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María Gracia Rodríguez-Brito
University of La Laguna

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Original research
Published: 14 June 2021 in CNS Spectrums
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Background Few studies have analyzed compulsive buying behavior in relation to a specific product. Smartphones are hugely popular products today, especially among young people. These two aspects have motivated this research into the compulsive buying behavior of Smartphones by university students. Methods To study this behavior, the main features that differentiate compulsive buyers from those that are not are analyzed, and their risk profiles are obtained through a discrete choice model. Results Sociodemographic features that define buyers with the greatest propensity to compulsiveness are younger age, longer time spent daily using social networks, higher spending on the acquisition of Smartphones and having owned a greater number of these devices. These buyers also show shopping addiction and greater feelings of guilt after the purchase as well as more positive and negative affective states when purchasing Smartphones. Conclusions This analysis not only determines the characteristics that define young individuals with a tendency toward compulsiveness in Smartphone purchases, but also contributes to quantifying the probability of having this tendency.

ACS Style

María Gracia Rodríguez-Brito; María del Carmen Hernández- García; María Carolina Rodríguez-Donate; Margarita Esther Romero-Rodríguez; Alicia María Darias-Padrón. Compulsive buying behavior of Smartphones by university students. CNS Spectrums 2021, 1 -9.

AMA Style

María Gracia Rodríguez-Brito, María del Carmen Hernández- García, María Carolina Rodríguez-Donate, Margarita Esther Romero-Rodríguez, Alicia María Darias-Padrón. Compulsive buying behavior of Smartphones by university students. CNS Spectrums. 2021; ():1-9.

Chicago/Turabian Style

María Gracia Rodríguez-Brito; María del Carmen Hernández- García; María Carolina Rodríguez-Donate; Margarita Esther Romero-Rodríguez; Alicia María Darias-Padrón. 2021. "Compulsive buying behavior of Smartphones by university students." CNS Spectrums , no. : 1-9.

Journal article
Published: 18 May 2020 in Journal of Retailing and Consumer Services
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The role of opinion leaders in disseminating information on technology-type products in the market, such as smartphones, is of great interest to tech sector companies. From a survey conducted among young university students, the main distinguishing features of opinion leaders in smartphone purchases are analysed through alternative identification criteria. The results show that some of the distinguishing traits include greater expenditure in the acquisition of smartphones, lower frequency of replacement, having owned a large number of these devices, and showing a more positive emotional bond when purchasing smartphones. Moreover, the criterion used in identification of the opinion leader is relevant.

ACS Style

Margarita E. Romero-Rodríguez; M. Carolina Rodríguez-Donate; M. Carmen Hernández-García; M. Gracia Rodríguez-Brito. Influence of opinion leadership identification criteria: The purchase of smartphones. Journal of Retailing and Consumer Services 2020, 56, 102155 .

AMA Style

Margarita E. Romero-Rodríguez, M. Carolina Rodríguez-Donate, M. Carmen Hernández-García, M. Gracia Rodríguez-Brito. Influence of opinion leadership identification criteria: The purchase of smartphones. Journal of Retailing and Consumer Services. 2020; 56 ():102155.

Chicago/Turabian Style

Margarita E. Romero-Rodríguez; M. Carolina Rodríguez-Donate; M. Carmen Hernández-García; M. Gracia Rodríguez-Brito. 2020. "Influence of opinion leadership identification criteria: The purchase of smartphones." Journal of Retailing and Consumer Services 56, no. : 102155.

Journal article
Published: 16 June 2018 in Sustainability
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The aim of this paper is to analyze Rogers-system categories of electric vehicle adopters in Tenerife (Canary Islands) to highlight the psychological factors defining each category. The paper runs a model to calculate willingness to change and willingness to pay for an electric vehicle following the contingent valuation methodology. A survey performed in Tenerife Island collected data from 444 private cars drivers. The survey contained a set of questions on psychological and car-features issues, as well as other items querying the socioeconomic factors and mobility characteristics of the drivers. This paper brings key contributions to the literature. First, it uses two theoretical frameworks to define the categories of innovators from a psychosocial standpoint. Second, the results will usefully inform both policymakers and automaker marketing departments on specific actions to accelerate the uptake of electric vehicles. Our results confirm that electric vehicle adopter categories are similar in proportion and characteristics to those of Rogers’ diffusion of innovation theory, and can be collapsed into two macro-groups of adopters distributed in a 50%–50% split in our sample, i.e., the earlier adopters and the later adopters.

ACS Style

Maria Gracia Rodríguez-Brito; Alfredo J. Ramírez-Díaz; Francisco J. Ramos-Real; Yannick Perez. Psychosocial Traits Characterizing EV Adopters’ Profiles: The Case of Tenerife (Canary Islands). Sustainability 2018, 10, 2053 .

AMA Style

Maria Gracia Rodríguez-Brito, Alfredo J. Ramírez-Díaz, Francisco J. Ramos-Real, Yannick Perez. Psychosocial Traits Characterizing EV Adopters’ Profiles: The Case of Tenerife (Canary Islands). Sustainability. 2018; 10 (6):2053.

Chicago/Turabian Style

Maria Gracia Rodríguez-Brito; Alfredo J. Ramírez-Díaz; Francisco J. Ramos-Real; Yannick Perez. 2018. "Psychosocial Traits Characterizing EV Adopters’ Profiles: The Case of Tenerife (Canary Islands)." Sustainability 10, no. 6: 2053.