Seung-Hee Lee, PhD., is a professor in Fashion Design and Merchandising Program in Southern Illinois University. Her research interests include brand marketing, consumer behavior, social psychology of clothing, cross-cultural study, sustainability, and fashion technology.
Research Keywords & Expertise
Brand Marketing
Consumer Behavior
Fashion
Sustainability
Cross-cultural study
Fingerprints
82%
Fashion
7%
Sustainability
5%
Consumer Behavior
Short Biography
Seung-Hee Lee, PhD., is a professor in Fashion Design and Merchandising Program in Southern Illinois University. Her research interests include brand marketing, consumer behavior, social psychology of clothing, cross-cultural study, sustainability, and fashion technology.
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