This page has only limited features, please log in for full access.
Tourists from different cultural backgrounds have different perceptions of the image of a tourist destination. This paper aims to investigate tourist destination image (TDI) from a national cultural perspective and to see whether there exists the influence of culture on a visitor segment’s destination image as well as their travel behavior and satisfaction. Barcelona as the destination and the Chinese market are utilized to present an empirical discussion of the study. Based on the results of the qualitative method previously conducted by the authors, a questionnaire was designed in this paper. The SPSS 22 program was used for data management and analysis. This study first demonstrates that TDI perceived by the Chinese visitors is influenced by their pro-social cultural background and, second, that the visitors greatly value prestige and social networking during the visitation. This study further discusses the reasons why the visitors greatly value prestige and social networking and how “facework” influences their travel behavior based on the concept of culture value orientation. Overall, this study contributes to the existing knowledge on the formation of perception of TDI by analyzing the influence of the tourist cultural background on their TDI.
Mingge Tian; Gemma Cànoves; Yujing Chu; Jaume Font-Garolera; José Prat Forga. Influence of Cultural Background on Visitor Segments’ Tourist Destination Image: A Case Study of Barcelona and Chinese Tourists. Land 2021, 10, 626 .
AMA StyleMingge Tian, Gemma Cànoves, Yujing Chu, Jaume Font-Garolera, José Prat Forga. Influence of Cultural Background on Visitor Segments’ Tourist Destination Image: A Case Study of Barcelona and Chinese Tourists. Land. 2021; 10 (6):626.
Chicago/Turabian StyleMingge Tian; Gemma Cànoves; Yujing Chu; Jaume Font-Garolera; José Prat Forga. 2021. "Influence of Cultural Background on Visitor Segments’ Tourist Destination Image: A Case Study of Barcelona and Chinese Tourists." Land 10, no. 6: 626.
The image of a tourist destination should be thoroughly investigated before product positioning attempts are undertaken. In this paper, components of a tourist destination image of Barcelona in the Chinese market are identified. A qualitative analysis software is used to process the data collected from a set of semi-structured, in-depth interviews. Three factors of perceptual image and four factors of affective image are discovered. The results show that the majority of the Chinese tourists prefer cultural and architecture tourism products rather than the sun and beach product. Shopping is one of the most important activities within any tourism products for the Chinese tourists. On the other hand, communication and interaction between tour guides and visitors is one of the important components of a tourism product. The results of the study provide useful suggestions for the design and marketing of tourism products in general.
Mingge Tian; Gemma Cànoves. Exploring Emotional and Memorable Tourism Experiences. Tourism Product Development in China, Asian and European Countries 2020, 137 -151.
AMA StyleMingge Tian, Gemma Cànoves. Exploring Emotional and Memorable Tourism Experiences. Tourism Product Development in China, Asian and European Countries. 2020; ():137-151.
Chicago/Turabian StyleMingge Tian; Gemma Cànoves. 2020. "Exploring Emotional and Memorable Tourism Experiences." Tourism Product Development in China, Asian and European Countries , no. : 137-151.