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The aim of this study was to present strategic measures for the sustainability of exhibitions and fairs by examining the relationship between integrated marketing communication (IMC) and the customer behavior and recommendation intentions of the participants who attended golf exhibitions and fairs. To achieve this aim, we conducted a literature review of IMC to formulate a hypothesis; next, we administered a questionnaire to 256 participants at the exhibitions and fairs related to golf equipment. The results show that the two-way communication of the exhibition and fair was positive for the customer’s continuous purchase intention, purchase behavior, and long-term relationship orientation, and the purchase behavior and long-term relationship orientation had a positive effect on the continuous recommendation intention.
Taeyoung Cho; Taesoo Cho; Hao Zhang. The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention. Tourism and Hospitality 2021, 2, 288 -301.
AMA StyleTaeyoung Cho, Taesoo Cho, Hao Zhang. The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention. Tourism and Hospitality. 2021; 2 (3):288-301.
Chicago/Turabian StyleTaeyoung Cho; Taesoo Cho; Hao Zhang. 2021. "The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention." Tourism and Hospitality 2, no. 3: 288-301.
Given the rapidly increasing number of foreign nationals migrating to Korea, this study investigates the relationship between cultural adaptation, tourist satisfaction, and quality of life among Chinese immigrants in Korea. A questionnaire survey was conducted among 344 Chinese immigrants in Korea who visited Gyeongju, where Korean World Heritage sites and modern tourist facilities coexist. A structural equation model was used to verify the hypothesis and indicated that cultural assimilation and cultural separation had a significant effect on tourist satisfaction, whereas cultural integration and cultural change did not have any statistically significant effect on tourist satisfaction. Additionally, tourist satisfaction had a significant effect on quality of life (in terms of subjective well-being and psychological well-being). The results of this study can function as a reference for improving Chinese immigrants’ cultural adaptation, tourist satisfaction, and quality of life.
Taeyoung Cho; Taesoo Cho; Hao Zhang. The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life. Sustainability 2021, 13, 1770 .
AMA StyleTaeyoung Cho, Taesoo Cho, Hao Zhang. The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life. Sustainability. 2021; 13 (4):1770.
Chicago/Turabian StyleTaeyoung Cho; Taesoo Cho; Hao Zhang. 2021. "The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life." Sustainability 13, no. 4: 1770.
Today, social network services (SNS) advertising is frequently utilized by enterprises to communicate with consumers as it provides the best marketing effect using low-cost media. Since the value of SNS is increasing, managers need to look for more effective methods of utilizing the existing SNS channels. This study aims to provide suggestions for attracting customers and gaining an advantage amid the stiff competition among similar golf courses. To achieve the goal of this study, a questionnaire-based survey was conducted at six golf resorts in South Korea where SNS advertising has been used to enhance consumer experiences. The study found that SNS advertising and online word of mouth regarding golf resorts have a positive effect on emotive, social, and price values. Moreover, SNS advertising for golf resorts had a positive effect on the quality function value, while online word of mouth had no effect.
Taesoo Cho; Taeyoung Cho; Guosong Zhao; Hao Zhang. The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value. Sustainability 2020, 12, 4339 .
AMA StyleTaesoo Cho, Taeyoung Cho, Guosong Zhao, Hao Zhang. The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value. Sustainability. 2020; 12 (11):4339.
Chicago/Turabian StyleTaesoo Cho; Taeyoung Cho; Guosong Zhao; Hao Zhang. 2020. "The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value." Sustainability 12, no. 11: 4339.