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Stefana Broadbent
Department of Design, Politecnico di Milano, Via Durando 38/A, 20158 Milano, Italy

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Journal article
Published: 24 April 2018 in Sustainability
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Our societies and our economies are struggling to transform in response to the climate crisis with the speed and intent that the rapidly deteriorating environmental situation requires. Resistance to change is invoked as one of the reasons for the slow adoption of new sustainable practices. In this paper, we argue that the transition to sustainable behaviors is part of a wider adaptation to the new uncertain and precarious conditions of contemporary living and this constitutes a unique opportunity for rapid cultural change. The analysis of a growing innovation space that is at the crossroads of digital transformation and ecological transition shows that the digital culture of sustainability actually goes hand in hand with the changing practices emerging from an increasing economic and professional precariousness. Since the invention of the world wide web, we have seen that digital innovation is an accelerator of cultural change. When applied to the ecological transition, will digital innovation create the conditions for an equally rapid and profound transformation of practices? To start exploring this question, we built a dedicated research tool called If You Want To that collected several thousand digital environmental projects. Our initial findings suggest that this wide landscape of services enables new sustainable forms of exchange, collaboration, consumption, and production, giving rise to alternative social, environmental, and economic models.

ACS Style

Stefana Broadbent; Francesco Cara. Seeking Control in a Precarious Environment: Sustainable Practices as an Adaptive Strategy to Living under Uncertainty. Sustainability 2018, 10, 1320 .

AMA Style

Stefana Broadbent, Francesco Cara. Seeking Control in a Precarious Environment: Sustainable Practices as an Adaptive Strategy to Living under Uncertainty. Sustainability. 2018; 10 (5):1320.

Chicago/Turabian Style

Stefana Broadbent; Francesco Cara. 2018. "Seeking Control in a Precarious Environment: Sustainable Practices as an Adaptive Strategy to Living under Uncertainty." Sustainability 10, no. 5: 1320.

Book chapter
Published: 16 November 2014 in The Onlife Manifesto
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The concept of “grey ecology” was introduced by P. Virilio in 2010 as a way of thinking about the by-products of the digital revolution on the human mind. Virilio argued that, just as risks and accidents are intrinsic to technological innovation, so pollution is the side effect of progress, to some extent its “normal” but unacceptable companion. While some risks of the digital era are well known (e.g. the end of privacy, state control, viral attacks, network meltdowns, data theft) and active efforts are made to reduce their occurrence and limit their effects, there is little thought about, or concern for, the effects of digital pollution. Defining pollution as the slow degradation of natural resources, this chapter suggests that, in the digital era, this concerns one of the fundamental human resources: our attention.

ACS Style

Stefana Broadbent; Claire Lobet-Maris. Towards a Grey Ecology. The Onlife Manifesto 2014, 111 -124.

AMA Style

Stefana Broadbent, Claire Lobet-Maris. Towards a Grey Ecology. The Onlife Manifesto. 2014; ():111-124.

Chicago/Turabian Style

Stefana Broadbent; Claire Lobet-Maris. 2014. "Towards a Grey Ecology." The Onlife Manifesto , no. : 111-124.