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Seung-Hee Lee
Fashion Design and Merchandising, 311 Quigley Hall, Southern Illinois University, Carbondale, IL 62901, USA

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Journal article
Published: 18 November 2016 in Sustainability
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This study explores how earlier (vs. later) adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students. Research on the perception of time and creative attitudes is useful to understand how sustainability and creative collaboration might work together. Various relationships exist between different levels of innovation adoption groups and creative attitudes or perceptions of time. We found that earlier adopters scored higher on economic time and future time orientation. This may indicate that earlier adopters are sensitive about their planned schedule. Also, earlier adopters with a future time orientation are forward-thinking and anticipate the introduction of new styles, items, or events in the future. We also find that Chinese (vs. US) participants scored higher on creative capacity and creative collaboration but did not differ in general creative attitudes or creative risk-taking. For all participants from these two countries, earlier adopters (vs. later) scored higher on all aspects of creative attitudes. This study suggests academic and practical implications regarding sustainability issues. From an academic perspective, this study adds a new perspective to the literature about the relationships among time of adoption, time perception, creative attitudes, and cultural values, and is especially useful for how these four variables influence sustainability. From a practitioner perspective, this study provides information of how consumer values and attitudes in a developing economy (China) and a developed economy (US) might facilitate open innovation and induce sustainability.

ACS Style

Seung-Hee Lee; Jane Workman; Kwangho Jung. Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students. Sustainability 2016, 8, 1193 .

AMA Style

Seung-Hee Lee, Jane Workman, Kwangho Jung. Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students. Sustainability. 2016; 8 (11):1193.

Chicago/Turabian Style

Seung-Hee Lee; Jane Workman; Kwangho Jung. 2016. "Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students." Sustainability 8, no. 11: 1193.

Book chapter
Published: 10 November 2012 in Luxury Marketing
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Branding has been around for centuries as a means to distinguish one producer’s goods from those of another. The earliest signs of branding in Europe can be traced back to medieval guilds, which required craftspeople to mark their products as a means of protection against inferior quality ([29], p. 276). Branding remains one of the most important concepts for marketing management, but its scope now extends to a vast variety of marketing activities.

ACS Style

Udo Wagner; Seung-Hee Lee; Sabine Kleinsasser; Jutatip Jamsawang. Luxury Goods vs. Counterfeits: An Intercultural Study. Luxury Marketing 2012, 223 -244.

AMA Style

Udo Wagner, Seung-Hee Lee, Sabine Kleinsasser, Jutatip Jamsawang. Luxury Goods vs. Counterfeits: An Intercultural Study. Luxury Marketing. 2012; ():223-244.

Chicago/Turabian Style

Udo Wagner; Seung-Hee Lee; Sabine Kleinsasser; Jutatip Jamsawang. 2012. "Luxury Goods vs. Counterfeits: An Intercultural Study." Luxury Marketing , no. : 223-244.