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Prof. Marcelo Sánchez-Oro
Universidad de Extremadura (Spain)

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0 Redes Sociales
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Short Biography

Doctor en Geografía (Universidad de Extremadura), Licenciado en Ciencias Políticas y Sociología (UNED) y Diplomando en Trabajo Social (Universidad de Granada)Profesor de Sociología de la Universidad de Extremadura. Imparte docencia en Grados de Administración y Dirección de Empresas, Turismo y Máster Universitario de Investigación (MUI). Ha realizado estancias de investigación en Colombia, Costa Rica, México, Cuba y Ecuador. Ha dirigido tesis y publicado diversos tipo de trabajos científicos en las áreas de desarrollo territorial, redes sociales, factores sociales del desarrollo rural y del turismo rural, agentes implicados en los cambios sociales del medio rural, esencialmente.

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Journal article
Published: 24 May 2021 in Land
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The objective of this research is to obtain and analyze discursive information on the problems and solutions of the tourism sector in an eminently rural region, such as Extremadura, based on the opinions of stakeholders, in order to incorporate them into the evaluation and tourism planning of the region. More specifically, on the situation of the sector, perceptions on profitability and return on investment, the problem of overnight stays, and coordination between tourism agents and training demands, in order to make a sustainable tourism sector in a rural region. The research starts from the following premise: for tourism to be sustainable, stakeholders must participate in the strategic decision-making process. This paper aims, on the one hand, to clarify sufficiently the state of the art regarding the validity of focus groups and their analysis as a research methodology, explaining how to address the main challenges implied by this technique by reviewing a selection of research works that we consider relevant in this field. On the other hand, an analysis of the tourism sector in Extremadura is carried out based on these group dynamics. The main result, after analyzing the discourse of six focus groups, is that the different opinions of their members reveal, despite everything, that the training of human capital in the tourism sector in rural environments is a pending issue.

ACS Style

Marcelo Sánchez-Oro Sánchez; José Castro-Serrano; Rafael Robina-Ramírez. Stakeholders’ Participation in Sustainable Tourism Planning for a Rural Region: Extremadura Case Study (Spain). Land 2021, 10, 553 .

AMA Style

Marcelo Sánchez-Oro Sánchez, José Castro-Serrano, Rafael Robina-Ramírez. Stakeholders’ Participation in Sustainable Tourism Planning for a Rural Region: Extremadura Case Study (Spain). Land. 2021; 10 (6):553.

Chicago/Turabian Style

Marcelo Sánchez-Oro Sánchez; José Castro-Serrano; Rafael Robina-Ramírez. 2021. "Stakeholders’ Participation in Sustainable Tourism Planning for a Rural Region: Extremadura Case Study (Spain)." Land 10, no. 6: 553.

Journal article
Published: 14 February 2021 in International Journal of Environmental Research and Public Health
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The aim of this paper is to study the effects of the spread of the COVID-19 virus in different regions and its impact on the economy and regional tourist flows. To this end, the researchers have been guided by a set of propositions which they have tried to demonstrate with the results obtained. This research shows that the impact of the pandemic is still being evaluated. The analysis of the relationship between the tourism sector and the pandemic outbreak in Spain provides an instructive case study to assist tourism in its recovery process. The paper delves into the impacts on the main Spanish touristic regions during the pandemic and providing implications for tourism recovery. In Spain, the tourism sector is of major economic importance, becoming one of the most vulnerable countries when crisis affects this industry. The negative image of the country due to the high infection rates has had a negative impact on travel and tourism. The Balearic Islands have been the most affected region with an 87% decrease in tourist visitors. The trips made by Spanish residents inside the Spanish territory shows the first increase found in the series analyzed. Domestic tourism not only represents an opportunity for all regions in this critical situation, but the types of accommodation also play a key role.

ACS Style

Libertad Moreno-Luna; Rafael Robina-Ramírez; Marcelo Sánchez-Oro Sánchez; José Castro-Serrano. Tourism and Sustainability in Times of COVID-19: The Case of Spain. International Journal of Environmental Research and Public Health 2021, 18, 1859 .

AMA Style

Libertad Moreno-Luna, Rafael Robina-Ramírez, Marcelo Sánchez-Oro Sánchez, José Castro-Serrano. Tourism and Sustainability in Times of COVID-19: The Case of Spain. International Journal of Environmental Research and Public Health. 2021; 18 (4):1859.

Chicago/Turabian Style

Libertad Moreno-Luna; Rafael Robina-Ramírez; Marcelo Sánchez-Oro Sánchez; José Castro-Serrano. 2021. "Tourism and Sustainability in Times of COVID-19: The Case of Spain." International Journal of Environmental Research and Public Health 18, no. 4: 1859.

Journal article
Published: 15 January 2021 in International Journal of Environmental Research and Public Health
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The health crisis caused by the outbreak of the COVID-19 disease has devastated the worldwide hospitality sector. The current situation has led many countries to implement drastic rules to stop the spread of the virus. According to the Spanish health authority decisions need to be made in the context of uncertainty and lack of knowledgeable experiences through a gradual and asymmetric de-escalation process planned in four phases. Although the vast majority of studies refer to economic risks and impacts on tourist flows and economic income, few of them explicitly investigates safety and health measures that hotel managers should implement to their customers. Over a population of 12,740 hotels, 823 Spanish hotel managers have been involved in a participatory study. With the aim of assessing the actions taken to stop the spread of the virus, empirical research was implemented. A model presented four variables and 13 indicators which have been previously tested among hotel managers in the tourism sector. Five conclusions are drawn from the hypotheses: (1) Mass testing surveillance in customers and employees should be quick, affordable, and homogeneous throughout the European Union. (2) Training measures need to be taken by both public authorities and the private sector to reach a knowledgeable crisis management team with high commitment to the customer’s health and safety. (3) Protocols established by public authorities should be observed and adjusted gradually not only in hotels but also in tourist arrivals. (4) Healthy measures need to be periodically updated. (5) Each hotel should set up a surveillance process to guarantee the safety to their customers.

ACS Style

Rafael Robina-Ramírez; Jose-Amelio Medina-Merodio; Libertad Moreno-Luna; Héctor Jiménez-Naranjo; Marcelo Sánchez-Oro. Safety and Health Measures for COVID-19 Transition Period in the Hotel Industry in Spain. International Journal of Environmental Research and Public Health 2021, 18, 718 .

AMA Style

Rafael Robina-Ramírez, Jose-Amelio Medina-Merodio, Libertad Moreno-Luna, Héctor Jiménez-Naranjo, Marcelo Sánchez-Oro. Safety and Health Measures for COVID-19 Transition Period in the Hotel Industry in Spain. International Journal of Environmental Research and Public Health. 2021; 18 (2):718.

Chicago/Turabian Style

Rafael Robina-Ramírez; Jose-Amelio Medina-Merodio; Libertad Moreno-Luna; Héctor Jiménez-Naranjo; Marcelo Sánchez-Oro. 2021. "Safety and Health Measures for COVID-19 Transition Period in the Hotel Industry in Spain." International Journal of Environmental Research and Public Health 18, no. 2: 718.

Journal article
Published: 16 December 2020 in Cuadernos de Turismo
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El "turismo de vuelta a casa", el "turismo de retorno", es un tipo de "turismo rural" considerada por expertos, académicos y legisladores como importante en desarrollo rural, en especial, para las áreas rurales despobladas del sur de Europa. Se trata de un tipo de viajeros que vuelve a sus raíces, en muchos casos donde tienen una segunda vivienda o donde comparten casa con los familiares o amigos oriundos. Este turismo busca un hábitat imaginado, basado en experiencias personales donde la vida familiar es esencial para repetir la visita, y se caracteriza llevar a cabo prácticas que presenta matices diferenciales respecto al clásico turismo rural. En este artículo tratamos de identificar los patrones y motivaciones de este segmento del mercado turístico. “Back-home tourism”, "Tourism of return" or also typified as "Countryman tourism" is a category little considered by experts, academics and legislators in rural development, however in the last decades it is gaining prominence and special benefits are attributed to the unpopulated rural areas of the south of Europe. This tourism returns to their roots, in many cases where they have a second home or where they can share the home of relatives or friends. This tourism seeks an imagined habitat based on personal experience where family life is essential to repeat the visit and it is characterized by a consumption practice with nuances different from generic rural tourism. In this paper we try to identify the consumption patterns and motivations of this segment of the tourism market.

ACS Style

Marcelo Sánchez-Oro Sánchez. BACK-HOME TOURISM IN EXTREMADURA, SPAIN: SPENDING PATTERNS AND MOTIVATION. Cuadernos de Turismo 2020, 71 -91.

AMA Style

Marcelo Sánchez-Oro Sánchez. BACK-HOME TOURISM IN EXTREMADURA, SPAIN: SPENDING PATTERNS AND MOTIVATION. Cuadernos de Turismo. 2020; (46):71-91.

Chicago/Turabian Style

Marcelo Sánchez-Oro Sánchez. 2020. "BACK-HOME TOURISM IN EXTREMADURA, SPAIN: SPENDING PATTERNS AND MOTIVATION." Cuadernos de Turismo , no. 46: 71-91.

Journal article
Published: 04 September 2020 in Sustainability
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This paper delved into host and guests’ social exchange influences on their social and economic welfare at the International Tagus Natural Park. In this developing touristic territory, a preliminary study was surveyed in-depth. Among Portuguese and Spanish bordering villages, interviews with hosts were conducted. Two focus groups were set up to analyse the host and guests’ reciprocal behaviour as well as social reciprocity in the context of a pilot participative programme. Eventually, 194 questionnaires collected among Spanish and Portuguese hosts through a structural equation modelling of causal relationships data were analysed. Theoretical and practical conclusions can be drawn from the study. Social exchange has driven hosts to focus on promoting social values, emotions, attitudes and social reciprocity to welcome guests as complementary income to raise their standard of living. Visitors provide supplemented incomes to impoverished hosts. However, the seasonal and unstable job opportunities guests create display negative effects among locals.

ACS Style

Rafael Robina-Ramírez; Marcelo Sánchez-Oro; Mª Cabezas-Hernández; Margarita Calleja-Aldana. Host and Guest Social Exchange in Developing Tourist Sites: The Case of the International Tagus Natural Park. Sustainability 2020, 12, 7248 .

AMA Style

Rafael Robina-Ramírez, Marcelo Sánchez-Oro, Mª Cabezas-Hernández, Margarita Calleja-Aldana. Host and Guest Social Exchange in Developing Tourist Sites: The Case of the International Tagus Natural Park. Sustainability. 2020; 12 (18):7248.

Chicago/Turabian Style

Rafael Robina-Ramírez; Marcelo Sánchez-Oro; Mª Cabezas-Hernández; Margarita Calleja-Aldana. 2020. "Host and Guest Social Exchange in Developing Tourist Sites: The Case of the International Tagus Natural Park." Sustainability 12, no. 18: 7248.

Journal article
Published: 01 July 2016 in Revista Colombiana de Ciencias Sociales
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En el contexto de la Educación Superior y de los estudios del ámbito económico y empresarial, la competencia digital se refiere a la utilización de las Tecnologías de la Información y Comunicación como herramientas para la expresión, la comunicación, para el acceso a fuentes de información, como medio de archivo de datos y documentos, para tareas de presentación, difusión y gestión de la información, para el aprendizaje, la investigación y el trabajo cooperativo. En este artículo se ponen de relieve las dificultades detectadas entre los docentes universitarios del ámbito de la economía y de la empresa para capacitar en esta competencia, denominada en el marco de las titulaciones: “Uso de las TIC en el ámbito profesional”. Se ha estudiado la percepción y el compromiso con esta competencia de 84 docentes de la Universidad de Extremadura (España). Mediante un análisis descriptivo, con el aporte de indicadores sintéticos, se han obtenido indicios sobre el nivel de implicación del profesorado en aspectos como la tipología de recursos pedagógicos que se han empleado en la enseñanza de esta competencia, las estrategias para mejorar los contenidos y su aplicabilidad a la realidad actual y su relación con otras competencias similares. Los datos obtenidos y analizados permiten ofrecer un diagnóstico sobre la enseñanza de la competencia indicada en una muestra de profesores universitarios y fundamentar una propuesta de matriz de evaluación de la competencia “Uso de las TIC”, en las titulaciones relacionadas con los estudios empresariales, por niveles de dominio e indicadores de consecución de esta competencia. © Revista Colombiana de Ciencias Sociales.

ACS Style

María Rosa Fernández-Sánchez; Marcelo Sánchez-Oro Sánchez; Rafael Robina-Ramirez. La evaluación de la competencia digital en la docencia universitaria: el caso de los grados de empresariales y económicas. Revista Colombiana de Ciencias Sociales 2016, 7, 332 -348.

AMA Style

María Rosa Fernández-Sánchez, Marcelo Sánchez-Oro Sánchez, Rafael Robina-Ramirez. La evaluación de la competencia digital en la docencia universitaria: el caso de los grados de empresariales y económicas. Revista Colombiana de Ciencias Sociales. 2016; 7 (2):332-348.

Chicago/Turabian Style

María Rosa Fernández-Sánchez; Marcelo Sánchez-Oro Sánchez; Rafael Robina-Ramirez. 2016. "La evaluación de la competencia digital en la docencia universitaria: el caso de los grados de empresariales y económicas." Revista Colombiana de Ciencias Sociales 7, no. 2: 332-348.