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El propósito de este estudio es examinar como contribuyen los distintos tipos de riesgos (terrorismo, accidente, delincuencia, salud, catástrofes) a los que se enfrenta los turistas a la percepción de riesgo final sobre los destinos. Asimismo, el trabajo analiza el efecto moderador del destino en las relaciones causales establecidas entre los tipos de riesgos y el riesgo percibido. Para ello se comparan dos grupos de destinos: Europa (Islas Canarias, España) y Latinoamérica, con los destinos de Brasil y Colombia. El trabajo se realizó mediante encuestas online a través de una empresa especializada en los mercados potenciales de Alemania y Reino Unido. El análisis se llevó a cabo mediante un modelo de ecuaciones estructurales (SEM) para probar las relaciones causales planteadas. Aunque la percepción de seguridad y protección y su influencia en el comportamiento del turismo es importante para la promoción y gestión de las actividades turísticas, su análisis empírico ha recibido una atención limitada entre los investigadores. Los resultados de este trabajo muestran interesantes conclusiones prácticas y académicas para las organizaciones empresariales y la promoción de los destinos turísticos. The purpose of this study is to examine how the different types of risks (terrorism, accident, crime, health, catastrophes) that tourists face contributes to the perception of final risk on destinations. Likewise, the paper analyzes the moderating effect of destination in the causal relationships established between the types of risks and the perceived risk. For this, two groups of destinations are compared: Europe (Canary Islands, Spain) and Latin America, with the destinations of Brazil and Colombia. The work was carried out through online surveys through a company specialized in the potential markets of Germany and the United Kingdom. The analysis was carried out using a model of structural equations (SEM) to prove the causal relationships raised. Although the perception of safety and protection and its influence on the behavior of tourism is important for the promotion and management of tourism activities, its empirical analysis has received limited attention among researchers. The results of this work show interesting practical and academic conclusions for business organizations and the promotion of tourist destinations.
Rita R. Carballo; María M. Carballo; Carmelo J. León; Sergio Moreno Gil. LA PERCEPCIÓN DEL RIESGO Y SU IMPLICACIÓN EN LA GESTIÓN Y PROMOCIÓN DE LOS DESTINOS TURÍSTICOS. EL EFECTO MODERADOR DEL DESTINO. Cuadernos de Turismo 2021, 23 -36.
AMA StyleRita R. Carballo, María M. Carballo, Carmelo J. León, Sergio Moreno Gil. LA PERCEPCIÓN DEL RIESGO Y SU IMPLICACIÓN EN LA GESTIÓN Y PROMOCIÓN DE LOS DESTINOS TURÍSTICOS. EL EFECTO MODERADOR DEL DESTINO. Cuadernos de Turismo. 2021; (47):23-36.
Chicago/Turabian StyleRita R. Carballo; María M. Carballo; Carmelo J. León; Sergio Moreno Gil. 2021. "LA PERCEPCIÓN DEL RIESGO Y SU IMPLICACIÓN EN LA GESTIÓN Y PROMOCIÓN DE LOS DESTINOS TURÍSTICOS. EL EFECTO MODERADOR DEL DESTINO." Cuadernos de Turismo , no. 47: 23-36.
It is my privilege to serve as founding editor of our new journal, Tourism and Hospitality, and my pleasure to welcome you to its pages
Brian Garrod; Jarkko Saarinen; Sergio Moreno-Gil; Svetlana Stepchenkova; Alfonso Vargas-Sánchez; Dimitrios Buhalis; Alan Fyall; Tazim Jamal; Lori Pennington-Gray. Taking a Road Less Travelled: Welcome to Tourism and Hospitality. Tourism and Hospitality 2020, 1, 20 -22.
AMA StyleBrian Garrod, Jarkko Saarinen, Sergio Moreno-Gil, Svetlana Stepchenkova, Alfonso Vargas-Sánchez, Dimitrios Buhalis, Alan Fyall, Tazim Jamal, Lori Pennington-Gray. Taking a Road Less Travelled: Welcome to Tourism and Hospitality. Tourism and Hospitality. 2020; 1 (1):20-22.
Chicago/Turabian StyleBrian Garrod; Jarkko Saarinen; Sergio Moreno-Gil; Svetlana Stepchenkova; Alfonso Vargas-Sánchez; Dimitrios Buhalis; Alan Fyall; Tazim Jamal; Lori Pennington-Gray. 2020. "Taking a Road Less Travelled: Welcome to Tourism and Hospitality." Tourism and Hospitality 1, no. 1: 20-22.
Sergio Moreno Gil; España Universidad De La Palma De La Gran Canaria; Maximiliano E. Korstanje; Patricia Picaso Peral; Buenos Aires Universidad De Palermo. Tourism as an Object of Study. Revista Rosa dos Ventos - Turismo e Hospitalidade 2020, 12, 81 -105.
AMA StyleSergio Moreno Gil, España Universidad De La Palma De La Gran Canaria, Maximiliano E. Korstanje, Patricia Picaso Peral, Buenos Aires Universidad De Palermo. Tourism as an Object of Study. Revista Rosa dos Ventos - Turismo e Hospitalidade. 2020; 12 (1):81-105.
Chicago/Turabian StyleSergio Moreno Gil; España Universidad De La Palma De La Gran Canaria; Maximiliano E. Korstanje; Patricia Picaso Peral; Buenos Aires Universidad De Palermo. 2020. "Tourism as an Object of Study." Revista Rosa dos Ventos - Turismo e Hospitalidade 12, no. 1: 81-105.
There is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist destination’s competitiveness. This study provides some clues about the best way to develop the image and branding of a destination using the concept of sustainable image. Through an analysis of 28,947 tourists from 18 European countries, this paper studies what sociodemographic, cultural, and behavioral characteristics of tourists influence their perception of sustainable destination. The results of the binomial logit analysis show that destination primary and secondary images, motivations, cultural background of tourists, and sociodemographic characteristics are determinant factors explaining the perception of sustainable destination image (SDI). Thus, the fundamental role of segmentation to positioning a destination as a sustainable destination is suggested. The study provides interesting recommendations for DMOs in order to be able to design better marketing strategies focused on destination image.
Arminda Almeida-Santana; Sergio Moreno-Gil. Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe. Sustainability 2019, 11, 6466 .
AMA StyleArminda Almeida-Santana, Sergio Moreno-Gil. Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe. Sustainability. 2019; 11 (22):6466.
Chicago/Turabian StyleArminda Almeida-Santana; Sergio Moreno-Gil. 2019. "Perceived Sustainable Destination Image: Implications for Marketing Strategies in Europe." Sustainability 11, no. 22: 6466.
Purpose Examination of the image projected through photographs used in marketing materials can enable managers to identify opportunities for creating differentiated positioning in the marketplace. However, the impact of image projected through photographs has not received much attention in academic literature. This paper aims to establish a methodology using dynamic indices that allow a systematic comparative evaluation of the image projected through photographs used in marketing materials of lodging properties located in competing destinations. It also provides an empirical examination of the type of image projected through photographs of lodging properties in those destinations. Design/methodology/approach Analysis was conducted using a content analysis methodology. A total of 17,187 photographs of 5,820 lodging properties located in 15 different tourism destinations over a period of eight years were examined. Findings Results revealed that the proposed methodology based on dynamic comparative indices is appropriate for determining the projected image of lodging properties. The dynamic indices, which categorise photographs in three main categories: subject (people), activities (actions carried out) and contextualisation (location), allowed a systematic evaluation of the image projected of lodging properties in competing destinations. Results of the empirical analysis indicated important differences in the image projected through photographs among lodging properties located in 15 destinations. Practical implications This study provides the industry and destination marketing organisations (DMOs) with a useful and simple tool for comparatively evaluating the image projected by tourism accommodations. The methodology proposed enables managers to identify the current image and the changes in the image of their lodging properties, their destinations and those of their main competitors over the years, thus providing opportunities for development of more effective differentiation and positioning strategies in their respective target markets. Originality/value The proposed tool provides a methodology that can be used to categorise and evaluate the image represented on the photographs used in marketing materials to ensure the projection of the intended image. Furthermore, the proposed methodological tool enables managers to monitor the image projected through photographs used in competitors’ marketing materials and identify changes in their image projected over time.
Patricia Picazo; Sergio Moreno-Gil; Dogan Gursoy. Analysis of the projected image of tourism accommodations: a methodological proposal. International Journal of Contemporary Hospitality Management 2019, 31, 3325 -3351.
AMA StylePatricia Picazo, Sergio Moreno-Gil, Dogan Gursoy. Analysis of the projected image of tourism accommodations: a methodological proposal. International Journal of Contemporary Hospitality Management. 2019; 31 (8):3325-3351.
Chicago/Turabian StylePatricia Picazo; Sergio Moreno-Gil; Dogan Gursoy. 2019. "Analysis of the projected image of tourism accommodations: a methodological proposal." International Journal of Contemporary Hospitality Management 31, no. 8: 3325-3351.
The present study aims to provide a deeper understanding of the image of museums, differentiating between perceptions of Visitors (residents and tourists) and Directors in the museums of a sun and beach tourism destination – Gran Canaria (Canary Islands, Spain). This study analyses the overall image, the cognitive image, and the affective image. The results of this study suggest that Directors tend to understand the overall image of their museums as perceived by their Visitors but fail to perceive the affective feelings aroused by the museum. Directors also have issues understanding some of the ‘intangible cognitive dimensions’ of the image, such as quality of visitation experience, price/value, and museum shop. Academic and managerial implications are discussed.
Sergio Moreno Gil; J. R. Brent Ritchie; Arminda Almeida-Santana. Museum tourism in Canary Islands: assessing image perception of Directors and Visitors. Museum Management and Curatorship 2019, 34, 501 -520.
AMA StyleSergio Moreno Gil, J. R. Brent Ritchie, Arminda Almeida-Santana. Museum tourism in Canary Islands: assessing image perception of Directors and Visitors. Museum Management and Curatorship. 2019; 34 (5):501-520.
Chicago/Turabian StyleSergio Moreno Gil; J. R. Brent Ritchie; Arminda Almeida-Santana. 2019. "Museum tourism in Canary Islands: assessing image perception of Directors and Visitors." Museum Management and Curatorship 34, no. 5: 501-520.
Arminda Almeida-Santana; Sergio Moreno-Gil. Effective island brand architecture: promoting island tourism in the Canary Islands and other archipelagos. Island Studies Journal 2018, 13, 71 -92.
AMA StyleArminda Almeida-Santana, Sergio Moreno-Gil. Effective island brand architecture: promoting island tourism in the Canary Islands and other archipelagos. Island Studies Journal. 2018; 13 (2):71-92.
Chicago/Turabian StyleArminda Almeida-Santana; Sergio Moreno-Gil. 2018. "Effective island brand architecture: promoting island tourism in the Canary Islands and other archipelagos." Island Studies Journal 13, no. 2: 71-92.
This paper analyses the use of the main e-tourism platforms by European tourists. A computer-aided Web interview (CAWI) was used to conduct the research in 19 European countries: Germany, Austria, Belgium, Denmark, Spain, Finland, France, Holland, Ireland, Italy, Norway, Poland, Portugal, Russia, Sweden, Switzerland, Luxemburg, Czech Republic, and the United Kingdom. The final sample consisted of 13,243 tourists. Through the methodology of Social Network Analysis (SNA), the study focuses on detecting key network players (social media, OTAs, etc.) in the e-tourism ecosystem. The network analysis reveals the structural characteristics of the network of networks in the European e-tourism ecosystem: number of platforms (473), centrality degree and betweenness, and the specific characteristics of the networks by country. The results show an e-tourism network of platforms following a pattern known as core-periphery. Four platforms show a predominant role: Facebook, TripAdvisor, Google, and Booking. These ‘big four’ ego-networks are graphically represented to better understand the e-tourism network. The results also show that different networks are formed by country according to the use of e-tourism platforms. This study helps understand in a novel way the behaviour of European tourists when using e-tourism platforms to choose their travel destination. The results obtained are useful for companies and Destination Marketing Organizations (DMOs), understanding how e-tourism platforms are connected in order to design their segmentation and promotion strategy through e-tourism platforms in the European market.
Tatiana David-Negre; Arminda Almedida-Santana; Juan M. Hernández; Sergio Moreno-Gil. Understanding European tourists’ use of e-tourism platforms. Analysis of networks. Information Technology & Tourism 2018, 20, 131 -152.
AMA StyleTatiana David-Negre, Arminda Almedida-Santana, Juan M. Hernández, Sergio Moreno-Gil. Understanding European tourists’ use of e-tourism platforms. Analysis of networks. Information Technology & Tourism. 2018; 20 (1-4):131-152.
Chicago/Turabian StyleTatiana David-Negre; Arminda Almedida-Santana; Juan M. Hernández; Sergio Moreno-Gil. 2018. "Understanding European tourists’ use of e-tourism platforms. Analysis of networks." Information Technology & Tourism 20, no. 1-4: 131-152.
Patricia Picazo; Sergio Moreno-Gil. Tour operators' marketing strategies and their impact on prices of sun and beach package holidays. Journal of Hospitality and Tourism Management 2018, 35, 17 -28.
AMA StylePatricia Picazo, Sergio Moreno-Gil. Tour operators' marketing strategies and their impact on prices of sun and beach package holidays. Journal of Hospitality and Tourism Management. 2018; 35 ():17-28.
Chicago/Turabian StylePatricia Picazo; Sergio Moreno-Gil. 2018. "Tour operators' marketing strategies and their impact on prices of sun and beach package holidays." Journal of Hospitality and Tourism Management 35, no. : 17-28.
The globalization of markets has led destination marketing organizations to question whether their marketing strategies should appeal to cultural convergence or divergence, both in the media to be used (information sources) and in the content to be communicated (related to travel motivations). The purpose of this study is to investigate the “cultural convergence” and “media convergence” using data from a computer‐assisted web interviewing survey on 17 European countries. The methodology uses multiple correspondence analysis, factor analysis, and cluster analysis to segment the market. The results identify both phenomenon (convergence and divergence) by culture (blocks of countries), media (set of information sources), and content (motivations). The 17 European countries were segmented by information sources into Ensurers, Ensurers with digital exploration, and Low‐social media users and by motivations into Adventures and Pleasure, Socializing, and Rest with Knowledge. An overall understanding of these segments and the paradoxical cultural and media convergence will serve as a tool for destination marketing organizations in the development of their segmenting and communication strategies, as they will be able to know what social media to use to best reach each culture and what content to communicate based on the European consumers' individual motivations.
Arminda Almeida-Santana; Sergio Moreno-Gil; Jose Boza-Chirino. The paradox of cultural and media convergence. Segmenting the European tourist market by information sources and motivations. International Journal of Tourism Research 2018, 20, 613 -625.
AMA StyleArminda Almeida-Santana, Sergio Moreno-Gil, Jose Boza-Chirino. The paradox of cultural and media convergence. Segmenting the European tourist market by information sources and motivations. International Journal of Tourism Research. 2018; 20 (5):613-625.
Chicago/Turabian StyleArminda Almeida-Santana; Sergio Moreno-Gil; Jose Boza-Chirino. 2018. "The paradox of cultural and media convergence. Segmenting the European tourist market by information sources and motivations." International Journal of Tourism Research 20, no. 5: 613-625.
Arminda Almeida-Santana; Sergio Moreno-Gil. Understanding tourism loyalty: Horizontal vs. destination loyalty. Tourism Management 2018, 65, 245 -255.
AMA StyleArminda Almeida-Santana, Sergio Moreno-Gil. Understanding tourism loyalty: Horizontal vs. destination loyalty. Tourism Management. 2018; 65 ():245-255.
Chicago/Turabian StyleArminda Almeida-Santana; Sergio Moreno-Gil. 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty." Tourism Management 65, no. : 245-255.
Making the right impression is paramount to succeed in today’s very competitive market, where photographs have acquired a prominent role in doing so. The evaluation and analysis of destination image have been tackled mainly from the perspective of the tourists’ perceptions. However, the projected image of destinations has received limited attention in the literature and the topic has not yet been successfully operationalized. Moreover, existing literature on the projected image on photographs (PIP) is scattered and lacking of an integral approach. Thus, the aim of this article is to fill this gap by carrying a comprehensive literature review on the destination’s PIP, covering information sources analyzed, destinations included, number of pictures, time framework, methodology, and specially categorization (people, activities represented, and tourism context) and specific attributes used. As a result, this article provides researchers with a reference guide to understand the current situation of the research on this topic, context, methods, and focus of previous studies. Finally, it identifies trends and reflections on future research.
Patricia Picazo; Sergio Moreno-Gil. Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future. Journal of Vacation Marketing 2017, 25, 3 -24.
AMA StylePatricia Picazo, Sergio Moreno-Gil. Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future. Journal of Vacation Marketing. 2017; 25 (1):3-24.
Chicago/Turabian StylePatricia Picazo; Sergio Moreno-Gil. 2017. "Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future." Journal of Vacation Marketing 25, no. 1: 3-24.
PurposeThis paper aims to better understand museums’ image. The study examined the influence of visitors’ socio-demographic (gender, social class), tripographic (party group, previous experience with the museum and timing of the decision to visit the museum) and geographic characteristics (national – international visitors), on the different components and dimensions of perceived museums’ image (cognitive and affective) in a major tourism destination.Design/methodology/approachThis research focussed on museums located on Gran Canaria (Canary Islands, Spain). The population of the study included museum attendees who visited the main museums of the island (13 museums). The selection of respondents (252) was made following a systematic random sampling at the exit gate of the museums.FindingsThe repeat visitors and those who plan the visit in advance were found to have a more positive museums’ image for both the cognitive and the affective components of museum image. There was also a positive influence of party group on the cognitive and affective dimensions of image, whereas families showed a less positive image. In addition, there were significant relationships between the visitors’ socio-demographic characteristics of gender, and social class, and the affective and cognitive components of image – women and higher classes achieving a better image. National visitors also showed a more positive image on both the cognitive and affective components of museum image. Six image dimensions were found and specific effects on each are discussed.Originality/valueThis study adds to the growing literature on museums for a better understanding of the perceived image of this cultural product (museums) at the destination, and how it can be managed according to the profile of their publics. Additionally, it considers the different dimensions of museums’ image: quality of visitation experience, convenience and functionality, price, general appearance, museum shop and affective image.
Sergio Moreno-Gil; J.R. Brent Ritchie. Research based guidelines for effective visitation management of museums’ image. International Journal of Culture, Tourism and Hospitality Research 2017, 11, 534 -550.
AMA StyleSergio Moreno-Gil, J.R. Brent Ritchie. Research based guidelines for effective visitation management of museums’ image. International Journal of Culture, Tourism and Hospitality Research. 2017; 11 (4):534-550.
Chicago/Turabian StyleSergio Moreno-Gil; J.R. Brent Ritchie. 2017. "Research based guidelines for effective visitation management of museums’ image." International Journal of Culture, Tourism and Hospitality Research 11, no. 4: 534-550.
Arminda Almeida-Santana; Sergio Moreno-Gil. New trends in information search and their influence on destination loyalty: Digital destinations and relationship marketing. Journal of Destination Marketing & Management 2017, 6, 150 -161.
AMA StyleArminda Almeida-Santana, Sergio Moreno-Gil. New trends in information search and their influence on destination loyalty: Digital destinations and relationship marketing. Journal of Destination Marketing & Management. 2017; 6 (2):150-161.
Chicago/Turabian StyleArminda Almeida-Santana; Sergio Moreno-Gil. 2017. "New trends in information search and their influence on destination loyalty: Digital destinations and relationship marketing." Journal of Destination Marketing & Management 6, no. 2: 150-161.
Teresa Aguiar- Quintana; Sergio Moreno- Gil; Patricia Picazo- Peral. How could traditional travel agencies improve their competitiveness and survive? A qualitative study in Spain. Tourism Management Perspectives 2016, 20, 98 -108.
AMA StyleTeresa Aguiar- Quintana, Sergio Moreno- Gil, Patricia Picazo- Peral. How could traditional travel agencies improve their competitiveness and survive? A qualitative study in Spain. Tourism Management Perspectives. 2016; 20 ():98-108.
Chicago/Turabian StyleTeresa Aguiar- Quintana; Sergio Moreno- Gil; Patricia Picazo- Peral. 2016. "How could traditional travel agencies improve their competitiveness and survive? A qualitative study in Spain." Tourism Management Perspectives 20, no. : 98-108.
Considerando la creciente importancia del turismo en Portugal y el papel protagonista que desempeña este sector en su economía, es notoria la necesidad de analizar la investigación turística que los investigadores e instituciones de este país realizan en el ámbito turístico. El presente artículo analiza la contribución realizada por aquellos investigadores afiliados a instituciones portuguesas en revistas académicas especializadas en turismo, tanto de ámbito nacional, como internacional. El análisis permite identificar aquellas instituciones y autores que han realizado un mayor esfuerzo de investigación y difusión en turismo. El artículo presenta no sólo un ranking de instituciones y autores, sino que también analiza el ámbito geográfico de la aplicación de las investigaciones, el número de coautores medio por trabajo, el número de citas, las revistas en las que publican más activamente sus trabajos y la evolución temporal (2006-2011) del resultado obtenido en la investigación turística. Finalmente, se establecen una serie de conclusiones en relación a la situación actual de la investigación en turismo en Portugal.
Patricia Picazo Peral; Sergio Moreno Gil; Arminda Almeida Santana. Difusión de la investigación científica de turismo en Portugal. Revista Turismo em Análise 2015, 26, 426 -450.
AMA StylePatricia Picazo Peral, Sergio Moreno Gil, Arminda Almeida Santana. Difusión de la investigación científica de turismo en Portugal. Revista Turismo em Análise. 2015; 26 (2):426-450.
Chicago/Turabian StylePatricia Picazo Peral; Sergio Moreno Gil; Arminda Almeida Santana. 2015. "Difusión de la investigación científica de turismo en Portugal." Revista Turismo em Análise 26, no. 2: 426-450.
This paper develops a novel methodology for estimating the value of destination image, which incorporates two principal advantages over the methods used to date. First, it allows tourism destination image to be assessed in economic terms, so a formal cost–benefit analysis can be executed to ascertain whether or not a specific marketing action should be implemented. Second, it enables a disentangling of the economic assessment of tourist destination image in terms of destination attributes. This can be used to design marketing actions aimed at optimizing marketing efforts to enhance a destination's image.
María M. Carballo; Jorge E. Araña; Carmelo J. León; Sergio Moreno-Gil. Economic Valuation of Tourism Destination Image. Tourism Economics 2015, 21, 741 -759.
AMA StyleMaría M. Carballo, Jorge E. Araña, Carmelo J. León, Sergio Moreno-Gil. Economic Valuation of Tourism Destination Image. Tourism Economics. 2015; 21 (4):741-759.
Chicago/Turabian StyleMaría M. Carballo; Jorge E. Araña; Carmelo J. León; Sergio Moreno-Gil. 2015. "Economic Valuation of Tourism Destination Image." Tourism Economics 21, no. 4: 741-759.
Rapid technological change is leading to the introduction of new ways of providing services in the tourism industry. However, the human factor is also key in providing satisfaction to visitors. This article evaluates the preferences of visitors for different service designs at tourist information offices (TIOs). The methodology used is discrete choice experiments. Results show that visitors place higher values on information services received through personal interaction than through automated processes based on new technology. The implication is that the personal interaction continues to be an important element in the design of TIOs, but that new technology may increase the quality of the provision of services and visitor satisfaction. The methodology employed also allows us to identify different visitors’ segments based on their preferences for TIO services.
Jorge E. Araña; Carmelo J. León; María M. Carballo; Sergio Moreno-Gil. Designing Tourist Information Offices. Journal of Travel Research 2015, 55, 764 -773.
AMA StyleJorge E. Araña, Carmelo J. León, María M. Carballo, Sergio Moreno-Gil. Designing Tourist Information Offices. Journal of Travel Research. 2015; 55 (6):764-773.
Chicago/Turabian StyleJorge E. Araña; Carmelo J. León; María M. Carballo; Sergio Moreno-Gil. 2015. "Designing Tourist Information Offices." Journal of Travel Research 55, no. 6: 764-773.
El artículo realiza una profunda revisión teórica de un término de creciente interés: la experiencia. Se aborda la comprensión de las dimensiones de la experiencia turística, cómo analizarlas, y cómo desarrollar y comunicar una experiencia turística, presentado especial atención a la marca y los eventos como paradigma promocional de la misma. Como aportaciones principales, este trabajo analiza e identifica la situación de la investigación sobre experiencias turísticas, y finaliza con una propuesta: matriz de diseño de la experiencia, para la implementación práctica de experiencias en un destino.
Rita Carballo Fuentes; Sergio Moreno-Gil; Carmelo León González; J. R. Brent Ritchie. La creación y promoción de experiencias en un destino turístico. Un análisis de la investigación y necesidades de actuación. Cuadernos de Turismo 2015, 71 .
AMA StyleRita Carballo Fuentes, Sergio Moreno-Gil, Carmelo León González, J. R. Brent Ritchie. La creación y promoción de experiencias en un destino turístico. Un análisis de la investigación y necesidades de actuación. Cuadernos de Turismo. 2015; (35):71.
Chicago/Turabian StyleRita Carballo Fuentes; Sergio Moreno-Gil; Carmelo León González; J. R. Brent Ritchie. 2015. "La creación y promoción de experiencias en un destino turístico. Un análisis de la investigación y necesidades de actuación." Cuadernos de Turismo , no. 35: 71.
Self-contained and serviced apartments (SCSAs) are a primary offering at some destinations. To improve offerings for this type of accommodation, and consequently the competitiveness of the destination, understanding the direct or composite variables (i.e., dimensions that determine the image of SCSAs and the variables’ effect on the overall image of the accommodation product) is important. However, despite the apparent importance for commercial success, no previous research analyzed the nature of this image. This study, conducted in Gran Canaria, Canary Islands (Spain), encompasses a sample of 271 tourists, lodged at SCSAs, who completed a questionnaire at the airport departure terminal. An exploratory factor analysis examined both dimensions (cognitive and affective) followed by a logistic regression to analyze the influence of the different dimensions on the overall image of SCSAs. The empirical results suggest that, indeed, both main dimensions influence SCSAs’ overall image. For SCSAs on the Canary Islands, affective image is the formation of one factor—“SCSA’s affective image”—whereas cognitive image forms from seven factors. The logistic regression of the data further revealed that “SCSA affective image” is the most influential factor on SCSAs’ overall image, followed by four cognitive factors: “Personnel and cleanliness,” “Primary services,” “Outdoor areas,” and “Kitchen.” Such prioritizing provides destination marketing organizations with detailed information for better integrating marketing initiatives and, for owners, measures directed toward improving SCSA services and facilities.
Sergio Moreno-Gil; Josefa D. Martín-Santana. Understanding the Image of Self-Contained and Serviced Apartments. Journal of Hospitality & Tourism Research 2013, 39, 373 -400.
AMA StyleSergio Moreno-Gil, Josefa D. Martín-Santana. Understanding the Image of Self-Contained and Serviced Apartments. Journal of Hospitality & Tourism Research. 2013; 39 (3):373-400.
Chicago/Turabian StyleSergio Moreno-Gil; Josefa D. Martín-Santana. 2013. "Understanding the Image of Self-Contained and Serviced Apartments." Journal of Hospitality & Tourism Research 39, no. 3: 373-400.