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Dr. Slađana Starčević
FEFA Faculty, Metropolitan University

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0 Branding
0 Digital Marketing
0 Marketing
0 Sustainability
0 consumer behaivor

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Review
Published: 28 August 2021 in Sustainability
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Two main aspects of the transportation industry are pollution to the environment and depletion of fossil fuels. In the transportation industry, the pollution to the environment can be reduced with the use of cleaner fuel, such as gas-to-liquid fuel, to reduce the exhaust emissions from engines. However, the depletion of fossil fuels is still significant. Biodiesel is a non-toxic, renewable, and biodegradable fuel that is considered an alternative resource to conventional diesel fuel. Even though biodiesel shows advantages as a renewable source, there are still minor drawbacks while operating in diesel engines. Modern vehicle engines are designed to be powered by conventional diesel fuel or gasoline fuel. In this review, the performance, emissions, combustion, and endurance characteristics of different types of diesel engines with various conditions are assessed with biodiesel and blended fuel as well as the effect of biodiesel on the diesel engines. The results show that biodiesel and blended fuel had fewer emissions of CO, HC, and PM but higher NOx emissions than the diesel-fuelled engine. In the endurance test, biodiesel and blended fuel showed less wear and carbon deposits. A high concentration of wear debris was found inside the lubricating oil while the engine operated with biodiesel and blends. The performance, emissions, and combustion characteristics of biodiesel and its blends showed that it can be used in a diesel engine. However, further research on long-term endurance tests is required to obtain a better understanding of endurance characteristics about engine wear of the diesel engine using biodiesel and its blends.

ACS Style

Dong Lin Loo; Yew Heng Teoh; Heoy Geok How; Jun Sheng Teh; Liviu Catalin Andrei; Slađana Starčević; Farooq Sher. Applications Characteristics of Different Biodiesel Blends in Modern Vehicles Engines: A Review. Sustainability 2021, 13, 9677 .

AMA Style

Dong Lin Loo, Yew Heng Teoh, Heoy Geok How, Jun Sheng Teh, Liviu Catalin Andrei, Slađana Starčević, Farooq Sher. Applications Characteristics of Different Biodiesel Blends in Modern Vehicles Engines: A Review. Sustainability. 2021; 13 (17):9677.

Chicago/Turabian Style

Dong Lin Loo; Yew Heng Teoh; Heoy Geok How; Jun Sheng Teh; Liviu Catalin Andrei; Slađana Starčević; Farooq Sher. 2021. "Applications Characteristics of Different Biodiesel Blends in Modern Vehicles Engines: A Review." Sustainability 13, no. 17: 9677.

Journal article
Published: 12 October 2020 in Journal of Retailing and Consumer Services
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Happiness has been topic of research since ancient times. This study explores the theory of consumer happiness grounded in the tenets of mass prestige (Masstige), self-consciousness and social ideal self by linking it with brand-induced happiness (Brand Happiness). The relationship is explored in light of self-consciousness and social ideal self by taking them as moderators. Data was collected from a European country using a standard questionnaire measuring brand happiness, masstige, self-consciousness and social ideal self from 346 respondents for three mobile phone brands from America, South Korea and China – iPhone, Samsung and Huawei. Exploratory Factor Analysis, Structural Equation Modelling, and Moderation Analysis revealed that the consumption of masstige brands lead to brand happiness. This relationship is moderated by self-consciousness, whereas social ideal self is not moderating the relationship. The study also revealed that only iPhone is a masstige brand. Implications of the findings and managerial applications along with theoretical contributions are discussed.

ACS Style

Ajay Kumar; Justin Paul; Slađana Starčević. Do brands make consumers happy?- A masstige theory perspective. Journal of Retailing and Consumer Services 2020, 58, 102318 .

AMA Style

Ajay Kumar, Justin Paul, Slađana Starčević. Do brands make consumers happy?- A masstige theory perspective. Journal of Retailing and Consumer Services. 2020; 58 ():102318.

Chicago/Turabian Style

Ajay Kumar; Justin Paul; Slađana Starčević. 2020. "Do brands make consumers happy?- A masstige theory perspective." Journal of Retailing and Consumer Services 58, no. : 102318.

Journal article
Published: 01 January 2018 in Anali Ekonomskog fakulteta u Subotici
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Marketing iz zasede predstavlja pokušaj kompanije da ostvari korist na osnovu popularnosti i reputacije određenog javnog događaja, tako što će privući pažnju pratilaca događaja, ali bez plaćanja sponzorstva. Praksa se popularno naziva 'krađa efekata tuđeg sponzorstva' i već trideset godina predstavlja globalni fenomen. Kako tema nije obrađena u domaćoj stručnoj literaturi, cilj rada jeste detaljno predstavljanje uzroka, vrsta i efekata primene marketinga iz zasede. Marketing iz zasede uglavnom se vezuje za velike sportske događaje, koji su interesantni zbog velikog broja gledalaca, ali postoji dosta slučajeva koji nisu vezani za sport. Ova praksa obuhvata različite aktivnosti kojima se mogu značajno ugroziti efekti zvaničnih sponzora događaja. Međutim, jedan od osnovnih problema jeste taj što pravo ne poznaje pojam 'marketing iz zasede', a većinom sprovedenih aktivnosti ne krši se zakon, već one predstavljaju slobodnu tržišnu konkurenciju. marketing iz zasede; sponzorstvo; javni događaj; marketing strategija; ponašanje potrošača

ACS Style

Slađana Starčević; Aleksandra Majdarević; Ema Marinković. Implementation of ambush marketing strategy. Anali Ekonomskog fakulteta u Subotici 2018, 49 -65.

AMA Style

Slađana Starčević, Aleksandra Majdarević, Ema Marinković. Implementation of ambush marketing strategy. Anali Ekonomskog fakulteta u Subotici. 2018; (40):49-65.

Chicago/Turabian Style

Slađana Starčević; Aleksandra Majdarević; Ema Marinković. 2018. "Implementation of ambush marketing strategy." Anali Ekonomskog fakulteta u Subotici , no. 40: 49-65.

Journal article
Published: 01 January 2013 in Marketing
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Brand personality is a set of personal traits by which consumers describe brands. Today, the brand personality is a particular and very popular area of research in marketing. Well designed brand personality can be an excellent tool that differentiates a brand on the market. The main objective of this paper is a comprehensive presentation of the brand personality subject in domestic Serbian literature. We reviewed a large number of previous studies in this area, in order to show how the brand personality has become an integral part of marketing theory and practice, how it is formed, how to measure brand personality and what impact brand personality has on marketing results. In particular we dealt with methodological shortcomings of previous studies. The paper also presents the basic results of the study we conducted on the Serbian market, which main concern was the measurement of brand personality of mobile operators. This author of this study concluded that the three mobile phone operators in Serbia (mt:s, Telenor and Vip Mobile), differ fundamentaly in the basic dimensions of the brand personality. Furthermore, the research showed that the perception of brand personality depends on the perception of the personality of brand category and advertising. Exploring brand personality is very important and useful in practice. Determining personality traits of a brand provides far more accurate picture of the current state of the brand image and of improvement capabilities of individual features of the brand, than the classic brand image research models.

ACS Style

Starčević Slađana. Research of brand personality concept in marketing. Marketing 2013, 44, 149 -172.

AMA Style

Starčević Slađana. Research of brand personality concept in marketing. Marketing. 2013; 44 (2):149-172.

Chicago/Turabian Style

Starčević Slađana. 2013. "Research of brand personality concept in marketing." Marketing 44, no. 2: 149-172.