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Dr. Mircea Andrei Scridon
Babes-Bolyai University

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0 B2B Marketing
0 Pricing
0 Purchasing
0 Structural Equation Modeling
0 perceived value

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Journal article
Published: 21 March 2021 in Sustainability
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Nowadays, sustainability is assumed to have high potential for promoting ethical consumer behavior. The aim of this study was to analyze the influence of sustainable behavior on consumer intention to be ethical when it comes to political, social, and environmental dimensions. Therefore, insightful results can be brought forward to explain consumer ethical behavior from a different perspective. Covariance structural equation modelling in AMOS was used for data analysis. Three antecedents, namely environmental, social, and economic dimensions of sustainable consumption, are found to have a significant and positive impact on intention to engage in ethically consumer behavior. In this context, companies seeking to proactively approach eco-friendly consumers will need to understand the complexity of the decision-making process of ethically minded consumers.

ACS Style

Monica-Maria Tomșa; Andreea-Ioana Romonți-Maniu; Mircea-Andrei Scridon. Is Sustainable Consumption Translated into Ethical Consumer Behavior? Sustainability 2021, 13, 3466 .

AMA Style

Monica-Maria Tomșa, Andreea-Ioana Romonți-Maniu, Mircea-Andrei Scridon. Is Sustainable Consumption Translated into Ethical Consumer Behavior? Sustainability. 2021; 13 (6):3466.

Chicago/Turabian Style

Monica-Maria Tomșa; Andreea-Ioana Romonți-Maniu; Mircea-Andrei Scridon. 2021. "Is Sustainable Consumption Translated into Ethical Consumer Behavior?" Sustainability 13, no. 6: 3466.

Journal article
Published: 01 December 2020 in Studia Universitatis Babes-Bolyai Oeconomica
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As competition between employers has become more intense in recent years, employee-based differentiation has become one of the strategic solutions for many organizations. The objective of this paper is to test a nomological model between internal branding, attitude, satisfaction, and loyalty. Data were collected through a survey among employees of a leading electronics conglomerate from Romania. While the relationship between attitudes and loyalty is partially mediated by satisfaction, the relationship between internal branding and satisfaction is indirect, with full mediation by attitudes being detected. The results of the study agree with previous studies, which suggested that internal branding influenced certain employee behaviors, such as positive attitudes, satisfaction, or loyalty.

ACS Style

Mircea-Andrei Scridon. Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty. Studia Universitatis Babes-Bolyai Oeconomica 2020, 65, 27 -38.

AMA Style

Mircea-Andrei Scridon. Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty. Studia Universitatis Babes-Bolyai Oeconomica. 2020; 65 (3):27-38.

Chicago/Turabian Style

Mircea-Andrei Scridon. 2020. "Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty." Studia Universitatis Babes-Bolyai Oeconomica 65, no. 3: 27-38.

Journal article
Published: 01 December 2019 in Marketing – from Information to Decision Journal
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Although perceived value is considered essential in any marketing activity, the role it plays regarding the relationship between perceived risk and loyalty in the context of organizational markets is not thoroughly considered. Therefore, this paper addresses the aforementioned issues in the context of the small and medium size enterprise market in Romania. From a sample of 229 entities, data were collected and analysed using structural equation modelling techniques. Results confirmed that different relationships are established between functional or financial risk and emotional value on the one hand, and emotional value and loyalty on the other hand. Discussions of the results integrate main findings with other studies that partially or tangentially study the connections between emotional value, risk and loyalty. The paper end with a brief limitations and avenues for future research.

ACS Style

Mircea-Andrei Scridon. Does Emotional Value Play a Role in the Relationship between Risk and Loyalty? Marketing – from Information to Decision Journal 2019, 2, 35 -42.

AMA Style

Mircea-Andrei Scridon. Does Emotional Value Play a Role in the Relationship between Risk and Loyalty? Marketing – from Information to Decision Journal. 2019; 2 (2):35-42.

Chicago/Turabian Style

Mircea-Andrei Scridon. 2019. "Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?" Marketing – from Information to Decision Journal 2, no. 2: 35-42.

Articles
Published: 01 January 2019 in Economic Research-Ekonomska Istraživanja
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In the contemporary economic environment, each company that succeeds in creating and offering value to its clients/consumers will be able to survive in the market and even record profit for the medium and long time – thus value represents a driving force for a sustainable business model. Considering the significant role of perceived value within strategic management, the main purpose of this research is to identify and test an adequate conceptual frame in order to study the value concept and its connections with satisfaction, loyalty and perceived risk in order to offer a proper management tool for monitoring the sustainability of an existing business. So, this study proposed and tested concepts in the context of the S.M.E. market in Romania. Results show that both risk and value play a significant role in influencing satisfaction and customer loyalty, thus, in the end, company bottom line.

ACS Style

Mircea Andrei Scridon; Sorin Adrian Achim; Mirela Oana Pintea; Marius Dan Gavriletea. Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model. Economic Research-Ekonomska Istraživanja 2019, 32, 909 -924.

AMA Style

Mircea Andrei Scridon, Sorin Adrian Achim, Mirela Oana Pintea, Marius Dan Gavriletea. Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model. Economic Research-Ekonomska Istraživanja. 2019; 32 (1):909-924.

Chicago/Turabian Style

Mircea Andrei Scridon; Sorin Adrian Achim; Mirela Oana Pintea; Marius Dan Gavriletea. 2019. "Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model." Economic Research-Ekonomska Istraživanja 32, no. 1: 909-924.

Journal article
Published: 01 January 2012 in Procedia Economics and Finance
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The main objective of this paper is to examine the relationships between value as a multidimensional construct and its consequences namely satisfaction and loyalty, in the context of the Romanian organizational market. The relationships are tested using Structural Equation Modeling with AMOS on data collected through an online survey from 229 Romanian SME organizations. The results confirm the hypothesized relationships between the constructs considered, this study being the first of this kind in Romania. Also, the theoretical implications of the findings are discussed and directions for future research are proposed

ACS Style

Voicu Cosmin Nistor; Mircea Andrei Scridon. Value in Romania-based SME organizations. Procedia Economics and Finance 2012, 3, 837 -842.

AMA Style

Voicu Cosmin Nistor, Mircea Andrei Scridon. Value in Romania-based SME organizations. Procedia Economics and Finance. 2012; 3 ():837-842.

Chicago/Turabian Style

Voicu Cosmin Nistor; Mircea Andrei Scridon. 2012. "Value in Romania-based SME organizations." Procedia Economics and Finance 3, no. : 837-842.