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In the last twenty years, the tourism industry has been transformed by several global trends
Umberto Martini; Federica Buffa. Marketing for Sustainable Tourism. Sustainability 2020, 12, 2014 .
AMA StyleUmberto Martini, Federica Buffa. Marketing for Sustainable Tourism. Sustainability. 2020; 12 (5):2014.
Chicago/Turabian StyleUmberto Martini; Federica Buffa. 2020. "Marketing for Sustainable Tourism." Sustainability 12, no. 5: 2014.
This study analyses the influence of project networks (salient actors involved in the creation of innovative products) on the reputation network (salient actors able to lead the destination in the future) in a community destination. The research builds on a case study conducted in a leading Alpine destination. Key stakeholders involved in the local tourism offer were interviewed using snowball sampling. A quali-quantitative approach and social network analysis were applied to: (a) identify the destination's most innovative products; (b) identify the key players behind each innovative product and reconstruct its project network; (c) reconstruct the reputation network; and (d) assess the influence of the project networks on the reputation network. The analysis was carried out using a multiple regression quadratic assignment procedure (MR-QAP). It shows the influence of each project network on the reputation network and highlights both that the latter is a consequence of the former and the effectiveness of collaborative innovation. Each project, based on shared goals, contributes significantly to the reputation network. The research contributes to deepening the current debate on the influence of project networks on the reputation network in a community destination, and it is to be hoped that the establishment of this link can draw together two–currently parallel–research streams on tourism (one on innovation, the other on stakeholder salience and reputation in community destinations).
Federica Buffa; Pietro Beritelli; Umberto Martini. Project networks and the reputation network in a community destination: Proof of the missing link. Journal of Destination Marketing & Management 2019, 11, 251 -259.
AMA StyleFederica Buffa, Pietro Beritelli, Umberto Martini. Project networks and the reputation network in a community destination: Proof of the missing link. Journal of Destination Marketing & Management. 2019; 11 ():251-259.
Chicago/Turabian StyleFederica Buffa; Pietro Beritelli; Umberto Martini. 2019. "Project networks and the reputation network in a community destination: Proof of the missing link." Journal of Destination Marketing & Management 11, no. : 251-259.
This paper analyzes the investment in environmental management practices (EMPs) adopted by hotels within a community destination. The aim is twofold: (a) to understand whether hotels have changed their EMPs in the last ten years and, if so, how; (b) to analyze the link between hotels’ environmental commitment and propensity of collaboration among local stakeholders. The research, carried out in 2015, involved all the hotels (N = 1.514) of Trentino, a community destination in the Italian Alps, through a CAWI survey (redemption rate 88.9%). The data analysis followed two steps: (1) frequency analysis to identify the EMPs adopted by hotels and to compare the data with the survey conducted in 2005; (2) multiple correspondence analysis and hierarchical ascendant cluster analysis to identify hotel profiles with different levels of environmental commitment. The results revealed new and original aspects of the propensities of hotels to invest in EMPs and identified three different environmental hotel profiles: not eco-friendly, proactive, and reactive. Proactive and reactive hotels have a greater propensity to invest in EMPs and to collaborate with the Destination Management Organisation and with other hotels. The research contributes to the scientific debate on EMP adoption and the extent to which stakeholder power and pressure influence the environmental sustainability strategies of hotels.
Federica Buffa; Mariangela Franch; Umberto Martini; Alessio Tamanini. Hotel Profiles Based on Environmental Management Practices: Evidence from a Study at an Alpine Destination. Sustainability 2018, 10, 4531 .
AMA StyleFederica Buffa, Mariangela Franch, Umberto Martini, Alessio Tamanini. Hotel Profiles Based on Environmental Management Practices: Evidence from a Study at an Alpine Destination. Sustainability. 2018; 10 (12):4531.
Chicago/Turabian StyleFederica Buffa; Mariangela Franch; Umberto Martini; Alessio Tamanini. 2018. "Hotel Profiles Based on Environmental Management Practices: Evidence from a Study at an Alpine Destination." Sustainability 10, no. 12: 4531.
The subject of our research is the environmental management practices (EMPs) adopted by small and medium-sized hotel enterprises (SMHEs) to foster the development of sustainable business models. The aim is to analyse operational, communication and organisational practices and to explore whether or not the availability of public incentives encourages SMHEs to adopt EMPs, and, if it does, how. We use a framework based on a multi-dimensional approach according to the classification proposed by González-Benito and González-Benito (2006) and we add a supplementary variable (access to subsidies) to capture the importance of the public actor. The research was carried out in Trentino, a traditional tourist destination in the Italian Alpine Arc. We received 351 completed online questionnaires, of which 247 were considered valid. The data were analysed using Principle Component Analysis (PCA) applied to a polychoric correlation matrix. The PCA evidences three relevant latent dimensions which summarized more than 72% of the sample variance. The results demonstrate that the SMHEs adopted three different sets of EMPs, and that the role of public actor is crucial for financing the most expensive operational activities. The research narrows the knowledge gap with regard to a) the types of EMPs adopted by the SMHEs, b) the methods used to achieve this implementation. The research validates the inclusion of the supplementary variable within the framework, and thus the original nature of our study.
Federica Buffa; Mariangela Franch; Dina Rizio. Environmental management practices for sustainable business models in small and medium sized hotel enterprises. Journal of Cleaner Production 2018, 194, 656 -664.
AMA StyleFederica Buffa, Mariangela Franch, Dina Rizio. Environmental management practices for sustainable business models in small and medium sized hotel enterprises. Journal of Cleaner Production. 2018; 194 ():656-664.
Chicago/Turabian StyleFederica Buffa; Mariangela Franch; Dina Rizio. 2018. "Environmental management practices for sustainable business models in small and medium sized hotel enterprises." Journal of Cleaner Production 194, no. : 656-664.
The paper analyses value co-creation and social innovation focusing on a new approach to the management of Natura 2000 areas: the Networks of Reserves (NoRs). NoRs have been set up in Trentino (an Italian alpine area) to create an ecological network within the territory, with a particular focus on the socio-economic dimensions of nature conservation and with a bottom-up approach. The research investigates the role of NoRs by using a quali-quantitative approach to analyse the attitudes and awareness of private stakeholders, public actors and local communities. In-depth interviews with NoRs coordinators and key players in tourism organizations were carried out. 167 online questionnaires were sent out to local stakeholders. The research investigates community participation and stakeholder engagement in NoRs’ projects and activities, whether and how socio-economic development has occurred, and whether and how innovative sustainable tourism offers have been created. It confirms the role of NoRs in relation to the conservation and valorisation of natural resources through the stimulation of activities such as environmental interpretation and education. The research demonstrates the effectiveness of bottom-up processes for the co-creation of sustainable tourism offers and the fostering of social innovation. NoRs have proved to be successful in overcoming the major impediments to the functioning of the Natura 2000 network highlighted in the literature.
Umberto Martini; Federica Buffa; Sandra Notaro. Community Participation, Natural Resource Management and the Creation of Innovative Tourism Products: Evidence from Italian Networks of Reserves in the Alps. Sustainability 2017, 9, 2314 .
AMA StyleUmberto Martini, Federica Buffa, Sandra Notaro. Community Participation, Natural Resource Management and the Creation of Innovative Tourism Products: Evidence from Italian Networks of Reserves in the Alps. Sustainability. 2017; 9 (12):2314.
Chicago/Turabian StyleUmberto Martini; Federica Buffa; Sandra Notaro. 2017. "Community Participation, Natural Resource Management and the Creation of Innovative Tourism Products: Evidence from Italian Networks of Reserves in the Alps." Sustainability 9, no. 12: 2314.
Global trends highlight the growing tourist interest in authentic and sustainable holiday experiences. Designing strategies that enable destinations to catch this tourist segment is, therefore, becoming more and more important for competitiveness. A long-term outlook calls into question the “next generation” of actual and potential tourists, i.e., young people: understanding their attitude towards sustainability is paramount to drive tourism development in a direction which is coherent to the forthcoming demand. Drawing from an ad hoc survey of 1156 members of the largest Italian association of student and youth tourism, this contribution (a) discusses youth attitudes towards sustainability, their travel motivations and behavior (b) identifies different profiles of young tourists with reference to sustainability. By using characteristics and dimensions linked with “harder ecotourists” we identify hard path young tourists (HPYT) and soft path young tourists (SPYT). The findings confirm young people’s interest in certain dimensions of sustainability and the influence this interest has on their decision-making processes, motivations, and behaviors. HPYT and SPYT are profiles which should be considered in destination strategies: the strong sensitivity of HPYT to sustainability suggests the possibility of creating offers that optimize the unique features of a territory.
Federica Buffa. Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies. Sustainability 2015, 7, 14042 -14062.
AMA StyleFederica Buffa. Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies. Sustainability. 2015; 7 (10):14042-14062.
Chicago/Turabian StyleFederica Buffa. 2015. "Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies." Sustainability 7, no. 10: 14042-14062.