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Prof. Nicoleta MATEOC-SÎRB
Banat University of Agricultural Sciences and Veterinary Medicine "King Mihai I of Romania" from Timisoara

Basic Info


Research Keywords & Expertise

0 Agriculture
0 Rural Development
0 Agricultural Engineering
0 Agricultural economics and rural development
0 Agricultural policies

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Short Biography

I am a Doctor in the Branch of Science: Agriculture and Horticulture, Specialization Management and Marketing in Agriculture. I am a graduate of the Faculty of Agronomy from Timișoara, class of 1989, but also of the Faculty of Economic Sciences within the Ioan Slavici University, class of 2008. I started teaching at the University of Agricultural Sciences and Veterinary Medicine of Banat "King Mihai I of Romania" in Timisoara in 1990, when through the competition I held the position of trainer at the Department of Agricultural Management at the Faculty of Agronomy, currently Professor at the Faculty of Management and Rural Tourism of the same university, I gradually obtained, through a competition, all the university titles up to the didactic title of university professor in 2003 and the quality of doctoral supervisor in 2007, completing 20 doctoral theses. We have carried out a wide range of scientific research activities including a wide variety of topics in the field of agriculture and rural development. Since 2007 I am a first degree scientific researcher at the Romanian Academy - Timisoara Branch within the Research Center for Sustainable Rural Development in Romania. I have published 17 specialized books in publishing houses recognized as a single author or co-author and over 300 articles in magazines in the country and abroad. My activity has been recognized through various awards and diplomas awarded by prestigious institutions such as the Romanian Academy and others.

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Journal article
Published: 02 June 2021 in Sustainability
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The agritourism activity can be a characteristic reality of the present, considering rural area’s sustainability, being at the same time a business reality for rural entrepreneurs and a “must have” for rural communities that have tourism potential. It is a form of tourism, through which the tourist can receive a qualitative product at a reasonable price, but also a field that can ensure sustainable development over time, being at the same time environmentally friendly. The purpose of this scientific paper is to identify the aspects that make agritourism “a possible business reality of the moment”, for Romanian rural area’s sustainability. We take into account the following areas: Bran-Moieciu area—considered “the oldest” in terms of agritourism experience, and Apuseni Mountains area, with a great inclination and potential for this activity. The study conducted for these two areas is focused on several aspects: the degree of involvement in agritourism activities, considering the number of years and managerial experience, the analysis of the types of activities/experiences offered by agritourism structures, the identification of the main reasons/motivations for the orientation towards agritourism and the manner in which this field is perceived. Aspects related to the marketing-finance part of the agritourism business are also taken into account: customers, distribution channels, financial sources, shortcomings observed by agritourism business owners and possible action directions so as to improve the activity/agritourism product. Agritourism may be “a possible business reality of the moment” for the studied areas and not only, but in the future, the entrepreneur/farmer must be constantly updated because of the changing situations that appear on the market, be able to make sustainable decisions for his/her own business, which in the future will ensure its viability and obviously its long-term profitability and development, and in the same time rural area’s sustainability.

ACS Style

Ramona Ciolac; Tiberiu Iancu; Ioan Brad; Tabita Adamov; Nicoleta Mateoc-Sîrb. Agritourism—A Business Reality of the Moment for Romanian Rural Area’s Sustainability. Sustainability 2021, 13, 6313 .

AMA Style

Ramona Ciolac, Tiberiu Iancu, Ioan Brad, Tabita Adamov, Nicoleta Mateoc-Sîrb. Agritourism—A Business Reality of the Moment for Romanian Rural Area’s Sustainability. Sustainability. 2021; 13 (11):6313.

Chicago/Turabian Style

Ramona Ciolac; Tiberiu Iancu; Ioan Brad; Tabita Adamov; Nicoleta Mateoc-Sîrb. 2021. "Agritourism—A Business Reality of the Moment for Romanian Rural Area’s Sustainability." Sustainability 13, no. 11: 6313.

Journal article
Published: 17 February 2020 in Sustainability
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The paper presents a market-oriented system of returnable guarantees that can be combined with tradable permits to encourage farmers to use alternative sources of water instead of the regular watering network, or to steer the farming system toward environmentally-friendly systems like low tillage and/or organic farming. Factual data from real farming were bootstrapped to test whether or not a set of farms could save water and reduce chemical input due to the higher cost of maintaining the status quo. Based on interactions between water, pesticides, fertilizers, and crops, the system of returnable guarantee determines the farmers to reduce the amount of water harvested from aquifers, generates benefits for the most environmentally-friendly farmers, and stimulate conversion to organic farming.

ACS Style

Oana Brînzan; Marian Drăgoi; Dalia Bociort; Eugenia Țigan; Nicoleta Mateoc-Sîrb; Monica Lungu. A Market-Based Economic Instrument to Better Use Water in Agriculture. Sustainability 2020, 12, 1473 .

AMA Style

Oana Brînzan, Marian Drăgoi, Dalia Bociort, Eugenia Țigan, Nicoleta Mateoc-Sîrb, Monica Lungu. A Market-Based Economic Instrument to Better Use Water in Agriculture. Sustainability. 2020; 12 (4):1473.

Chicago/Turabian Style

Oana Brînzan; Marian Drăgoi; Dalia Bociort; Eugenia Țigan; Nicoleta Mateoc-Sîrb; Monica Lungu. 2020. "A Market-Based Economic Instrument to Better Use Water in Agriculture." Sustainability 12, no. 4: 1473.