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Ms. Maria Cristina Bularca
Transilvania University of Brasov

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0 Branding
0 Communication
0 Online & Offline Media
0 Visual Identity
0 promotion

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Short Biography

I am currently a Master student at Transilvania University of Brasov, Romania, Faculty of Sociology and Communication. The program I am studying is entitled: Branding Campaign Management. I graduated from the program Communication and Public Relations within the Faculty of Sociology and Communication. During my years of study I was involved in various extracurricular projects and I participated in multiple international conferences in the field of communication and sociology: Students' International Conference - SECOSAFT - Sibiu,2020, Annual International Conference in Sociology - Athens 2020, International Conference on Comprehensible Science (ICCS2020). My research interests are from the field of Sociology, Communication, Education, and involve topics such as university branding, the online communication of the universities, place branding and the online educational process. Regarding publications I have co-authored many books such as: Media Illusions, West Timisoara Publishing House, 2018; Training versus media information, West Timisoara Publishing House, 2018; Negotiation Techniques, Ed. C.H. Beck, Bucharest, 2019; Negotiations between method and process in atypical conditions - iScience, 2020.

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Conference
Cartagena. (Online)
Date: 30-31 October 2020
Has been a speaker at the conference:
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Maria Cristina Bularca
Conference paper
Published: 28 August 2021 in Comprehensible Science
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The era of change and technological development brings many challenges for companies that desire to make themselves known and to stand out from the crowd. In this context, a strong and powerful corporate identity becomes an essential asset that companies should have. Even though the process of building and shaping corporate identity is very complex and requires special attention, there are many brands that have managed to achieve success and recognition. Thus, an examination of such brands could contribute to obtaining a better understanding of the process and the way the components of corporate identity should be established and approached. In this regard, the purpose of the paper is to analyze the corporate identity of Banca Transilvania (Transilvania Bank) in order to extract some guidelines that could be further used as a frame of reference when building the identity of a brand. While examining the dimensions of corporate identity in the case of the most popular financial brand in Romania, Banca Transilvania-BT, our research revealed the bank has a strong and well consolidated identity, that its corporate culture elements are clearly established and communicated online through various platforms, and that through its positioning strategy, the bank expresses the attributes that differentiate it and that help it gain competitive advantage.

ACS Style

Maria Cristina Bularca; Claudiu Coman. Building the Identity of a Corporate Brand. Case Study: Banca Transilvania (Transilvania Bank). Comprehensible Science 2021, 363 -374.

AMA Style

Maria Cristina Bularca, Claudiu Coman. Building the Identity of a Corporate Brand. Case Study: Banca Transilvania (Transilvania Bank). Comprehensible Science. 2021; ():363-374.

Chicago/Turabian Style

Maria Cristina Bularca; Claudiu Coman. 2021. "Building the Identity of a Corporate Brand. Case Study: Banca Transilvania (Transilvania Bank)." Comprehensible Science , no. : 363-374.

Journal article
Published: 26 June 2021 in Journal of Digital Art & Humanities
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People today are continuously searching for new experiences, and thus the events organized by a city can play an important role in influencing peoples’ decision to visit a certain city. In this regard, the title of European Capital of Culture can offer a city competitive advantage and it can help it improve its cultural as well as its social side. Hence, through the events organized while holding the title of European Capital of Culture, cities can better promote themselves as cultural cities, but they can also offer citizens and tourists diverse and interesting experiences and entertainment opportunities. Thus, we focused our research on the city of Aarhus. The purpose of our research was to assess the way Aarhus promoted itself through its events while having the title of European Capital of Culture in 2017, in order to extract some guidelines that could be further used as frame of reference by other cities in their development and promotion strategies. After analyzing one of the events organized by Aarhus- GrowOP - the only opera festival in Denmark designed for children, our findings revealed that the city used cultural events as a way to develop itself and attract tourists. The event was well organized, it was in line with the concept of the entire program of the city and through it, Aarhus aimed at integrating new and young audiences into its cultural life.

ACS Style

Claudiu Coman; Maria Cristina Bularca; Adrian Otovescu. The role of events in developing the cultural side of a city: Assessing events organized by European Capitals of Culture. Journal of Digital Art & Humanities 2021, 2, 3 -18.

AMA Style

Claudiu Coman, Maria Cristina Bularca, Adrian Otovescu. The role of events in developing the cultural side of a city: Assessing events organized by European Capitals of Culture. Journal of Digital Art & Humanities. 2021; 2 (1):3-18.

Chicago/Turabian Style

Claudiu Coman; Maria Cristina Bularca; Adrian Otovescu. 2021. "The role of events in developing the cultural side of a city: Assessing events organized by European Capitals of Culture." Journal of Digital Art & Humanities 2, no. 1: 3-18.

Journal article
Published: 25 June 2021 in Sustainability
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In order to be successful in today’s competitive environment, universities must have well-established identities. This study focused on the construction and communication of the visual identity of Transilvania University of Brasov. The purpose of this study was to assess if the change produced the effects expected by the initiators. Interviews with students and teachers were conducted. We found that the current visual identity does not maintain a connection with the old one, and our research supported the idea that identity is dynamic and subject to change. The change took place from top to bottom. The current identity is linked to the university’s geographical position in the country. The change produced the desired outcomes, but there were some issues in regards to the meaning of the logo and students and teachers having difficulties in understanding it, and thus the university should better communicate how it wants to be perceived through it.

ACS Style

Claudiu Coman; Maria Bularca; Repanovici Angela. Constructing and Communicating the Visual Identity of a University. Case Study: Visual Identity of Transilvania University of Brasov. Sustainability 2021, 13, 7145 .

AMA Style

Claudiu Coman, Maria Bularca, Repanovici Angela. Constructing and Communicating the Visual Identity of a University. Case Study: Visual Identity of Transilvania University of Brasov. Sustainability. 2021; 13 (13):7145.

Chicago/Turabian Style

Claudiu Coman; Maria Bularca; Repanovici Angela. 2021. "Constructing and Communicating the Visual Identity of a University. Case Study: Visual Identity of Transilvania University of Brasov." Sustainability 13, no. 13: 7145.

Conference paper
Published: 15 March 2021 in Advances in Intelligent Systems and Computing
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In the context of today’s fast developing society in which peoples’ preferences are constantly changing, in order to gain competitive advantages, cities must develop powerful brands and adopt effective strategies to promote themselves. Thus, having the title of European Capital of Culture can be a major opportunity for cities to enhance their cultural and social life and thus to promote themselves as cultural and tourist destinations. Even more, events play an important part in the life of a city by providing new possibilities for entertainment, by improving the quality of life of the citizens, by favoring intercultural communication. In this regard, the purpose of the paper was to assess the way the city of Aarhus promoted itself through one of its events, during the time it was European Capital of Culture order to extract information and strategies that can be used as a frame of reference by other cities. While analyzing a representative event for the overall strategy of the program - the only opera festival for children in Denmark, our findings reveal that Aarhus used culture as a method to innovate and renew its cultural and social dimensions. The event was aligned with the concept of the program, it had a well consolidated strategic plan and managed to determine new audiences to take part in the cultural activities of the city.

ACS Style

Claudiu Coman; Maria Cristina Bularca; Adrian Otovescu. Promoting Cities as Cultural Destinations Through Events. Case Study: Aarhus European Capital of Culture. Advances in Intelligent Systems and Computing 2021, 275 -286.

AMA Style

Claudiu Coman, Maria Cristina Bularca, Adrian Otovescu. Promoting Cities as Cultural Destinations Through Events. Case Study: Aarhus European Capital of Culture. Advances in Intelligent Systems and Computing. 2021; ():275-286.

Chicago/Turabian Style

Claudiu Coman; Maria Cristina Bularca; Adrian Otovescu. 2021. "Promoting Cities as Cultural Destinations Through Events. Case Study: Aarhus European Capital of Culture." Advances in Intelligent Systems and Computing , no. : 275-286.

Conference paper
Published: 19 January 2021 in Inventive Computation and Information Technologies
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Nowadays the process of branding has extended and it can be applied to cities and universities. In this regard, a university, along with other cultural institutions, such as museums, can contribute to building the city brand. The purpose of this paper is to promote Transilvania University of Brasov in correlation with the History Museum, integrating into the city brand this institutions, that will become in this regard, brand ambassadors of Brasov. In this way, considering theoretical aspects about cultural, city and university branding, firstly the paper presents an analysis of the current way of communication between Transilvania University of Brasov and the History Museum. Further, taking into consideration the results we propose a model of an integrated promotion campaign in which we emphasize and provide examples of tactics and strategies that the university and the museum should use, in order to send a unitary message about the city, and become brand ambassadors of the city.

ACS Style

Claudiu Coman; Maria Cristina Bularca. Transilvania University of Brasov: Brand Ambassador of Brasov. Inventive Computation and Information Technologies 2021, 286 -298.

AMA Style

Claudiu Coman, Maria Cristina Bularca. Transilvania University of Brasov: Brand Ambassador of Brasov. Inventive Computation and Information Technologies. 2021; ():286-298.

Chicago/Turabian Style

Claudiu Coman; Maria Cristina Bularca. 2021. "Transilvania University of Brasov: Brand Ambassador of Brasov." Inventive Computation and Information Technologies , no. : 286-298.

Journal article
Published: 11 December 2020 in Sustainability
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The research focuses on identifying the way in which Romanian universities managed to provide knowledge during the Coronavirus pandemic, when, in a very short time, universities had to adapt the educational process for exclusively online teaching and learning. In this regard, we analyzed students’ perception regarding online learning, their capacity to assimilate information, and the use of E-learning platforms. An online survey based on a semi-structured questionnaire was conducted. Data was collected from 762 students from two of the largest Romanian universities. The results of the research revealed that higher education institutions in Romania were not prepared for exclusively online learning. Thus, the advantages of online learning identified in other studies seem to diminish in value, while disadvantages become more prominent. The hierarchy of problems that arise in online learning changes in the context of the crisis caused by the pandemic. Technical issues are the most important, followed by teachers’ lack of technical skills and their teaching style improperly adapted to the online environment. However, the last place was assigned by students to the lack of interaction with teachers or poor communication with them. Based on these findings, research implications for universities and researchers are discussed.

ACS Style

Claudiu Coman; Laurențiu Gabriel Țîru; Luiza Meseșan-Schmitz; Carmen Stanciu; Maria Cristina Bularca. Online Teaching and Learning in Higher Education during the Coronavirus Pandemic: Students’ Perspective. Sustainability 2020, 12, 10367 .

AMA Style

Claudiu Coman, Laurențiu Gabriel Țîru, Luiza Meseșan-Schmitz, Carmen Stanciu, Maria Cristina Bularca. Online Teaching and Learning in Higher Education during the Coronavirus Pandemic: Students’ Perspective. Sustainability. 2020; 12 (24):10367.

Chicago/Turabian Style

Claudiu Coman; Laurențiu Gabriel Țîru; Luiza Meseșan-Schmitz; Carmen Stanciu; Maria Cristina Bularca. 2020. "Online Teaching and Learning in Higher Education during the Coronavirus Pandemic: Students’ Perspective." Sustainability 12, no. 24: 10367.