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Prof. Dr. Kun-Yueh Chou
Fu Jen Catholic University

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Research Keywords & Expertise

0 Mindfulness
0 phishing susceptibility
0 message influence
0 cognitive processing
0 smart power

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Short Biography

Frank K.Y. Chou have a Ph.D. of the Department of Information Management at National Central University, Taiwan (R.O.C.). He received his MS degree in Information Management from National Central University. He has worked in IT practical fields for 10 years. His research interests include organizational capability, interfirm relationship governance, IT strategy, IS integration, supply chain collaboration, electronic commerce, information security, and so on. His research has been published in Information & Management (journal) and Pacific Asia Conference on Information System (PACIS).

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Journal article
Published: 04 February 2021 in Sustainability
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Influence-based deceptive messages constantly play a critical role in email phishing attacks. However, the literature lacks adequate understanding about how phishing messages with attractive and coercive influence result in the receivers’ adverse consequences. We therefore take the perspective of mindless response and mindful interpretation to address this issue by examining comprehensive relationships among message influence, cognitive processing, and phishing susceptibility. To accomplish this, a survey approach was adopted after a simulated phishing attack was conducted in campuses. Our empirical evidence shows that both message influence and cognitive processing can lead to people being phished, and a combination of different influences can also trigger cognitive processing. This research makes contributions to the literature of information security, persuading influence, and cognitive psychology.

ACS Style

Frank Chou; Abbott Chen; Vincent Lo. Mindless Response or Mindful Interpretation: Examining the Effect of Message Influence on Phishing Susceptibility. Sustainability 2021, 13, 1651 .

AMA Style

Frank Chou, Abbott Chen, Vincent Lo. Mindless Response or Mindful Interpretation: Examining the Effect of Message Influence on Phishing Susceptibility. Sustainability. 2021; 13 (4):1651.

Chicago/Turabian Style

Frank Chou; Abbott Chen; Vincent Lo. 2021. "Mindless Response or Mindful Interpretation: Examining the Effect of Message Influence on Phishing Susceptibility." Sustainability 13, no. 4: 1651.