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Dr. Silvia Branea
University of Bucharest

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0 Communicating Effectively
0 Media & Entertainment
0 Media Analysis
0 Sociology Of Culture
0 Media & Communications

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Journal article
Published: 21 April 2021 in Sustainability
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Decades of medical research have focused on analysing the effects of sustainable eating on health and well-being; yet, less attention has been devoted to this subject in communication and media studies research. Recently, however, scholarly attention has shifted towards the way sustainable food is covered in the media. Nevertheless, previous studies analyse sustainable food together with other sustainability challenges, such as climate change. In this article, we focus our attention on analysing media reporting of sustainable food. Relying theoretically on the framing analysis approach coupled with Goody’s five-phase analytical framework in building sustainable food-related behaviours (production, distribution, preparation, consumption and disposal) and by applying the rationale of content analysis, this article examines media coverage of sustainable food with a focus on sustainable food production, distribution, preparation, consumption and disposal. Therefore, the article identifies trends and patterns of media coverage of sustainable food in Romania between 2014 and 2017. Interesting results emerge, showing that Romanian journalists reporting on food-related topics do not have a solid understanding of the field and contribute to the spread of inaccurate information often, resulting from insufficient research or inadequate use of sources. As a result of the lack of in-depth knowledge of those involved in writing about food, the media coverage of sustainable food is strictly reduced to reporting on aspects related to the consumption of fresh fruit and vegetables, framed as the only healthy foods, and recommended diets for specific underlying health conditions (such as obesity, diabetes, hypertension and associated diseases).

ACS Style

Valentina Marinescu; Bianca Fox; Darie Cristea; Daniela Roventa-Frumusani; Ramona Marinache; Silvia Branea. Talking about Sustainability: How the Media Construct the Public’s Understanding of Sustainable Food in Romania. Sustainability 2021, 13, 4609 .

AMA Style

Valentina Marinescu, Bianca Fox, Darie Cristea, Daniela Roventa-Frumusani, Ramona Marinache, Silvia Branea. Talking about Sustainability: How the Media Construct the Public’s Understanding of Sustainable Food in Romania. Sustainability. 2021; 13 (9):4609.

Chicago/Turabian Style

Valentina Marinescu; Bianca Fox; Darie Cristea; Daniela Roventa-Frumusani; Ramona Marinache; Silvia Branea. 2021. "Talking about Sustainability: How the Media Construct the Public’s Understanding of Sustainable Food in Romania." Sustainability 13, no. 9: 4609.

Chapter
Published: 04 August 2020 in Food, Nutrition and the Media
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Food as a whole represents a significant component of our lives. In the context of fast social globalization, we need to question whether this component has a specific representation in the Romanian media. The present chapter has explored how food culture, diets, veganism, and other food trends are framed in leading Romanian language newspapers and magazines and has identified possible future social trends in these directions. The methods used by authors are quantitative and qualitative research based on a content analysis, which was conducted from January 1, 2014 to January 1, 2017, on Romanian newspaper and magazines articles. The results showed that Romanian journalists are highly interested in concepts such as “food healthism” and are prone to rely on a higher source of expertise or a public personality, to mold their personal opinion regarding arising food trends.

ACS Style

Silvia Branea; Crînguța Irina Pelea. A Critical Analysis of Romanian Media Representations of Food: A Qualitative and Quantitative Perspective. Food, Nutrition and the Media 2020, 143 -157.

AMA Style

Silvia Branea, Crînguța Irina Pelea. A Critical Analysis of Romanian Media Representations of Food: A Qualitative and Quantitative Perspective. Food, Nutrition and the Media. 2020; ():143-157.

Chicago/Turabian Style

Silvia Branea; Crînguța Irina Pelea. 2020. "A Critical Analysis of Romanian Media Representations of Food: A Qualitative and Quantitative Perspective." Food, Nutrition and the Media , no. : 143-157.

Book chapter
Published: 01 January 2017 in Political Communication and European Parliamentary Elections in Times of Crisis
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ACS Style

Silvia Branea. Outline of Female Candidates in Romania’s EP Elections. Political Communication and European Parliamentary Elections in Times of Crisis 2017, 133 -147.

AMA Style

Silvia Branea. Outline of Female Candidates in Romania’s EP Elections. Political Communication and European Parliamentary Elections in Times of Crisis. 2017; ():133-147.

Chicago/Turabian Style

Silvia Branea. 2017. "Outline of Female Candidates in Romania’s EP Elections." Political Communication and European Parliamentary Elections in Times of Crisis , no. : 133-147.