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The use of conference services on university campuses has grown in recent years. Focusing on three university conference centers in Southern California in the United States, this study explores innovative practices, tools, and strategies that sales and marketing teams can use to attract potential clients to campus facilities. A Delphi method with a panel of eight sales and marketing experts from three university conference centers was used to examine tools and strategies used by university conference centers. The findings reveal that email marketing, tradeshows, and social media are effective marketing tools to show that universities are an economical option for meeting planners, providing meeting attendees with the college atmosphere that they would not receive at a hotel. Detailed implications of results are discussed.
Madeline Samuel; Hyunsuk Choi; Haesang Kang; Myong Lee. Sustainable Event Planning: An Exploration of University Conference Centers. Sustainability 2021, 13, 7194 .
AMA StyleMadeline Samuel, Hyunsuk Choi, Haesang Kang, Myong Lee. Sustainable Event Planning: An Exploration of University Conference Centers. Sustainability. 2021; 13 (13):7194.
Chicago/Turabian StyleMadeline Samuel; Hyunsuk Choi; Haesang Kang; Myong Lee. 2021. "Sustainable Event Planning: An Exploration of University Conference Centers." Sustainability 13, no. 13: 7194.
As the competition for recruiting hospitality management students increases among major hospitality management programs in the United States, updating programs based on student needs has become integral to program success. This study explored student perceptions of hospitality education quality in the United States and compared international and domestic student perceptions of 29 education quality attributes in five areas: student support, industry networking, innovative curriculum, learning environment, and program credential. A total of 329 usable responses including 69 responses from international students were collected at four hospitality management programs for data analysis. Overall, study results indicated that domestic students rated all five areas significantly higher than international students. However, some notable differences were found in the relative importance of education quality areas and individual education quality attributes between the two groups. Domestic students chose the industry network as the second most important area of education quality after student support, while international students rated the innovative curriculum as one of top two important quality areas. Detailed implications are discussed for program administrators and faculty.
Myong Jae Lee; Haesang Kang; Hyunsuk Choi; Joong-Won Lee; David Olds. Students’ perceptions of hospitality education quality in the United States higher education: Domestic versus international students. Journal of Hospitality, Leisure, Sport & Tourism Education 2019, 25, 100212 .
AMA StyleMyong Jae Lee, Haesang Kang, Hyunsuk Choi, Joong-Won Lee, David Olds. Students’ perceptions of hospitality education quality in the United States higher education: Domestic versus international students. Journal of Hospitality, Leisure, Sport & Tourism Education. 2019; 25 ():100212.
Chicago/Turabian StyleMyong Jae Lee; Haesang Kang; Hyunsuk Choi; Joong-Won Lee; David Olds. 2019. "Students’ perceptions of hospitality education quality in the United States higher education: Domestic versus international students." Journal of Hospitality, Leisure, Sport & Tourism Education 25, no. : 100212.
The aim of this study is to examine the most important service quality factors for rural accommodations in rural tourism villages in South Korea by simultaneously utilizing Importance–Performance analysis (IPA) and gap analysis. The tabulated results were presented in a two-dimensional grid t showing the strengths and weaknesses of the tourism attributes being studied. Among the 18 items measuring the service quality of rural accommodations, there are no items identified for the concentrate quadrant. Ten items fall in the “Keep up the good work” quadrant, which indicates high performance and importance values. It also includes “the attitude of local residents”, “the attitude of the accommodation’s owner”, and “the expertise of the owner”. Management of rural accommodations in South Korea must make special efforts to maintain and improve service quality for these ten high performance and importance attributes. Gap analysis is used to illustrate how tourism operators can improve their service quality.
Hyunsuk Choi; Saehya Ann; Kwang-Woo Lee; Duk-Byeong Park. Measuring Service Quality of Rural Accommodations. Sustainability 2018, 10, 443 .
AMA StyleHyunsuk Choi, Saehya Ann, Kwang-Woo Lee, Duk-Byeong Park. Measuring Service Quality of Rural Accommodations. Sustainability. 2018; 10 (2):443.
Chicago/Turabian StyleHyunsuk Choi; Saehya Ann; Kwang-Woo Lee; Duk-Byeong Park. 2018. "Measuring Service Quality of Rural Accommodations." Sustainability 10, no. 2: 443.