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Sungho Oh
Seoul Business School, Seoul School of Integrated Sciences and Technologies (aSSIST), Seoul 03767, Korea

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Journal article
Published: 12 July 2020 in Behavioral Sciences
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This study aimed to empirically examine what effects confidence, social, and economic benefit factors have on continuous relationship orientation through the mediation of service trust, service satisfaction, and customer engagement factors in the auto maintenance and repair service sector. This study carried out a questionnaire survey with 319 customers using auto maintenance and repair service and verified hypotheses. As a result of the analysis, the confidence and social benefits of auto maintenance and repair service affected service trust, while the confidence and economic benefits affected service satisfaction. Service trust did not affect customer engagement or long-term relationship continuity but affected them when it mediated service satisfaction. Consequently, it was revealed that confidence benefit should be consolidated and that professionalism or service quality excellence in maintenance or repair becomes the most important factors to produce customer engagement or long-term relationship continuity in the auto maintenance and repair service. Although it is vital to improve trust or service, it is confirmed that a relationship can be maintained only if the auto maintenance or repair service is satisfactory.

ACS Style

Jinpyo Hong; Boyoung Kim; Sungho Oh. The Relationship Benefits of Auto Maintenance and Repair Service: A Case Study of Korea. Behavioral Sciences 2020, 10, 115 .

AMA Style

Jinpyo Hong, Boyoung Kim, Sungho Oh. The Relationship Benefits of Auto Maintenance and Repair Service: A Case Study of Korea. Behavioral Sciences. 2020; 10 (7):115.

Chicago/Turabian Style

Jinpyo Hong; Boyoung Kim; Sungho Oh. 2020. "The Relationship Benefits of Auto Maintenance and Repair Service: A Case Study of Korea." Behavioral Sciences 10, no. 7: 115.

Journal article
Published: 07 April 2018 in Sustainability
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These days, companies are moving from Corporate Social Responsibility (CSR) activities for short-term profit generation to the ones for achieving economic and social long-term goals. This phenomenon results from the idea that CSR is not a mere cost but can be used as a source of opportunity, innovation and competitive advantage. Deemed as a great business strategy, strategic CSR activities are being emphasized by various stakeholders in the global market. The purpose of this study is to present specific implications and to empirically research the relations among relational benefits, commitment, and authenticity. It identifies the main factors of relationship management in expanding the stakeholder pool and forming relationships for strategic CSR activities. To this end, we conducted a questionnaire survey of 113 CSR practitioners in Korea and analyzed how social, psychological, and economic benefits affect the satisfaction and durability of strategic CSR activities through relational commitment and authenticity. Consequently, social, psychological, and economic benefits have an impact on relationships and, by extension, have a positive effect on relational satisfaction and durability. However, economic benefits affect relational authenticity, but social and psychological benefits do not. As a result, relational benefits cannot affect satisfaction through relationships. Therefore, relational benefits and commitment are more important variables for the satisfaction and durability of strategic CSR activities.

ACS Style

Minseok Kim; Boyoung Kim; Sungho Oh. Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility. Sustainability 2018, 10, 1104 .

AMA Style

Minseok Kim, Boyoung Kim, Sungho Oh. Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility. Sustainability. 2018; 10 (4):1104.

Chicago/Turabian Style

Minseok Kim; Boyoung Kim; Sungho Oh. 2018. "Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility." Sustainability 10, no. 4: 1104.