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This study empirically explored antecedents and outcomes related to social entrepreneurship in the context of professional sports from the customer’s perspective. Two parent companies—FuBon and ChinaTrust, both financial holding firms—and two franchises—FuBon Guardians and ChinaTrust Elephants—in the Chinese Professional Baseball League were the research elements in this study to ensure generalizability of the findings of this study. The participants of this study were 268 spectators of a FuBon Guardians game and 201 spectators of a ChinaTrust Elephants game. Structural equation modeling was used for data analysis. Results indicated that innovation and corporate social responsibility positively correlated with social entrepreneurship. Moreover, social entrepreneurship was positively associated with affective commitment to the parent company and sports franchise. Finally, affective commitment to the parent company not only exerted a positive effect on the intention to purchase the products of the parent company but also promoted the intention to purchase licensed merchandise and attend games. Similarly, affective commitment to the sports franchise not only exerted a positive effect on the intention to purchase licensed merchandise and attend games but also promoted the intention to purchase the products of the parent company. Theoretical and managerial implications are discussed in this study.
Chen-Yueh Chen; Yi-Hsiu Lin. Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective. Sustainability 2021, 13, 1045 .
AMA StyleChen-Yueh Chen, Yi-Hsiu Lin. Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective. Sustainability. 2021; 13 (3):1045.
Chicago/Turabian StyleChen-Yueh Chen; Yi-Hsiu Lin. 2021. "Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective." Sustainability 13, no. 3: 1045.
This study developed and tested a scale for measuring antecedents of public acceptance of elite sport policy and explored the discrepancy between policy decision-maker concerns and public opinion in Taiwan according to stakeholder theory. Results of exploratory factor analysis and confirmatory factor analysis yielded 5 antecedents: concern for elite sport, trust in sport government agencies, emphasis on the assistance system for athletes, national pride associated with elite sport, and reasonable budgeting and transparency. A multiple stepwise regression further indicated that trust in sport government agencies and national pride associated with elite sport positively predicted public acceptance of elite sport policy. Semi-structured in-depth interviews revealed that athletic success in the international sport competitions is crucial and sport authorities in Taiwan may not necessarily consider public acceptance when developing elite sport policies. Further discussion and implications are provided.
Chen-Yueh Chen; Yi-Hsiu Lin. A mixed approach to investigating public acceptance of elite sport policy in Taiwan: antecedents and prediction. Sport in Society 2020, 23, 1945 -1963.
AMA StyleChen-Yueh Chen, Yi-Hsiu Lin. A mixed approach to investigating public acceptance of elite sport policy in Taiwan: antecedents and prediction. Sport in Society. 2020; 23 (12):1945-1963.
Chicago/Turabian StyleChen-Yueh Chen; Yi-Hsiu Lin. 2020. "A mixed approach to investigating public acceptance of elite sport policy in Taiwan: antecedents and prediction." Sport in Society 23, no. 12: 1945-1963.