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Prof. Ignacio Sacaluga Rodríguez
Universidad Europea de Madrid

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Short Biography

Ignacio Sacaluga Rodríguez holds a PhD in Communication and a MBA in Business Management. He is currently Vice-Dean of Postgraduate Studies at the School of Social Sciences and Communication (Universidad Europea de Madrid). He has also served as the Director of the Communication Area or Director of Postgraduate Development within the same institution. His main lines of research are framed in the fields of new media, social networks, audiovisual media and cinema. Professionally, he has written and directed several documentaries and television programs, for which he has received numerous awards. He is an active member of the Academia de las Artes y las Ciencias Cinematográficas de España.

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Journal article
Published: 24 June 2021 in Education Sciences
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Competence in “Cultural awareness and expressions” requires very stimulating activities for its development, and cinema can be used as an interesting enhancer of educational action. The educational potential of the so-called movie-induced tourism, which has increased in recent years thanks to the impact of major productions such as The Lord of the Rings, Star Wars or Game of Thrones, could bring extra motivation when developing any competency including the aforementioned one. This article aims to suggest some keys on film tourism as a didactic resource and how destinations might capitalize on it through entrepreneurship. In doing so, educational establishments located within film destinations can carry out projects in this sense to work on the competence of “Cultural awareness and expressions”. Thus, an example of didactic programming will be offered based on the creation of new tourist businesses to take advantage of Lord of the Rings saga filming in San Juan de Gaztelugatxe (Vizcaya, Basque Country, Spain).

ACS Style

Álvaro Pérez García; Ignacio Sacaluga Rodríguez; Alberto Moreno Melgarejo. The Development of the Competency of “Cultural Awareness and Expressions” Using Movie-Induced Tourism as a Didactic Resource. Education Sciences 2021, 11, 315 .

AMA Style

Álvaro Pérez García, Ignacio Sacaluga Rodríguez, Alberto Moreno Melgarejo. The Development of the Competency of “Cultural Awareness and Expressions” Using Movie-Induced Tourism as a Didactic Resource. Education Sciences. 2021; 11 (7):315.

Chicago/Turabian Style

Álvaro Pérez García; Ignacio Sacaluga Rodríguez; Alberto Moreno Melgarejo. 2021. "The Development of the Competency of “Cultural Awareness and Expressions” Using Movie-Induced Tourism as a Didactic Resource." Education Sciences 11, no. 7: 315.