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Dr. Subir Bandyopadhyay
Indiana University - Northwest

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0 Digital Marketing
0 Retail Marketing
0 Social Media Marketing
0 Electronic Commerce
0 marketing communication

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Journal article
Published: 20 November 2020 in Journal of Theoretical and Applied Electronic Commerce Research
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Customers are important intangible assets of firms. Customer equity (CE) and customer equity sustainability ratio (CESR) cannot only provide a crucial basis for measuring the growth potential of firms but also provide managers a reference standard to allocate the marketing resource. This empirical study discussed the CE measurement of a mobile payments aggregator. With the rapid development of mobile payment in China, it is very meaningful to calculate the CE of these aggregators as an emerging business pattern because calculating CE cannot only help the mobile payments aggregator evaluate its future business development but also help it to provide value-added services and generate service fee from its clients, i.e., the retailers. The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology diffusion. Based on the Bass model and Rogers’ theory of innovation diffusion, we calculated CE and CESR for five segments, namely innovators, early adopters, early majorities, late majorities, and laggards. The results show that it is the early adopters and the early majorities who generate most of the profit and it is also these two segments that have the greatest growth potential in the future.

ACS Style

Wei Xue; Yinglu Sun; Subir Bandyopadhyay; Dong Cheng. Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator. Journal of Theoretical and Applied Electronic Commerce Research 2020, 16, 409 -431.

AMA Style

Wei Xue, Yinglu Sun, Subir Bandyopadhyay, Dong Cheng. Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator. Journal of Theoretical and Applied Electronic Commerce Research. 2020; 16 (3):409-431.

Chicago/Turabian Style

Wei Xue; Yinglu Sun; Subir Bandyopadhyay; Dong Cheng. 2020. "Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 3: 409-431.

Original and applied research
Published: 15 November 2018 in Journal of Education for Business
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Critical thinking is a skill that potential employers expect all graduates to possess. Hence, most business management programs consider critical thinking as an important student learning goal. Unfortunately, there is ambiguity about how to best assess critical thinking, both as a skill and a learning outcome. The authors empirically demonstrate how they measure the critical thinking ability of their students in different settings, and how their critical thinking ability improves as they progress through the business program.

ACS Style

Subir Bandyopadhyay; Jana Szostek. Thinking critically about critical thinking: Assessing critical thinking of business students using multiple measures. Journal of Education for Business 2018, 94, 259 -270.

AMA Style

Subir Bandyopadhyay, Jana Szostek. Thinking critically about critical thinking: Assessing critical thinking of business students using multiple measures. Journal of Education for Business. 2018; 94 (4):259-270.

Chicago/Turabian Style

Subir Bandyopadhyay; Jana Szostek. 2018. "Thinking critically about critical thinking: Assessing critical thinking of business students using multiple measures." Journal of Education for Business 94, no. 4: 259-270.