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Prof. Massoud Moslehpour
Asia University, Taiwan

Basic Info


Research Keywords & Expertise

0 Customer Satisfaction Research
0 Employee Surveys
0 Marketing
0 Organizational Management
0 customer behavior

Fingerprints

Marketing
customer behavior

Honors and Awards

Academic Publication Award, Asia University (2013 and 2014)

Recognized by Asia University President and R&D Office for extensive publication of research articles and book chapters through recognized international publishers

Asia University, Taichung


Distinguished Teaching Award, Asia University (2016)

Recognized by Asia University President and the College of Management as the year’s best teacher (Voted and recommended by the students, Office of Academic Affairs and the College of Manage Faculty, Chairpersons and the Dean) (The first and ONLY foreign teacher at Asia University to ever receive such award, to this date)

Asia University, Taichung


Best Paper Award

How Does Relationship Marketing Influence Purchase Intention in Fine Arts Sector in Mongolia? Massoud MOSLEHPOUR, Ochirt ENKHTAIVAN, Pei-Kuan LIN

The 15th International Conference on Service Systems and Service Management (ICSSSM’18)




Career Timeline

California State University San Bernardino, Visiting Professor

University Educator/Researcher

01 January 2020 - 01 August 2020


Beijing Foreign Language University, Visiting Scholar

University Educator/Researcher

01 August 2018 - 01 October 2018


Chief Executive Officer of International Affairs

President, CEO or Director

01 February 2016 - 01 February 2021


AACSB Chief Executive Officer

Manager

01 February 2014 - 01 February 2021


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Short Biography

Dr. Massoud Moslehpour is an Associate Professor of Business Administration, Management, and Foreign Languages. He has 25 years of international teaching as a visiting scholar and guest lecturing experience in countries such as the United States, Spain, Iran, Taiwan, Indonesia, Mongolia, Vietnam, and China. Dr. Moslehpour is a distinguished educator and an active researcher. Dr. Moslehpour is the author of several internationally published professional refereed articles, conference papers, and textbooks. His research and consultation interests include problems related to marketing across cultures, higher education, customer loyalty and satisfaction, and marketing management.

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Journal article
Published: 23 April 2021 in Sustainability
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Generation Y (Gen Y) travel spending is set to soar and has enormous implications for hospitality firms’ economic sustainability. However, previous studies have failed to examine the hierarchical interrelationship between e-loyalty attributes in the presence of a hierarchical structure and linguistic preferences. Consequently, the purpose of this paper is to identify a list of e-loyalty attributes and to examine each attribute’s importance to Gen Y consumers’ e-loyalty intentions in the context of tourism. Drawing on an ad hoc survey of 230 graduate students in Taiwan, the study employs exploratory factor analysis to analyze the method’s validity and reliability. Furthermore, 30 Gen Y consumers are invited to evaluate the identified measures using fuzzy linguistic scales. The fuzzy set theory is then employed to translate the qualitative responses into crisp values. The decision-making trial evaluation laboratory is used to understand the interrelationships between the e-loyalty attributes. The empirical findings reveal that trust, utilitarian features, and hedonic features all play essential roles in Gen Y tourists’ e-loyalty. In addition, perceived enjoyment, website competency, emotional connection, candid and authentic site information, and delightful experiences are crucial factors in the formation of customer e-loyalty. Both theoretical and managerial implications are discussed.

ACS Style

Yeneneh Negash; Massoud Moslehpour; Pei-Kuan Lin; Shao-Chun Chiu; Yung-Yen Liu. Mapping Generation Y Tourists’ E-Loyalty: A Sustainable Framework through Hierarchical Structure and Fuzzy Set Theory. Sustainability 2021, 13, 4767 .

AMA Style

Yeneneh Negash, Massoud Moslehpour, Pei-Kuan Lin, Shao-Chun Chiu, Yung-Yen Liu. Mapping Generation Y Tourists’ E-Loyalty: A Sustainable Framework through Hierarchical Structure and Fuzzy Set Theory. Sustainability. 2021; 13 (9):4767.

Chicago/Turabian Style

Yeneneh Negash; Massoud Moslehpour; Pei-Kuan Lin; Shao-Chun Chiu; Yung-Yen Liu. 2021. "Mapping Generation Y Tourists’ E-Loyalty: A Sustainable Framework through Hierarchical Structure and Fuzzy Set Theory." Sustainability 13, no. 9: 4767.

Journal article
Published: 23 October 2020 in Sustainability
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Given that social dilemmas such as climate change, unemployment, and public health are growing globally, recognition of social drivers related to sustainable development while generating social impact is of particular interest to professionals and academics. This study aims to highlight the antecedents of sustainable social impact. Thus, we evaluate the association between entrepreneurial orientation and social impact through the mediation effects of social factors named social drivers, including service innovation, social innovation, and social value orientation. The data collection is from the service and non-service industries in Taiwan. A total of 270 samples consisting of employees, managers, SME owners, and CEOs is used. We employed structural equation modeling (SEM) to test the proposed hypotheses. Research findings indicate entrepreneurial orientation is a determining factor of sustainable innovation that not only renders entrepreneurially strategic dispositions of an organization but also significantly contributes to generating drastic social impact. In particular, entrepreneurs are found to be more proactive in solving problematic social issues through their entrepreneurial characteristics. Statistical findings support that all direct effects, besides partial and full mediation, are proved, which reveals the transformative potential of selected social drivers. Altogether, research findings provide exciting insights into entrepreneurship knowledge, innovation, and value assumptions in the social context. We further discuss theoretical and practical implications.

ACS Style

Purevdulam Dadvari; Tsevegjav Munkhdelger; Gerelt-Od Lkhagvasuren; Massoud Moslehpour. Sustainable Development of Entrepreneurial Orientation through Social Drivers. Sustainability 2020, 12, 8816 .

AMA Style

Purevdulam Dadvari, Tsevegjav Munkhdelger, Gerelt-Od Lkhagvasuren, Massoud Moslehpour. Sustainable Development of Entrepreneurial Orientation through Social Drivers. Sustainability. 2020; 12 (21):8816.

Chicago/Turabian Style

Purevdulam Dadvari; Tsevegjav Munkhdelger; Gerelt-Od Lkhagvasuren; Massoud Moslehpour. 2020. "Sustainable Development of Entrepreneurial Orientation through Social Drivers." Sustainability 12, no. 21: 8816.

Journal article
Published: 03 June 2020 in Economies
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Corporate risk-taking behavior and investment is a crucial factor in order to seek higher profits and a better trading strategy. Competitive advantage and innovation, while maintaining profitability and state ownership, are considered as crucial resources. Furthermore, it is essential to connect the short-term and long-term business and investment objectives plus stakeholder’s expectations to corporate sustainability and development. This connection is especially important in the context of transforming economies and getting better trading strategies. This study estimates the relationship between state ownership, profitability, corporate risk-taking behavior, and investment in Vietnam by using Generalized Method of Moments (GMM) methods. Using the data of 501 listed non-financial corporates during the period 2007–2015 from Ho Chi Minh City and Hanoi Stock Exchanges, we find that profitability is determined as a factor to reduce corporate risk-taking acceptance caused by the chances of entrenchment. Meanwhile, the impact of state ownership on the risk appetite of corporate has a non-linear effect. In particular, state ownership reduces corporate risk-taking behavior and investment but yet increases the risk-taking behavior and investment when the state ownership rate exceeds a threshold. One the one hand, this implies that the low level of state ownership not only prevents risk-taking behavior and investment but also results in more severe agency problems, causing unsustainability due to the imbalance of interests among various stakeholders. On the other hand, a dominant role of state ownership concentration causes a boost in corporate risk-taking decision-making in investment and trading strategy, leveraging the connection of significant external resources to deal with uncertain problems. The study contributes to existing theories of corporate governance in the context of a socialist-oriented market.

ACS Style

Tran Thai Ha Nguyen; Massoud Moslehpour; Thi Thuy Van Vo; Wing-Keung Wong. State Ownership and Risk-Taking Behavior: An Empirical Approach to Get Better Profitability, Investment, and Trading Strategies for Listed Corporates in Vietnam. Economies 2020, 8, 46 .

AMA Style

Tran Thai Ha Nguyen, Massoud Moslehpour, Thi Thuy Van Vo, Wing-Keung Wong. State Ownership and Risk-Taking Behavior: An Empirical Approach to Get Better Profitability, Investment, and Trading Strategies for Listed Corporates in Vietnam. Economies. 2020; 8 (2):46.

Chicago/Turabian Style

Tran Thai Ha Nguyen; Massoud Moslehpour; Thi Thuy Van Vo; Wing-Keung Wong. 2020. "State Ownership and Risk-Taking Behavior: An Empirical Approach to Get Better Profitability, Investment, and Trading Strategies for Listed Corporates in Vietnam." Economies 8, no. 2: 46.

Earlycite article
Published: 30 May 2020 in Asia Pacific Journal of Marketing and Logistics
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Purpose The present paper aims to explore the antecedents and consequences of social media marketing (SMM) subsets on consumers’ purchase intentions of Indonesian airline products and services. We propose a research framework to empirically test the influence and interaction of factors, including entertainment (ENT), and interaction (INT) through the effect of trust (TR), and perceived value (PV) as mediators on purchase intention (PI). Design/methodology/approach The study employs an online survey to collect data. We collect 301 qualified questionnaires and employ structural equation modeling (SEM) to test the proposed model. The research findings enrich our understanding of the mediating role of TR and PV. Trust and perceived value significantly mediate the relationship between SMM factors and PI during initial stages of decision-making toward purchasing airline products and services. Findings Research findings provide support for most hypotheses regarding the significant influence of the variables proposed in the model. Furthermore, trust mediates the relationship between two of the SMM factors (INT and ENT) and purchase intention. Notably, perceived value mediates the link between entertainment and purchase intention. Originality/value This study successfully offers a model to examine the influence of social media marketing on Indonesian consumers’ purchasing intentions of airline products and services. Social media marketing components progressively impact the fundamentals of purchase intention, creating a new marketing communication style. These changes generate new opportunities and challenges for companies. This study provides a better understanding of how social media factors influence Indonesian consumers’ initial decision to purchase airline products and services.

ACS Style

Massoud Moslehpour; Alaleh Dadvari; Wahyudi Nugroho; Ben-Roy Do. The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services. Asia Pacific Journal of Marketing and Logistics 2020, 33, 561 -583.

AMA Style

Massoud Moslehpour, Alaleh Dadvari, Wahyudi Nugroho, Ben-Roy Do. The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services. Asia Pacific Journal of Marketing and Logistics. 2020; 33 (2):561-583.

Chicago/Turabian Style

Massoud Moslehpour; Alaleh Dadvari; Wahyudi Nugroho; Ben-Roy Do. 2020. "The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services." Asia Pacific Journal of Marketing and Logistics 33, no. 2: 561-583.

Conference paper
Published: 25 February 2020 in Proceedings of the 2020 The 6th International Conference on E-Business and Applications
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The aim of this research is to examine the interaction among social media marketing, trust, brand image, and purchase intention variables among consumers of Go-JEK Indonesia. A causal research design is used in this research to identify a cause-and-effect relationship between each construct. A survey of 350 respondents through online questionnaire distributed to social media users in Indonesia who had previously used GO-JEK services. Furthermore, SEM methods was conducted to analyze the data in this study. Social media marketing, trust, and brand image have significant influence on consumers' purchase intention. The two dimensions of social media marketing that have the most direct influence on purchase intention of GO-JEK's consumers are entertainment and word of mouth. The findings of this research suggest some practical directions for companies to be addressed in using social media marketing.

ACS Style

Massoud Moslehpour; Taufiq Ismail; Bey Ignatius Purba; Pei-Kuan Cor Lin. The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia. Proceedings of the 2020 The 6th International Conference on E-Business and Applications 2020, 1 .

AMA Style

Massoud Moslehpour, Taufiq Ismail, Bey Ignatius Purba, Pei-Kuan Cor Lin. The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia. Proceedings of the 2020 The 6th International Conference on E-Business and Applications. 2020; ():1.

Chicago/Turabian Style

Massoud Moslehpour; Taufiq Ismail; Bey Ignatius Purba; Pei-Kuan Cor Lin. 2020. "The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia." Proceedings of the 2020 The 6th International Conference on E-Business and Applications , no. : 1.

Conference paper
Published: 25 February 2020 in Proceedings of the 2020 The 6th International Conference on E-Business and Applications
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The purpose of this study was to investigate the impacts of internet celebrity endorsement on Mongolian purchase intention towards foreign beauty products. This study used a quantitative research methodology to examine the proposed hypotheses. A sample of 530 Mongolian social media community users aged 18 to 50 was collected by online questionnaire. Structural Equation Modeling (SEM) was used as statistical methods to analyze the relationships and mediate effects between variables. The finding showed that internet celebrity endorsement had significant positive influence on Word-of-Mouth, consumer buying behavior and purchase intention. This study will provoke new insights of future researchers and practitioners of beauty product industries, especially in Mongolian market. Moreover, beauty company will have a better understanding of the impacts of internet celebrity endorsement on consumers' purchasing intention and behavior towards foreign beauty products so as to improve their business practices.

ACS Style

Massoud Moslehpour; Anita Shalehah; Erdenebaatar Odgerel; Pei-Kuan Cor Lin. Purchasing of Foreign Beauty Products in Mongolia. Proceedings of the 2020 The 6th International Conference on E-Business and Applications 2020, 1 .

AMA Style

Massoud Moslehpour, Anita Shalehah, Erdenebaatar Odgerel, Pei-Kuan Cor Lin. Purchasing of Foreign Beauty Products in Mongolia. Proceedings of the 2020 The 6th International Conference on E-Business and Applications. 2020; ():1.

Chicago/Turabian Style

Massoud Moslehpour; Anita Shalehah; Erdenebaatar Odgerel; Pei-Kuan Cor Lin. 2020. "Purchasing of Foreign Beauty Products in Mongolia." Proceedings of the 2020 The 6th International Conference on E-Business and Applications , no. : 1.

Research article
Published: 01 January 2020 in International Journal of Engineering Business Management
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The number of international students applying to universities in Taiwan is increasing annually. Moreover, universities’ choice for international students is also increasing with support from the Ministry of Education of Taiwan. Therefore, it is crucial to understand the factors that influence student choice. This study investigates the effects of Taiwan’s higher education service quality on international student satisfaction and institutional reputation. We collected data from 197 international students studying at 33 national and private universities in Taiwan to test the study’s proposed model. This study uses a quantitative approach to examine the proposed hypotheses, and causal research design is used to elucidate the cause-and-effect relationship between constructs. The non-academic aspect of service quality is the most influential variable in student satisfaction, and student satisfaction strongly affects institutional reputation. Student satisfaction mediates the relationship between the academic and non-academic aspects of service quality and institutional reputation. This study’s findings could help higher education institutions in Taiwan assess and improve their service quality, which would help them attract international students.

ACS Style

Massoud Moslehpour; Ka Yin Chau; Jingjing Zheng; Asalia Noor Hanjani; Minh Hoang. The mediating role of international student satisfaction in the influence of higher education service quality on institutional reputation in Taiwan. International Journal of Engineering Business Management 2020, 12, 1 .

AMA Style

Massoud Moslehpour, Ka Yin Chau, Jingjing Zheng, Asalia Noor Hanjani, Minh Hoang. The mediating role of international student satisfaction in the influence of higher education service quality on institutional reputation in Taiwan. International Journal of Engineering Business Management. 2020; 12 ():1.

Chicago/Turabian Style

Massoud Moslehpour; Ka Yin Chau; Jingjing Zheng; Asalia Noor Hanjani; Minh Hoang. 2020. "The mediating role of international student satisfaction in the influence of higher education service quality on institutional reputation in Taiwan." International Journal of Engineering Business Management 12, no. : 1.

Journal article
Published: 06 December 2019 in Sustainability
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Although brand sustainability is found essential for brand survival, establishing it has remained challenging. Brand sustainability requires a strong association between brand equity and consumer values. The current study attempts to discover critical components involved that may influence Indonesian and Taiwanese consumers to purchase smartphones such as Apple and High-Tech Computer Corporation (HTC). Primary data collection was conducted to gather data through an online field survey. Following a quantitative approach, structural equation modeling (SEM) was used to examine the link between research constructs and the proposed hypotheses based on two samples of 202 and 217 respondents in Taiwan and Indonesia, respectively. Results represent significant and non-significant direct influences underlining the significance of perceived quality and brand preferences when testing brand equity effects on how consumers value different brands. While price premium is found to be the most influential factor that shapes the formation of purchase intention for Apple brands among both Taiwanese and Indonesian consumers, perceived quality is also affecting Taiwanese brand preference for HTC. Furthermore, prestige value is revealed to be a predictor of brand preference among Indonesian HTC consumers. Research findings have important implications for decision-makers to motivate purchase intentions of smartphone users toward specific brands. The insights provided by the findings will assist marketers in developing brand strategies that influence Taiwanese and Indonesian consumers’ purchases of Apple or HTC products.

ACS Style

Massoud Moslehpour; Ka Yin Chau; Alaleh Dadvari; Ben-Roy Do; Victoria Seitz. What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries. Sustainability 2019, 11, 6973 .

AMA Style

Massoud Moslehpour, Ka Yin Chau, Alaleh Dadvari, Ben-Roy Do, Victoria Seitz. What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries. Sustainability. 2019; 11 (24):6973.

Chicago/Turabian Style

Massoud Moslehpour; Ka Yin Chau; Alaleh Dadvari; Ben-Roy Do; Victoria Seitz. 2019. "What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries." Sustainability 11, no. 24: 6973.

Conference paper
Published: 01 July 2019 in 2019 16th International Conference on Service Systems and Service Management (ICSSSM)
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The objective of this study is to identify key factors that influence Taiwanese consumers to purchase smartphones iPhone and HTC. This study used a quantitative approach to test the proposed hypotheses. Structural Equation Modeling (SEM) was employed as statistical methods to analyze the relationships and mediating effect among the variables. Several implications were provided at the end of the text based upon the research findings.

ACS Style

Massoud Moslehpour; Wan-Ting Chiu; Pei-Kuan Lin; Anita Shalehah. Brand Equity and Consumer Purchase Intention of iPhone and HTC in Taiwan. 2019 16th International Conference on Service Systems and Service Management (ICSSSM) 2019, 1 -6.

AMA Style

Massoud Moslehpour, Wan-Ting Chiu, Pei-Kuan Lin, Anita Shalehah. Brand Equity and Consumer Purchase Intention of iPhone and HTC in Taiwan. 2019 16th International Conference on Service Systems and Service Management (ICSSSM). 2019; ():1-6.

Chicago/Turabian Style

Massoud Moslehpour; Wan-Ting Chiu; Pei-Kuan Lin; Anita Shalehah. 2019. "Brand Equity and Consumer Purchase Intention of iPhone and HTC in Taiwan." 2019 16th International Conference on Service Systems and Service Management (ICSSSM) , no. : 1-6.

Conference paper
Published: 01 January 2019 in Proceedings of the 2019 5th International Conference on E-Business and Applications - ICEBA 2019
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ACS Style

Linh Nguyen Tran Cam; Tung Tran Anh; Massoud Moslehpour; Xuan Do Thi Thanh. Exploring the Impact of Traditional and Electronic Word of Mouth on Travel intention. Proceedings of the 2019 5th International Conference on E-Business and Applications - ICEBA 2019 2019, 1 .

AMA Style

Linh Nguyen Tran Cam, Tung Tran Anh, Massoud Moslehpour, Xuan Do Thi Thanh. Exploring the Impact of Traditional and Electronic Word of Mouth on Travel intention. Proceedings of the 2019 5th International Conference on E-Business and Applications - ICEBA 2019. 2019; ():1.

Chicago/Turabian Style

Linh Nguyen Tran Cam; Tung Tran Anh; Massoud Moslehpour; Xuan Do Thi Thanh. 2019. "Exploring the Impact of Traditional and Electronic Word of Mouth on Travel intention." Proceedings of the 2019 5th International Conference on E-Business and Applications - ICEBA 2019 , no. : 1.

Journal article
Published: 27 December 2018 in Sustainability
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People try to find the role of government in today’s modern society. Citizens of any country look forward to benefit from government services. Although the government implements laws and policies in all areas of society, people only know about it through government’s services. We describe a good government’s service of organization, department, unit, and division that has an appropriate human strategy. Purpose: Purpose of this study is to investigate which factors have been missing that connects and maintains the sustainability between the leadership style and employees’ satisfaction in the government sector of Mongolia. More specifically, the purpose of the study is to investigate the missing link between leadership style and job satisfaction among Mongolian public sector employees. This study reiterates the mediating role of organizational climate (OC) and work style (WS) in a new proposed model. Methodology: The questionnaire is designed by a synthesis of existing constructs in current relevant literature. The research sample consisted of 143 officers who work in the primary and middle units of the territory and administration of Mongolia. Factor analysis, a reliability test, a collinearity test, and correlation analyses confirm the validity and reliability of the model. Multiple regression analysis, using Structural Equation Modeling (SEM), tests the hypotheses of the study. The sample of this study is chosen from the public organization. Mongolia is a developing country. This country needs good public leaders who can serve citizens. This study will be extended further. In addition, Mongolia really needs sufficient studies. Practical implications: This study has several important implications for studies related to organizational behavior and job satisfaction. Furthermore, the implications of these findings are beneficial to organizations aimed at improving policies and practices related to organizational behavior and human resource management. Regulators and supervisors of private or public organizations aiming to increase the level of their employees’ job satisfaction will also benefit from the findings. Therefore, this study’s new proposed model can be the basis of fundamental research to build a better human resource policy. Although the leadership style is an influential factor for job satisfaction, this study identifies the mediating missing links between the leadership style and employees’ job satisfaction. Findings: The findings of this research indicate that the organizational climate and work style complement and fully mediate the relationship between leadership style and job satisfaction. An appropriate leadership style is most effective when it matches the organizational climate as well as employees’ work style. Furthermore, a suitable organizational climate will increase the level of job satisfaction. If the work style of employees is respected and taken into consideration, the leadership style can find its way into job satisfaction. Originality/value: This study is the first to understand the motivators of job satisfaction in the government sector of Mongolia. This study suggests valuable findings for executive officers who are junior and primary unit’s officers of the register sector of government in Mongolia. The findings of this study help managers and executives in their effort develop and implement successful human resource strategies.

ACS Style

Massoud Moslehpour; Purevdulam Altantsetseg; Weiming Mou; Wing-Keung Wong. Organizational Climate and Work Style: The Missing Links for Sustainability of Leadership and Satisfied Employees. Sustainability 2018, 11, 125 .

AMA Style

Massoud Moslehpour, Purevdulam Altantsetseg, Weiming Mou, Wing-Keung Wong. Organizational Climate and Work Style: The Missing Links for Sustainability of Leadership and Satisfied Employees. Sustainability. 2018; 11 (1):125.

Chicago/Turabian Style

Massoud Moslehpour; Purevdulam Altantsetseg; Weiming Mou; Wing-Keung Wong. 2018. "Organizational Climate and Work Style: The Missing Links for Sustainability of Leadership and Satisfied Employees." Sustainability 11, no. 1: 125.

Journal article
Published: 26 November 2018 in Sustainability
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It has been argued in the literature that financial markets with a Confucian background tend to exhibit herding behaviour, or correlated behavioural patterns in individuals. This paper applies the return dispersion model to investigate financial herding behaviour by examining index returns from the stock markets in China and Taiwan. The sample period is from 1 January 1999 to 31 December 2014, and the data were obtained from Thomson Reuters Datastream. Although the sample period finishes in 2014, the data are more than sufficient to test the three hypotheses relating to the stock markets in China and Taiwan, both of which have Confucian cultures. The empirical results demonstrate significant herding behaviour under both general and specified markets conditions, including bull and bear markets, and high-low trading volume states. This paper contributes to the herding literature by examining three different hypotheses regarding the stock markets in China and Taiwan, and showing that there is empirical support for these hypotheses.

ACS Style

Batmunkh John Munkh-Ulzii; Michael McAleer; Massoud Moslehpour; Wing-Keung Wong. Confucius and Herding Behaviour in the Stock Markets in China and Taiwan. Sustainability 2018, 10, 4413 .

AMA Style

Batmunkh John Munkh-Ulzii, Michael McAleer, Massoud Moslehpour, Wing-Keung Wong. Confucius and Herding Behaviour in the Stock Markets in China and Taiwan. Sustainability. 2018; 10 (12):4413.

Chicago/Turabian Style

Batmunkh John Munkh-Ulzii; Michael McAleer; Massoud Moslehpour; Wing-Keung Wong. 2018. "Confucius and Herding Behaviour in the Stock Markets in China and Taiwan." Sustainability 10, no. 12: 4413.

Preprint
Published: 18 October 2018
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Purpose - The purpose of the study is to investigate the missing link between leadership style and job satisfaction among Mongolian public sector employees. This study reiterates the mediating role of organizational climate (OC) and work style (WS) in a new proposed model. Methodology - The questionnaire is designed by a synthesis of existing constructs in the current relevant literature. The research sample consisted of 143 officers who work in the primary and middle units of territory and administration of Mongolia. Factor analysis, reliability test, collinearity test, and correlation analyses confirm validity and reliability of the model. Multiple regression analysis, using Structural Equation Modeling (SEM), tests the hypotheses of the study. Practical implications - This study has several important implications for studies related to organizational behavior and job satisfaction. Furthermore, the implications of findings are beneficial to organizations aiming at improving policies and practices related to organizational behavior and human resource management. Regulators and supervisors of private or public organizations aiming to increase the level of their employees’ job satisfaction will also benefit from the findings. Therefore, this study’s new proposed model can be the basis of fundamental research to build a better human resource policy. Although leadership style is an influential factor for job satisfaction, this study identifies the mediating missing links between leadership style and employees’ job satisfaction. Findings: The findings of this research indicate that organizational climate and work style complement and fully mediate the relationship between leadership style and job satisfaction. Appropriate leadership style is most effective when it matches organizational climate as well as employees’ work style. Furthermore, suitable organizational climate will increases the level of job satisfaction. If work style of employees is respected and taken into consideration, leadership style can find its way into job satisfaction. Originality/value - This study is the first to understand the motivators of job satisfaction in government sector of Mongolia. This study suggests valuable findings for executive officers, junior and primary unit’s officers of register sector of government in Mongolia. The findings of this study help managers and executives in their effort to develop and implement successful human resource strategies.

ACS Style

Massoud Moslehpour; Purevdulam Altantsetseg; Weiming Mou; Wing-Keung Wong. Organizational Climate and Work Style: The Missing Links for Sustainability of Leadership and Satisfied Employees . 2018, 1 .

AMA Style

Massoud Moslehpour, Purevdulam Altantsetseg, Weiming Mou, Wing-Keung Wong. Organizational Climate and Work Style: The Missing Links for Sustainability of Leadership and Satisfied Employees . . 2018; ():1.

Chicago/Turabian Style

Massoud Moslehpour; Purevdulam Altantsetseg; Weiming Mou; Wing-Keung Wong. 2018. "Organizational Climate and Work Style: The Missing Links for Sustainability of Leadership and Satisfied Employees ." , no. : 1.

Journal article
Published: 19 September 2018 in Journal of Testing and Evaluation
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To sustain a competitive advantage, nowadays more than ever, outsourcing is crucially important for international and domestic firms. However, making the right outsourcing decision is not just a simple task; rather, it is a multiple-factor decision-making issue. This article attempts to aid decision makers in solving such difficult problems. We suggest an outsourcing hierarchy model based on the concept of the analytic hierarchy process with four levels of the most concerned attributes: competitiveness, human resources, business environment, and government policies. With respect to these factors, six typical alternatives in the Southeast Asia region are selected and compared with those in China. We investigate the best outsourcing service destination among these seven typical outsourcing services. Our findings show that China is the optimal outsourcing service destination. Other Southeast Asian nations, such as Vietnam, Thailand, or the Philippines, are emerging as attractive alternative locations. We found that cost competitiveness is the most important attribute. Furthermore, the comparison between the analytic hierarchy process (AHP) and Fuzzy AHP show some significant differences but lead to similar conclusions. This study bridges the existing gap in the literature to provide decision makers an outsourcing hierarchy model based on the AHP and Fuzzy AHP approach with the most concerned factors.

ACS Style

Van Kien Pham; Wing-Keung Wong; Massoud Moslehpour; Dennis Musyoki. Simultaneous Adaptation of AHP and Fuzzy AHP to Evaluate Outsourcing Service in East and Southeast Asia. Journal of Testing and Evaluation 2018, 48, 1 .

AMA Style

Van Kien Pham, Wing-Keung Wong, Massoud Moslehpour, Dennis Musyoki. Simultaneous Adaptation of AHP and Fuzzy AHP to Evaluate Outsourcing Service in East and Southeast Asia. Journal of Testing and Evaluation. 2018; 48 (2):1.

Chicago/Turabian Style

Van Kien Pham; Wing-Keung Wong; Massoud Moslehpour; Dennis Musyoki. 2018. "Simultaneous Adaptation of AHP and Fuzzy AHP to Evaluate Outsourcing Service in East and Southeast Asia." Journal of Testing and Evaluation 48, no. 2: 1.

Preprint
Published: 04 July 2018 in SSRN Electronic Journal
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To sustain competitive advantage, nowadays more than ever, outsourcing is crucially important for international and domestic firms. However, making the right outsourcing decision is not just a simple task, rather a multiple-factor decision-making issue. This paper attempts to aid decision-makers to solve such a difficult problem. We suggest outsourcing hierarchy model based on the concept of the analytic hierarchy process with four levels of the most concerned attributes: competitiveness, human resources, business environment, and government policies. With respect to these factors, six typical alternatives in the Southeast Asian region are selected to compare with China’s ones. We investigate the best outsourcing service destination among these seven typical outsourcing services. Our findings show that China is the optimal outsourcing service destination. Other Southeast Asian nations such as Vietnam, Thailand, or the Philippines are emerging to be the attractive locations. We find that cost competitiveness is the most important attribute. Furthermore, the comparison between the AHP and Fuzzy AHP show some significant differences but lead to similar conclusions. This study bridges the existing gap in the literature to provide decision-makers to construct an outsourcing hierarchy model based on the analytic hierarchy process and Fuzzy-AHP approach with the most concerned factors.

ACS Style

Van Kien Pham; Wing-Keung Wong; Massoud Moslehpour; Dennis Musyoki. Simultaneous Adaptation of AHP and Fuzzy AHP to Evaluate Outsourcing Service in the East and Southeast Asia. SSRN Electronic Journal 2018, 1 .

AMA Style

Van Kien Pham, Wing-Keung Wong, Massoud Moslehpour, Dennis Musyoki. Simultaneous Adaptation of AHP and Fuzzy AHP to Evaluate Outsourcing Service in the East and Southeast Asia. SSRN Electronic Journal. 2018; ():1.

Chicago/Turabian Style

Van Kien Pham; Wing-Keung Wong; Massoud Moslehpour; Dennis Musyoki. 2018. "Simultaneous Adaptation of AHP and Fuzzy AHP to Evaluate Outsourcing Service in the East and Southeast Asia." SSRN Electronic Journal , no. : 1.

Preprint
Published: 18 January 2018 in SSRN Electronic Journal
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The purpose of this paper is to bridge the gap in the literature to examine key factors that influence Taiwanese consumers to repurchase Korean beauty products. This study uses a quantitative approach to test the proposed hypotheses using Structural Equation Modeling (SEM). Causal research design is used to identify cause-and-effect relationship among the constructs. Primary data collection is used to gather data. This study provides the better understanding about key factors that influence Taiwanese consumers’ repurchase intention of Korean cosmetics products. Results show that Perceived Price (PP) and Country of Origin (COO) significantly influence Word-of-Mouth (WOM). PP, COO and WOM significantly influence Repurchase Intention (RI). WOM is the most influential variable toward RI, followed by COO and PP. Very few studies have examined a general construct of repurchase intention related to beauty product. The findings of this study imply several practical directions for marketers of beauty product industries specifically for Taiwanese consumers. This study helps to know what factors become basic consideration for Taiwanese consumers in repurchasing Korean beauty products. Secondly, it underscores the role of WOM between the independent variables (PP & COO) and RI as the dependent variable.

ACS Style

Massoud Moslehpour; Wing-Keung Wong; Van Kien Pham; Carrine K. Aulia. Repurchase Intention of Korean Beauty Products Among Taiwanese Consumers. SSRN Electronic Journal 2018, 1 .

AMA Style

Massoud Moslehpour, Wing-Keung Wong, Van Kien Pham, Carrine K. Aulia. Repurchase Intention of Korean Beauty Products Among Taiwanese Consumers. SSRN Electronic Journal. 2018; ():1.

Chicago/Turabian Style

Massoud Moslehpour; Wing-Keung Wong; Van Kien Pham; Carrine K. Aulia. 2018. "Repurchase Intention of Korean Beauty Products Among Taiwanese Consumers." SSRN Electronic Journal , no. : 1.

Journal article
Published: 17 January 2018 in Sustainability
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This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator.

ACS Style

Massoud Moslehpour; Van Kien Pham; Wing-Keung Wong; Ismail Bilgiçli. e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use. Sustainability 2018, 10, 234 .

AMA Style

Massoud Moslehpour, Van Kien Pham, Wing-Keung Wong, Ismail Bilgiçli. e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use. Sustainability. 2018; 10 (1):234.

Chicago/Turabian Style

Massoud Moslehpour; Van Kien Pham; Wing-Keung Wong; Ismail Bilgiçli. 2018. "e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use." Sustainability 10, no. 1: 234.

Journal article
Published: 15 January 2018 in International Journal of Emerging Markets
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Purpose Since the 2008 financial crisis, the USA has three times implemented quantitative easing (QE) policy. The results of the policy, however, were far below all expectations. Furthermore, it flooded emerging markets (EMs) with low-priced dollars. The purpose of this paper is to investigate the overall and individual impacts of the policy on EMs. Design/methodology/approach This study uses panel data regression model together with the fixed effects model. Also, a unit root test is conducted to check stationary properties of the data, as well as Durbin-Watson statistic to check serial correlation issues in the models. In estimating empirical models, this paper employs macroeconomic data set of stock market returns, exchange rates, lending interest rates, consumer price index, monetary aggregates and foreign exchange reserves from seven diversified emerging economies. The EMs in this study include China, Indonesia, Singapore, Hong Kong, Taiwan, Russia and Brazil. The time period undertaken in this study is from 2008 to 2012. In order to measure impacts of the different stages of the policy, the authors use dummy variables to represent each stage of the policy. Findings The results of the study show that the QE policy has significant impacts on foreign exchange reserves, foreign exchange markets and stock markets of the sample economies. Domestic credit markets, however, appear to be least influenced field by the policy. Finally, the results show that only the first stage of the policy exhibits strong significant impacts, however, leverage of the policy decreases over time. Research limitations/implications Further studies may use different samples, also variables that measure foreign capital inflows such as changes in financial accounts, foreign direct investment and foreign portfolio investment. Originality/value The present study has the following contributions on assessing the impacts of QE policy. First, the overall and individual impacts of the policy are analyzed. Second, in order to establish more valid results, the sample of this study is designed to include several EMs from three continents and diverse regions.

ACS Style

Joung-Yol Lin; Munkh-Ulzii Batmunkh; Massoud Moslehpour; Chuang-Yuang Lin; Ka-Man Lei. Impact analysis of US quantitative easing policy on emerging markets. International Journal of Emerging Markets 2018, 13, 185 -202.

AMA Style

Joung-Yol Lin, Munkh-Ulzii Batmunkh, Massoud Moslehpour, Chuang-Yuang Lin, Ka-Man Lei. Impact analysis of US quantitative easing policy on emerging markets. International Journal of Emerging Markets. 2018; 13 (1):185-202.

Chicago/Turabian Style

Joung-Yol Lin; Munkh-Ulzii Batmunkh; Massoud Moslehpour; Chuang-Yuang Lin; Ka-Man Lei. 2018. "Impact analysis of US quantitative easing policy on emerging markets." International Journal of Emerging Markets 13, no. 1: 185-202.

Journal article
Published: 01 January 2018 in Management Science Letters
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ACS Style

Muhammad Arifai; Anh Tung Tran; Massoud Moslehpour; Wing-Keung Wong. Two-tier board system and Indonesian family owned firms performance. Management Science Letters 2018, 737 -754.

AMA Style

Muhammad Arifai, Anh Tung Tran, Massoud Moslehpour, Wing-Keung Wong. Two-tier board system and Indonesian family owned firms performance. Management Science Letters. 2018; ():737-754.

Chicago/Turabian Style

Muhammad Arifai; Anh Tung Tran; Massoud Moslehpour; Wing-Keung Wong. 2018. "Two-tier board system and Indonesian family owned firms performance." Management Science Letters , no. : 737-754.

Conference paper
Published: 02 December 2017 in Artificial Intelligence: Foundations, Theory, and Algorithms
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The aim of the study is to examine the influences of personality characteristics and perception of technology on e-purchase intention. This study uses a questionnaire survey in collecting relevant data. The target sample is Taiwanese consumers. Multi Regression Analysis is used to test the model and hypotheses. For the measurement model, descriptive analyses and factor analysis are assessed to verify the validity and reliability of the data. As results, the impact of perceived ease of use is the strongest influence on online buying intention. In addition, perceived usefulness, perceived ease of use, and openness to experience have significant impacts on online purchase intention, thereby mediating the relationship between consciousness and online purchase intention. Providing guidelines for strategic plan, technological project, marketing program decision, and website design for online suppliers. This study also has significant implications for personalization, e-commerce, and marketing in online stores. Due to the limited knowledge of the impact of personality traits and perception of technology on customers online purchase intention, the current study appears to be a newly emerging topic in the field of marketing research.

ACS Style

Massoud Moslehpour; Ha Le Thi Thanh; Pham Van Kien. Technology Perception, Personality Traits and Online Purchase Intention of Taiwanese Consumers. Artificial Intelligence: Foundations, Theory, and Algorithms 2017, 392 -407.

AMA Style

Massoud Moslehpour, Ha Le Thi Thanh, Pham Van Kien. Technology Perception, Personality Traits and Online Purchase Intention of Taiwanese Consumers. Artificial Intelligence: Foundations, Theory, and Algorithms. 2017; ():392-407.

Chicago/Turabian Style

Massoud Moslehpour; Ha Le Thi Thanh; Pham Van Kien. 2017. "Technology Perception, Personality Traits and Online Purchase Intention of Taiwanese Consumers." Artificial Intelligence: Foundations, Theory, and Algorithms , no. : 392-407.