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2020 will go down in history as a tipping point when societies reassessed the fundamental objectives and principles that they had seen their communities develop. As a basis for investigating a broad sense of LifeStyle by Design, some 20 potentially rich narratives are used as the basis for these empirical analyses. They are our Virtual Living Lab at a time of unparalleled attitudinal and behavioural change and uncertainty. Social sharing is more authentic and trustworthy than traditional forms of mass communications. We explore our narratives in the UK and Japan and draw novel yet consistent, scalable implications for policy makers and public and private institutions alike. We track what people think is important to them and thus lay a foundation for engagement, in contrast to the traditional advertising communications approach of intrusion. Some of the new behaviours may become permanent, but there is a general need to streamline and simplify. People are against the complex, not because they want a simple life but because they want more time to enjoy enriched life experiences. At times of change, especially when uncertainty can bring negative outcomes, it is critical to be able to know what to say and how to say it so that leaders can establish trust and the right tone for the moment.
Chris Beaumont; John Ricketts. A Significant Moment in History: A Virtual Living Lab. LifeStyle Narratives That Are Shaping Our World; the Cases of Japan and UK 2019–2020. Sustainability 2020, 12, 9658 .
AMA StyleChris Beaumont, John Ricketts. A Significant Moment in History: A Virtual Living Lab. LifeStyle Narratives That Are Shaping Our World; the Cases of Japan and UK 2019–2020. Sustainability. 2020; 12 (22):9658.
Chicago/Turabian StyleChris Beaumont; John Ricketts. 2020. "A Significant Moment in History: A Virtual Living Lab. LifeStyle Narratives That Are Shaping Our World; the Cases of Japan and UK 2019–2020." Sustainability 12, no. 22: 9658.
In this paper the topic of advertising assessment is revisited, given the widespread availability of low-cost microcomputer modelling developments. It is recognised that when regression analysis became popular in the 1970s with the advent of the mainframe computer, much hype and little marketing benefit ensued. It is argued that simply speeding up the old practices of the 1970s, which rightly fell from favour, will provide no benefit to the advertising industry. ‘What is new’, the ‘benefits’ of advertising assessment, and where it is applicable are described. It is suggested that not only does technology facilitate data analysis, but also, critically, modelling methodology itself has changed, with a greater ability to remain close to one's data. As a consequence, it is argued that improved advertising decisions can only be made when the other elements of the marketing mix are formally taken into account. The methodology described in the paper has been developed and successfully applied in a number of sectors for different UK clients of Coopers and Lybrand, and Collett Dickenson and Pearce.
Chris Beaumont; K Geary; C Halliburton; D Clifford; R Rivers. Advertising Assessment—Myth or Reality? Environment and Planning A: Economy and Space 1989, 21, 629 -641.
AMA StyleChris Beaumont, K Geary, C Halliburton, D Clifford, R Rivers. Advertising Assessment—Myth or Reality? Environment and Planning A: Economy and Space. 1989; 21 (5):629-641.
Chicago/Turabian StyleChris Beaumont; K Geary; C Halliburton; D Clifford; R Rivers. 1989. "Advertising Assessment—Myth or Reality?" Environment and Planning A: Economy and Space 21, no. 5: 629-641.
Chris Beaumont. The analysis of hydrological time series. Progress in Physical Geography: Earth and Environment 1982, 6, 60 -99.
AMA StyleChris Beaumont. The analysis of hydrological time series. Progress in Physical Geography: Earth and Environment. 1982; 6 (1):60-99.
Chicago/Turabian StyleChris Beaumont. 1982. "The analysis of hydrological time series." Progress in Physical Geography: Earth and Environment 6, no. 1: 60-99.
J R Beaumont; Chris Beaumont. A comparative study of the multivariate structure of towns. Environment and Planning B: Planning and Design 1982, 9, 63 -78.
AMA StyleJ R Beaumont, Chris Beaumont. A comparative study of the multivariate structure of towns. Environment and Planning B: Planning and Design. 1982; 9 (1):63-78.
Chicago/Turabian StyleJ R Beaumont; Chris Beaumont. 1982. "A comparative study of the multivariate structure of towns." Environment and Planning B: Planning and Design 9, no. 1: 63-78.
Chris Beaumont. Stochastic models in hydrology. Progress in Physical Geography: Earth and Environment 1979, 3, 363 -391.
AMA StyleChris Beaumont. Stochastic models in hydrology. Progress in Physical Geography: Earth and Environment. 1979; 3 (3):363-391.
Chicago/Turabian StyleChris Beaumont. 1979. "Stochastic models in hydrology." Progress in Physical Geography: Earth and Environment 3, no. 3: 363-391.