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Dr. Mun Young Kim was born in Seoul, South Korea. She graduated from Inha University's Department of Clothing & Textile in 1988. From 1989 to 1993, she studied fashion design in Milan, Italy, and in 1991 received a master's diploma in fashion design from Domus Academy. In 2005, she received a doctorate in apparel merchandise from Inha University. She is a professor at Keimyung University in Daegu from 1998 to the present.
Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.
Insook Ahn; Soo Kim; Munyoung Kim. The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain. Sustainability 2020, 12, 6797 .
AMA StyleInsook Ahn, Soo Kim, Munyoung Kim. The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain. Sustainability. 2020; 12 (17):6797.
Chicago/Turabian StyleInsook Ahn; Soo Kim; Munyoung Kim. 2020. "The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain." Sustainability 12, no. 17: 6797.
Jae Hee Kim; Mun Young Kim. A study on the current status and development of color education programs as lifelong education. The Research Journal of the Costume Culture 2020, 28, 376 -388.
AMA StyleJae Hee Kim, Mun Young Kim. A study on the current status and development of color education programs as lifelong education. The Research Journal of the Costume Culture. 2020; 28 (3):376-388.
Chicago/Turabian StyleJae Hee Kim; Mun Young Kim. 2020. "A study on the current status and development of color education programs as lifelong education." The Research Journal of the Costume Culture 28, no. 3: 376-388.
Mun Young Kim. Development of work uniform design for people with disabilities applying a universal design concept. The Research Journal of the Costume Culture 2020, 28, 344 -355.
AMA StyleMun Young Kim. Development of work uniform design for people with disabilities applying a universal design concept. The Research Journal of the Costume Culture. 2020; 28 (3):344-355.
Chicago/Turabian StyleMun Young Kim. 2020. "Development of work uniform design for people with disabilities applying a universal design concept." The Research Journal of the Costume Culture 28, no. 3: 344-355.
Mun Young Kim. The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands. The Research Journal of the Costume Culture 2020, 28, 215 -228.
AMA StyleMun Young Kim. The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands. The Research Journal of the Costume Culture. 2020; 28 (2):215-228.
Chicago/Turabian StyleMun Young Kim. 2020. "The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands." The Research Journal of the Costume Culture 28, no. 2: 215-228.
Mun-Young Kim; Hyun-Jin Cho; Eunah Yoh. Utilizing University-based Enterprise to Foster Industry-Academia Collaboration in the Field of Product Development. Utilizing University-based Enterprise to Foster Industry-Academia Collaboration in the Field of Product Development 2015, 1 .
AMA StyleMun-Young Kim, Hyun-Jin Cho, Eunah Yoh. Utilizing University-based Enterprise to Foster Industry-Academia Collaboration in the Field of Product Development. Utilizing University-based Enterprise to Foster Industry-Academia Collaboration in the Field of Product Development. 2015; ():1.
Chicago/Turabian StyleMun-Young Kim; Hyun-Jin Cho; Eunah Yoh. 2015. "Utilizing University-based Enterprise to Foster Industry-Academia Collaboration in the Field of Product Development." Utilizing University-based Enterprise to Foster Industry-Academia Collaboration in the Field of Product Development , no. : 1.
Munyoung Kim; Hyunjin Cho; Jaeyeong Lee; Related Information. The costume of ritual dance in Mongolian and Korean Buddhism. Acta Orientalia Academiae Scientiarum Hungaricae 2015, 68, 309 -316.
AMA StyleMunyoung Kim, Hyunjin Cho, Jaeyeong Lee, Related Information. The costume of ritual dance in Mongolian and Korean Buddhism. Acta Orientalia Academiae Scientiarum Hungaricae. 2015; 68 (3):309-316.
Chicago/Turabian StyleMunyoung Kim; Hyunjin Cho; Jaeyeong Lee; Related Information. 2015. "The costume of ritual dance in Mongolian and Korean Buddhism." Acta Orientalia Academiae Scientiarum Hungaricae 68, no. 3: 309-316.