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Despite the increasing uptake of the term sustainable business model (SBM), the concept has mainly focused on business strategies. However, integrating the SBM into a longer-term and macroscopic framework would make it more sustainable. This article explored the SBM as a national strategy that operates beyond a corporate level. In this respect, the study examined the ways in which cultural and political perceptions of a nation can influence consumers’ choices. This article particularly examined the explanatory power of two ideational driving forces: perceptions of cultural heritage, and perceptions of politics and foreign relations. By assessing a dataset of the views of 223 African students studying in Korea, this study confirmed that national image meaningfully affects consumer behavior (intention to recommend). Furthermore, the study provided new evidence that cultural and political perceptions of a nation have a significantly positive effect on national image. It was also found that national image played a role as a mediating variable relating to cultural/political perceptions and intention to recommend. By extending the concept of the SBM to a national level, this article lays the foundation for a win–win situation between decision makers in both business and political sectors.
Seongwon Yoon; Sungsoo Kim. Towards a Korean Sustainable Business Model at National Level: The Influence of Cultural and Political Perceptions of National Image on Consumers’ Behavior. Sustainability 2021, 13, 6698 .
AMA StyleSeongwon Yoon, Sungsoo Kim. Towards a Korean Sustainable Business Model at National Level: The Influence of Cultural and Political Perceptions of National Image on Consumers’ Behavior. Sustainability. 2021; 13 (12):6698.
Chicago/Turabian StyleSeongwon Yoon; Sungsoo Kim. 2021. "Towards a Korean Sustainable Business Model at National Level: The Influence of Cultural and Political Perceptions of National Image on Consumers’ Behavior." Sustainability 13, no. 12: 6698.
The purpose of this study is to explore the relationships between Hallyu, destination image, and behavioral intentions in light of the moderating effect of service quality. To that purpose, we established two objectives: to investigate relationships between Hallyu, destination image, and behavioral intentions and to examine how service quality at a destination affects the relationship between Hallyu and destination image. We collected data from 250 African students studying in Korea, 223 of whom returned usable surveys that we subjected to structural analysis. The results revealed that there is a positive relationship between Hallyu and destination image and that destination image significantly influenced behavioral intention. Moreover, we found differences in the moderating role of service quality. Such findings contribute to tourism marketing for African tourists.
Woo-Hyuk Kim; Chunghee Lee; Sungsoo Kim. The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality. Sustainability 2020, 12, 3245 .
AMA StyleWoo-Hyuk Kim, Chunghee Lee, Sungsoo Kim. The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality. Sustainability. 2020; 12 (8):3245.
Chicago/Turabian StyleWoo-Hyuk Kim; Chunghee Lee; Sungsoo Kim. 2020. "The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality." Sustainability 12, no. 8: 3245.
Cultural Exchange and Its Externalities on Korea-Africa Relations: How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers?-Africa, Korea Wave, Cultural Proximity, Value Proximity, Thematic Proximity, Globalization, Cultural Hybridity
Haggai Kennedy Ochieng; Sungsoo Kim. Cultural Exchange and Its Externalities on Korea-Africa Relations: How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers? East Asian Economic Review 2019, 23, 381 -407.
AMA StyleHaggai Kennedy Ochieng, Sungsoo Kim. Cultural Exchange and Its Externalities on Korea-Africa Relations: How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers? East Asian Economic Review. 2019; 23 (4):381-407.
Chicago/Turabian StyleHaggai Kennedy Ochieng; Sungsoo Kim. 2019. "Cultural Exchange and Its Externalities on Korea-Africa Relations: How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers?" East Asian Economic Review 23, no. 4: 381-407.
Jungsub Shin; Sungsoo Kim. Issue competition and presidential debates in multiparty systems: evidence from the 2002, 2007, and 2012 Korean presidential elections. Asian Journal of Communication 2017, 27, 233 -249.
AMA StyleJungsub Shin, Sungsoo Kim. Issue competition and presidential debates in multiparty systems: evidence from the 2002, 2007, and 2012 Korean presidential elections. Asian Journal of Communication. 2017; 27 (3):233-249.
Chicago/Turabian StyleJungsub Shin; Sungsoo Kim. 2017. "Issue competition and presidential debates in multiparty systems: evidence from the 2002, 2007, and 2012 Korean presidential elections." Asian Journal of Communication 27, no. 3: 233-249.
Duchel Sin; Sungsoo Kim. Agenda-setting and Election Information in Presidential Elections: The 18th Presidential Election in South Korea. Studies in Humanities and Social Sciences 2016, null, 79 -96.
AMA StyleDuchel Sin, Sungsoo Kim. Agenda-setting and Election Information in Presidential Elections: The 18th Presidential Election in South Korea. Studies in Humanities and Social Sciences. 2016; null (52):79-96.
Chicago/Turabian StyleDuchel Sin; Sungsoo Kim. 2016. "Agenda-setting and Election Information in Presidential Elections: The 18th Presidential Election in South Korea." Studies in Humanities and Social Sciences null, no. 52: 79-96.
Sungsoo Kim. The Development of Chinese Film Industry in the Deng Era. Film Studies 2014, null, 33 -62.
AMA StyleSungsoo Kim. The Development of Chinese Film Industry in the Deng Era. Film Studies. 2014; null (61):33-62.
Chicago/Turabian StyleSungsoo Kim. 2014. "The Development of Chinese Film Industry in the Deng Era." Film Studies null, no. 61: 33-62.
Sungsoo Kim. Beurteilung zur Rechtsprechung des Verfassungsgerichts ueber den Organstreit zwischen Gangnamgu und dem Staat. Local Government Law Journal 2007, 7, 137 -156.
AMA StyleSungsoo Kim. Beurteilung zur Rechtsprechung des Verfassungsgerichts ueber den Organstreit zwischen Gangnamgu und dem Staat. Local Government Law Journal. 2007; 7 (1):137-156.
Chicago/Turabian StyleSungsoo Kim. 2007. "Beurteilung zur Rechtsprechung des Verfassungsgerichts ueber den Organstreit zwischen Gangnamgu und dem Staat." Local Government Law Journal 7, no. 1: 137-156.