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Dr. Lynn Kahle
Department of Marketing, University of Oregon, Eugene, OR 97403-1208, USA

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Journal article
Published: 28 November 2018 in International Journal of Consumer Studies
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ACS Style

Elizabeth A. Minton; Hu Jeffrey Xie; Eda Gurel-Atay; Lynn R. Kahle. Greening up because of god: The relations among religion, sustainable consumption and subjective well-being. International Journal of Consumer Studies 2018, 42, 655 -663.

AMA Style

Elizabeth A. Minton, Hu Jeffrey Xie, Eda Gurel-Atay, Lynn R. Kahle. Greening up because of god: The relations among religion, sustainable consumption and subjective well-being. International Journal of Consumer Studies. 2018; 42 (6):655-663.

Chicago/Turabian Style

Elizabeth A. Minton; Hu Jeffrey Xie; Eda Gurel-Atay; Lynn R. Kahle. 2018. "Greening up because of god: The relations among religion, sustainable consumption and subjective well-being." International Journal of Consumer Studies 42, no. 6: 655-663.

Book chapter
Published: 11 March 2016 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Recent research in marketing has identified the importance of flattery (e.g., Chan and Sengupta 2010, 2013), as has research in other areas of social science (e.g., Gordon 1996; Vonk 2002). For example, dual attitudes theory implies that “even when ulterior flattery by marketing agents is accompanied by an obvious ulterior motive that leads targets to discount the proffered compliments, the initial favorable reaction (the implicit attitude) continues to coexist with the discounted evaluation (the explicit attitude)” (Chan and Sengupta 2010, p. 122). In any interpersonal marketing activity, social strategies will be important contributors to results. Although consumer and business ingratiation process is shaped by culture and social values, only a few studies have examined consumer ingratiation processes in cross-national settings. Increasing interactions between the world’s largest economies calls for an increased mutual understanding of ingratiation strategies in the major countries.

ACS Style

Xin Wang; Namika Sagara; Lynn Kahle. You Look Marvelous: The World of Flattery in Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016, 809 -812.

AMA Style

Xin Wang, Namika Sagara, Lynn Kahle. You Look Marvelous: The World of Flattery in Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016; ():809-812.

Chicago/Turabian Style

Xin Wang; Namika Sagara; Lynn Kahle. 2016. "You Look Marvelous: The World of Flattery in Marketing." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 809-812.

Book chapter
Published: 11 March 2016 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Religion is a key source of core values that influence consumer attitudes and behaviors; however, limited research has explored religion’s influence on consumer behavior. Therefore, we take a broad-based approach to show that religion acts as an individual difference variable to influence a variety of consumer behaviors, and, in doing so, we address criticisms of past research in the field. First, we greatly reduce cultural bias by conducting our research within one country. Second, we examine both the consumer’s belief system (i.e., religious affiliation) and the degree to which consumers hold their belief system (i.e., internal and external religiosity). Third, we explore several consumer behaviors in a within-subject design, showing that religion’s influence on behavior is not just a onetime accidental occurrence.

ACS Style

Lynn R. Kahle; Elizabeth A. Minton; Tan Soo Jiuan; Siok Kuan Tambyah. Consumer Behavior and Religion: An Investigation in Singapore. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016, 749 -750.

AMA Style

Lynn R. Kahle, Elizabeth A. Minton, Tan Soo Jiuan, Siok Kuan Tambyah. Consumer Behavior and Religion: An Investigation in Singapore. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016; ():749-750.

Chicago/Turabian Style

Lynn R. Kahle; Elizabeth A. Minton; Tan Soo Jiuan; Siok Kuan Tambyah. 2016. "Consumer Behavior and Religion: An Investigation in Singapore." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 749-750.

Book chapter
Published: 01 January 2016 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Many studies have assessed the relationship among basic demographics and psychographics and sustainable purchase behaviors (e.g., McDonald et al. 2006; Tanner and Wölfing Kast 2003), but research has not adequately investigated the potential influence of core religious values on sustainable purchase and non-purchase related behaviors. Therefore, the purposes of this paper are (1) to examine the influence of religion and degree of religious belief on sustainable behaviors and (2) to investigate religion's varying influence on sustainable behaviors requiring various levels of effort, and (3) to show these effects regardless of culture through a sample from two of the most advanced countries in two continents - US consumers in North America and South Korea consumers in Asia.

ACS Style

Lynn R. Kahle; Elizabeth A. Minton; Chung-Hyun Kim. Religious Values as a Predictor of Sustainable Consumption Behaviors: A Cross-Cultural Comparison. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016, 273 -278.

AMA Style

Lynn R. Kahle, Elizabeth A. Minton, Chung-Hyun Kim. Religious Values as a Predictor of Sustainable Consumption Behaviors: A Cross-Cultural Comparison. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016; ():273-278.

Chicago/Turabian Style

Lynn R. Kahle; Elizabeth A. Minton; Chung-Hyun Kim. 2016. "Religious Values as a Predictor of Sustainable Consumption Behaviors: A Cross-Cultural Comparison." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 273-278.

Book chapter
Published: 01 January 2016 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Effective sports marketing must convey information to fans. The marketer has only some control over events, and the manager must work with each day’s developments, but subtle cues in the marketing message may result in different interpretations and have strong ties to psychological processes. Social media share characteristics such as instantaneous communication, interactivity, and democracy of content (often without editors), which allows some flexibility for the marketer but also the potential for different cues to be passed on to fans. The paper reviews the effects of pronouns within the context of the messages and shows the differences in pronoun and article usage, and potential effects on behavior, among various sports organizations.

ACS Style

Christopher Lee; Lynn Kahle. Pronouns and Pro Sports: The Linguistics Behind Social Media Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016, 467 -467.

AMA Style

Christopher Lee, Lynn Kahle. Pronouns and Pro Sports: The Linguistics Behind Social Media Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016; ():467-467.

Chicago/Turabian Style

Christopher Lee; Lynn Kahle. 2016. "Pronouns and Pro Sports: The Linguistics Behind Social Media Marketing." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 467-467.

Articles
Published: 01 December 2012 in Journal of Advertising
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Increased spending and demand for sustainable advertising necessitates research to understand better how to encourage sustainable thought and behavior effectively, especially in the understudied areas of social media and cross-cultural research. This study, which includes respondents from the United States, Germany, and South Korea (total n = 1,018) who completed an online survey about usage of Facebook and Twitter, examines motives for sustainable behaviors. Kelman's (1958) functional motives, which correspond to the three major philosophies of psychology, were used as the theoretical foundation for this study. For all countries, involvement motives lead to recycling behaviors and green transportation use, but only for the United States and Germany do involvement motives lead to antimaterialistic views and organic food purchase. Collectivist South Korea has the highest level of social media involvement and of sustainable behaviors except in recycling, where Germany leads. Motives are complex, demanding careful analysis from advertisers who plan to deliver green advertisements over social media.

ACS Style

Elizabeth Minton; Christopher Lee; Ulrich Orth; Chung-Hyun Kim; Lynn Kahle. Sustainable Marketing and Social Media. Journal of Advertising 2012, 41, 69 -84.

AMA Style

Elizabeth Minton, Christopher Lee, Ulrich Orth, Chung-Hyun Kim, Lynn Kahle. Sustainable Marketing and Social Media. Journal of Advertising. 2012; 41 (4):69-84.

Chicago/Turabian Style

Elizabeth Minton; Christopher Lee; Ulrich Orth; Chung-Hyun Kim; Lynn Kahle. 2012. "Sustainable Marketing and Social Media." Journal of Advertising 41, no. 4: 69-84.