text mining was employed to extract meaningful words from the SNS texts using semantic network analysis to analyze the connectivity and propagation trends. The text data were collected from Facebook using the Google search engine to detect tendencies in the occurrence of keywords related to sustainable fashion in SNS over the past five years (2016~2020). The results revealed that the keywords “eco-friendly”, “ethical”, and “recycle” had the highest frequency and centrality. As a result of grouping the keywords based on their correlations, sustainable fashion texts from the SNS data could be classified into four groups: “supply chain of sustainable fashion”, “circular fashion”, “fashion business concepts for sustainability”, and “academic importance of sustainable fashion”. This study strengthens the extent of research by using SNS big data and provides guidelines for product development and communication strategies for a sustainable fashion industry based on customers’ meaningful opinions.
Chorong Youn; Hye Jung. Semantic Network Analysis to Explore the Concept of Sustainability in the Apparel and Textile Industry. Sustainability 2021, 13, 3813 .
AMA StyleChorong Youn, Hye Jung. Semantic Network Analysis to Explore the Concept of Sustainability in the Apparel and Textile Industry. Sustainability. 2021; 13 (7):3813.
Chicago/Turabian StyleChorong Youn; Hye Jung. 2021. "Semantic Network Analysis to Explore the Concept of Sustainability in the Apparel and Textile Industry." Sustainability 13, no. 7: 3813.
This study examines determinants of the consumption behavior of upcycled fashion products in China. Theoretical and empirical evidence from the upcycled fashion consumption and related literature are used to develop a model to explain consumers’ buying intention toward upcycled fashion products. Environmental consciousness, consumer knowledge of upcycled fashion fabrics, and perceived risks of upcycled fashion products are proposed as key factors (i.e., motivators and barriers) of behavioral intention toward the purchase upcycled fashion products. Hypothesized antecedents of buying intentions toward upcycled fashion are included in the theoretical model, which was tested using structural equation modeling analysis on data from a sample of 397 consumers in China. Environmental consciousness encompassed two factors and was therefore divided into environmental concerns and importance of environmentally conscious behavior. Perceived risks at the time of purchasing upcycled fashion products showed three factors: social, financial, and performance risk perceptions. After examining the impact of environmental consciousness and perceived risks on purchase intention toward upcycled fashion products, this study found that both factors had statistically significant effects on purchase intention. In addition, the study revealed that knowledge of upcycled fashion materials was mediated in the relationship to explain the impacts of Chinese consumers’ perceived importance of conscious behavior and perceived risks of upcycled fashion products on their intention to purchase upcycled fashion products. In other words, to increase the purchase intention toward upcycled fashion products, it is necessary to raise Chinese consumers’ environmental knowledge of upcycled fashion materials, while improving the importance of conscious behaviors and reducing the perceived risk. The implications of the findings for public policy and as guidelines for future research are outlined and discussed.
Fe Yoo; Hye Jung; Kyung Oh. Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China. Sustainability 2021, 13, 2584 .
AMA StyleFe Yoo, Hye Jung, Kyung Oh. Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China. Sustainability. 2021; 13 (5):2584.
Chicago/Turabian StyleFe Yoo; Hye Jung; Kyung Oh. 2021. "Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China." Sustainability 13, no. 5: 2584.
In the past decade, there has been increasing attention paid to the recycling of cotton fabric waste. In the present study, different concentrations of sodium hydroxide (NaOH) ranging from 1 M to 4 M were used to thermomechanically deweave cotton fabric. The fabrics treated with 1 M NaOH and 2 M NaOH were partially deweaved, whereas those treated with 3 M NaOH and 4 M NaOH were completely deweaved. Fourier-transform infrared (FTIR) spectroscopy was applied to analyze the chemistry and structure of the cotton fabric. The FTIR spectra indicated that the structure of cotton fabrics treated with 1–2 M NaOH were similar to that of pristine fabric, while the presence of NaOH was observed. In the case of samples treated with 3–4 M NaOH, both the peak positions and the band intensities were changed, in addition to the formation of cellulose II. FTIR spectra for the recycled NaOH-treated cotton fabrics were compared, and no major structural changes were identified. A post-treatment with deionized (DI) water removed excess Na+ ions, with the sample showing a similar molecular structure to that of the pristine material. These results suggest the feasibility of recycling aqueous NaOH for post-washing treatment as a new method for recycling cellulosic fabric waste.
Hang Zhang Cao; Yiqian Yao; Gary Halada; Hye Jung Jung; Taejin Kim. Impact of NaOH Concentration on Deweaving of Cotton Fabric in Aqueous Solutions. Sustainability 2021, 13, 2015 .
AMA StyleHang Zhang Cao, Yiqian Yao, Gary Halada, Hye Jung Jung, Taejin Kim. Impact of NaOH Concentration on Deweaving of Cotton Fabric in Aqueous Solutions. Sustainability. 2021; 13 (4):2015.
Chicago/Turabian StyleHang Zhang Cao; Yiqian Yao; Gary Halada; Hye Jung Jung; Taejin Kim. 2021. "Impact of NaOH Concentration on Deweaving of Cotton Fabric in Aqueous Solutions." Sustainability 13, no. 4: 2015.
This study explored the conceptual constructs of consumer benefits and perceived risks of online fashion rental services (Online FRS) and their impacts on usage intention towards Online FRS. The mediating roles of perceived risks and service trust were examined in this research. A survey was performed on female shoppers between the ages of 20–30 residing in a metropolitan area. Results of this research were as follows: (1) The results analyzing the sub-dimension of benefits (Reasonable cost, Wearing at right time, place and occasion (TPO), Space Saving, Entertaining, Product Variety, Style Conformity) and perceived risks (Financial, Performance, Social) clearly presented factorial structures. (2) Reasonable cost, Style Conformity, and Product Variety showed significantly positive influences on usage intentions towards online fashion rental services; in addition, Financial, Performance, and Social risks of rental services had a negative effect on usage intentions. (3) Service trust and consumer perceptions of Financial and Performance risks had important mediating roles in the relationship between consumer benefits and usage intentions towards Online FRS. This study highlighted that consumer benefits, perceived risks, and service trust should be registered among consumers to boost usage intentions towards Online FRS.
Sae Lee; Hye Jung; Kyu-Hye Lee. Motivating Collaborative Consumption in Fashion: Consumer Benefits, Perceived Risks, Service Trust, and Usage Intention of Online Fashion Rental Services. Sustainability 2021, 13, 1804 .
AMA StyleSae Lee, Hye Jung, Kyu-Hye Lee. Motivating Collaborative Consumption in Fashion: Consumer Benefits, Perceived Risks, Service Trust, and Usage Intention of Online Fashion Rental Services. Sustainability. 2021; 13 (4):1804.
Chicago/Turabian StyleSae Lee; Hye Jung; Kyu-Hye Lee. 2021. "Motivating Collaborative Consumption in Fashion: Consumer Benefits, Perceived Risks, Service Trust, and Usage Intention of Online Fashion Rental Services." Sustainability 13, no. 4: 1804.
A circular economy paradigm has recently emerged to combat environmental pollution and climate change around the world. In the fashion industry, circular fashion has been spotlighted as an environmentally friendly approach to fashion products. The purpose of this study was to investigate consumers’ value and risk perceptions, product attitudes, and behavior intentions toward circular fashion consumption. Specifically, this study focuses on three types of circular fashion products from textile waste: reused clothing, upcycled clothing, and recycled clothing. The moderating role of individualism was also explored. Survey data from 850 consumers in their 20s and 30s in Korea were collected to test our hypotheses. The results showed the influence of emotional value was the greatest, while economic risk and performance risk did not affect product attitudes. A moderating effect of individualism was found in the paths between perception dimension and product attitudes and between product attitudes and behavior intention. These findings can help retailers and marketers create more tailored retailing and promotional strategies.
Inhwa Kim; Hye Jung; Yuri Lee. Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing. Sustainability 2021, 13, 1208 .
AMA StyleInhwa Kim, Hye Jung, Yuri Lee. Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing. Sustainability. 2021; 13 (3):1208.
Chicago/Turabian StyleInhwa Kim; Hye Jung; Yuri Lee. 2021. "Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing." Sustainability 13, no. 3: 1208.
Increased demands for sustainable apparel products require research to understand better how to encourage sustainable buying behavior effectively, especially in the understudied areas of cross-cultural research. This study, which includes respondents from the UK, US, and China (total n = 711) who completed an online survey, explores determinants of behavioral intention toward sustainable apparel products (SAP). This paper contributes to examine both consumer characteristics (shopping values, consciousness of sustainability, perceived consumer effectiveness, and environmental knowledge) and marketing perspective (evaluation criteria of SAP) determinants for encouraging sustainable apparel consumption behaviors. Significant country differences also emerged, indicating the positive impact on behavioral intention to sustainable apparel products across three countries. Results of structural equation modeling analysis demonstrated there were differences and similarities in the effect of consumers’ characteristic factors and marketing perspective factors on SAP behavioral intention among three countries. The results validate that differentiated marketing strategies in the sustainable apparel industry are required when targeting global consumers to boost sustainable apparel consumption and successfully help to remedy the crisis facing our planet and further generation.
Hye Jung; Kyung Oh; Haejung Kim. Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products. Sustainability 2021, 13, 558 .
AMA StyleHye Jung, Kyung Oh, Haejung Kim. Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products. Sustainability. 2021; 13 (2):558.
Chicago/Turabian StyleHye Jung; Kyung Oh; Haejung Kim. 2021. "Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products." Sustainability 13, no. 2: 558.
Hye Jung Jung; Kyung Wha Oh. Impact of Home Furnishing Brand Consumers' Shopping Values on Behavioral Intentions of Home Furnishing Brand Products -Exploring Mediating Effects of Perceived Experiential Marketing Components-. Journal of the Korean Society of Clothing and Textiles 2020, 44, 539 -555.
AMA StyleHye Jung Jung, Kyung Wha Oh. Impact of Home Furnishing Brand Consumers' Shopping Values on Behavioral Intentions of Home Furnishing Brand Products -Exploring Mediating Effects of Perceived Experiential Marketing Components-. Journal of the Korean Society of Clothing and Textiles. 2020; 44 (03):539-555.
Chicago/Turabian StyleHye Jung Jung; Kyung Wha Oh. 2020. "Impact of Home Furnishing Brand Consumers' Shopping Values on Behavioral Intentions of Home Furnishing Brand Products -Exploring Mediating Effects of Perceived Experiential Marketing Components-." Journal of the Korean Society of Clothing and Textiles 44, no. 03: 539-555.
Given that novel merchandising informatics is seen as a better approach to studying eco-friendly markets, this study aimed to explore consumer socialization of sustainable networks based on the theory of consumer socialization. By employing social network analysis using the NodeXL program, we examined the social class hierarchy, investigated the structure of social agent–learner relationships, and explored the social learning properties of the eBay Green Team Facebook network. The results indicated that the network has been structured as a ‘tight-crowd network’ through 76,482 interactions among 1612 actors from 19 clusters. Specifically, the centrality measure revealed the top influentials and their interactions with other eBay Green participants. The semantic analysis discerned the salient words, which implies that consumers gain utility from this network. We concluded that sustainable networks in social media can provide an account of the socialization of consumer attitudes and the role of top influentials in sustaining the relational network.
Haejung Maria Kim; Kyung Wha Oh; Hye Jung Jung. Socialization on Sustainable Networks: The Case of eBay Green’s Facebook. Sustainability 2020, 12, 3476 .
AMA StyleHaejung Maria Kim, Kyung Wha Oh, Hye Jung Jung. Socialization on Sustainable Networks: The Case of eBay Green’s Facebook. Sustainability. 2020; 12 (8):3476.
Chicago/Turabian StyleHaejung Maria Kim; Kyung Wha Oh; Hye Jung Jung. 2020. "Socialization on Sustainable Networks: The Case of eBay Green’s Facebook." Sustainability 12, no. 8: 3476.
As the rapid economic growth and over-consumption within the largest population worldwide has resulted in harmful environment deterioration, a shift to more sustainable consumption behaviors is required in China. Although public interests in sustainability have increased and consumers’ attitudes are positive, their behavioral intentions are not consistent with attitudes. This study aims to uncover psychological drivers and barriers (consumption values, social norms, and attitudes to sustainable apparel products) of Chinese consumers’ behavioral intentions toward sustainable apparel products (SAP) by exploring the attitude–behavioral intention gap. Online survey data were used to examine the moderating impacts of consumption values and social norms on relationship between Chinese consumers’ attitudes and behavioral intentions toward SAP. Results from moderating regression analysis suggest that (1) Chinese consumers’ SAP attitudes had a strong positive effect on the purchase intention toward SAP, (2) aesthetic values positively moderated the relationship between the SAP attitude and purchase intention, whereas conspicuous values negatively moderated the relationship, and (3) utility values and social norms did not show any significant moderating influences on the relationship between the SAP attitude and purchase intention. Our study validates the attitude–behavior gap model in sustainable consumer behavior and discusses how the current findings can assist researchers and practitioners in the Clothing and Textiles field alike to fine-tune sustainable programs and marketing strategies in China.
Hye Jung Jung; Yun Jung Choi; Kyung Wha Oh. Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap. Sustainability 2020, 12, 1770 .
AMA StyleHye Jung Jung, Yun Jung Choi, Kyung Wha Oh. Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap. Sustainability. 2020; 12 (5):1770.
Chicago/Turabian StyleHye Jung Jung; Yun Jung Choi; Kyung Wha Oh. 2020. "Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap." Sustainability 12, no. 5: 1770.
Hyejung Jung; YoonShin Lee; Sung Hee Shin. A Study the Relationships among Verbal Violence Experience, Job Stress, and Resilience and the Communication Ability of Operating Room Nurses. Journal of Korean Academy of Nursing Administration 2020, 26, 120 -129.
AMA StyleHyejung Jung, YoonShin Lee, Sung Hee Shin. A Study the Relationships among Verbal Violence Experience, Job Stress, and Resilience and the Communication Ability of Operating Room Nurses. Journal of Korean Academy of Nursing Administration. 2020; 26 (2):120-129.
Chicago/Turabian StyleHyejung Jung; YoonShin Lee; Sung Hee Shin. 2020. "A Study the Relationships among Verbal Violence Experience, Job Stress, and Resilience and the Communication Ability of Operating Room Nurses." Journal of Korean Academy of Nursing Administration 26, no. 2: 120-129.
Sustainability in business and personal life has increased over the past few years and is continuing to develop. Consumption in the clothing and textiles industry causes a significant impact on the environment and utilizes unsustainable practices, from clothing production to use and disposal. With shifts toward a more sustainable future within the government, businesses, and society, the apparel industry and consumers must prepare for a sustainable future. This study examines the determinants of sustainable apparel consumption behavior in China and South Korea. Theoretical and practical evidence from the literature on sustainable consumption is applied to develop a model for investigating the consumers’ behavioral intentions to buy, use, and recommend sustainable leather apparel products. Environmental knowledge, perceived consumer effectiveness, sustainable consumption beliefs, and self-enhancement are proposed as key determinants of behavioral intention to buy, use, and recommend eco-friendly faux leather apparel (E-FLA). The hypothesized antecedents of these concepts are part of the model, as modified by the theory of planned behavior, and the model is examined using structural equation modeling on data from a sample of 450 respondents collected in China and South Korea. An analysis of data is carried out to identify the underlying dimensions of sustainable consumption beliefs and behaviors including pro-environmentalism, social responsibility, and animal conservation. The results show that the key determinants of behavioral intentions to buy, use, and recommend E-FLA are pro-environmentalism and social responsibility, which are related to sustainable consumption belief dimensions and consumers’ self-enhancement. The positive determinants of sustainable consumption beliefs are found to be both environmental knowledge and perceived consumer effectiveness. These results suggest the need for greater environmental knowledge and perceived consumer efficiency in the effort to achieve more sustainable clothing consumption. The implications of the findings for public policy and recommendations for further studies are outlined and discussed.
Hye Jung Jung; Kyung Wha Oh. Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea. Sustainability 2019, 11, 5389 .
AMA StyleHye Jung Jung, Kyung Wha Oh. Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea. Sustainability. 2019; 11 (19):5389.
Chicago/Turabian StyleHye Jung Jung; Kyung Wha Oh. 2019. "Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea." Sustainability 11, no. 19: 5389.
Using an innovative fabrication technique, eco-friendly faux leather (EFFL) has been newly developed as a green leather alternative for the Chinese and Korean markets. Value–belief–attitude logic drawn from the heuristic-systemic model (Zuckmand and Chaiken in Psychol Mark 15(7):621–642, 1998) and value–belief–norm theory (Stern et al. in Environ Behav 27(6):723–743, 1995) is proposed to explicate the consumer acceptance attitudes toward the EFFL product. The findings from the multi-group structural equation modeling analysis of online data (n = 600) support the relevancy of VBA logic in which utilitarian and hedonic value motivate pro-environmental belief, and the EFFL product attributes significantly mediate belief and positive attitude toward the EFFL product. The discrepancies across two countries and two age cohorts are noteworthy when pro-environmental belief and product-related information lead to different consumer VBA processes in specific market segments. This study presents insights which provide novel opportunities for managerial implementations and theoretical advancements in eco-friendly related subjects and issues.
Hye Jung Jung; Haejung Kim; Kyung Wha Oh. Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic. Journal of Business Ethics 2014, 135, 483 -502.
AMA StyleHye Jung Jung, Haejung Kim, Kyung Wha Oh. Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic. Journal of Business Ethics. 2014; 135 (3):483-502.
Chicago/Turabian StyleHye Jung Jung; Haejung Kim; Kyung Wha Oh. 2014. "Green Leather for Ethical Consumers in China and Korea: Facilitating Ethical Consumption with Value–Belief–Attitude Logic." Journal of Business Ethics 135, no. 3: 483-502.