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Prof. Joo Eon Jeon
Department of Global Business Administration, Anyang University

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Research Keywords & Expertise

0 Brand Management
0 Consumer Behavior
0 Marketing Analytics
0 marketing and sustainability
0 Design and Aesthetics in business

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Journal article
Published: 19 October 2020 in Sustainability
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Repeated exposure to aesthetic design results in consumers experiencing satiation because of sensory satiety. In other words, being consistently exposed to aesthetic stimuli activates consumers’ sensory satiety, defined as the drop in sensory pleasure, and the resulting reduction of their value of aesthetic products ultimately leads to switching intentions. That is, sensory satiety reduces functional and emotional benefits. Furthermore, consumers are unlikely to recall every item they have consumed, and are instead likely to focus on a particular option. Thus, this study predicts that consumers can recover from satiation over time. This research proposes that both satiation and accustomedness negatively affect functional benefit. As an empirical study, the research uses a multiple regression model for two purposes: The first is to test the impact of sensory satiety on perceived benefits, and the second is to observe the change in sensory satiety over time. We find that satiation and accustomedness, as sub-dimensional scales of sensory satiety, reduce perceived benefits. The results showed that it is clear that only satiation reduced functional benefits, whereas both satiation and accustomedness reduced emotional benefits. In addition, our study confirms the change in sensory satiety over time. Consumers who have been continuously exposed to, and used, aesthetic products become accustomed to them and feel satiated. Based on these results, this study will be useful for the sustainability of the product life cycle.

ACS Style

Joo-Eon Jeon; Eun Lee. The Effect of Sensory Satiety on Perceived Benefits: The Case of Aesthetic Consumption in South Korea. Sustainability 2020, 12, 8637 .

AMA Style

Joo-Eon Jeon, Eun Lee. The Effect of Sensory Satiety on Perceived Benefits: The Case of Aesthetic Consumption in South Korea. Sustainability. 2020; 12 (20):8637.

Chicago/Turabian Style

Joo-Eon Jeon; Eun Lee. 2020. "The Effect of Sensory Satiety on Perceived Benefits: The Case of Aesthetic Consumption in South Korea." Sustainability 12, no. 20: 8637.

Journal article
Published: 12 June 2018 in Sustainability
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Employees’ emotional-labor strategies, experienced affects, and emotional exhaustion in the workplace may vary over time within individuals, even within the same day. However, previous studies on these relationships have not highlighted their dynamic properties of these relationships. In addition, although the effects of surface and deep acting on emotional exhaustion have been investigated in emotional-labor research, empirical studies on these relationships still report mixed results. Thus, we suggest that moderators may affect the relationship between emotional labor and emotional exhaustion. Also, this study examines the relationship between emotional labor and emotional exhaustion within individuals by repeated measurements, and verifies the mediating effect of a negative affect state. Finally, our study confirms the moderating effects that affective commitment has on the relationship between emotional labor and emotional exhaustion. Data was collected from tellers who had a high degree of interaction with clients at banks based in South Korea. A total of 56 tellers participated in the survey and responded for five working days. A total of 616 data entries were collected from the 56 respondents. We used a hierarchical linear model (HLM) to examine our hypothesis. The results showed that surface-acting emotional labor increases emotional exhaustion; furthermore, the relationship between surface acting emotional labor and emotional exhaustion is mediated by a negative affect state within individuals. In addition, this study verified that affective commitment buffers the negative effects that surface acting emotional labor has on emotional exhaustion. These results suggest that emotional labor is a dynamic process within individuals, and that emotional exhaustion caused by emotional labor differs among individuals, and is dependent upon factors such as the individual’s level of affective commitment.

ACS Style

Hyewon Kong; Joo-Eon Jeon. Daily Emotional Labor, Negative Affect State, and Emotional Exhaustion: Cross-Level Moderators of Affective Commitment. Sustainability 2018, 10, 1967 .

AMA Style

Hyewon Kong, Joo-Eon Jeon. Daily Emotional Labor, Negative Affect State, and Emotional Exhaustion: Cross-Level Moderators of Affective Commitment. Sustainability. 2018; 10 (6):1967.

Chicago/Turabian Style

Hyewon Kong; Joo-Eon Jeon. 2018. "Daily Emotional Labor, Negative Affect State, and Emotional Exhaustion: Cross-Level Moderators of Affective Commitment." Sustainability 10, no. 6: 1967.