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Lynn Gregory
Department of Communication, Appalachian State University, Boone, NC 28607, USA

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Journal article
Published: 16 April 2021 in Sustainability
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The US-based authors argue that the practice of what we currently call “international service-learning” does not generally achieve its most important goals in the context of the global South, especially those based on the development of mutually beneficial relationships with host communities. The primary impediments to achieving this goal in any interaction between students and vulnerable peoples are: (1) the belief that a student’s reflection on their experience is sufficient, both to evaluate community impact and to promote student learning; (2) the assumption that service always has positive results; and most critically; (3) the concept of service itself. While something new and positive can be created to replace international service-learning, the changes required to do so are so fundamental that the result will be something completely different from the way that international service-learning is conducted today. We argue for the need to reframe international service-learning with a focus on reciprocal learning or risk continuing to function as a neocolonial practice with likely harm to communities and to our students as we engage in practices that reify global inequality.

ACS Style

Lynn Gregory; Kathleen Schroeder; Cynthia Wood. A Paradigm Shift in International Service-Learning: The Imperative for Reciprocal Learning. Sustainability 2021, 13, 4473 .

AMA Style

Lynn Gregory, Kathleen Schroeder, Cynthia Wood. A Paradigm Shift in International Service-Learning: The Imperative for Reciprocal Learning. Sustainability. 2021; 13 (8):4473.

Chicago/Turabian Style

Lynn Gregory; Kathleen Schroeder; Cynthia Wood. 2021. "A Paradigm Shift in International Service-Learning: The Imperative for Reciprocal Learning." Sustainability 13, no. 8: 4473.

Journal article
Published: 26 January 2014 in Journal of Consumer Policy
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Direct marketing, as an avenue for fundraising, provides nonprofit organizations with the ability to fulfill their missions and donors the opportunity to support a worthy cause. There are concerns, however, when sophisticated marketing practices target potentially at-risk consumers. Demographic studies clearly show that the percentage of elderly Americans, aged 65 and over, is rising with a corollary increase in the incidence of Alzheimer’s disease and dementia. These facts suggest this may be a group whose defining characteristics make them especially vulnerable. This exploratory study identifies and qualifies persuasive tactics used by several linked nonprofit organizations targeting one elderly Alzheimer’s victim over a 14-month period. The carefully designed direct mail solicitations utilize appeals that engender low elaboration likelihood and peripheral route processing. In addition, there is some evidence that even those appeals that might encourage high elaboration likelihood become heuristic cues for individuals with cognitive decrease. Taken together, the incorporation of multiple tactics within each solicitation, an approach referred to here as shotgunning, may have significant implications for future research and practice in communication, ethics, and public policy.

ACS Style

Lynn Dee Gregory. Fundraising and the Elderly: A Content Analysis. Journal of Consumer Policy 2014, 37, 5 -25.

AMA Style

Lynn Dee Gregory. Fundraising and the Elderly: A Content Analysis. Journal of Consumer Policy. 2014; 37 (1):5-25.

Chicago/Turabian Style

Lynn Dee Gregory. 2014. "Fundraising and the Elderly: A Content Analysis." Journal of Consumer Policy 37, no. 1: 5-25.

Unit teaching ideas
Published: 13 May 2013 in Communication Teacher
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Intercultural Communication, Study Abroad, Interpersonal Communication, Organizational Communication, Communication Theory (1) To demonstrate an understanding of expectancy violations theory; (2) to apply theory concepts to exploring personal expectations and their impact on communication and outcomes; and (3) to utilize the perspective gained to plan for successful communication.

ACS Style

Lynn Dee Gregory. Mapping Expectancy Violations: Self-reflection and Planning for Better Communication. Communication Teacher 2013, 27, 218 -222.

AMA Style

Lynn Dee Gregory. Mapping Expectancy Violations: Self-reflection and Planning for Better Communication. Communication Teacher. 2013; 27 (4):218-222.

Chicago/Turabian Style

Lynn Dee Gregory. 2013. "Mapping Expectancy Violations: Self-reflection and Planning for Better Communication." Communication Teacher 27, no. 4: 218-222.