This page has only limited features, please log in for full access.

Prof. Tatjana Mamula
Metropolitan University

Basic Info

Basic Info is private.

Research Keywords & Expertise

0 Branding
0 Coaching & Mentoring
0 Leadership + Management
0 Marketing
0 Human resource management

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

The user biography is not available.
Following
Followers
Co Authors
The list of users this user is following is empty.
Following: 0 users

Feed

Journal article
Published: 11 February 2021 in Sustainability
Reads 0
Downloads 0

The purpose of this study is to research the antecedents of the sustainable travel decision-making of European travelers and thereby identify important lessons for the transition towards sustainable travel and tourism. The study is based on data collected through a representative survey, conducted in five European countries, with a sample of n = 5024 respondents. The results of descriptive statistics, EFA (Exploratory Factor Analysis) and FA (Factor Analysis) are presented in order to explore sustainable travel decision-making through environmental (policy-related and personal) attitudes and travel mode decision priorities in the European context. Furthermore, the study provides new evidence regarding the under-researched phenomenon of the attitude–behavior gap by presenting a model for the sustainability-oriented decision-making of travelers, including attitudes and travel mode priorities as antecedents. The results confirm the existence of moral licensing in travel decision-making, thereby extending the relevance of this theory into travel and tourism, which has not been done before. The denial of environmental issues is also being researched as regards its interaction with positive environmental attitudes, environmental travel mode priorities and non-environmental travel priorities, thereby advancing our understanding of the interplay between these categories. The interplay between the four categories furthers our understanding of the perplexity of travelers in terms of sustainable travel decision-making.

ACS Style

Tatjana Mamula Nikolić; Sanja Pantić; Ivan Paunović; Sanja Filipović. Sustainable Travel Decision-Making of Europeans: Insights from a Household Survey. Sustainability 2021, 13, 1960 .

AMA Style

Tatjana Mamula Nikolić, Sanja Pantić, Ivan Paunović, Sanja Filipović. Sustainable Travel Decision-Making of Europeans: Insights from a Household Survey. Sustainability. 2021; 13 (4):1960.

Chicago/Turabian Style

Tatjana Mamula Nikolić; Sanja Pantić; Ivan Paunović; Sanja Filipović. 2021. "Sustainable Travel Decision-Making of Europeans: Insights from a Household Survey." Sustainability 13, no. 4: 1960.

Book chapter
Published: 01 December 2020 in 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era
Reads 0
Downloads 0

Based on the WEF Travel & Tourism Report data, this study deploys k-means cluster analysis to build a global typology of national destination governance. Previous studies have focused on case studies, while this chapter focuses on the classification of different destination types, by deploying indicators a set of following relevant indicators: wastewater treatment, fixed broadband internet subscriptions, ground transport efficiency, quality of roads, quality of railroad infrastructure, reliability of police services, ease of finding skilled employees. The results present a four-cluster solution of national destination governance types, as well as their major characteristics. The chapter then provides and discusses important implications for the theory and practice of destination governance.

ACS Style

Ivan Paunović; Breitenweg 71 Service Center Rural Area Rheinpfalz; Sanja Popović Pantić; Tatjana Mamula. EXPLORING INTERNATIONAL DESTINATION GOVERNANCE TYPOLOGY FOR CREATING COMPETITIVE AND SUSTAINABLE DESTINATIONS. 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era 2020, 1 -14.

AMA Style

Ivan Paunović, Breitenweg 71 Service Center Rural Area Rheinpfalz, Sanja Popović Pantić, Tatjana Mamula. EXPLORING INTERNATIONAL DESTINATION GOVERNANCE TYPOLOGY FOR CREATING COMPETITIVE AND SUSTAINABLE DESTINATIONS. 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era. 2020; ():1-14.

Chicago/Turabian Style

Ivan Paunović; Breitenweg 71 Service Center Rural Area Rheinpfalz; Sanja Popović Pantić; Tatjana Mamula. 2020. "EXPLORING INTERNATIONAL DESTINATION GOVERNANCE TYPOLOGY FOR CREATING COMPETITIVE AND SUSTAINABLE DESTINATIONS." 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era , no. : 1-14.

Journal article
Published: 15 May 2020 in Sustainability
Reads 0
Downloads 0

This study advances the research and methodological approach to measuring and understanding national-level destination competitiveness, sustainability and governance, by creating a model that could be of use for both developing and developed destinations. The study gives a detailed overview of the research field of measuring destination competitiveness and sustainability. It also identifies major predictors of destination competitiveness and sustainability and thereby presents destination researchers and practitioners with a useful list of priority areas, both from a global perspective and from the perspective of other similar destinations. Finally, the study identifies two major types of destination governance with implications for research, policy and practice across the destination life-cycle. The research deals with the analysis of the secondary data from the World Economic Forum Travel and Tourism Index (WEF T&T). Major types of destination governance and predictors of belonging to either one of the types, as well as inside cluster predictors have been extracted through a two-step cluster analysis. The results support the notion that a meaningful model of national-level destination governance needs to take into account different development levels of different destinations. The main limitation of the study is its typology creation approach, as it inevitably leads to simplifications.

ACS Style

Ivan Paunović; Marc Dressler; Tatjana Mamula Nikolić; Sanja Popović Pantić. Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle. Sustainability 2020, 12, 4066 .

AMA Style

Ivan Paunović, Marc Dressler, Tatjana Mamula Nikolić, Sanja Popović Pantić. Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle. Sustainability. 2020; 12 (10):4066.

Chicago/Turabian Style

Ivan Paunović; Marc Dressler; Tatjana Mamula Nikolić; Sanja Popović Pantić. 2020. "Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle." Sustainability 12, no. 10: 4066.

Journal article
Published: 01 January 2020 in Marketing
Reads 0
Downloads 0

The paper analyses behaviour of Generation Z (GenZ) in the region of Balkans (Serbia, Croatia and Republika Srpska). It presents the survey that was conducted among young people of age between 12 and 25, during December 2019 and January 2020. Total of 523 persons participated: 309 respondents from Serbia, 102 from Croatia and 112 from Republika Srpska. The analyzed topics were: Generation Z and communication, the role of Internet in life of Generation Z, attitudes of GenZ towards shopping and consumption habits. Besides many similarities of the results between global surveys and this one aiming region of Balkans, some specifics of the region were found and analyzed. The aim of the paper was to present insights that can help researcher (preferably in the field of marketing) to better understand the behavior of GenZ. The conclusion provides an analysis-comparison of similarities and differences of Generation Z in the Balkans comparing to global experiences.

ACS Style

Nenad Perić; Tatjana Mamula-Nikolić; Teodora Delić. Analysis of attitudes of GenZ toward media and consumption: The region of Balkans. Marketing 2020, 51, 210 -218.

AMA Style

Nenad Perić, Tatjana Mamula-Nikolić, Teodora Delić. Analysis of attitudes of GenZ toward media and consumption: The region of Balkans. Marketing. 2020; 51 (3):210-218.

Chicago/Turabian Style

Nenad Perić; Tatjana Mamula-Nikolić; Teodora Delić. 2020. "Analysis of attitudes of GenZ toward media and consumption: The region of Balkans." Marketing 51, no. 3: 210-218.

Journal article
Published: 01 January 2015 in Industrija
Reads 0
Downloads 0

This paper studies the relationship between innovativeness and strategic planning in SMEs. In introduction part, the authors attempt to consider relevant findings about this specific relationship in the literature. The paper presents how the EU policy approaches the innovation management system within SMEs and where Serbia stands in catching up the process towards the EU in terms of innovativeness and competitiveness. The main research approach is to examine the relationship between innovativeness and strategic orientation, beginning with the existence of the four key strategic business documents: strategic, marketing, business plan and procedures, and innovation strategy documents. The last part is a discussion on the findings and considerations of the intensity of the relations among strategic orientations of the company expressed through the key strategic documents and innovativeness, and the relations among the three most practiced types of innovation in representative sample of 150 Serbian small and medium enterprises (SMEs).The research has shown that there is positive correlation between strategic planning approach in marketing and firm's innovativeness but the intensity of the relationship depends on the type of the innovativeness considered.

ACS Style

Tatjana Mamula; Sanja Popovic-Pantic; Mamula Tatjana; Popović-Pantić Sanja. Relationship between innovativeness and strategic planning: Empirical research. Industrija 2015, 43, 47 -65.

AMA Style

Tatjana Mamula, Sanja Popovic-Pantic, Mamula Tatjana, Popović-Pantić Sanja. Relationship between innovativeness and strategic planning: Empirical research. Industrija. 2015; 43 (4):47-65.

Chicago/Turabian Style

Tatjana Mamula; Sanja Popovic-Pantic; Mamula Tatjana; Popović-Pantić Sanja. 2015. "Relationship between innovativeness and strategic planning: Empirical research." Industrija 43, no. 4: 47-65.