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Tourists’ demand for outdoor sport-related activities has been growing in the last decade, leading to the recognition of the outdoor tourism potential of the development of rural and urban areas where the activities could take place. While the literature has recognized this potential, its features and the existing conditions for its practice are often not fully comprehended, mainly due to the lack of measurement systems and performance indicators. This study addresses this gap by proposing a wide-ranging assessment matrix of nine outdoor-related activities, employing northern Portugal as a study area. Based on an exploratory qualitative analysis employing semi-structured interviews with key stakeholders (public, private and third sector), the main contribution of this study lies in the development of the outdoor tourism assessment matrix (OTAM) to collect data. The OTAM matrix aims to identify and assess the conditions, namely the infrastructure and resources, for the practice of outdoor and sport tourism-related activities within the sustainable development pillars. The nine matrices comprising the OTAM allow the identification of the places where the outdoor activities can be practiced, and the conditions under which they can contribute to the definition of the development strategies of outdoor tourism.
Goretti Silva; Alexandra Correia; Susana Rachão; Alcina Nunes; Elvira Vieira; Sónia Santos; Luís Soares; Manuel Fonseca; Fernanda Ferreira; Cláudia Veloso; Paulo Carrança; Paula Fernandes. A Methodology for the Identification and Assessment of the Conditions for the Practice of Outdoor and Sport Tourism-Related Activities: The Case of Northern Portugal. Sustainability 2021, 13, 7343 .
AMA StyleGoretti Silva, Alexandra Correia, Susana Rachão, Alcina Nunes, Elvira Vieira, Sónia Santos, Luís Soares, Manuel Fonseca, Fernanda Ferreira, Cláudia Veloso, Paulo Carrança, Paula Fernandes. A Methodology for the Identification and Assessment of the Conditions for the Practice of Outdoor and Sport Tourism-Related Activities: The Case of Northern Portugal. Sustainability. 2021; 13 (13):7343.
Chicago/Turabian StyleGoretti Silva; Alexandra Correia; Susana Rachão; Alcina Nunes; Elvira Vieira; Sónia Santos; Luís Soares; Manuel Fonseca; Fernanda Ferreira; Cláudia Veloso; Paulo Carrança; Paula Fernandes. 2021. "A Methodology for the Identification and Assessment of the Conditions for the Practice of Outdoor and Sport Tourism-Related Activities: The Case of Northern Portugal." Sustainability 13, no. 13: 7343.
This study approaches the theme of country of origin as a criterion for choosing products. The research focused on Portuguese products, using a sample of 567 consumers from Germany, France, Spain, and United Kingdom, which are Portugal’s main importers. The dimensions “country image”, “perception regarding the country’s products”, “perception towards consumers of the products”, as well as the “purchase intention” of these products, were analyzed. The first two dimensions presented positive relationships with the purchase intention, but this did not happen for the third dimension. Based on the results of the study, recommendations for professionals were elaborated and suggestions for future research outlined.
Bárbara Bazan; Manuel José Fonseca; Paulo Ribeiro Cardoso; Maria Castro Fonseca; Andreia Teixeira. The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of “Made In” in the Purchase Intention. Advances in Intelligent Systems and Computing 2021, 241 -255.
AMA StyleBárbara Bazan, Manuel José Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira. The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of “Made In” in the Purchase Intention. Advances in Intelligent Systems and Computing. 2021; ():241-255.
Chicago/Turabian StyleBárbara Bazan; Manuel José Fonseca; Paulo Ribeiro Cardoso; Maria Castro Fonseca; Andreia Teixeira. 2021. "The Attitude of European Consumers Towards the Country of Origin of Products: The Influence of “Made In” in the Purchase Intention." Advances in Intelligent Systems and Computing , no. : 241-255.
The planet’s sustainability and animal welfare are causes which are increasingly being supported by consumers and embraced by brands. Specifically, in the cosmetic industry, cruelty-free brands offer the consumer the possibility of using products that do not perform tests on animals in their development. This study aimed to identify the dimensions which may be related to the purchase intention of this type of products. It was possible to verify that the use of social media, favorable attitudes towards animal cruelty-free cosmetics, altruism and environmental knowledge are positively related to the purchase intention of these products. It was also discovered that financial sensitivity is not positively related to the purchase intention of cosmetics exempt of animal cruelty. Through multiple logistic regression models, it was also found that higher values in the dimensions “Attitudes towards cruelty-free products” and “Environmental knowledge” represent higher chances of intention to buy these products. The results confirm a series of previous studies and allow the possibility of elaborating suggestions on future strategies to be developed by cruelty-free brands.
Ana Silva; Manuel José Fonseca; Paulo Ribeiro Cardoso; Maria Castro Fonseca; Andreia Teixeira. Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers – An Exploratory Approach. Advances in Intelligent Systems and Computing 2021, 256 -268.
AMA StyleAna Silva, Manuel José Fonseca, Paulo Ribeiro Cardoso, Maria Castro Fonseca, Andreia Teixeira. Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers – An Exploratory Approach. Advances in Intelligent Systems and Computing. 2021; ():256-268.
Chicago/Turabian StyleAna Silva; Manuel José Fonseca; Paulo Ribeiro Cardoso; Maria Castro Fonseca; Andreia Teixeira. 2021. "Factors Influencing the Purchase Intention of Cruelty-Free Cosmetics in Portuguese Consumers – An Exploratory Approach." Advances in Intelligent Systems and Computing , no. : 256-268.
Luxury management can be considered the management of paradoxes between intangibility and functionality, rationality and emotion, modern technology with traditional craftsmanship, showing that luxury comes from creation, timelessness, emotion, excellence, heritage, and authenticity. This chapter results from two methods, a qualitative analysis, which presents an analysis grid with the most varied characteristics; these are divided into six groups: identification, content, product page, utility, entertainment and complementary relationship, speed and other presences visible on three websites of luxury furniture brands. The other method is the quantitative one, which was a questionnaire with the understanding the perceived quality of the website using the WebQual scale, as well as understanding the purchase intention and the importance of the internet in the purchase decision process.
Vera Lúcia Lourenço; André Whiteman Catarino; Manuel José Fonseca; Bruno Barbosa Sousa. Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry. Advances in Marketing, Customer Relationship Management, and E-Services 2021, 158 -177.
AMA StyleVera Lúcia Lourenço, André Whiteman Catarino, Manuel José Fonseca, Bruno Barbosa Sousa. Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry. Advances in Marketing, Customer Relationship Management, and E-Services. 2021; ():158-177.
Chicago/Turabian StyleVera Lúcia Lourenço; André Whiteman Catarino; Manuel José Fonseca; Bruno Barbosa Sousa. 2021. "Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 158-177.
The northern region of Portugal, in the last years, has experienced the enhancement of tourism demand, which may induce the emergence of an over tourism phenomenon in some particular subregions of the North of Portugal. This phenomenon may cause significant destruction of the living conditions of residents, landscapes, seascapes, air and water quality, causing economic inequalities and social exclusion. The aim of this research paper is to understand if the phenomena of over tourism is present in the North of Portugal and if it changed overtime. The concentration of tourism activity in different municipality subregions can be measured with the Herfindahl-Hirschman Index a well know economic concentration measure. Using as variables the number guest and their expenditure in accommodation, to measure the demand, and the number of establishments, bedrooms and lodging capacity to measure the supply was possible to follow the concentration of tourism demand and supply in the 8 NUTIII regions located in the North of Portugal. The results showed that a specific subregion–Area Metropolitan do Porto–concentrates both the tourism demand and supply in the years 2014 and 2017, despite the increasing values found for all the variables in the 8 subregions. When it is observed a decrease in the levels of concentration are the subregions near by the most concentrate one that increase the share of tourism demand and supply. More rural and less populated areas need more targeted and specific policies measures to attract even more visitors.
Paula Odete Fernandes; Alcina Maria Nunes; Cláudia Miranda Veloso; Eleonora Santos; Fernanda A. Ferreira; Manuel José Fonseca. Spatial and Temporal Concentration of Tourism Supply and Demand in Northern Portugal. Application of the Herfindahl-Hirschman Index. Blockchain Technology and Innovations in Business Processes 2019, 263 -273.
AMA StylePaula Odete Fernandes, Alcina Maria Nunes, Cláudia Miranda Veloso, Eleonora Santos, Fernanda A. Ferreira, Manuel José Fonseca. Spatial and Temporal Concentration of Tourism Supply and Demand in Northern Portugal. Application of the Herfindahl-Hirschman Index. Blockchain Technology and Innovations in Business Processes. 2019; ():263-273.
Chicago/Turabian StylePaula Odete Fernandes; Alcina Maria Nunes; Cláudia Miranda Veloso; Eleonora Santos; Fernanda A. Ferreira; Manuel José Fonseca. 2019. "Spatial and Temporal Concentration of Tourism Supply and Demand in Northern Portugal. Application of the Herfindahl-Hirschman Index." Blockchain Technology and Innovations in Business Processes , no. : 263-273.
Este estudo faz uma análise empírica das dimensões que explicam o modo como os consumidores percecionam a publicidade e as consequências desse processo. Através da administração de um questionário foi possível inquirir 220 indivíduos portugueses sobre a publicidade da marca líder de telecomunicações em Portugal. A análise de dados permitiu identificar quatro dimensões que estão presentes na perceção da publicidade: entretenimento, relevância, empatia e repulsa. Concluiu-se que o entretenimento e a relevância (positivamente) e a repulsa (negativamente), permitem predizer a “atitude face à publicidade da marca” e que esta última explica, parcialmente, a “intenção de compra”. Con el presente trabajo pretendemos realizar un análisis empírico de las dimensiones que explican el modo en que los consumidores perciben la publicidad y las consecuencias de este proceso. Mediante la administración de un cuestionario fue posible obtener las respuestas de 220 individuos portugueses sobre la publicidad de la marca líder de telecomunicaciones en Portugal. El análisis de datos permitió identificar cuatro dimensiones que están presentes en la percepción de la publicidad: entretenimiento, relevancia, empatía y rechazo. Concluimos que el entretenimiento y la relevancia (positivamente) y el rechazo (negativamente), permiten predecir la "actitud frente a la publicidad de la marca" y que esta última explica parcialmente la "intención de compra".
Paulo-José Ribeiro-Cardoso; Luís-Henrique Vieira; Manuel-José Serra-Da-Fonseca. Como percecionamos a publicidade? Antecedentes da atitude face à publicidade e implicações na intenção de compra/¿Cómo percibimos la publicidad? Antecedentes de la actitud hacia la publicidad e implicaciones en la intención de compra. Revista Mediterránea de Comunicación 2019, 10, 203 .
AMA StylePaulo-José Ribeiro-Cardoso, Luís-Henrique Vieira, Manuel-José Serra-Da-Fonseca. Como percecionamos a publicidade? Antecedentes da atitude face à publicidade e implicações na intenção de compra/¿Cómo percibimos la publicidad? Antecedentes de la actitud hacia la publicidad e implicaciones en la intención de compra. Revista Mediterránea de Comunicación. 2019; 10 (1):203.
Chicago/Turabian StylePaulo-José Ribeiro-Cardoso; Luís-Henrique Vieira; Manuel-José Serra-Da-Fonseca. 2019. "Como percecionamos a publicidade? Antecedentes da atitude face à publicidade e implicações na intenção de compra/¿Cómo percibimos la publicidad? Antecedentes de la actitud hacia la publicidad e implicaciones en la intención de compra." Revista Mediterránea de Comunicación 10, no. 1: 203.
In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we refer to the marketing field, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This marketing communication strategy is currently assumed to be an evolution by word of mouth, with the influence of information technologies, and called Viral Marketing. This stated similarity between an epidemic and the viral marketing process is notable yet the critical factors to this communication strategy’s effectiveness remain largely unknown. A literature review specifying some techniques and examples to optimize the use of viral marketing is therefore useful. Advantages and disadvantages exist to using social networks for the reproduction of viral information. It is very hard to predict whether a campaign becomes viral. However, there are some techniques to improve advertising/marketing communication, which viral campaigns have in common and can be used for producing a better communication campaign overall. It is believed that the mathematical models used in epidemiology could be a good way to model a marketing communication in a specific field. Indeed, an epidemiological model SIR (Susceptible-Infected-Recovered) helps to reveal the effects of a viral marketing strategy. A comparison between the disease parameters and the marketing application, as well as simulations using Matlab software explores the parallelism between a virus and the viral marketing approach.
Helena Sofia Rodrigues; Manuel José Fonseca. Viral Marketing and Exposure to Health and Risk Messages. Oxford Research Encyclopedia of Communication 2017, 1 .
AMA StyleHelena Sofia Rodrigues, Manuel José Fonseca. Viral Marketing and Exposure to Health and Risk Messages. Oxford Research Encyclopedia of Communication. 2017; ():1.
Chicago/Turabian StyleHelena Sofia Rodrigues; Manuel José Fonseca. 2017. "Viral Marketing and Exposure to Health and Risk Messages." Oxford Research Encyclopedia of Communication , no. : 1.
M.J.S. Fonseca; P.R. Cardoso. A Comunicação Integrada de Marketing no Contexto das Campanhas de Prevenção Rodoviária em Portugal e a sua Influência junto aos Jovens Condutores. Comunicação & Sociedade 2016, 38, 137 -162.
AMA StyleM.J.S. Fonseca, P.R. Cardoso. A Comunicação Integrada de Marketing no Contexto das Campanhas de Prevenção Rodoviária em Portugal e a sua Influência junto aos Jovens Condutores. Comunicação & Sociedade. 2016; 38 (3):137-162.
Chicago/Turabian StyleM.J.S. Fonseca; P.R. Cardoso. 2016. "A Comunicação Integrada de Marketing no Contexto das Campanhas de Prevenção Rodoviária em Portugal e a sua Influência junto aos Jovens Condutores." Comunicação & Sociedade 38, no. 3: 137-162.
RESUMO O presente estudo centra-se na análise da comunicação integrada no contexto do marketing social. A Comunicação Integrada de Marketing (IMC) consubstancia a sua operacionalidade estratégica na integração de várias técnicas e meios de comunicação, visando incrementar a eficácia comunicativa. Focalizando-se nesta temática, esta investigação procura sistematizar o conceito de comunicação integrada e das suas técnicas no contexto do marketing social e, complementarmente, observar de que forma essas técnicas são aplicadas em programas reais, especificamente em campanhas de prevenção rodoviária. Para tal procedeu-se a uma análise de conteúdo de trinta campanhas de prevenção rodoviárias de vários países. Como principais resultados foi possível constatar que a comunicação integrada não é uma prática generalizada neste tipo de campanhas e que há uma utilização frequente de uma única técnica comunicativa. A comunicação on-line , está presente em metade das campanhas observadas demonstrando o seu potencial estratégico. Ao nível das mensagens verificou-se que os temas dominantes são a "prevenção de condução sob o efeito do álcool ou drogas" e o "cumprimento dos limites de velocidade" acompanhados, maioritariamente, de consequências negativas para o infrator tais como a “insegurança, acidente ou morte”. Palavras-chave: Campanhas De Prevenção Rodoviária. Marketing Social. Comunicação Integrada De Marketing. Publicidade. ABSTRACT The present study focuses on the analysis of integrated communications in the context of social marketing. The Integrated Marketing Communications (IMC) consolidates the integration of various techniques and media, aiming to increase the communicative effectiveness. Focusing on this theme, this research attempts to systematize the concept of integrated communication and its techniques in the context of social marketing and in addition, to observe how these techniques are applied in real programs, specifically in road safety campaigns. To do this we proceeded to a content analysis of thirty road prevention campaigns in several countries. As main results it was found that integrated communication are not a widespread practice in this type of campaigns and that there is a frequent use of a single communication technique. Online communication is present in half of the campaigns observed demonstrating their strategic potential. In terms of the messages it was found that the dominant themes are the "driving prevention under the influence of alcohol or drugs" and "observance of speed limits", followed by the negative consequences for the offender such as "insecurity, accident or death. " Keywords: Road Safety Campaigns. Social Marketing. Integrated Marketing Communications. Advertising.
Paulo Ribeiro Cardoso; Manuel Fonseca. Campanhas De Prevenção Rodoviária No Contexto Internacional: Uma Análise Dos Conteúdos E Dos Suportes De Difusão. Revista FSA 2016, 13, 45 -65.
AMA StylePaulo Ribeiro Cardoso, Manuel Fonseca. Campanhas De Prevenção Rodoviária No Contexto Internacional: Uma Análise Dos Conteúdos E Dos Suportes De Difusão. Revista FSA. 2016; 13 (1):45-65.
Chicago/Turabian StylePaulo Ribeiro Cardoso; Manuel Fonseca. 2016. "Campanhas De Prevenção Rodoviária No Contexto Internacional: Uma Análise Dos Conteúdos E Dos Suportes De Difusão." Revista FSA 13, no. 1: 45-65.
In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Because of this similarity between an epidemic and the viral marketing process and because the understanding of the critical factors to this communications strategy effectiveness remain largely unknown, the mathematical models in epidemiology are presented in this marketing specific field. In this paper, an epidemiological model susceptible-infected-recovered to study the effects of a viral marketing strategy is presented. It is made a comparison between the disease parameters and the marketing application, and MATLAB simulations are performed. Finally, some conclusions are carried out and their marketing implications are exposed: interactions across the parameters suggest some recommendations to marketers, as the profitability of the investment or the need to improve the targeting criteria of the communications campaigns. Copyright © 2015 John Wiley & Sons, Ltd.
Helena Sofia Rodrigues; Manuel Fonseca. Can information be spread as a virus? viral marketing as epidemiological model. Mathematical Methods in the Applied Sciences 2015, 39, 4780 -4786.
AMA StyleHelena Sofia Rodrigues, Manuel Fonseca. Can information be spread as a virus? viral marketing as epidemiological model. Mathematical Methods in the Applied Sciences. 2015; 39 (16):4780-4786.
Chicago/Turabian StyleHelena Sofia Rodrigues; Manuel Fonseca. 2015. "Can information be spread as a virus? viral marketing as epidemiological model." Mathematical Methods in the Applied Sciences 39, no. 16: 4780-4786.
The effect of drivers gender on the perception of Portuguese road safety communication campaigns
Helena Sofia Rodrigues; Manuel José Fonseca; Paulo Ribeiro Cardoso. The effect of drivers gender on the perception of Portuguese road safety communication campaigns. International Journal of Business and Management 2015, 3, 104 -123.
AMA StyleHelena Sofia Rodrigues, Manuel José Fonseca, Paulo Ribeiro Cardoso. The effect of drivers gender on the perception of Portuguese road safety communication campaigns. International Journal of Business and Management. 2015; 3 (4):104-123.
Chicago/Turabian StyleHelena Sofia Rodrigues; Manuel José Fonseca; Paulo Ribeiro Cardoso. 2015. "The effect of drivers gender on the perception of Portuguese road safety communication campaigns." International Journal of Business and Management 3, no. 4: 104-123.
Este estudo pretende analisar qual a recordao e principais atitudes dos condutores portugueses em face das campanhas de preveno rodoviria nacionais. No contexto de uma metodologia quantitativa foi elaborado um questionrio e administrado a uma amostra de condutores portugueses. Mais de metade da amostra no se recorda de nenhuma campanha de preveno rodoviria. Os apelos que mais influenciam o comportamento de conduo so a moderao de velocidade e o uso do cinto de segurana. A abordagem dramtica aquela que tem mais impacto e a morte de pessoas queridas ao infractor a consequncia que mais influencia os condutores.DOI: 10.5585/remark.v9i2.2112
Manuel Fonseca; Paulo Ribeiro Cardoso. Recordação e Atitudes dos Condutores em Face das Campanhas Publicitárias de Prevenção Rodoviária em Portugal – Uma Abordagem Exploratória. ReMark - Revista Brasileira de Marketing 2010, 9, 5 -22.
AMA StyleManuel Fonseca, Paulo Ribeiro Cardoso. Recordação e Atitudes dos Condutores em Face das Campanhas Publicitárias de Prevenção Rodoviária em Portugal – Uma Abordagem Exploratória. ReMark - Revista Brasileira de Marketing. 2010; 9 (2):5-22.
Chicago/Turabian StyleManuel Fonseca; Paulo Ribeiro Cardoso. 2010. "Recordação e Atitudes dos Condutores em Face das Campanhas Publicitárias de Prevenção Rodoviária em Portugal – Uma Abordagem Exploratória." ReMark - Revista Brasileira de Marketing 9, no. 2: 5-22.