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The aim of this study was to present strategic measures for the sustainability of exhibitions and fairs by examining the relationship between integrated marketing communication (IMC) and the customer behavior and recommendation intentions of the participants who attended golf exhibitions and fairs. To achieve this aim, we conducted a literature review of IMC to formulate a hypothesis; next, we administered a questionnaire to 256 participants at the exhibitions and fairs related to golf equipment. The results show that the two-way communication of the exhibition and fair was positive for the customer’s continuous purchase intention, purchase behavior, and long-term relationship orientation, and the purchase behavior and long-term relationship orientation had a positive effect on the continuous recommendation intention.
Taeyoung Cho; Taesoo Cho; Hao Zhang. The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention. Tourism and Hospitality 2021, 2, 288 -301.
AMA StyleTaeyoung Cho, Taesoo Cho, Hao Zhang. The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention. Tourism and Hospitality. 2021; 2 (3):288-301.
Chicago/Turabian StyleTaeyoung Cho; Taesoo Cho; Hao Zhang. 2021. "The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention." Tourism and Hospitality 2, no. 3: 288-301.
Given the rapidly increasing number of foreign nationals migrating to Korea, this study investigates the relationship between cultural adaptation, tourist satisfaction, and quality of life among Chinese immigrants in Korea. A questionnaire survey was conducted among 344 Chinese immigrants in Korea who visited Gyeongju, where Korean World Heritage sites and modern tourist facilities coexist. A structural equation model was used to verify the hypothesis and indicated that cultural assimilation and cultural separation had a significant effect on tourist satisfaction, whereas cultural integration and cultural change did not have any statistically significant effect on tourist satisfaction. Additionally, tourist satisfaction had a significant effect on quality of life (in terms of subjective well-being and psychological well-being). The results of this study can function as a reference for improving Chinese immigrants’ cultural adaptation, tourist satisfaction, and quality of life.
Taeyoung Cho; Taesoo Cho; Hao Zhang. The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life. Sustainability 2021, 13, 1770 .
AMA StyleTaeyoung Cho, Taesoo Cho, Hao Zhang. The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life. Sustainability. 2021; 13 (4):1770.
Chicago/Turabian StyleTaeyoung Cho; Taesoo Cho; Hao Zhang. 2021. "The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life." Sustainability 13, no. 4: 1770.
Today, social network services (SNS) advertising is frequently utilized by enterprises to communicate with consumers as it provides the best marketing effect using low-cost media. Since the value of SNS is increasing, managers need to look for more effective methods of utilizing the existing SNS channels. This study aims to provide suggestions for attracting customers and gaining an advantage amid the stiff competition among similar golf courses. To achieve the goal of this study, a questionnaire-based survey was conducted at six golf resorts in South Korea where SNS advertising has been used to enhance consumer experiences. The study found that SNS advertising and online word of mouth regarding golf resorts have a positive effect on emotive, social, and price values. Moreover, SNS advertising for golf resorts had a positive effect on the quality function value, while online word of mouth had no effect.
Taesoo Cho; Taeyoung Cho; Guosong Zhao; Hao Zhang. The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value. Sustainability 2020, 12, 4339 .
AMA StyleTaesoo Cho, Taeyoung Cho, Guosong Zhao, Hao Zhang. The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value. Sustainability. 2020; 12 (11):4339.
Chicago/Turabian StyleTaesoo Cho; Taeyoung Cho; Guosong Zhao; Hao Zhang. 2020. "The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value." Sustainability 12, no. 11: 4339.
The crisis event, which is one of the factors that occur most frequently, affects the sustainable development of tourism. Aiming to investigate the impact of a terminal high altitude area defense (THAAD) incident on tourism risk perception, destination image, attitude change and behavior intention of Chinese citizens planning to travel to South Korea, a questionnaire survey was conducted among 1000 Chinese citizens. By using descriptive statistics, factor analysis, and a structural equation model on the survey data, the results showed that (1) tourist destination risk perception exerted a negative effect on tourism image, culture image, and stability image of the destination; (2) the risk perception of tourists on tourism destinations would lead to a change in tourism attitudes, as Chinese citizens who planned to travel to South Korea considered changing their tourist destinations due to the THAAD incident; and (3) the increased risk perception of tourists on destinations had negative effects on behavior intention. Chinese citizens’ intention to travel to Korea was reduced after the THAAD incident. This study is of great importance for the sustainable development of tourism between China and Korea and provided a reference for improving risk management strategy for a tourism destination.
Hao Zhang; Taeyoung Cho; Huanjiong Wang. The Impact of a Terminal High Altitude Area Defense Incident on Tourism Risk Perception and Attitude Change of Chinese Tourists Traveling to South Korea. Sustainability 2019, 12, 7 .
AMA StyleHao Zhang, Taeyoung Cho, Huanjiong Wang. The Impact of a Terminal High Altitude Area Defense Incident on Tourism Risk Perception and Attitude Change of Chinese Tourists Traveling to South Korea. Sustainability. 2019; 12 (1):7.
Chicago/Turabian StyleHao Zhang; Taeyoung Cho; Huanjiong Wang. 2019. "The Impact of a Terminal High Altitude Area Defense Incident on Tourism Risk Perception and Attitude Change of Chinese Tourists Traveling to South Korea." Sustainability 12, no. 1: 7.
This study aimed to identify the relationship among the following factors: cross-cultural awareness, tourist experience, authenticity, tourist satisfaction, and acculturation. It also sought to determine what role that tourist activities play in acculturation. Furthermore, this study looked to provide a feasibility plan for the effective management, protection, and sustainable development of World Cultural Heritage Sites. We chose Chinese in Korea (immigrants, workers, and international students) who visited the historic villages of Korea (Hahoe and Yangdong) as the research object, and used 430 questionnaires for analysis. The confirmatory factor analysis and structural equation model were used to verify proposed hypotheses. The results showed that (1) Chinese in Korea, who have higher cultural awareness, had more interests in objective authenticity (e.g., historical traditions, cultural heritage, and architecture) of world heritage sites; (2) Chinese in Korea could feel and appreciate the true value of traditional culture through tourist experience; (3) The objective authenticity and existential authenticity have a positive effect on tourist satisfaction; and, (4) Higher tourist satisfaction could effectively promote cultural integration and assimilation, and prevent cultural separation and marginalization.
Hao Zhang; Taeyoung Cho; Huanjiong Wang; Quansheng Ge. The Influence of Cross-Cultural Awareness and Tourist Experience on Authenticity, Tourist Satisfaction and Acculturation in World Cultural Heritage Sites of Korea. Sustainability 2018, 10, 927 .
AMA StyleHao Zhang, Taeyoung Cho, Huanjiong Wang, Quansheng Ge. The Influence of Cross-Cultural Awareness and Tourist Experience on Authenticity, Tourist Satisfaction and Acculturation in World Cultural Heritage Sites of Korea. Sustainability. 2018; 10 (4):927.
Chicago/Turabian StyleHao Zhang; Taeyoung Cho; Huanjiong Wang; Quansheng Ge. 2018. "The Influence of Cross-Cultural Awareness and Tourist Experience on Authenticity, Tourist Satisfaction and Acculturation in World Cultural Heritage Sites of Korea." Sustainability 10, no. 4: 927.
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Hao Zhang; Quansheng Ge; Tai-Gi An; Taeyoung Cho. Study on the relationship between Cross-Cultural awareness, authenticity, tourism experience and tourism satisfaction of Chinese tourists. Indian Journal of Public Health Research & Development 2018, 9, 895 .
AMA StyleHao Zhang, Quansheng Ge, Tai-Gi An, Taeyoung Cho. Study on the relationship between Cross-Cultural awareness, authenticity, tourism experience and tourism satisfaction of Chinese tourists. Indian Journal of Public Health Research & Development. 2018; 9 (8):895.
Chicago/Turabian StyleHao Zhang; Quansheng Ge; Tai-Gi An; Taeyoung Cho. 2018. "Study on the relationship between Cross-Cultural awareness, authenticity, tourism experience and tourism satisfaction of Chinese tourists." Indian Journal of Public Health Research & Development 9, no. 8: 895.
IndianJournals.com - Gateway to access, disperse and preserve knowledge!
Hao Zhang; Quansheng Ge; Tai-Gi An; Taeyoung Cho. A study on relationship on authenticity, tourist experience, tourist satisfaction and acculturation of world cultural heritage. Indian Journal of Public Health Research & Development 2018, 9, 759 .
AMA StyleHao Zhang, Quansheng Ge, Tai-Gi An, Taeyoung Cho. A study on relationship on authenticity, tourist experience, tourist satisfaction and acculturation of world cultural heritage. Indian Journal of Public Health Research & Development. 2018; 9 (8):759.
Chicago/Turabian StyleHao Zhang; Quansheng Ge; Tai-Gi An; Taeyoung Cho. 2018. "A study on relationship on authenticity, tourist experience, tourist satisfaction and acculturation of world cultural heritage." Indian Journal of Public Health Research & Development 9, no. 8: 759.