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Nils Engelbrecht
Chair of Economic Policy and SME Research, University of Goettingen, 37073 Göttingen, Germany

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Journal article
Published: 14 April 2021 in Sustainability
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It is controversially discussed if and which interventions policymakers should implement to promote healthier, more sustainable, and more ethical food choices. Often, policy measures suffer from a lack of data. This is especially true for the growing field of online grocery shopping. Yet, it not always feasible to test the impact of each possible policy intervention in the field. Here, computer-simulated shopping experiments offer a complementary approach. Recent evidence suggests that they heighten the realism of consumer experiments and collect valid data at a relatively low cost. In this paper, we introduce an open-source toolset that offers multiple avenues to develop and run experiments in the context of online grocery shopping. Hence, it supports researchers and policy makers in evaluating instore-intervention aiming to support more sustainable food choices.

ACS Style

Nils Engelbrecht; Tim-Benjamin Lembcke; Alfred Brendel; Kilian Bizer; Lutz Kolbe. The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research. Sustainability 2021, 13, 4375 .

AMA Style

Nils Engelbrecht, Tim-Benjamin Lembcke, Alfred Brendel, Kilian Bizer, Lutz Kolbe. The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research. Sustainability. 2021; 13 (8):4375.

Chicago/Turabian Style

Nils Engelbrecht; Tim-Benjamin Lembcke; Alfred Brendel; Kilian Bizer; Lutz Kolbe. 2021. "The Virtual Online Supermarket: An Open-Source Research Platform for Experimental Consumer Research." Sustainability 13, no. 8: 4375.