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Prateek Jain is the Head of Nutrition Business for International Markets in Unilever. Prior to joining Unilever, he worked with GSK for over 23 years, managing various geographies and portfolios as a senior supply chain professional. He is currently the Chairman of European Chamber of Commerce Supply Chain Committee in Singapore, fostering collaboration, best practice sharing and acting as a conduit between various government bodies and industries.
This paper highlights the mutual relationship and crucial need for sustainability in innovation and vice versa, with a focus on various companies that are leading in this aspect. Together with certain conditions in place, growing awareness of this need has led to these companies achieving groundbreaking progress in embedding sustainability into the new product innovation space via the development of an overarching roadmap supported by strategic partnerships and robust quantitative tools, to proactively expand the sustainability mindset and way of life into the company culture and ways of working. Case studies of these companies are examined, and based on the findings, the paper concludes with recommendations and next steps for businesses to take to succeed in sustainability-centric innovation.
Prateek Jain; Mabel Chou; Faith Fan; Michelle Santoso. Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities. Sustainability 2021, 13, 6662 .
AMA StylePrateek Jain, Mabel Chou, Faith Fan, Michelle Santoso. Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities. Sustainability. 2021; 13 (12):6662.
Chicago/Turabian StylePrateek Jain; Mabel Chou; Faith Fan; Michelle Santoso. 2021. "Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities." Sustainability 13, no. 12: 6662.