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Dr. Huei-Ting Tsai
Department of Business Management, National Cheng Kung University, Tainan City, Taiwan

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0 Business Strategy
0 International Marketing
0 Machine Learning
0 Marketing Management

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Original paper
Published: 02 March 2021 in Review of Managerial Science
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This paper investigates the influences of Confucian values on the performance of multinational firms. Building on the five cardinal values of Confucianism, a conceptual model is developed by integrating benevolence, justice, courtesy, knowledge, and integrity. Based on a cross-sectional sample of 160 Taiwanese firms, this study finds the levels of justice and knowledge that positively strengthen the relationship between the degree of internationalization and firm performance. It is also found that the levels of benevolence and integrity significantly strengthen the relationship between networking capability and firm performance. The paper concludes with a discussion of the theoretical and managerial implications.

ACS Style

Huei-Ting Tsai; Chung-Lin Tsai. The influence of the five cardinal values of confucianism on firm performance. Review of Managerial Science 2021, 1 -30.

AMA Style

Huei-Ting Tsai, Chung-Lin Tsai. The influence of the five cardinal values of confucianism on firm performance. Review of Managerial Science. 2021; ():1-30.

Chicago/Turabian Style

Huei-Ting Tsai; Chung-Lin Tsai. 2021. "The influence of the five cardinal values of confucianism on firm performance." Review of Managerial Science , no. : 1-30.

Journal article
Published: 13 January 2020 in Management Decision
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Purpose The purpose of this paper is to theorize and empirically examine the effects of intra- and inter-regional geographic diversification on firm performance in China. Furthermore, it investigates they key firm capabilities, which moderate the relationships between intra- and inter-regional geographic diversification and firm performance. Design/methodology/approach In this research, the authors studied 366 listed companies that invest in mainland China. The authors used the Taiwan Economy Journal database to construct a panel data set from 2005 to 2014 and employed panel regression estimations as part of the empirical analyses. Findings The authors find that the effect of regional diversification on firm performance is significantly influenced by the contexts of the expansion. More specifically, the results show that the effect of intra-regional geographic diversification on firm performance takes the form of a U-shape relationship. In contrast, the authors find that inter-regional geographic diversification has a negative effect on firm performance. Firm marketing, research and development (R&D) and managerial capabilities moderate these relationships. Research limitations/implications First, the companies studied in this research are mainly Taiwanese manufacturers with investments in mainland China. Second, the current model can be expanded by exploring additional process explanations and moderators in future research. Practical implications An important practical implication of this research is that when firms choose an intra-regional expansion strategy in China, they should adopt a moderate provincial diversification strategy in the invested region and reinforce its marketing capability to enhance firm performance. A careful consideration of a firm’s marketing, R&D and managerial capabilities is needed for successful regional diversification strategies in the China market. Originality/value The findings of this study contribute significantly to the existing literature on firms’ regional diversification. First, the authors explore and empirically test intra- and inter-regional geographic diversification strategies in China. The authors find that the effect of regional diversification on firm performance varies according to the contexts of the expansion (for instance, global, regional, in a single country). Second, this study furthers the research theme of intra- and inter-regional diversification by introducing and investigating previously unexplored firm capabilities as part of the framework.

ACS Style

Hueiting Tsai; Shengce Ren; Andreas B. Eisingerich. The effect of inter- and intra-regional geographic diversification strategies on firm performance in China. Management Decision 2020, 58, 16 -38.

AMA Style

Hueiting Tsai, Shengce Ren, Andreas B. Eisingerich. The effect of inter- and intra-regional geographic diversification strategies on firm performance in China. Management Decision. 2020; 58 (1):16-38.

Chicago/Turabian Style

Hueiting Tsai; Shengce Ren; Andreas B. Eisingerich. 2020. "The effect of inter- and intra-regional geographic diversification strategies on firm performance in China." Management Decision 58, no. 1: 16-38.

Journal article
Published: 01 May 2018 in Industrial Marketing Management
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Decisions about expanding an existing product portfolio and capturing new markets are of critical importance to a firm's financial performance and growth. Yet, important questions remain in regard to the extent to which product and brand extensions contribute to a firm's profit in B2B and B2C markets, respectively, and how firms with corporate brands in these markets should pursue an extension strategy that provides maximum impact on firm profit. The authors theorize and empirically address these questions based on a study of firms listed in the U.S. Fortune 500 published ranking. Findings of this research have important prescriptive implications for the management of B2B and B2C firms' growth-based extension strategy and contribute to B2B theory.

ACS Style

Yeyi Liu; Thomas Foscht; Andreas B. Eisingerich; Huei-Ting Tsai. Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets. Industrial Marketing Management 2018, 71, 147 -159.

AMA Style

Yeyi Liu, Thomas Foscht, Andreas B. Eisingerich, Huei-Ting Tsai. Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets. Industrial Marketing Management. 2018; 71 ():147-159.

Chicago/Turabian Style

Yeyi Liu; Thomas Foscht; Andreas B. Eisingerich; Huei-Ting Tsai. 2018. "Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets." Industrial Marketing Management 71, no. : 147-159.

Journal article
Published: 01 February 2016 in Journal of Business Research
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ACS Style

Shengce Ren; Huei-Ting Tsai; Andreas B. Eisingerich. Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction. Journal of Business Research 2016, 69, 500 -507.

AMA Style

Shengce Ren, Huei-Ting Tsai, Andreas B. Eisingerich. Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction. Journal of Business Research. 2016; 69 (2):500-507.

Chicago/Turabian Style

Shengce Ren; Huei-Ting Tsai; Andreas B. Eisingerich. 2016. "Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction." Journal of Business Research 69, no. 2: 500-507.

Journal article
Published: 07 November 2015 in Electronic Commerce Research
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This study examined the antecedents influencing customer satisfaction and repurchase intention for online clothing brands from the viewpoint of expectation-disconfirmation theory. We developed an extended model to explain repurchase intention, taking into consideration disconfirmed quality expectation as well as the concept of corporate social responsibility (CSR). Our empirical results show that offline features have a significant effect on satisfaction while online features have only limited effects. Satisfaction and CSR both exert a significant effect on repurchase intention. These results have implications for researchers as well as practitioners.

ACS Style

Huei-Ting Tsai; Hsin-Cheng Chang; Ming-Tien Tsai. Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility. Electronic Commerce Research 2015, 16, 375 -399.

AMA Style

Huei-Ting Tsai, Hsin-Cheng Chang, Ming-Tien Tsai. Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility. Electronic Commerce Research. 2015; 16 (3):375-399.

Chicago/Turabian Style

Huei-Ting Tsai; Hsin-Cheng Chang; Ming-Tien Tsai. 2015. "Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility." Electronic Commerce Research 16, no. 3: 375-399.

Journal article
Published: 01 August 2015 in International Business Review
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ACS Style

Shengce Ren; Andreas B. Eisingerich; Huei-Ting Tsai. How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs. International Business Review 2015, 24, 642 -651.

AMA Style

Shengce Ren, Andreas B. Eisingerich, Huei-Ting Tsai. How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs. International Business Review. 2015; 24 (4):642-651.

Chicago/Turabian Style

Shengce Ren; Andreas B. Eisingerich; Huei-Ting Tsai. 2015. "How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs." International Business Review 24, no. 4: 642-651.

Journal article
Published: 09 February 2014 in Electronic Commerce Research
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This study proposes an extended technology acceptance model to investigate the effects of system usability and satisfaction on users’ intention to continue using Internet banking services. Based on a survey data from 304 respondents, structural equation modeling technique was employed to validate the model. The empirical results found that users’ continuance usage intention is jointly determined by perceived usefulness, perceived compatibility and satisfaction level. The hypothesized model explains 48.2 % of the variance in continuous usage intention. Results of multi-group analysis reveal that there are different concerns and priorities between skilled and less skilled users. Given that the sample of this study is collected from a particular industry in Taiwan, the generalizability of the findings may be limited. However, the comprehensiveness and representativeness of the research sample is a major strength of this study.

ACS Style

Huei-Ting Tsai; Jui-Lin Chien; Ming-Tien Tsai. The influences of system usability and user satisfaction on continued Internet banking services usage intention: empirical evidence from Taiwan. Electronic Commerce Research 2014, 14, 137 -169.

AMA Style

Huei-Ting Tsai, Jui-Lin Chien, Ming-Tien Tsai. The influences of system usability and user satisfaction on continued Internet banking services usage intention: empirical evidence from Taiwan. Electronic Commerce Research. 2014; 14 (2):137-169.

Chicago/Turabian Style

Huei-Ting Tsai; Jui-Lin Chien; Ming-Tien Tsai. 2014. "The influences of system usability and user satisfaction on continued Internet banking services usage intention: empirical evidence from Taiwan." Electronic Commerce Research 14, no. 2: 137-169.

Journal article
Published: 01 November 2010 in California Management Review
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Although firms from emerging markets are becoming significant global players, our knowledge about how these latecomers catch up with existing multinational firms remains limited. This article summarizes the patterns of internationalization strategies pursued by firms from these markets. These leading emerging markets firms can be best understood in terms of their levels of R&D intensity and marketing intensity and represent four types of firms: multinational challengers; global exporters and importers; OEM/ODM technology leaders and followers; and regional exporters and importers. Based on these analyses, this article develops a set of propositions that summarize the internationalization strategies of these firms.

ACS Style

Huei-Ting Tsai; Andreas B. Eisingerich. Internationalization Strategies of Emerging Markets Firms. California Management Review 2010, 53, 114 -135.

AMA Style

Huei-Ting Tsai, Andreas B. Eisingerich. Internationalization Strategies of Emerging Markets Firms. California Management Review. 2010; 53 (1):114-135.

Chicago/Turabian Style

Huei-Ting Tsai; Andreas B. Eisingerich. 2010. "Internationalization Strategies of Emerging Markets Firms." California Management Review 53, no. 1: 114-135.