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This study examines the social media strategy and performance of fashion brands. Drawing upon the resource‐based view, the study explores the influence of entrepreneurial orientation, innovation orientation, and market orientation on social media strategy and performance. Analysis was conducted using data on 207 Taiwanese fashion brands. These data were collected from a mail survey. Structural equation modeling and fuzzy‐set qualitative comparative analysis were used to test the empirical relationships proposed in the research hypotheses. The results indicate that social media strategy affects performance; entrepreneurial orientation and innovation orientation affect social media strategy; entrepreneurial orientation positively affects performance; and innovation orientation and market orientation positively affect performance.
Chih‐Wen Wu; José Manuel Guaita Martínez; José María Martín Martín. An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan. Psychology & Marketing 2020, 37, 1185 -1193.
AMA StyleChih‐Wen Wu, José Manuel Guaita Martínez, José María Martín Martín. An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan. Psychology & Marketing. 2020; 37 (9):1185-1193.
Chicago/Turabian StyleChih‐Wen Wu; José Manuel Guaita Martínez; José María Martín Martín. 2020. "An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan." Psychology & Marketing 37, no. 9: 1185-1193.
This study examines the role of social media marketing strategy and its relation to organizational culture, strategic leadership, organizational learning, social network, innovation orientation, and performance in the chain store and franchise context. The study uses data from 327 active firms from a chain store and franchise system in Taiwan. The study tests the predictions of relationships using mail survey data from the sample, and employs structural equation modeling (SEM) and fuzzy set qualitative comparative analysis (fsQCA) to analyze the research questions. Results show that social media marketing strategy, organizational culture, strategic leadership, organizational learning, social network, and innovation orientation are key factors in reinforcing a firms' organizational performance within the chain store and franchise system. The study provides theoretical and managerial implications.
Chih-Wen Wu. The performance impact of social media in the chain store industry. Journal of Business Research 2016, 69, 5310 -5316.
AMA StyleChih-Wen Wu. The performance impact of social media in the chain store industry. Journal of Business Research. 2016; 69 (11):5310-5316.
Chicago/Turabian StyleChih-Wen Wu. 2016. "The performance impact of social media in the chain store industry." Journal of Business Research 69, no. 11: 5310-5316.
This study examines the antecedents of destination loyalty and its relation to destination image, consumer travel experience, and destination satisfaction in the tourism context. This study raises important questions concerning how destination image, consumer travel experience, and destination satisfaction affect destination loyalty. This research attempts to identify three key antecedents of loyalty in the tourism context. The study empirically tests predicted relationships by using personal interview data from 475 foreign tourists. The conceptual model investigates the relevant relationships among the research constructs by using fuzzy-set Qualitative Comparative Analysis (fsQCA) and structural equation modeling (SEM) approach. Findings from the research sample support the argument that destination image, consumer travel experience, destination satisfaction are the key determinants of destination loyalty. Furthermore, destination image and consumer travel experience influence destination satisfaction. The study also discusses theoretical and managerial implications of research findings for marketing the tourism products globally.
Chih-Wen Wu. Destination loyalty modeling of the global tourism. Journal of Business Research 2016, 69, 2213 -2219.
AMA StyleChih-Wen Wu. Destination loyalty modeling of the global tourism. Journal of Business Research. 2016; 69 (6):2213-2219.
Chicago/Turabian StyleChih-Wen Wu. 2016. "Destination loyalty modeling of the global tourism." Journal of Business Research 69, no. 6: 2213-2219.
Chih-Wen Wu. Global entrepreneurship and innovation in management: Comparing MRA/SEM versus fuzzy-set QCA theory creation, data analysis, and findings. Journal of Business Research 2016, 69, 2061 -2066.
AMA StyleChih-Wen Wu. Global entrepreneurship and innovation in management: Comparing MRA/SEM versus fuzzy-set QCA theory creation, data analysis, and findings. Journal of Business Research. 2016; 69 (6):2061-2066.
Chicago/Turabian StyleChih-Wen Wu. 2016. "Global entrepreneurship and innovation in management: Comparing MRA/SEM versus fuzzy-set QCA theory creation, data analysis, and findings." Journal of Business Research 69, no. 6: 2061-2066.
Chih-Wen Wu; Kun-Huang Huarng. Global entrepreneurship and innovation in management. Journal of Business Research 2015, 68, 743 -747.
AMA StyleChih-Wen Wu, Kun-Huang Huarng. Global entrepreneurship and innovation in management. Journal of Business Research. 2015; 68 (4):743-747.
Chicago/Turabian StyleChih-Wen Wu; Kun-Huang Huarng. 2015. "Global entrepreneurship and innovation in management." Journal of Business Research 68, no. 4: 743-747.
This study investigates whether firm entrepreneurship, learning orientation, and R&D innovation strategy are in terms of predicting future performance in the biotechnology industry context. Over the past three decades developing countries such as Taiwan have shifted from a manufacturing-based economy toward a technology-based economy, but knowledge of this important link of innovation, entrepreneurship and performance remain limited. In this respect, the study raises a number of important questions concerning how firm entrepreneurship, learning orientation, and R&D innovation strategy impact performance. The study empirically tests predictions of relationships by using mail survey data from 254 biotechnology firms. Results from the research sample support the argument that learning orientation, firm entrepreneurship, and R&D innovation strategies are the key determinants of organizational innovation performance. Learning orientation and firm entrepreneurship influence R&D innovation strategy choice and implementation. The article concludes with theoretical and managerial implications of the research findings.
Chih-Wen Wu. Global-innovation strategy modeling of biotechnology industry. Journal of Business Research 2013, 66, 1994 -1999.
AMA StyleChih-Wen Wu. Global-innovation strategy modeling of biotechnology industry. Journal of Business Research. 2013; 66 (10):1994-1999.
Chicago/Turabian StyleChih-Wen Wu. 2013. "Global-innovation strategy modeling of biotechnology industry." Journal of Business Research 66, no. 10: 1994-1999.
In this article, the authors develop a conceptual model that links website quality, trust, merchandising, customer service, and online satisfaction for yahoo auction in Taiwan. The research objective is to provide initial evidence for the determinants of e-satisfaction (online satisfaction). We examine the role of web quality, trust, merchandising, and customer service in consumer online satisfaction assessments. This conceptual model is empirically tested from 350 consumers across a broader group of online shoppers on yahoo auction by means of internet surveys and structural equation analysis. The results show that the determinants of online trust are website quality, merchandising, and customer service. Website quality, trust, merchandising, and customer service have positive effects on online satisfaction for auction sites. The research findings were reported by discussing the implications of the findings and directions for future research.
Chih-Wen Wu; Kun-Huang Huarng; Surya Fiegantara; Pai-Chi Wu. The impact of online customer satisfaction on the yahoo auction in Taiwan. Service Business 2012, 6, 473 -487.
AMA StyleChih-Wen Wu, Kun-Huang Huarng, Surya Fiegantara, Pai-Chi Wu. The impact of online customer satisfaction on the yahoo auction in Taiwan. Service Business. 2012; 6 (4):473-487.
Chicago/Turabian StyleChih-Wen Wu; Kun-Huang Huarng; Surya Fiegantara; Pai-Chi Wu. 2012. "The impact of online customer satisfaction on the yahoo auction in Taiwan." Service Business 6, no. 4: 473-487.