This page has only limited features, please log in for full access.

Dr. Caroline Moraes
University of Birmingham, UK

Basic Info


Research Keywords & Expertise

0 Qualitative Research
0 food insecurity
0 Sustainable consumption
0 Consumer research
0 sustainabilitiy

Fingerprints

Consumer research
Qualitative Research
food insecurity
Sustainable consumption

Honors and Awards

The user has no records in this section


Career Timeline

The user has no records in this section.


Short Biography

Dr Caroline Moraes is Reader in Marketing and Consumer Research at Birmingham Business School. Her research interests converge at the intersection of the sociology of consumption, ethics and sustainability, recognising that neoliberal markets generate complex sustainability challenges for people, policymakers, NGOs and marketers alike. She has researched a number of contexts and more recently has focused on food insecurity. Caroline has published her work in edited books, stakeholder reports and peer-reviewed journals such as Consumption Markets & Culture, European Journal of Marketing, Journal of Business Ethics, Journal of Marketing Management, Journal of Travel Research, Psychology & Marketing and Sociology.

Following
Followers
Co Authors
The list of users this user is following is empty.
Following: 0 users

Feed

Journal article
Published: 06 July 2021 in Sustainability
Reads 0
Downloads 0

Our research examines the extent to which community-led food retailers (CLFRs) contribute to the resilience and sustainability of urban retail systems and communities in the UK, contributing to existing debates on the sustainability and resilience of the UK’s urban retail sector. While existing literature has predominantly focused on larger retail multiples, we suggest more attention be paid to small, independent retailers as they possess a broader, more diffuse spatiality and societal impact than that of the immediate locale. Moreover, their local embeddedness and understanding of the needs of the local customer base provide a key source of potentially sustainable competitive advantage. Using spatial and relational resilience theories, and drawing on 14 original qualitative interviews with CLFRs, we establish the complex links between community, place, social relations, moral values, and resilience that manifest through CLFRs. In doing so, we advance the conceptualization of community resilience by acknowledging that in order to realise the networked, resilient capacities of a community, the moral values and behavior of the retail community need to be ascertained. Implications and relevant recommendations are provided to secure a more sustainable set of capacities needed to ensure resilient, urban retail systems which benefit local communities.

ACS Style

Morven McEachern; Gary Warnaby; Caroline Moraes. The Role of Community-Led Food Retailers in Enabling Urban Resilience. Sustainability 2021, 13, 7563 .

AMA Style

Morven McEachern, Gary Warnaby, Caroline Moraes. The Role of Community-Led Food Retailers in Enabling Urban Resilience. Sustainability. 2021; 13 (14):7563.

Chicago/Turabian Style

Morven McEachern; Gary Warnaby; Caroline Moraes. 2021. "The Role of Community-Led Food Retailers in Enabling Urban Resilience." Sustainability 13, no. 14: 7563.

Research article
Published: 30 April 2021 in Sociology
Reads 0
Downloads 0

This article examines lived experiences of food insecurity in the United Kingdom as a liminal phenomenon. Our research is set within the context of austerity measures, welfare reform and the precarity experienced by increasing numbers of individuals. Drawing on original qualitative data, we highlight diverse food insecurity experiences as transitional, oscillating between phases of everyday food access to requiring supplementary food, which are both empowering and reinforcing of food insecurity. We make three original contributions to existing research on food insecurity. First, we expand the scope of empirical research by conceptualising food insecurity as liminal. Second, we illuminate shared social processes and practices that intersect individual agency and structure, co-constructing people’s experiences of food insecurity. Third, we extend liminality theory by conceptualising paraliminality, a hybrid of liminal and liminoid phenomena that co-generates a persistent liminal state. Finally, we highlight policy implications that go beyond short-term emergency food access measures.

ACS Style

Caroline Moraes; Morven G McEachern; Andrea Gibbons; Lisa Scullion. Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens. Sociology 2021, 1 .

AMA Style

Caroline Moraes, Morven G McEachern, Andrea Gibbons, Lisa Scullion. Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens. Sociology. 2021; ():1.

Chicago/Turabian Style

Caroline Moraes; Morven G McEachern; Andrea Gibbons; Lisa Scullion. 2021. "Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens." Sociology , no. : 1.

Conference paper
Published: 18 September 2020 in Marketing Challenges in a Turbulent Business Environment
Reads 0
Downloads 0

Existing literature tends to examine ethical judgement in organizational contexts (Jones 1991; Trevino 1992), or the connection between ethical judgement and consumers’ own ethical or unethical behaviors (Hunt and Vitell 1986; Vitell et al. 2016). These debates under-represent consumers’ perspectives (Shabbir et al. 2018). Thus, we focus on unpacking the interconnections between consumer ethical judgment, consent and context. We do so by using Miller and Wertheimer’s (2010) theory of consent transactions to explore how consumers judge the morality of threat-based experiential marketing communication campaigns. An understanding of consent in ethical judgement is needed, where consumers might experience visceral emotions through marketing communications without being fully informed, and where the moral beliefs of marketers and consumers might clash (Wempe 2009). Given that ethical judgement involves the degree to which something is morally acceptable to a consumer (Reidenbach and Robin 1990), lack of perceived consent can lead to negative consumer ethical judgement. Therefore, there is a need to explore how consumers judge threat-based experiential communications. We examine how consumers judge the morality of such marketing communication campaigns in the context of horror film marketing, given the congruency between the genre’s threat appeals and the emotional responses horror communication campaigns elicit from their audiences, for hedonic consumption purposes (Hirschman and Holbrook 1982). The three-stage qualitative research included 27 participants and we used a thematic approach to data analysis (Braun and Clarke 2006; King and Horrocks 2010). Our findings demonstrate that consumers can feel positively about being shocked, judging threat appeals as more or less ethical depending on the kinds of negative emotions they experience. Data also show that the intersection between ethical judgement, consent and context lies where perceptions of fairness and consequences lead to contextualized normative approval of marketing communication practice. Our research makes three contributions to relevant literature. First, it extends theory in the area of ethical judgement, by focusing on the significance of consent for eliciting positive consumer moral responses to experiential communications. Second, this research adds to research on emotions in consumer ethical judgement (Singh et al. 2016), by determining that negative emotions can elicit positive consumer ethical judgement. Third, this research contributes an original perspective to prior works in marketing ethics by illuminating the criteria that can make experienced shock positive or negative, boring or risky.

ACS Style

Caroline Moraes; Finola Kerrigan; Roisin McCann. Consumer Ethical Judgement of Threat Appeals: An Abstract. Marketing Challenges in a Turbulent Business Environment 2020, 389 -390.

AMA Style

Caroline Moraes, Finola Kerrigan, Roisin McCann. Consumer Ethical Judgement of Threat Appeals: An Abstract. Marketing Challenges in a Turbulent Business Environment. 2020; ():389-390.

Chicago/Turabian Style

Caroline Moraes; Finola Kerrigan; Roisin McCann. 2020. "Consumer Ethical Judgement of Threat Appeals: An Abstract." Marketing Challenges in a Turbulent Business Environment , no. : 389-390.

Earlycite article
Published: 10 August 2020 in European Journal of Marketing
Reads 0
Downloads 0

Purpose This paper aims to examine how prosumption manifests in an online community, Instructables.com, and its value for those who engage with it. The paper emphasizes its distinctiveness compared to similar phenomena, particularly co-creation. Design/methodology/approach This work uses a netnography-informed research approach, involving Instructables community observations, participation and 15 online interviews with members of the community. Findings Prosumption provides personal benefits including hedonic elements of enjoyment and fun, functional elements of monetary saving and self-sufficiency, and cognitive benefits such as problem solving and learning. Further, extra-personal benefits include community-, environment-, market-, family- and friends-oriented benefits. Research limitations/implications Personal and extra-personal prosumption benefits generate use and social value, progressing understanding of value through a type of prosumption that the authors term peer-to-peer. Practical implications An understanding of the differences among concepts can set expectations, responsibilities and opportunities for both firms and prosumers in an increasingly collaborative marketplace. Originality/value By critically analyzing the nature of value through a particular kind of prosumption, the paper makes three theoretical contributions. First, it transforms and broadens the scope of empirical research by clarifying critical distinctions between co-creation and prosumption and establishing them as higher-order concepts. Second, the paper determines the benefits, use and social value participants derive from particular forms of participation in the marketplace. Finally, the paper establishes a new concept, namely peer-to-peer prosumption, which the authors define as a type of prosumption that prioritizes collective, peer-to-peer use and social value over exchange value. The paper contributes to marketing literature on the ongoing evolution of consumer roles and participation in the marketplace, by furthering theorization in this field.

ACS Style

Mohammed Alhashem; Caroline Moraes; Isabelle T. Szmigin. Use and social value in peer-to-peer prosumption communities. European Journal of Marketing 2020, 55, 193 -218.

AMA Style

Mohammed Alhashem, Caroline Moraes, Isabelle T. Szmigin. Use and social value in peer-to-peer prosumption communities. European Journal of Marketing. 2020; 55 (1):193-218.

Chicago/Turabian Style

Mohammed Alhashem; Caroline Moraes; Isabelle T. Szmigin. 2020. "Use and social value in peer-to-peer prosumption communities." European Journal of Marketing 55, no. 1: 193-218.

Journal article
Published: 19 July 2019 in Sociology
Reads 0
Downloads 0

This research examines individual voluntary giving as an integrative practice. Our research speaks to the new funding challenges traversing the British arts sector. Historically reliant on government funds, increasingly regional non-profit arts organisations must diversify their income sources and target a range of voluntary givers. By drawing on practice theories and interpretive qualitative data, we illuminate how giving understandings, procedures and engagements interconnect and interact, coming together in ways that lead to specific giving choices that prioritise cause-based charities over the arts. In doing so, we make two original contributions towards existing sociological research on voluntary giving. First, we transform and broaden the scope of empirical research by conceptualising voluntary giving as an integrative practice. Second, we offer a lens through which to investigate and explicate shared social processes, mechanisms and acts that traverse structures and individuals, co-construing and reproducing voluntary giving patterns.

ACS Style

Caroline Moraes; Athanasia Daskalopoulou; Isabelle Szmigin. Understanding Individual Voluntary Giving as a Practice: Implications for Regional Arts Organisations in the UK. Sociology 2019, 54, 70 -88.

AMA Style

Caroline Moraes, Athanasia Daskalopoulou, Isabelle Szmigin. Understanding Individual Voluntary Giving as a Practice: Implications for Regional Arts Organisations in the UK. Sociology. 2019; 54 (1):70-88.

Chicago/Turabian Style

Caroline Moraes; Athanasia Daskalopoulou; Isabelle Szmigin. 2019. "Understanding Individual Voluntary Giving as a Practice: Implications for Regional Arts Organisations in the UK." Sociology 54, no. 1: 70-88.

Conference paper
Published: 02 April 2019 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Reads 0
Downloads 0

This research speaks to the new funding challenges in the British contemporary arts and crafts sector. Historically, the UK arts sector has relied on funding from Arts Council England (ACE). However, many organizations have witnessed either funding stabilization or reduction for the 2018–2022 period. Nonprofit arts organizations are increasingly asked to diversify their fundraising strategies and capture income from private sources. The UK has a strong culture of voluntary charitable donations; individual donations to charities totaled £9.7 billion in 2016, with no negative impacts arising from Brexit (CAF 2017). Nevertheless, this public goodwill is directed at essential welfare needs rather than the arts. While UK private investment in arts and culture has increased in the last 3 years (including investment from trusts and foundations), new data suggest individual donors favor the largest, London-based visual arts organizations over their regional counterparts (MTM 2017). Thus, this research explores regional, low-to-medium net-worth philanthropy and is framed by a practice theories lens (Reckwitz 2002; Schatzki 1997). Using an interpretive approach including 22 in-depth interviews, data reveal thematic categories addressing nexus of activities and their interconnections in philanthropic practice, as well as the understandings, procedures, and engagements in such a practice. Findings illuminate low-to-medium net-worth art philanthropy, including the ways in which norms and the donation environment come into play in fostering certain types of philanthropic goals, meanings, and actions and not others. By analyzing philanthropy as a practice that encompasses both cause-based and arts support—while distinguishing between these two sets of actions—focus is placed on philanthropic processes: how such actions are learned, discussed, acted upon, and encouraged in social life, and how they might be dependent on the complex circumstances circumscribing philanthropy (Wheeler 2012; Everts et al. 2011). This theoretical perspective affords the possibility of thinking about philanthropic nudging through the social embeddedness of action, rather than just through attitudes and behavioral intentions (Warde 2013). Low-to-medium net-worth individual donations to the arts are still a challenge due to historical, political, and normative factors. As the UK government reduces arts sector funding, there will be an increasing need to communicate this openly to the public, so that individuals can start considering arts organizations within their evoked set of philanthropic beneficiaries, particularly in cases of regional arts organizations. References Available Upon Request

ACS Style

Caroline Moraes. A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2019, 431 -432.

AMA Style

Caroline Moraes. A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts: An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2019; ():431-432.

Chicago/Turabian Style

Caroline Moraes. 2019. "A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts: An Abstract." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 431-432.

Original paper
Published: 02 February 2019 in Journal of Business Ethics
Reads 0
Downloads 0

Existing debates on business ethics under-represent consumers’ perspectives. In order to progress understanding of ethical judgement in the marketplace, we unpack the interconnections between consumer ethical judgment, consent and context. We address the question of how consumers judge the morality of threat-based experiential marketing communications. Our interpretive qualitative research shows that consumers can feel positively about being shocked, judging threat appeals as more or less ethical by the nature of the negative emotions they experience. We also determine that the intersection between ethical judgement, consent and context lies where consumers’ perceptions of fairness and consequences lend contextualised normative approval to marketing practice. Our research makes three original contributions to existing literature. First, it extends theory in the area of ethical judgement, by highlighting the importance of consent for eliciting positive moral responses. Second, it adds to embryonic research addressing the role of emotions in ethical judgement, by ascertaining that negative emotions can elicit positive consumer ethical judgement. Third, our research contributes an original concept to ethical judgement theorisation, namely consumer-experienced positive shock (CEPS). We define CEPS as a consensual shock value judged as ethical due to its ephemerality, commercial resonance, brand alignment, target-audience appropriateness and contextual acceptability. We also extrapolate the dimensions of CEPS into an ethical judgement typology, elucidating how consumers judge some threat-based communications as ethical, but not others. Consequently, our work dovetails with wider business ethics debates on ethical judgement, adding value by clarifying the conditions that generate positive consumer ethical judgement.

ACS Style

Caroline Moraes; Finola Kerrigan; Roisin McCann. Positive Shock: A Consumer Ethical Judgement Perspective. Journal of Business Ethics 2019, 1 -17.

AMA Style

Caroline Moraes, Finola Kerrigan, Roisin McCann. Positive Shock: A Consumer Ethical Judgement Perspective. Journal of Business Ethics. 2019; ():1-17.

Chicago/Turabian Style

Caroline Moraes; Finola Kerrigan; Roisin McCann. 2019. "Positive Shock: A Consumer Ethical Judgement Perspective." Journal of Business Ethics , no. : 1-17.

Journal article
Published: 31 August 2017 in Journal of Customer Behaviour
Reads 0
Downloads 0

Social media has become a key field for expansion of advertising. However, despite the enthusiasm of both advertisers and technology providers, intense advertising on social media may result in companies' messages being lost amongst the 'noise'. This has led advertisers to create more daring adverts in order to stand out. However, such 'controversial' adverts may subsequently turn consumers off, leading consumers to avoid ads. This study examines potential factors influencing consumers' decisions to avoid controversial ads on social media. Using data on social media usage from 273 consumers, a conceptual model of social media ad avoidance antecedents was tested via structural equation modelling. The results show that perceptions of adverts as controversial result in ad avoidance, but this effect is moderated by individual factors, such as ethical judgement. These results reveal noteworthy insights that have significant theoretical and practical implications for researchers in the area and social media marketers alike.

ACS Style

Carlos Ferreira; Nina Michaelidou; Caroline Moraes; Michelle McGrath. Social media advertising: Factors influencing consumer ad avoidance. Journal of Customer Behaviour 2017, 16, 183 -201.

AMA Style

Carlos Ferreira, Nina Michaelidou, Caroline Moraes, Michelle McGrath. Social media advertising: Factors influencing consumer ad avoidance. Journal of Customer Behaviour. 2017; 16 (2):183-201.

Chicago/Turabian Style

Carlos Ferreira; Nina Michaelidou; Caroline Moraes; Michelle McGrath. 2017. "Social media advertising: Factors influencing consumer ad avoidance." Journal of Customer Behaviour 16, no. 2: 183-201.

Journal article
Published: 01 January 2017 in Business and Professional Ethics Journal
Reads 0
Downloads 0
ACS Style

Caroline Moraes; Philosophy Documentation Center. Consumers' Concerns with How They Are Researched Online. Business and Professional Ethics Journal 2017, 36, 79 -101.

AMA Style

Caroline Moraes, Philosophy Documentation Center. Consumers' Concerns with How They Are Researched Online. Business and Professional Ethics Journal. 2017; 36 (1):79-101.

Chicago/Turabian Style

Caroline Moraes; Philosophy Documentation Center. 2017. "Consumers' Concerns with How They Are Researched Online." Business and Professional Ethics Journal 36, no. 1: 79-101.

Book chapter
Published: 28 June 2016 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Reads 0
Downloads 0

Controversial advertising can be defined as advertising that offends or shocks viewers (Dahl et al. 2003). While some research on the ethical issues linked to controversial advertising offline can be found (Drumwright and Murphy 2009; Fam and Waller 2003), more research is needed on controversial advertising online and whether it may lead to ad avoidance on specific platforms, such as social media. This topic is important for marketers and researchers, given that the proliferation of social media advertising is driving brands to produce adverts which attempt to cut through the ad clutter with the use of controversial appeals (Dahl et al. 2003; Drumwright and Murphy 2009; Fam and Waller 2003; Waller 2005). Thus, this study aims to address this research gap and its objective is to examine the impact of controversial ad perception and consumer ethical judgment on ad avoidance, in the specific context of social media.

ACS Style

Caroline Moraes; Carlos Ferreira; Nina Michaelidou; Michelle McGrath. Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016, 189 -193.

AMA Style

Caroline Moraes, Carlos Ferreira, Nina Michaelidou, Michelle McGrath. Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016; ():189-193.

Chicago/Turabian Style

Caroline Moraes; Carlos Ferreira; Nina Michaelidou; Michelle McGrath. 2016. "Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 189-193.

Research article
Published: 01 April 2016 in Industry and Higher Education
Reads 0
Downloads 0

This paper addresses a knowledge gap by presenting an empirical investigation of a group coursework protocol and peer assessment system (GCP&PAS) used in a UK university to support postgraduate marketing students in their assessed group activities. The aim of the research was to examine students' understanding of the GCP&PAS and their attitudes towards assessed group coursework and peer assessments generally. The study also sought to identify any differences in such attitudes as a result of group conflict. It was found that students are supportive of the principles of assessed group work and peer evaluation, but that there are differences in attitudes towards the GCP&PAS between those who experience group conflict and those who do not. The paper contributes to the literature in that it highlights the meaning of the research findings with regard to students' preparedness for work. It also recommends further examination of conflict and other factors such as culture and gender in the investigation of alternative peer evaluation systems.

ACS Style

Caroline Moraes; Nina Michaelidou; Louise Canning. Students' Attitudes toward a Group Coursework Protocol and Peer Assessment System. Industry and Higher Education 2016, 30, 117 -128.

AMA Style

Caroline Moraes, Nina Michaelidou, Louise Canning. Students' Attitudes toward a Group Coursework Protocol and Peer Assessment System. Industry and Higher Education. 2016; 30 (2):117-128.

Chicago/Turabian Style

Caroline Moraes; Nina Michaelidou; Louise Canning. 2016. "Students' Attitudes toward a Group Coursework Protocol and Peer Assessment System." Industry and Higher Education 30, no. 2: 117-128.

Article
Published: 18 February 2016 in Journal of Business Ethics
Reads 0
Downloads 0

There has been limited coverage of the corporate responsibility (CR) practices of small and medium-sized enterprises (SMEs) in the mainstream CR literature. Furthermore, there has been no systematic analysis of the responsibilities of the high value jewellery industry and jewellery SMEs in particular. This study explores the potential for harm and value creation by individual stakeholders in fine jewellery production. Using the harm chain and institutional theory to frame our investigation, we seek to understand how small businesses within the fine jewellery industry respond to the economic, social and environmental challenges associated with responsible jewellery production, and to investigate how they perceive and negotiate the tensions between responsibility and the resistance derived from the operational norms of secrecy and autonomy within the industry. Our exploratory research provides illustrative examples of how complex harm networks operate within and across the fine jewellery industry, and demonstrates the inter-relationships that exist across the different stages of the fine jewellery harm chain. Findings suggest that institutional forces are coalescing towards a more responsible agenda for the fine jewellery industry. Moreover, while CR is a tool to disrupt harmful institutional norms and practices within such an industry, it requires the co-creation of new transformative business models and multi-stakeholder involvement including firms (SMEs and MNEs), trade associations, non-governmental organisations and consumers. Solutions include national and international legislation, price adjusted certification routes for small firms, harmonisation of industry CR standards to reduce overlap in certification and regulation and gem and precious metal “track and trace” schemes.

ACS Style

Marylyn Carrigan; Morven McEachern; Caroline Moraes; Carmela Bosangit. The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs. Journal of Business Ethics 2016, 143, 681 -699.

AMA Style

Marylyn Carrigan, Morven McEachern, Caroline Moraes, Carmela Bosangit. The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs. Journal of Business Ethics. 2016; 143 (4):681-699.

Chicago/Turabian Style

Marylyn Carrigan; Morven McEachern; Caroline Moraes; Carmela Bosangit. 2016. "The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs." Journal of Business Ethics 143, no. 4: 681-699.

Book chapter
Published: 01 January 2016 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Reads 0
Downloads 0

Social media have become increasingly seductive as means to collect consumer data without necessarily making consumers fully aware of such data collection practices (Pettit 2011; Poynter 2011). This can raise ethical concerns. Online qualitative methodologies that rely on observations through social media have become increasingly popular among marketing academics (Braunsberger and Buckler 2011; Cova and Pace 2006; Kozinets 2002, 2006, 2009, 2010). But so have various online quantitative data collection methods that use tracking technologies such as cookies (Palmer 2005), and other forms of marketing dataveillance (Ashworth and Free 2006). Despite current academic and practitioner-led debates regarding the morality of online research, to date scant research has been published on consumers’ ethical perceptions regarding how they are currently researched on social media, which is a knowledge gap this research seeks to address. To this end, our research attempts to develop a quantitative instrument that captures consumers’ ethical perceptions of social media research. The following sections present the background, methodology, analysis performed and results.

ACS Style

Nina Michaelidou; Caroline Moraes; Milena Micevski. A Scale for Measuring Consumers’ Ethical Perceptions of Social Media Research. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2016, 97 -100.

AMA Style

Nina Michaelidou, Caroline Moraes, Milena Micevski. A Scale for Measuring Consumers’ Ethical Perceptions of Social Media Research. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016; ():97-100.

Chicago/Turabian Style

Nina Michaelidou; Caroline Moraes; Milena Micevski. 2016. "A Scale for Measuring Consumers’ Ethical Perceptions of Social Media Research." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 97-100.

Conference paper
Published: 02 December 2015 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Reads 0
Downloads 0

The purpose of this paper is to identify the consumer-based antecedents of online Consumer Engagement Behaviour (CEB). Online CEB refers to non-transactional behavioural manifestation focusing on brands, products or firms, with a direct or indirect and positive or negative impact on firm performance (van Doorn et al. 2010). Online CEB includes e-WOM, online consumer recommendations, blogging, or writing online reviews related to particular product categories or brands. The proliferation of these activities due to the rise of social networking sites enables consumers to interact, share, and create content about many things, including brands. Therefore, it is important for firms to examine the antecedents of online CEB in order to understand its nature and better manage online CEB. This paper proposes a conceptual model of consumer-based antecedents of online Consumer Engagement Behaviour.

ACS Style

Yeshika Alversia; Nina Michaelidou; Caroline Moraes. Online Consumer Engagement Behaviour: The Consumer-Based Antecedents. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, 849 -852.

AMA Style

Yeshika Alversia, Nina Michaelidou, Caroline Moraes. Online Consumer Engagement Behaviour: The Consumer-Based Antecedents. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015; ():849-852.

Chicago/Turabian Style

Yeshika Alversia; Nina Michaelidou; Caroline Moraes. 2015. "Online Consumer Engagement Behaviour: The Consumer-Based Antecedents." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 849-852.

Conference paper
Published: 02 December 2015 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Reads 0
Downloads 0

How do alcohol brands use Facebook to promote drinking to young adults? This topic is important due to the ethical issues involved in alcohol promotion through social media platforms that are particularly appealing to young people; due to the lack of advertising regulation on social media until March 2011 in the United Kingdom (Plunkett 2010); given the scant attention received by this subject within the marketing and business ethics literature, and finally due to the recent data on alcohol consumption which shows that 24% of British adults (33% men and 16% women) are classified as hazardous drinkers (NHS 2011).

ACS Style

Nina Michaelidou; Caroline Moraes. How Companies Use Facebook to Promote Alcohol Brands to Young Adults. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, 487 -490.

AMA Style

Nina Michaelidou, Caroline Moraes. How Companies Use Facebook to Promote Alcohol Brands to Young Adults. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015; ():487-490.

Chicago/Turabian Style

Nina Michaelidou; Caroline Moraes. 2015. "How Companies Use Facebook to Promote Alcohol Brands to Young Adults." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 487-490.

Conference paper
Published: 02 December 2015 in Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Reads 0
Downloads 0

Web 2.0 has created new ways of communicating and searching for information and products via social media, which include social networking sites (SNS) such as Facebook, Blogger, Twitter, and video sharing sites such as YouTube. Statistics show that SNS and blogs account for 23% of the time Americans spend on the Internet (Nielsen, 2011). Females between the ages of 18-34 outweigh males as the most active social networkers, making up the majority of visitors on SNS and blogs (Nielsen, 2011). Currently, there are more than 150 SNS; in May 2011, Facebook was ranked first, with over 140 million unique visitors in the US, followed by Blogger and Twitter (Nielsen, 2011). The rate of penetration of companies in the online social networking scene has increased dramatically in the last few years. Companies use SNS as advertising platforms. Recent statistics show that, in the US, advertising spending on SNS is expected to reach $3 billion, an increase of 55% compared to 2010 (eMarketer, 2011). This figure is expected to rise by almost a third in 2012, and reach $4 billion (eMarketer, 2011). In the UK, advertising spending on social media (for banner ads) accounted for £240m in 2011 (IAB UK, 2012). Statistics also show that Facebook’s global revenues from advertising are expected to reach $5.7 billion in 2012, while MySpace’s worldwide ad revenues are expected to reach $156 million in 2012 (eMarketer, 2011). This study examines attitudes towards Facebook sponsored ads by modelling key determinants including Facebook users’ attitude towards advertising on Facebook, their attitude towards Facebook and their level of attention.

ACS Style

Nina Michaelidou; Caroline Moraes. Internet Users’ Attidutes Towards Advertising on Facebook. Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, 222 -225.

AMA Style

Nina Michaelidou, Caroline Moraes. Internet Users’ Attidutes Towards Advertising on Facebook. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015; ():222-225.

Chicago/Turabian Style

Nina Michaelidou; Caroline Moraes. 2015. "Internet Users’ Attidutes Towards Advertising on Facebook." Developments in Marketing Science: Proceedings of the Academy of Marketing Science , no. : 222-225.

Article
Published: 13 October 2015 in Journal of Business Ethics
Reads 0
Downloads 0

This paper builds on existing research investigating CSR and ethical consumption within luxury contexts, and makes several contributions to the literature. First, it addresses existing knowledge gaps by exploring the ways in which consumers perform ethical luxury purchases of fine jewellery through interpretive research. Second, the paper is the first to examine such issues of consumer ethics by extending the application of theories of practice to a luxury product context, and by building on Magaudda’s (J Consum Cult 11(1):15–36, 2011) circuit of practice framework. This is significant in that, to date, consumer research using practice theories has focused mainly on routine and habitual practices. Our findings and discussion provide an analysis of intentional and less intentional ethical consumer performances within the interconnected nexus of activities of consumers’ fine jewellery consumption practice, where meanings, understandings and intelligibility of social phenomena are worked through the various activities that shape such a practice. Finally, the paper concludes with significant managerial and policy-related implications, as our extended circuit of practice analysis conveys that if ethics and sustainability dimensions are to be embedded in fine jewellery consumption practice, they must first be made an intrinsic part of the nexus of the social and material environment of trading and consumption places.

ACS Style

Caroline Moraes; Marylyn Carrigan; Carmela Bosangit; Carlos Ferreira; Michelle McGrath. Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases. Journal of Business Ethics 2015, 145, 525 -543.

AMA Style

Caroline Moraes, Marylyn Carrigan, Carmela Bosangit, Carlos Ferreira, Michelle McGrath. Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases. Journal of Business Ethics. 2015; 145 (3):525-543.

Chicago/Turabian Style

Caroline Moraes; Marylyn Carrigan; Carmela Bosangit; Carlos Ferreira; Michelle McGrath. 2015. "Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases." Journal of Business Ethics 145, no. 3: 525-543.

Journal article
Published: 07 July 2015 in International Journal of Consumer Studies
Reads 0
Downloads 0
ACS Style

Justina Rimkute; Caroline Moraes; Carlos Ferreira. The effects of scent on consumer behaviour. International Journal of Consumer Studies 2015, 40, 24 -34.

AMA Style

Justina Rimkute, Caroline Moraes, Carlos Ferreira. The effects of scent on consumer behaviour. International Journal of Consumer Studies. 2015; 40 (1):24-34.

Chicago/Turabian Style

Justina Rimkute; Caroline Moraes; Carlos Ferreira. 2015. "The effects of scent on consumer behaviour." International Journal of Consumer Studies 40, no. 1: 24-34.

Journal article
Published: 07 July 2015 in Journal of Business Ethics
Reads 0
Downloads 0

The field of marketing and consumer ethics has evolved considerably over the past 20 years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content, as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, as well as consumers’ responses to such ads. This special thematic symposium addresses this literature gap, which is at the intersection of consumer ethics, e-marketing, and controversial advertising. The two papers in the special thematic symposium present new research in this area, along with some initial ethical implications as well as potential for future research.

ACS Style

Caroline Moraes; Nina Michaelidou. Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising. Journal of Business Ethics 2015, 141, 231 -233.

AMA Style

Caroline Moraes, Nina Michaelidou. Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising. Journal of Business Ethics. 2015; 141 (2):231-233.

Chicago/Turabian Style

Caroline Moraes; Nina Michaelidou. 2015. "Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising." Journal of Business Ethics 141, no. 2: 231-233.

Journal article
Published: 20 April 2015 in Psychology & Marketing
Reads 0
Downloads 0

This paper examines the impact of consumer confusion on nutrition knowledge, literacy, and dietary behavior. While previous research largely focuses on understanding why consumers might not respond to healthy eating communications, this paper seeks to uncover the various behavioral responses to such campaigns, particularly those that contravene health communication objectives. Using an interpretive methodology, findings suggest that most participants do respond to health communications by striving to eat healthily, but inadequate nutrition information derived from unreliable sources, flawed baseline nutrition knowledge, and poor nutrition literacy hinder participants’ efforts. Inconsistent, incomplete, and contradictory information leaves many participants feeling confused about how to implement healthy eating habits. Further, a lack of ability to differentiate between credible and unreliable sources of nutrition information means that many participants blame their confusion on policymakers, and express frustration and cynicism toward vague and often contradictory communications. This, in turn, increases participants’ reliance on food adverts, product labels, and other commercial sources of ambiguous yet appealing information. The paper's theoretical contribution includes a consumer confusion framework for healthy eating, and policy implications highlight that health campaigns seeking to increase consumer awareness of healthy eating are not enough. Policymakers must become the most credible sources of information about healthy eating, and distinguish themselves from competing and unreliable sources of nutrition information.

ACS Style

Lara Spiteri Cornish; Caroline Moraes. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior. Psychology & Marketing 2015, 32, 558 -574.

AMA Style

Lara Spiteri Cornish, Caroline Moraes. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior. Psychology & Marketing. 2015; 32 (5):558-574.

Chicago/Turabian Style

Lara Spiteri Cornish; Caroline Moraes. 2015. "The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior." Psychology & Marketing 32, no. 5: 558-574.