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Dr. Moreno-Melgarejo is Head of Education and Humanities at Universidad Europea de Madrid (UEM). He has also served as Academic Director and Head of Business and Tourism for their School of Social Sciences and Communication. He holds a PhD in Tourism from Universidad Rey Juan Carlos (2011), and an M.A. in European Tourism Management from Bournemouth University (2003). Dr. Moreno-Melgarejo has wide range of industry experience as a tourism consultant and he has collaborated with international organizations such as the UNWTO. His main area of research is tourism destination planning and management, and he is currently leading the Spanish team in an Erasmus + project related to the Methodology of Interpretation of European Natural Heritage through Attractions in Tourism (MIENAT). He is also an inducted member of the Sigma Beta Delta international honor society.