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Hsu, Tzu Fan is an associate professor at National Taipei University of Business, with 18 years of experience in the fields of visual communication, information design, and digital learning.
The consumption and sustainability of packaging are significant concerns. With development of the division of labor during economic globalization, packaging issues are viewed differently in different regions. This study focused on the Greater China region, which has recently experienced rapid economic growth. Bibliometric analyses were performed using data from two Chinese academic databases, CNKI-CAJD of Mainland China and CEPS of Taiwan; 24,790 journal papers on packaging published between 1989 and 2019 were investigated using keyword co-occurrence analyses and cluster maps. The history of research on packaging in Greater China is summarized and the research areas are categorized into five common subjects: design and consumption assessment, marketing and image packaging, food packaging, special item packaging, and structure and materials. Among these subjects, CNKI-CAJD mostly focuses on industrial applications in packaging institutions and industry, division of labor in the packaging industry, and foreign trade commodity packaging, while CEPS focuses on diversified aspects of green design and education in packaging and environmental protection and packaging development. The results map out Chinese research on packaging and can serve as a reference for applying environmental sustainability in the packaging field.
Rui-Liang Wang; Tzu-Fan Hsu; Chen-Zhong Hu. A Bibliometric Study of Research Topics and Sustainability of Packaging in the Greater China Region. Sustainability 2021, 13, 5384 .
AMA StyleRui-Liang Wang, Tzu-Fan Hsu, Chen-Zhong Hu. A Bibliometric Study of Research Topics and Sustainability of Packaging in the Greater China Region. Sustainability. 2021; 13 (10):5384.
Chicago/Turabian StyleRui-Liang Wang; Tzu-Fan Hsu; Chen-Zhong Hu. 2021. "A Bibliometric Study of Research Topics and Sustainability of Packaging in the Greater China Region." Sustainability 13, no. 10: 5384.
Creativity can be evaluated from learners’ internal motivation and learning outcomes. Implementation of innovative teaching methods by teachers can increase students’ learning motivation. In this study, convenience sampling was employed to select 54 students from a packaging design course; they were randomly grouped into 12 creative teams. Design thinking was integrated into the packaging design course, and its influence on the students’ creative self-efficacy and flow experience was investigated through empirical research. A pretest–posttest design was adopted to perform teaching experiments. In the pretest, conventional lectures were employed, whereas in the posttest, design thinking teaching was incorporated into the course. Packaging design practice spanned 4 weeks. The experiment results revealed that in the 12 creative teams, the students’ creative self-efficacy and flow experience were superior in the posttest than in the pretest. The results also demonstrated that design thinking improved the self-efficacy of students with low creativity tendency as well as the creative flow experience of all students regardless of creativity tendency.
Chao-Ming Yang; Tzu-Fan Hsu. Integrating Design Thinking into a Packaging Design Course to Improve Students’ Creative Self-Efficacy and Flow Experience. Sustainability 2020, 12, 5929 .
AMA StyleChao-Ming Yang, Tzu-Fan Hsu. Integrating Design Thinking into a Packaging Design Course to Improve Students’ Creative Self-Efficacy and Flow Experience. Sustainability. 2020; 12 (15):5929.
Chicago/Turabian StyleChao-Ming Yang; Tzu-Fan Hsu. 2020. "Integrating Design Thinking into a Packaging Design Course to Improve Students’ Creative Self-Efficacy and Flow Experience." Sustainability 12, no. 15: 5929.
Infographics become viral on the internet and social media, offering people visual information in an easy way to consume and share. The design, story, and data all play an important role in infographic. However, the latter two were less explored than the first one. Hence, this study conducted an association analysis between the two variables, “content topic” and “appeal type” from the infographics which received more than 10000 page views on Visual.ly. The study comprised the two phrases. Phase 1 aimed to classify the categories for both the two variables by card sorting and cluster analysis. Next, association analyses were performed in phase 2 to discover the connections between the two important factors of infographics. The results were as follows. (1) The content type was divided into the four categories: “statistical data”, “original insight”, “life issues” and “development progress”. (2) Web infographics adopting “rational appeal” were more than those adopting “emotional appeal”. (3) A significant association did exist between content type and appeal type. Rational appeal was usually used with the contents of statistical data, and emotional appeal was usually applied in the topics of development progress and life issues. Overall, the findings could serve as a foundation for further studies in infographic, and enable designers to enhance users’ experience in visual communication.
Tzu-Fan Hsu. An Association Analysis Between Content Topic and Appeal Type of Infographics. Transactions on Petri Nets and Other Models of Concurrency XV 2017, 10288, 234 -247.
AMA StyleTzu-Fan Hsu. An Association Analysis Between Content Topic and Appeal Type of Infographics. Transactions on Petri Nets and Other Models of Concurrency XV. 2017; 10288 ():234-247.
Chicago/Turabian StyleTzu-Fan Hsu. 2017. "An Association Analysis Between Content Topic and Appeal Type of Infographics." Transactions on Petri Nets and Other Models of Concurrency XV 10288, no. : 234-247.
We adopted a 2 × 2 mixed experimental design to control for form of corporate social responsibility (CSR), advertising message claims (single message vs. multiple message), and levels of advertising skepticism (high vs. low), to elucidate how these influence advertising preferences and advertising credibility. On the basis of data collected from 320 participants (152 men and 168 women), 4 significant findings were obtained: (a) The form of message claims in CSR advertisements affects advertising preference and advertising credibility, (b) levels of advertising skepticism affect advertising preference and advertising credibility, (c) consumers with high advertising skepticism exhibit advertising skepticism toward CSR advertisements with single-message claims, (d) consumers with low advertising skepticism exhibit preference for CSR advertisements with multiple-message claims. Our findings suggest that enterprises should plan advertisement content carefully when promoting their CSR activities because exaggerated or understated content triggers doubt in consumers' minds.
Chao-Ming Yang; Tzu-Fan Hsu. Effects of skepticism about corporate social responsibility advertising on consumer attitude. Social Behavior and Personality: an international journal 2017, 45, 453 -467.
AMA StyleChao-Ming Yang, Tzu-Fan Hsu. Effects of skepticism about corporate social responsibility advertising on consumer attitude. Social Behavior and Personality: an international journal. 2017; 45 (3):453-467.
Chicago/Turabian StyleChao-Ming Yang; Tzu-Fan Hsu. 2017. "Effects of skepticism about corporate social responsibility advertising on consumer attitude." Social Behavior and Personality: an international journal 45, no. 3: 453-467.
Narration refers to the act by which a narrator conveys a message to his or her audience through storytelling. It can facilitate the delivery of a message that is presented in visual forms and add an emotional appeal to the work. In this study, literature on narration was reviewed to develop a narrative design model for public-cause posters, and the model was used to prepare posters on the basis of two issues for model verification. From the poster creation process, we found that narrative theories can be integrated into design education to foster creative thinking among students and facilitate their topic exploration. Thus, this model provides a concrete systematic framework for the design of narrative-based public-cause posters. In summary, narrative theories can be incorporated into visual communication design education to inspire students and inform their elucidation of social and cultural milieus in their works.
Chao-Ming Yang; Tzu-Fan Hsu. Applying Narrative Theories in the Design of Public-cause Posters: Process and Educational Implications. Advances in Social Sciences Research Journal 2017, 4, 1 .
AMA StyleChao-Ming Yang, Tzu-Fan Hsu. Applying Narrative Theories in the Design of Public-cause Posters: Process and Educational Implications. Advances in Social Sciences Research Journal. 2017; 4 (4):1.
Chicago/Turabian StyleChao-Ming Yang; Tzu-Fan Hsu. 2017. "Applying Narrative Theories in the Design of Public-cause Posters: Process and Educational Implications." Advances in Social Sciences Research Journal 4, no. 4: 1.
Visual communication design (VCD) is a form of nonverbal communication. The application of relevant linguistic or semiotic theories to VCD education renders graphic design an innovative and scientific discipline. In this study, actual teaching activities were examined to verify the feasibility of applying narrative theory to graphic design courses. Matched group design was employed to equally divide 30 participants into experimental and control groups, who participated in distinct activities over a 4-week period. The results revealed that incorporating narrative theory into graphic design courses enabled increasing students’ poster design capabilities across various dimensions, including thematic concept, image creativity, and visual aesthetic. Narrative is a storytelling method. Applying narrative techniques to VCD not only facilitates the creativity of designers, but also elicits the audience’s visual memory, thereby encouraging a bidirectional communication between the two entities.
Chao-Ming Yang; Tzu-Fan Hsu. New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses. International Journal of Higher Education 2017, 6, 188 .
AMA StyleChao-Ming Yang, Tzu-Fan Hsu. New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses. International Journal of Higher Education. 2017; 6 (2):188.
Chicago/Turabian StyleChao-Ming Yang; Tzu-Fan Hsu. 2017. "New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses." International Journal of Higher Education 6, no. 2: 188.
The rationales behind design are dissimilar to those behind art. Establishing an adequate theoretical foundation for conducting design education can facilitate scientising design methods. Thus, from the perspectives of the semiotic theories proposed by Saussure and Peirce, we investigated graphic design curricula by performing teaching experiments, verifying the adequacy of applying these theories to poster design. During the teaching experiment, a matched groups design method was used for assigning 30 students to either an experimental group or a control group. The results of the experiment revealed that compared with the control group students, the experimental group students, who applied the semiotic theories to their poster designs, performed more favourably in image creativity, picture aesthetic, typography, and total poster design score. The posters created by the students were submitted to International Triennial of Ecological Posters ‘the 4th Block’, and a total of 4 creations from the experimental group were accepted. The results of the teaching experiment verify that applying semiotic theories to graphic design curricula facilitates improving student ability to observe objects and cultivating their capability to design posters and reinforce the visual tension in the posters.
Chao-Ming Yang; Tzu-Fan Hsu. Applying Semiotic Theories to Graphic Design Education: An Empirical Study on Poster Design Teaching. International Education Studies 2015, 8, 117 .
AMA StyleChao-Ming Yang, Tzu-Fan Hsu. Applying Semiotic Theories to Graphic Design Education: An Empirical Study on Poster Design Teaching. International Education Studies. 2015; 8 (12):117.
Chicago/Turabian StyleChao-Ming Yang; Tzu-Fan Hsu. 2015. "Applying Semiotic Theories to Graphic Design Education: An Empirical Study on Poster Design Teaching." International Education Studies 8, no. 12: 117.
Although previous studies have indicated that metaphorical advertisements have high persuasiveness, consumers are frequently affected by message framing and product type that lead to varying value preferences and decisions. This study adopted a 2 × 2 between-subjects experimental design to operate the two independent variables of metaphorical message framing (positive metaphor vs. negative metaphor) and advertised product type (symbolic product vs. utilitarian product) to verify the research hypotheses and test the influence of the two variables on advertising preference. Four significant results were obtained: (a) message framing affected advertising preference, and the advertising preference for positive metaphors surpassed that for negative metaphors; (b) product type affected advertising preference, and the advertising preference for symbolic products exceeded that for utilitarian products; (c) symbolic products using a negative metaphor obtained a relatively higher level of advertising preference; and (d) utilitarian products using a positive metaphor acquired a relatively higher level of advertising preference. Metaphorical advertisements are a persuasive tool for breaking consumer psychological defense. Nevertheless, optimizing the persuasiveness of metaphorical advertisements still relies on metaphorical message framing and product type. The results of this study can provide compelling and clear references for advertising practitioners to formulate message strategies and realize creativity in the future.
Chao-Ming Yang; Tzu-Fan Hsu. Influence of Message Framing and Product Type of Metaphorical Ads on Advertising Preference. Psychology and Behavioral Sciences 2015, 4, 79 .
AMA StyleChao-Ming Yang, Tzu-Fan Hsu. Influence of Message Framing and Product Type of Metaphorical Ads on Advertising Preference. Psychology and Behavioral Sciences. 2015; 4 (2):79.
Chicago/Turabian StyleChao-Ming Yang; Tzu-Fan Hsu. 2015. "Influence of Message Framing and Product Type of Metaphorical Ads on Advertising Preference." Psychology and Behavioral Sciences 4, no. 2: 79.
Graphic symbol recognition is influenced by proximate context. Hence, this study used card sorting to classify the proximate context and conducted a cluster analysis to compare the differences in clustering processes between participants divided into “design group” and “general group.” Results showed that a high commonality in classifying proximate context existed between the design group and general group. Proximate contexts were classified into seven categories: “icon,” “sign,” “direction,” “direction + icon,” “human + icon,” “sign + icon,” and “icon + icon.” Additionally, three types of clustering differences were found: agreement difference, assignment difference, and sub-cluster difference.
Tsu Fan Hsu; Chao Ming Yang. Classification analysis on proximate contexts from graphic symbols: The AIGA system. Information Design Journal 2014, 21, 5 -17.
AMA StyleTsu Fan Hsu, Chao Ming Yang. Classification analysis on proximate contexts from graphic symbols: The AIGA system. Information Design Journal. 2014; 21 (1):5-17.
Chicago/Turabian StyleTsu Fan Hsu; Chao Ming Yang. 2014. "Classification analysis on proximate contexts from graphic symbols: The AIGA system." Information Design Journal 21, no. 1: 5-17.
Tzu Fan Hsu; Pin Chang Lin. Graphical Symbols: The effects of proximate context and educational background on recognition performance. Information Design Journal 2011, 19, 18 -27.
AMA StyleTzu Fan Hsu, Pin Chang Lin. Graphical Symbols: The effects of proximate context and educational background on recognition performance. Information Design Journal. 2011; 19 (1):18-27.
Chicago/Turabian StyleTzu Fan Hsu; Pin Chang Lin. 2011. "Graphical Symbols: The effects of proximate context and educational background on recognition performance." Information Design Journal 19, no. 1: 18-27.