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Dr. Athapol Ruangkanjanases
Chulalongkorn University

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Journal article
Published: 06 August 2021 in Frontiers in Psychology
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Qualitative research method was used to explore the formation and development of the attachment relationship between users and social media in the process of using social media. Based on the attachment theory, this study selected three representative social media platforms, namely, TikTok, WeChat, and MicroBlog, as theoretical samples, and this study adopted NVivo12.0 to root, theorize, and construct the original data. Research shows that users are stimulated by co-creation value to stimulate changes in their psychological needs and self-expression, leading to the formation of social attachment. Among them, user participation is a prerequisite for driving the occurrence of co-creation value, creating a continuous-use scenario for the attachment relationship between individuals and social media. Further, psychological needs and self-expression play mediating roles between co-creation of value and social attachment and promote the occurrence of personal belonging to software platforms. The findings of this research better our understandings about the mechanism of developing social attachment from continuous use of social media and offer practical implications for commercial uses of social media platforms.

ACS Style

Maosheng Yang; Wensong Zhang; Athapol Ruangkanjanases; Yue Zhang. Understanding the Mechanism of Social Attachment Role in Social Media: A Qualitative Analysis. Frontiers in Psychology 2021, 12, 1 .

AMA Style

Maosheng Yang, Wensong Zhang, Athapol Ruangkanjanases, Yue Zhang. Understanding the Mechanism of Social Attachment Role in Social Media: A Qualitative Analysis. Frontiers in Psychology. 2021; 12 ():1.

Chicago/Turabian Style

Maosheng Yang; Wensong Zhang; Athapol Ruangkanjanases; Yue Zhang. 2021. "Understanding the Mechanism of Social Attachment Role in Social Media: A Qualitative Analysis." Frontiers in Psychology 12, no. : 1.

Journal article
Published: 04 August 2021 in International Journal of Environmental Research and Public Health
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The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the relationship between CSR and corporate image. This study focuses on two of the most well-known hotel chains situated in Pakistan. Close-ended, self-administered questionnaires were circulated amongst a total of 300 hotel customers. The research data was analyzed using a partial least square-structural equation modeling (PLS-SEM) model. The results revealed that economic, legal, and ethical CSR significantly impacted corporate image, while philanthropic CSR did not affect the corporate image. However, economic, legal, and philanthropic CSRs were found to be in a significant relationship with customer trust, while ethical CSR was not in a significant relationship with customer trust. Finally, customer trust fully mediated the relationship between economic and legal CSR with corporate image, whereas it partially mediated the relationship between ethical and philanthropic CSR. This study is unique from earlier CSR research based on an assessment of the connection between CSR dimensions and corporate image to examine customers’ trust in an emerging economy, especially in times of crisis.

ACS Style

Chih-Cheng Chen; Asif Khan; Tanaporn Hongsuchon; Athapol Ruangkanjanases; Yen-Tzu Chen; Ornlatcha Sivarak; Shih-Chih Chen. The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust. International Journal of Environmental Research and Public Health 2021, 18, 8275 .

AMA Style

Chih-Cheng Chen, Asif Khan, Tanaporn Hongsuchon, Athapol Ruangkanjanases, Yen-Tzu Chen, Ornlatcha Sivarak, Shih-Chih Chen. The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust. International Journal of Environmental Research and Public Health. 2021; 18 (16):8275.

Chicago/Turabian Style

Chih-Cheng Chen; Asif Khan; Tanaporn Hongsuchon; Athapol Ruangkanjanases; Yen-Tzu Chen; Ornlatcha Sivarak; Shih-Chih Chen. 2021. "The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust." International Journal of Environmental Research and Public Health 18, no. 16: 8275.

Original research article
Published: 28 July 2021 in Frontiers in Psychology
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Under the impact of COVID-19, medical telelearning education is increasingly becoming urgent to resolve the contradiction between the physical isolation of medical students and the need for on-site clinical teaching. In this study, the push-pull-mooring (PPM) theory is integrated into a comprehensive model as a conceptual PPM framework: push factors (information system quality and perceived risk), pull factors [telepresence (TP), trust, etc.], mooring factors (switching costs), and switching intention. The results show that most hypotheses were positive, but perceived risk did not influence user satisfaction significantly, and switching costs did not provide the impact on switching intention. This study provides a comprehensive empirical analysis of key factors influencing the choice of distance education by medical students through the integrated multi-model framework.

ACS Style

Xin Lin; Shih-Wen Chien; Chung-Wen Hung; Shih-Chih Chen; Athapol Ruangkanjanases. The Impact of Switching Intention of Telelearning in COVID-19 Epidemic's Era: The Perspective of Push-Pull-Mooring Theory. Frontiers in Psychology 2021, 12, 1 .

AMA Style

Xin Lin, Shih-Wen Chien, Chung-Wen Hung, Shih-Chih Chen, Athapol Ruangkanjanases. The Impact of Switching Intention of Telelearning in COVID-19 Epidemic's Era: The Perspective of Push-Pull-Mooring Theory. Frontiers in Psychology. 2021; 12 ():1.

Chicago/Turabian Style

Xin Lin; Shih-Wen Chien; Chung-Wen Hung; Shih-Chih Chen; Athapol Ruangkanjanases. 2021. "The Impact of Switching Intention of Telelearning in COVID-19 Epidemic's Era: The Perspective of Push-Pull-Mooring Theory." Frontiers in Psychology 12, no. : 1.

Original research article
Published: 28 July 2021 in Frontiers in Psychology
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As prevail of mobile networking, social media became ubiquitous in either work or our personal life. Based on Media Synchronization Theory and transformational framework, this study proposed a research model and examined how the social media' attributes impacting the work effectiveness through the work-oriented or social-oriented usage. The data of 322 valid questionnaires from respondents was analyzed by SmartPLS 3.2.8. The results indicated that the features of social media including availability and symbol variety had the significant influences on their work efficiency through work-oriented usage of social media. Publicness and symbol variety had impact on work efficiency via social-oriented usage of social media. In addition, both social media for work-oriented and social-oriented usage influenced employees' work efficiency. There were different considerations when people selected social media for work or for social purpose. Managers or companies could guide their employees to use the social media in a right way to increase their work features to complete their work efficiency, and create groups for employees so the work information could be shared efficiently.

ACS Style

Din Jong; Shih-Chih Chen; Athapol Ruangkanjanases; Yun-Hsuan Chang. The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications. Frontiers in Psychology 2021, 12, 1 .

AMA Style

Din Jong, Shih-Chih Chen, Athapol Ruangkanjanases, Yun-Hsuan Chang. The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications. Frontiers in Psychology. 2021; 12 ():1.

Chicago/Turabian Style

Din Jong; Shih-Chih Chen; Athapol Ruangkanjanases; Yun-Hsuan Chang. 2021. "The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications." Frontiers in Psychology 12, no. : 1.

Journal article
Published: 04 July 2021 in Sustainability
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Electronic government has played an essential role in citizen policy strategy, especially during the COVID-19 pandemic. As part of citizen and government interaction, companies can utilize electronic government facilities to establish direct communication and maintain service quality by integrating new technologies and facilities in electronic government which can provide service via online, embedded with social media integration, implemented with mobile service, using personalized user accounts, e-participation service integration, in combination with ongoing citizen information. Therefore, electronic government facilities must adapt and choose the right content to promote strong citizen relations, leading to citizen behavior to make long-term use of electronic government facilities. This study considered and integrated the latest technology from electronic government and associated it with connection quality. Sustainable motives and faithfulness were used to quantify the quality of citizen relations to electronic government facilities, which can influence the results of citizen behavior. The SmartPLS 2 software was used to quantify and estimate 425 online questionnaire surveys. The results showed that of the 12 hypotheses, eight hypotheses were declared to have a significant effect, consisting of H1, H2, H6–H8, and H10–H12, while the other four hypotheses were stated to have no significant effect, namely H3–H5, and H9. This study was used to guide the government as a provider of electronic government facilities to adapt and provide content following the dimensions of the latest technology to achieve goals and produce sustainable implementation.

ACS Style

Taqwa Hariguna; Athapol Ruangkanjanases; Sarmini. Public Behavior as an Output of E-Government Service: The Role of New Technology Integrated in E-Government and Antecedent of Relationship Quality. Sustainability 2021, 13, 7464 .

AMA Style

Taqwa Hariguna, Athapol Ruangkanjanases, Sarmini. Public Behavior as an Output of E-Government Service: The Role of New Technology Integrated in E-Government and Antecedent of Relationship Quality. Sustainability. 2021; 13 (13):7464.

Chicago/Turabian Style

Taqwa Hariguna; Athapol Ruangkanjanases; Sarmini. 2021. "Public Behavior as an Output of E-Government Service: The Role of New Technology Integrated in E-Government and Antecedent of Relationship Quality." Sustainability 13, no. 13: 7464.

Journal article
Published: 26 May 2021 in Sustainability
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The purpose of this paper is to examine how supply chain ambidexterity facilitates assistance for green supply chain management and to build on previous work by evaluating how networking capability helps to explain the impact of supply chain ambidexterity on GSCM. This study focuses on the top-level management of different manufacturing companies located in Pakistan. A total of 34 manufacturing industries were selected using a cluster sampling technique. The data collected from 125 top-level managers were analyzed using a partial least square method, while the moderation analysis was conducted by using variance analysis. First, supply chain ambidexterity positively influences green supply chain management. However, networking capabilities do not moderate the relationship between supply chain ambidexterity and green supply chain management. This research was restricted to manufacturing industries in Pakistan because the research intended to gain an understanding of the several supply chain ambidexterity practices in Pakistani businesses and wanted to determine how these practices are associated with various parts of GSCM. Further studies can be extended to examine the impact in other industrial settings and countries. The findings of this research study will allow the managers to identify the right mix of exploitation and exploration techniques required to manage the supply chain in a green and sustainable manner.

ACS Style

Asif Khan; Chih-Cheng Chen; Kuan-Hua Lu; Ardy Wibowo; Shih-Chih Chen; Athapol Ruangkanjanases. Supply Chain Ambidexterity and Green SCM: Moderating Role of Network Capabilities. Sustainability 2021, 13, 5974 .

AMA Style

Asif Khan, Chih-Cheng Chen, Kuan-Hua Lu, Ardy Wibowo, Shih-Chih Chen, Athapol Ruangkanjanases. Supply Chain Ambidexterity and Green SCM: Moderating Role of Network Capabilities. Sustainability. 2021; 13 (11):5974.

Chicago/Turabian Style

Asif Khan; Chih-Cheng Chen; Kuan-Hua Lu; Ardy Wibowo; Shih-Chih Chen; Athapol Ruangkanjanases. 2021. "Supply Chain Ambidexterity and Green SCM: Moderating Role of Network Capabilities." Sustainability 13, no. 11: 5974.

Journal article
Published: 19 May 2021 in International Journal for Quality Research
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ACS Style

Taqwa Hariguna; Athapol Ruangkanjanases; Henderi Henderi. THE MODERATING EFFECT OF DESTINATION QUALITY ON TOURISM POLICY AND TOURISM DEVELOPMENT. International Journal for Quality Research 2021, 15, 469 -486.

AMA Style

Taqwa Hariguna, Athapol Ruangkanjanases, Henderi Henderi. THE MODERATING EFFECT OF DESTINATION QUALITY ON TOURISM POLICY AND TOURISM DEVELOPMENT. International Journal for Quality Research. 2021; 15 (2):469-486.

Chicago/Turabian Style

Taqwa Hariguna; Athapol Ruangkanjanases; Henderi Henderi. 2021. "THE MODERATING EFFECT OF DESTINATION QUALITY ON TOURISM POLICY AND TOURISM DEVELOPMENT." International Journal for Quality Research 15, no. 2: 469-486.

Journal article
Published: 13 April 2021 in Sustainability
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The successes of the digital market depend on customers’ intentions to purchase and reuse products or services. Previous studies have extensively discussed customer shopping value and customer learning, but most studies have analyzed the influencing factor as a single entity and seldom investigated the combination of two factors based on the institutional trust–commitment mechanism. We based this study on the e-commerce institutional trust–commitment mechanism (customers’ trust and commitment calculation) to investigate the influence of customer learning (product and website knowledge) and customer shopping value (monetary value, product evaluation cost, and customer reputation) on customers’ intentions to purchase and reuse products. The data sample included 279 respondents with experience of electronic shopping in Taiwan. The results show that customer learning and customer shopping value positively and significantly influence customers’ trust and customers’ calculation commitment and indirectly influence customers’ intention to purchase and reuse. However, dimensions of customer learning, such as website knowledge, do not affect customers’ trust and commitment but have a partially an indirect relationship with customers’ trust via the influence of product knowledge. In addition, product knowledge has a partially indirect effect on customers’ intention to reuse products or services through the influence of product knowledge and customers’ trust in online vendors in the digital market environment. The findings presented here have important theoretical and practical implications for scholars and digital market providers.

ACS Style

Ni Masri; Jun-Jer You; Athapol Ruangkanjanases; Shih-Chih Chen. The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective. Sustainability 2021, 13, 4318 .

AMA Style

Ni Masri, Jun-Jer You, Athapol Ruangkanjanases, Shih-Chih Chen. The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective. Sustainability. 2021; 13 (8):4318.

Chicago/Turabian Style

Ni Masri; Jun-Jer You; Athapol Ruangkanjanases; Shih-Chih Chen. 2021. "The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective." Sustainability 13, no. 8: 4318.

Journal article
Published: 19 March 2021 in Journal of Theoretical and Applied Electronic Commerce Research
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The purpose of this study is to explore trust repair strategies and the outcomes in mobile (m-)commerce. Consumer trust in m-commerce is a calculus-based form of trust; service failures, “inaction” and “excessive actions” are the typical trust decline situations. Three strategies of the fulfillment of consumers’ psychological contract for compensation, arousal, and regulation are proposed as trust-repaired solutions regarding the abovementioned three situations. The experimental results demonstrate that trust cannot be repaired by a single relational psychological contract strategy and that it can be repaired by both a single transactional and interactive strategy; the interactive strategy is more effective in competence-based decline. Second, in integrity-based decline, both the single and interactive strategy negatively influence trust repair; the relational strategy has the strongest effect. The “boomerang effect” shows that the more m-vendors repair, the more the trust decreases. Third, trust can be repaired, respectively by arousal and regulation strategy regarding corresponding situations of inaction and excessive actions. Finally, the trust repair paradox (TRP) has not been verified in m-commerce.

ACS Style

He-Da Zhang; Shih-Chih Chen; Athapol Ruangkanjanases. Benefits First: Consumer Trust Repair in Mobile Commerce. Journal of Theoretical and Applied Electronic Commerce Research 2021, 16, 1079 -1096.

AMA Style

He-Da Zhang, Shih-Chih Chen, Athapol Ruangkanjanases. Benefits First: Consumer Trust Repair in Mobile Commerce. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16 (4):1079-1096.

Chicago/Turabian Style

He-Da Zhang; Shih-Chih Chen; Athapol Ruangkanjanases. 2021. "Benefits First: Consumer Trust Repair in Mobile Commerce." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 4: 1079-1096.

Journal article
Published: 12 March 2021 in Symmetry
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In addition to the rapid development of global information and communications technology (ICT) and the Internet, recent rapid growth in cloud computing technology represents another important trend. Individual continuance intention towards information technology is a critical area in which information systems research can be performed. This study aims to develop an integrated model designed to explain and predict an individual’s continuance intention towards personal cloud services based on the concepts of technology readiness (TR) and the unified theory of acceptance and use of technology 2 (UTAUT2), moderated by gender, age, and experience of personal cloud services. The key results of the partial least square test largely support the proposed model’s validity and the significant impact of effort expectancy, social influence, hedonic motivation, price value, habit, and technology readiness on continuance intention towards personal cloud services. In addition to providing symmetric theoretical support with the proposed model and transforming the individual characteristics of TR into UTAUT2, this study could be used to enhance and analyze users’ adoption of personal cloud services and also increase the symmetry of the model’s explanation and prediction. The findings from this research contribute to providing practical implications and academic resources as well as improving our understanding of personal cloud service applications.

ACS Style

Shih-Chih Chen; Shing-Han Li; Shih-Chi Liu; David Yen; Athapol Ruangkanjanases. Assessing Determinants of Continuance Intention towards Personal Cloud Services: Extending UTAUT2 with Technology Readiness. Symmetry 2021, 13, 467 .

AMA Style

Shih-Chih Chen, Shing-Han Li, Shih-Chi Liu, David Yen, Athapol Ruangkanjanases. Assessing Determinants of Continuance Intention towards Personal Cloud Services: Extending UTAUT2 with Technology Readiness. Symmetry. 2021; 13 (3):467.

Chicago/Turabian Style

Shih-Chih Chen; Shing-Han Li; Shih-Chi Liu; David Yen; Athapol Ruangkanjanases. 2021. "Assessing Determinants of Continuance Intention towards Personal Cloud Services: Extending UTAUT2 with Technology Readiness." Symmetry 13, no. 3: 467.

Journal article
Published: 21 January 2021 in International Journal of Environmental Research and Public Health
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Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers’ intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability from production to sales can effectively improve food safety. In this research, multiple models, namely, the information success model (ISS) and the Theory of Planned Behavior (TPB) are formed into a conceptual integrated framework to study the intentions’ influenced factors of BFTS technology for Chinese consumers to help ensure food safety and the quality of Chinese organic food products. A face-to-face questionnaire survey with 300 valid responses was analyzed by Partial Least Square from the Chinese consumers focusing on the organic food products. This study found that the attitude and perceived behavioral control qualities significantly and positively affect the usage intention in adopting BFTS, while the subjective norms are positively but not significantly correlation with the usage intention in using BFTS. The above results will inform suggestions for productors and academics along with implications to promote BFTS’ usage intention.

ACS Style

Xin Lin; Shu-Chen Chang; Tung-Hsiang Chou; Shih-Chih Chen; Athapol Ruangkanjanases. Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products. International Journal of Environmental Research and Public Health 2021, 18, 912 .

AMA Style

Xin Lin, Shu-Chen Chang, Tung-Hsiang Chou, Shih-Chih Chen, Athapol Ruangkanjanases. Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products. International Journal of Environmental Research and Public Health. 2021; 18 (3):912.

Chicago/Turabian Style

Xin Lin; Shu-Chen Chang; Tung-Hsiang Chou; Shih-Chih Chen; Athapol Ruangkanjanases. 2021. "Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products." International Journal of Environmental Research and Public Health 18, no. 3: 912.

Journal article
Published: 28 December 2020 in Sustainability
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Social media has been playing an important role in marketing strategy. As a part of social media, social networking sites (SNS) can be utilized by enterprises to create direct communication and good relationships with their customers. Therefore, enterprises using SNS have to select the right marketing content to enhance strong customer relationships, which lead to their behavior generating sustainable performance for enterprises. This research considered social media marketing activity (SMMA) and Customer Experience (CX) to measure the customer’s relationship quality, which can impact customer behavioral outcomes, which are purchase intention, loyalty intention, and participation intention. The 413 online questionnaire surveys were measured and analyzed using SmartPLS 3. The results show that SMMA and CX have a significant influence on the customer relationship quality, which also leads to a positive impact on customer behavioral outcomes. This research guides enterprises that SNS’s marketing content has to follow SMMA and CX dimensions to achieve the marketing objective and generate sustainable performance for enterprises.

ACS Style

Ardy Wibowo; Shih-Chih Chen; Uraiporn Wiangin; Yin Ma; Athapol Ruangkanjanases. Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability 2020, 13, 189 .

AMA Style

Ardy Wibowo, Shih-Chih Chen, Uraiporn Wiangin, Yin Ma, Athapol Ruangkanjanases. Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability. 2020; 13 (1):189.

Chicago/Turabian Style

Ardy Wibowo; Shih-Chih Chen; Uraiporn Wiangin; Yin Ma; Athapol Ruangkanjanases. 2020. "Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience." Sustainability 13, no. 1: 189.

Journal article
Published: 26 December 2020 in Sustainability
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This study develops a model based on perceived effectiveness of e-commerce institutional mechanisms (PEEIM) and trust-based mechanisms to explain how PEEIM, product monetary value (MV), product evaluation cost (PEC), and enjoyment influence trust online vendor (TV) and how they affect purchase intention (IP) and reuse intention (IR) in e-shopping. The study is based on a survey of 293 online shoppers in Taiwan. Results show that monetary value, product evaluation cost, and customer enjoyment have a positive relationship with trust in online vendors, and a positive indirect and significant relationship on intention to purchase and reuse the products or service in the e-shopping environment. However, PEEIM does not have indirect effects on the customer’s intention to purchase and reuse the products or services through the influence of trust online vendor if the influence of PEEIM on customer trust online vendor is low and no significant effects, but PEEIM does have significant direct effects on a customer’s purchase and reuse intention. In addition, PEEIM has two constantly indirect relationships with a customer to purchase and reuse intention the product or services through the influence of customer enjoyment and customer trust in online vendor relationships. The study contributes important theoretical and practical implications for scholars and e-commerce providers.

ACS Style

Ni Wayan Masri; Athapol Ruangkanjanases; Shih-Chih Chen. The Effects of Product Monetary Value, Product Evaluation Cost, and Customer Enjoyment on Customer Intention to Purchase and Reuse Vendors: Institutional Trust-Based Mechanisms. Sustainability 2020, 13, 172 .

AMA Style

Ni Wayan Masri, Athapol Ruangkanjanases, Shih-Chih Chen. The Effects of Product Monetary Value, Product Evaluation Cost, and Customer Enjoyment on Customer Intention to Purchase and Reuse Vendors: Institutional Trust-Based Mechanisms. Sustainability. 2020; 13 (1):172.

Chicago/Turabian Style

Ni Wayan Masri; Athapol Ruangkanjanases; Shih-Chih Chen. 2020. "The Effects of Product Monetary Value, Product Evaluation Cost, and Customer Enjoyment on Customer Intention to Purchase and Reuse Vendors: Institutional Trust-Based Mechanisms." Sustainability 13, no. 1: 172.

Original research article
Published: 11 December 2020 in Frontiers in Psychology
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Virtual community websites are one of the applications that provide a platform for people with common interests to extend their social relations in social media. With the proliferation of food safety incidents in recent years, social media has often been a major channel for public engagement in risk communication because of its social networking and immediate interaction. To understand the users’ needs and satisfaction, this study proposed a model to develop and evaluate the antecedents of continuance intention toward food safety information from social media. Based on the questionnaire collected from 289 Facebook users, this study assessed the integrated model of the expectation-confirmation theory and technology acceptance model with technology readiness as moderator. The results showed that the perceived ease-of-use, usefulness, and confirmation indirectly affected social media continuance usage intention through satisfaction; perceived ease-of-use, usefulness, and satisfaction were the direct determinants that affected the users’ social media continuance intention. Furthermore, positive technology readiness had significant effects on the relationship between the perceived ease-of-use, usefulness, confirmation, satisfaction, and continuance intention toward food safety information. This study contributes some important suggestions and managerial implications for food safety promotion providers, practitioners, and academics in the food industry, and social media environment.

ACS Style

Hsinyeh Tsai; Yu-Ping Lee; Athapol Ruangkanjanases. Understanding the Effects of Antecedents on Continuance Intention to Gather Food Safety Information on Websites. Frontiers in Psychology 2020, 11, 1 .

AMA Style

Hsinyeh Tsai, Yu-Ping Lee, Athapol Ruangkanjanases. Understanding the Effects of Antecedents on Continuance Intention to Gather Food Safety Information on Websites. Frontiers in Psychology. 2020; 11 ():1.

Chicago/Turabian Style

Hsinyeh Tsai; Yu-Ping Lee; Athapol Ruangkanjanases. 2020. "Understanding the Effects of Antecedents on Continuance Intention to Gather Food Safety Information on Websites." Frontiers in Psychology 11, no. : 1.

Journal article
Published: 09 November 2020 in International Journal of Environmental Research and Public Health
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Compared to other appointment methods in public hospitals, registering through the Internet or utilizing e-appointments, or registering online as an outpatient, can provide more information to the user. This research investigated the integration of unified theory of the acceptance and use of technology and information system quality in determining factors that influence the adoption of e-appointments by patients, based on the requirements of food safety consultation in Taiwan. Empirical data from 369 valid samples were assessed using Partial Least Squares (PLS). The key findings of this study indicated that patients’ acceptance of e-appointments was influenced by users’ perceptions (i.e., performance expectancy and facilitating conditions), along with information quality and service quality. The practical and academic implications are provided for future practitioners and scholars, and to enhance patients’ usage of e-appointments in their healthcare activities.

ACS Style

Yu-Ping Lee; Hsin-Yeh Tsai; Athapol Ruangkanjanases. The Determinants for Food Safety Push Notifications on Continuance Intention in an E-Appointment System for Public Health Medical Services: The Perspectives of UTAUT and Information System Quality. International Journal of Environmental Research and Public Health 2020, 17, 8287 .

AMA Style

Yu-Ping Lee, Hsin-Yeh Tsai, Athapol Ruangkanjanases. The Determinants for Food Safety Push Notifications on Continuance Intention in an E-Appointment System for Public Health Medical Services: The Perspectives of UTAUT and Information System Quality. International Journal of Environmental Research and Public Health. 2020; 17 (21):8287.

Chicago/Turabian Style

Yu-Ping Lee; Hsin-Yeh Tsai; Athapol Ruangkanjanases. 2020. "The Determinants for Food Safety Push Notifications on Continuance Intention in an E-Appointment System for Public Health Medical Services: The Perspectives of UTAUT and Information System Quality." International Journal of Environmental Research and Public Health 17, no. 21: 8287.

Journal article
Published: 30 August 2020 in Sustainability
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With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

ACS Style

Athapol Ruangkanjanases; Shu-Ling Hsu; Yenchun Wu; Shih-Chih Chen; Jo-Yu Chang. What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives. Sustainability 2020, 12, 7081 .

AMA Style

Athapol Ruangkanjanases, Shu-Ling Hsu, Yenchun Wu, Shih-Chih Chen, Jo-Yu Chang. What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives. Sustainability. 2020; 12 (17):7081.

Chicago/Turabian Style

Athapol Ruangkanjanases; Shu-Ling Hsu; Yenchun Wu; Shih-Chih Chen; Jo-Yu Chang. 2020. "What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives." Sustainability 12, no. 17: 7081.

Preprint
Published: 24 July 2020
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The research aims to examine the extent to which the perceived organizational support (POS) predicted career related self and environmental exploration via the mediation effect of career adaptability. Multi-group comparisons based on the gender, majors and places of origin were also performed to evaluate the differences among these variables. An internet survey was conducted to collect empirical data from 611 Chinese undergraduates. Structural equation modeling (SEM) was conducted to demonstrate the proposed relations in the model and multiple group analysis. Clearly supported was the direct relations between POS and career related self and environmental exploration and the mediation effect of career adaptability. The results also showed that gender and major are the moderating variables for the proposed model, and no significance difference among the rural and urban subgroups was found. POS could be effectively delivered to students in general, marginalized social groups, such as females and those majored in the humanities and social sciences in particular. Four dimensions of career adaptability (concern, control, curiosity and confidence) could also be targeted at in order to promote students’ sustainable employment. The findings provide a better understanding of the career construction model by incorporating the contextual factor in a collective cultural environment.

ACS Style

Yin Ma; Shih-Chih Chen; Athapol Ruangkanjanases. Perceived Organizational Support and Career Adaptability as Predictors of Self and Environmental-career Exploration: An Empirical Investigation in China. 2020, 1 .

AMA Style

Yin Ma, Shih-Chih Chen, Athapol Ruangkanjanases. Perceived Organizational Support and Career Adaptability as Predictors of Self and Environmental-career Exploration: An Empirical Investigation in China. . 2020; ():1.

Chicago/Turabian Style

Yin Ma; Shih-Chih Chen; Athapol Ruangkanjanases. 2020. "Perceived Organizational Support and Career Adaptability as Predictors of Self and Environmental-career Exploration: An Empirical Investigation in China." , no. : 1.

Journal article
Published: 25 December 2019 in International Journal of Environmental Research and Public Health
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The advance of electronic commerce has resulted in successful e-travel services. Through the development of e-travel information, consumers can plan their trip without time and space limitations. This study proposes a model regarding the formation of the relationship quality (customer satisfaction and trust), information system quality, perceived value, and customers’ intention to continue in the e-tourism environment. The study is based on 351 e-travel users in Taiwan. The result shows that customer satisfaction has a positive effect on continuance intention. Information system quality has a positive relationship with customer satisfaction, trust, and customer continuance intention. Furthermore, the perceived value has an effect on customer satisfaction and trust. However, the perceived value is partially related to customer continuance intention through customer satisfaction. The managerial implications of this study are discussed.

ACS Style

Ni Wayan Masri; Jun-Jer You; Athapol Ruangkanjanases; Shih-Chih Chen; Chia-I Pan. Assessing the Effects of Information System Quality and Relationship Quality on Continuance Intention in E-Tourism. International Journal of Environmental Research and Public Health 2019, 17, 174 .

AMA Style

Ni Wayan Masri, Jun-Jer You, Athapol Ruangkanjanases, Shih-Chih Chen, Chia-I Pan. Assessing the Effects of Information System Quality and Relationship Quality on Continuance Intention in E-Tourism. International Journal of Environmental Research and Public Health. 2019; 17 (1):174.

Chicago/Turabian Style

Ni Wayan Masri; Jun-Jer You; Athapol Ruangkanjanases; Shih-Chih Chen; Chia-I Pan. 2019. "Assessing the Effects of Information System Quality and Relationship Quality on Continuance Intention in E-Tourism." International Journal of Environmental Research and Public Health 17, no. 1: 174.

Journal article
Published: 24 October 2019 in Sustainability
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With the intensification of globalization and the widespread adoption of the internet, cross-border e-commerce has become a popular way of shopping. In order to investigate the sustainable development of the cross-border online purchase intention, we propose the framework that uses electronic word of mouth, perceived value, website design quality, trust, perceived risk and the uncertainty avoidance index as the exogenous variables, which influenced the continuance intention towards cross-border shopping and was mediated by the satisfaction of the customers. The results showed: (1) Among all the suggested independent variables, electronic word of mouth, website design quality, trust and the uncertainty avoidance index significantly predicted the satisfaction of the customers; (2) Customer satisfaction towards the websites significantly predicted the continuance intention of users. A detailed explanation of the results and implications for the theoretical and managerial implications for practitioners and academic researchers in the sustainable promotion and development of e-commerce is discussed.

ACS Style

Yin Ma; Athapol Ruangkanjanases; Shih-Chih Chen. Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites. Sustainability 2019, 11, 5914 .

AMA Style

Yin Ma, Athapol Ruangkanjanases, Shih-Chih Chen. Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites. Sustainability. 2019; 11 (21):5914.

Chicago/Turabian Style

Yin Ma; Athapol Ruangkanjanases; Shih-Chih Chen. 2019. "Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites." Sustainability 11, no. 21: 5914.

Journal article
Published: 01 January 2016 in Journal of Economics, Business and Management
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ACS Style

Tun Thiumsak; Athapol Ruangkanjanases. Factors Influencing International Visitors to Revisit Bangkok, Thailand. Journal of Economics, Business and Management 2016, 4, 220 -230.

AMA Style

Tun Thiumsak, Athapol Ruangkanjanases. Factors Influencing International Visitors to Revisit Bangkok, Thailand. Journal of Economics, Business and Management. 2016; 4 (3):220-230.

Chicago/Turabian Style

Tun Thiumsak; Athapol Ruangkanjanases. 2016. "Factors Influencing International Visitors to Revisit Bangkok, Thailand." Journal of Economics, Business and Management 4, no. 3: 220-230.