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Research and academic interests: Marketing, Supply Chain, Retailing, Consumer
The academic literature on consumer engagement and sustainable consumption has developed gradually over the last two decades. The body of knowledge related to the role of food and non-food retailers in this context, however, is only beginning to develop. The purpose of this systematic review is to analyse the existing literature on how retailers fulfil their role in engaging consumers in sustainable consumption. The need for a study with this purpose is proven by the fact that academic literature lacks a systematic review on this topic, despite the ascending trend in the number of published articles in the field. This systematic review is based on a five-step process to ensure quality, replicability, transparency, and reliable conclusions. The reviewed articles were published relatively recently in academic journals from different domains. This review identified seven distinct types of retail marketing interventions (involvement of retailers in marketing actions with the aim to engage consumers in sustainable consumption), 30 types of retail marketing mechanisms (consisting in marketing strategies, techniques, tools, and channels used by retailers), and 14 distinct types of consumer engagement in sustainable consumption patterns. The review suggests an agenda for further research and identifies practical implications for retail management.
Carmen Bălan. How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review. Sustainability 2020, 13, 96 .
AMA StyleCarmen Bălan. How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review. Sustainability. 2020; 13 (1):96.
Chicago/Turabian StyleCarmen Bălan. 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review." Sustainability 13, no. 1: 96.
Within supply chains, the freight/cargo transportation is on the brink of a new revolution. The Internet of Things (IoT) leads the way to new levels of performance and competitiveness of those market players who adopt the technologies of machine-to-machine connectedness and communication. The upsurge of the IoT fundamentally depends on the entrepreneurial initiatives of the technological innovators that develop solutions in this field, as well as of the early adopters of these new technologies with high game-changing potential. This chapter focuses on major entrepreneurial initiatives and structural changes generated by the IoT in the freight/cargo transportation. The goal of the chapter is to explore the main features of these entrepreneurial initiatives and their implications for the supply chains. The main objectives of the study are the following: to identify major types and features of IoT initiatives, illustrated by means of relevant business cases; to analyse the categories of “initiative owners” that initiated the IoT-based changes; to estimate the advantages and benefits of the IoT for the supply chain members. The contribution of this study refers to the identification of the main features of the IoT-based entrepreneurial initiatives in the freight/cargo transportation. The added value of the chapter is also given by the detailed presentation of the implications of the IoT for the freight/cargo transportation, as well as by the recommendations for practitioners and researchers. The IoT has a high potential to enhance the intermodal/multimodal capabilities of freight/cargo transportation.
Carmen Balan. Internet of Things in Transportation: Game Changer in the Supply Chains. Industry 4.0 2018, 99 -123.
AMA StyleCarmen Balan. Internet of Things in Transportation: Game Changer in the Supply Chains. Industry 4.0. 2018; ():99-123.
Chicago/Turabian StyleCarmen Balan. 2018. "Internet of Things in Transportation: Game Changer in the Supply Chains." Industry 4.0 , no. : 99-123.
Purpose This systematic literature review focuses on the following future advanced information and communication technologies (ICTs) applied in the maritime transport of cargo: Internet of Things (IoT), big data, cloud computing and autonomous ships/vessels (including unmanned ships/vessels). The review question is: “RQ: In what context and by means of what mechanism does the implementation of future advanced ICTs have disruptive impact on maritime transport?”. Design/methodology/approach The paper complies with the methodological requirements of systematic reviews. The information analysis and synthesis are based on the CIMO logic, referring to the context (C), intervention (I), mechanism (M) and outcome (O) of the implementation of future advanced ICTs in maritime transport. Findings The review identifies the contextual factors and components of the mechanism that lead to the disruptive impact of different types of future advanced ICT interventions on maritime transport. Research limitations/implications The review approaches only the most important future advanced ICTs that will disrupt maritime transport. Practical implications The maritime transport organizations should consider: intended outcome as intervention trigger; increased efficiency and responsiveness; benchmarking. Originality/value For the first time, the CIMO logic is applied in a systematic review focused on future advanced ICTs in maritime transport. The CIMO-DMT model is elaborated as a basis for further research. Ten directions of study are recommended in a future research agenda.
Carmen Bălan. The disruptive impact of future advanced ICTs on maritime transport: a systematic review. Supply Chain Management: An International Journal 2018, 25, 157 -175.
AMA StyleCarmen Bălan. The disruptive impact of future advanced ICTs on maritime transport: a systematic review. Supply Chain Management: An International Journal. 2018; 25 (2):157-175.
Chicago/Turabian StyleCarmen Bălan. 2018. "The disruptive impact of future advanced ICTs on maritime transport: a systematic review." Supply Chain Management: An International Journal 25, no. 2: 157-175.
Instagram is the fastest developing new media of high interest to marketers. As at December 21, 2016, the community included 600 million Instagrammers. This paper explores the problem of whether various themes of branded content differ significantly in their engagement power (ability to generate likes, views, and comments). The methodological approach consists of online monitoring of content in posts of a leading brand, Nike, for its 17 verified-badge Instagram accounts. The study focused on posts during the month of February 2017. The chi-square goodness of fit test (for one variable) was applied in the data analysis stage of the research. The initial hypothesis of significant differences between branded content themes as regards their engagement power was accepted. The practical implications of these findings for marketers include better selection of brand messages for Instagrammers and an increase in engagement levels.
Carmen Balan. NIKE ON INSTAGRAM: THEMES OF BRANDED CONTENT AND THEIR ENGAGEMENT POWER. CBU International Conference Proceedings 2017, 5, 13 -18.
AMA StyleCarmen Balan. NIKE ON INSTAGRAM: THEMES OF BRANDED CONTENT AND THEIR ENGAGEMENT POWER. CBU International Conference Proceedings. 2017; 5 ():13-18.
Chicago/Turabian StyleCarmen Balan. 2017. "NIKE ON INSTAGRAM: THEMES OF BRANDED CONTENT AND THEIR ENGAGEMENT POWER." CBU International Conference Proceedings 5, no. : 13-18.
The Instagram application captured the attention of hundreds of millions of users. The goal of this paper was to study whether there is a statistically significant relationship between the posting behaviour of corporate retail brands on Instagram and follower engagement. The proxy variables used to describe the posting behaviour were: number of days with posts, number of posts and existence of calls to action within posts. The proxy variables for engagement were the number of likes, as well as the sum of likes and comments for each post. The study referred to the Instagram activity of the top fifty global specialty retailers. Lately, the researchers’ interest in social media grew substantially. In contrast, the studies relative to the posting behaviour of companies on Instagram are rather scarce. At present, scientific research on this topic is in an preliminary state. In addition, there are no published findings of scientific research on the use of Instagram by top global specialty retailers. The paper aimed to answer the following research questions: (a) “Is posting on Instagram a common behaviour of the top fifty global specialty retailers?”; (b) “How active are these companies in posting own photo and video content?”; (c) “Are there statistically significant relationships between the variables describing the posting behaviour and those reflecting the follower engagement?”. The data were collected by monitoring verified badge Instagram accounts of the top fifty global specialty retailers. The t test was applied on data from the online study of 612 posts. Findings reveal statistical significant relationships between the analysed variables. There is a strong correlation between the number of posts and engagement. To the best of our knowledge, this article is the first to approach this topic. As a direct implication for retailers, an intense posting activity may lead to an increased engagement of followers.
Carmen Balan. Does brand posting behaviour influence follower engagement on Instagram? Proceedings of the International Conference on Business Excellence 2017, 11, 687 -697.
AMA StyleCarmen Balan. Does brand posting behaviour influence follower engagement on Instagram? Proceedings of the International Conference on Business Excellence. 2017; 11 (1):687-697.
Chicago/Turabian StyleCarmen Balan. 2017. "Does brand posting behaviour influence follower engagement on Instagram?" Proceedings of the International Conference on Business Excellence 11, no. 1: 687-697.
Carmen Balan. Is there a long-term return on price promotions? The ROI of Pricing 2014, 62 -79.
AMA StyleCarmen Balan. Is there a long-term return on price promotions? The ROI of Pricing. 2014; ():62-79.
Chicago/Turabian StyleCarmen Balan. 2014. "Is there a long-term return on price promotions?" The ROI of Pricing , no. : 62-79.