Prof. Dr. Hyeon-Mo Jeon is an associate professor at the Department of Hotel, Tourism, and Foodservice Management of Dongguk University-Gyeonju, Gyeongju, Republic of Korea. He completed his Ph.D. in foodservice management at Sejong University, and his master’s degree and B.Sc. at Woosong University, Republic of Korea. He is currently working as a Guest Editor for Sustainability. His current research focuses on contactless service using the technology of the Fourth Industrial Revolution, online-to-offline (O2O) business, and consumer behavior in hospitality businesses.
Research Keywords & Expertise
Consumer Behavior
E Commerce
Hospitality Management
Restaurant Management
Tourism and Hospitalit...
Hospitality Marketing
Short Biography
Prof. Dr. Hyeon-Mo Jeon is an associate professor at the Department of Hotel, Tourism, and Foodservice Management of Dongguk University-Gyeonju, Gyeongju, Republic of Korea. He completed his Ph.D. in foodservice management at Sejong University, and his master’s degree and B.Sc. at Woosong University, Republic of Korea. He is currently working as a Guest Editor for Sustainability. His current research focuses on contactless service using the technology of the Fourth Industrial Revolution, online-to-offline (O2O) business, and consumer behavior in hospitality businesses.
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