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Senses are the primary channel by which travelers enjoy tourism, and the sensory experience of tourists is very important to the quality of their tourism experience. In this study, 385 questionnaires were distributed to tourists visiting the first batch of characteristic towns classified by the China National Forestry and Grassland Administration as national towns with forest characteristics. SPSS software was used for regression analysis to test the differences in the impact of sensory experience on the experience quality and future loyalty of forest town tourists. The results show that: (1) vision makes the highest contribution to the quality of tourist experience; (2) olfactory experience makes the lowest contribution to the quality of tourist experience and has no significant impact on it; (3) auditory experience has a significant impact on the quality of tourism experience but has no significant impact on the loyalty index. The study further confirms that, when a single sensory experience of tourists is insufficient, satisfaction can be achieved through the other senses. It is of great significance for forest town managers to design a sensory landscape according to the combined components of a destination’s characteristics and the tourists’ physical identities.
Min Shao; Derong Lin. A Study on How the Five Senses Are Affected When Tourists Experience Towns with Forest Characteristics: An Empirical Analysis Based on the Data of Fujian, Guangdong and Sichuan in China. Sustainability 2021, 13, 8283 .
AMA StyleMin Shao, Derong Lin. A Study on How the Five Senses Are Affected When Tourists Experience Towns with Forest Characteristics: An Empirical Analysis Based on the Data of Fujian, Guangdong and Sichuan in China. Sustainability. 2021; 13 (15):8283.
Chicago/Turabian StyleMin Shao; Derong Lin. 2021. "A Study on How the Five Senses Are Affected When Tourists Experience Towns with Forest Characteristics: An Empirical Analysis Based on the Data of Fujian, Guangdong and Sichuan in China." Sustainability 13, no. 15: 8283.
This study investigates the impacts of perceived security and consumer innovativeness on online travel shopping. A survey questionnaire was used to collect data and a total of 283 questionnaires were used for data analysis. The mechanism of perceived security and consumer innovativeness was then identified. The study results indicate that: (1) higher perceived security increases the perception of website image and trust; (2) consumers with a higher level of innovativeness tend to trust travel websites; (3) website image has a mediating effect between perceived security and trust; and (4) trust has a mediating effect between website image and e-loyalty.
Feng Cui; Derong Lin; Hailin Qu. The impact of perceived security and consumer innovativeness on e-loyalty in online travel shopping. Journal of Travel & Tourism Marketing 2018, 35, 819 -834.
AMA StyleFeng Cui, Derong Lin, Hailin Qu. The impact of perceived security and consumer innovativeness on e-loyalty in online travel shopping. Journal of Travel & Tourism Marketing. 2018; 35 (6):819-834.
Chicago/Turabian StyleFeng Cui; Derong Lin; Hailin Qu. 2018. "The impact of perceived security and consumer innovativeness on e-loyalty in online travel shopping." Journal of Travel & Tourism Marketing 35, no. 6: 819-834.