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Ana Muro-Rodríguez
Department of Spanish and International Economic, Econometrics and Economic History, University of Castilla-La Mancha, 45071 Toledo, Spain

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Journal article
Published: 01 April 2021 in Sustainability
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Recent evidence illuminates the importance of relatively new concepts in grocery retailing, such as the concept of food values. The present work aims at analyzing the influence of: (i) food values on key non-financial results, particularly satisfaction and loyalty; and (ii) satisfaction on loyalty. The paper makes a further delineation for both satisfaction and loyalty (i.e., with the product and with the grocery store), as well as considers the potential implications derived from the COVID-19 pandemic. With these objectives in mind, the paper distributed an online survey to the residents of Toledo (Spain) during April and May 2020 (a period characterized by a national lockdown, where grocery stores and essential business were open to the public). This effort produced 303 valid questionnaires and the resulting data were analyzed by using descriptive statistics alongside linear parametric regressions. The findings show how food values have a positive and significant influence on both types of satisfaction and loyalty; there is also a significant and positive influence of both types of satisfaction on both types of loyalty. Moreover, the results corroborate previous works about the most influential food values. These findings highlight the importance of considering food values in grocery retailing in order to achieve key non-financial benefits. The paper ends with a discussion of several interesting managerial guidelines, particularly in light of situations like the COVID-19 pandemic.

ACS Style

Ana Muro-Rodríguez; Israel Pérez-Jiménez; Andrea Esteban-Dorado; María Martínez-Ruiz. Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic. Sustainability 2021, 13, 3908 .

AMA Style

Ana Muro-Rodríguez, Israel Pérez-Jiménez, Andrea Esteban-Dorado, María Martínez-Ruiz. Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic. Sustainability. 2021; 13 (7):3908.

Chicago/Turabian Style

Ana Muro-Rodríguez; Israel Pérez-Jiménez; Andrea Esteban-Dorado; María Martínez-Ruiz. 2021. "Food Values, Satisfaction, and Loyalty: Some Evidence in Grocery Retailing Acquired during the COVID-19 Pandemic." Sustainability 13, no. 7: 3908.

Opinion article
Published: 31 January 2020 in Frontiers in Psychology
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Impact of Shopping Tourism for the Retail Trade as a Strategy for the Local Development of Cities

ACS Style

Ana Isabel Muro-Rodríguez; Israel Roberto Pérez-Jiménez; Jesús Antonio Sánchez-Araque. Impact of Shopping Tourism for the Retail Trade as a Strategy for the Local Development of Cities. Frontiers in Psychology 2020, 11, 67 .

AMA Style

Ana Isabel Muro-Rodríguez, Israel Roberto Pérez-Jiménez, Jesús Antonio Sánchez-Araque. Impact of Shopping Tourism for the Retail Trade as a Strategy for the Local Development of Cities. Frontiers in Psychology. 2020; 11 ():67.

Chicago/Turabian Style

Ana Isabel Muro-Rodríguez; Israel Roberto Pérez-Jiménez; Jesús Antonio Sánchez-Araque. 2020. "Impact of Shopping Tourism for the Retail Trade as a Strategy for the Local Development of Cities." Frontiers in Psychology 11, no. : 67.

Original research article
Published: 20 June 2017 in Frontiers in Psychology
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In general, most decisions that individuals make involve the choice of an alternative among a set of options. Within the context of the consumption of goods or services the decisions made by individuals involve the choice between a set of discrete alternatives, such as the choice of mode of transport. The methodology for analysis the consumer behavior used are the models of discrete choice based on the Theory of Random Utility. These models are based on the definition of preferences through a utility function that is maximized. These models also denominated of demand disaggregated derived from the decision of a set of individuals, who are formalized by the application of probabilistic models. The objective of this study is to determine the behavior of the consumer in the choice of a service, namely of transport services and in a short-distance corridor, such as Toledo-Madrid. The Toledo-Madrid corridor is characterized by being short distance, with high speed train available within the choice options to get to the airport, along with the bus and the car. And where offers of HST and aircraft services can be proposed as complementary modes. By applying disaggregated transport models with revealed preference survey data and declared preferences, one can determine the most important variables involved in the choice and determine the arrangements for payment of individuals. These payment provisions may condition the use of certain transport policies to promote the use of efficient transportation.

ACS Style

Ana I. Muro-Rodríguez; Israel R. Perez-Jiménez; Santiago Gutiérrez-Broncano. Consumer Behavior in the Choice of Mode of Transport: A Case Study in the Toledo-Madrid Corridor. Frontiers in Psychology 2017, 8, 1011 -1011.

AMA Style

Ana I. Muro-Rodríguez, Israel R. Perez-Jiménez, Santiago Gutiérrez-Broncano. Consumer Behavior in the Choice of Mode of Transport: A Case Study in the Toledo-Madrid Corridor. Frontiers in Psychology. 2017; 8 ():1011-1011.

Chicago/Turabian Style

Ana I. Muro-Rodríguez; Israel R. Perez-Jiménez; Santiago Gutiérrez-Broncano. 2017. "Consumer Behavior in the Choice of Mode of Transport: A Case Study in the Toledo-Madrid Corridor." Frontiers in Psychology 8, no. : 1011-1011.