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This study investigates the mediator effect of network structural embeddedness between customer experience and consumer purchase intention in the context of cross-border e-commerce. 321 copies of online questionnaires unfold cross-border online shopping experience. The structural equation model is built to analyze the mediator effect of network structural embeddedness. Network density, Network centrality separately plays a mediating role between website ease of use, website relationship service and consumer purchase intention. In contrast, both of them play a mediating role between customer cost and consumer purchase intention. The research suggests developing the relationship between consumers and e-commerce websites for cross-border e-commerce platforms from a network standpoint, but not only marketing.
Nan Chen; Yunpeng Yang. The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable. Journal of Retailing and Consumer Services 2020, 59, 102344 .
AMA StyleNan Chen, Yunpeng Yang. The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable. Journal of Retailing and Consumer Services. 2020; 59 ():102344.
Chicago/Turabian StyleNan Chen; Yunpeng Yang. 2020. "The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable." Journal of Retailing and Consumer Services 59, no. : 102344.
The coordinated development evaluation problem of a regional eco-green cooperative can be formulated as a heterogeneous multi-criteria decision-making (HMCDM) problem. Evaluation information can contain qualitative information and quantitative information, but it cannot determine the weight of the interdependence criteria subjectively. Firstly, this paper constructs an evaluation index system for regional ecological green coordinated development. The system includes four dimensions of coordinated development: the regional ecological environment, economic environment, social environment and policy environment, including 20 indicators with heterogeneous and multi-attribute characteristics. Secondly, we construct a heterogeneous multi-attribute decision-making model by calculating the relative closeness, and use the closeness to construct the value function to determine the weight index of each attribute. Finally, we make an empirical study on the performance evaluation of regional ecological green coordinated development of 27 cities in the central area of the Yangtze River Delta in China. The results show that the main driving force for the improvement of the level of regional ecological green coordinated development is the high-quality economic development, and the main obstacles to the degree of coordinated development of regional ecological green development are high energy consumption, high pollution and high emissions in industrial development; and a result found by sorting the degree of the regional ecological green coordinated development in the Yangtze River Delta city group. The heterogeneous multi-attribute decision model we proposed can effectively solve the weights of the ecological green collaborative development indicators, and the method has feasibility and effectiveness.
Yunpeng Yang; Zhiqiang Liu; Hongmin Chen; YaQiong Wang; Guanghui Yuan. Evaluating Regional Eco-Green Cooperative Development Based on a Heterogeneous Multi-Criteria Decision-Making Model: Example of the Yangtze River Delta Region. Sustainability 2020, 12, 3029 .
AMA StyleYunpeng Yang, Zhiqiang Liu, Hongmin Chen, YaQiong Wang, Guanghui Yuan. Evaluating Regional Eco-Green Cooperative Development Based on a Heterogeneous Multi-Criteria Decision-Making Model: Example of the Yangtze River Delta Region. Sustainability. 2020; 12 (7):3029.
Chicago/Turabian StyleYunpeng Yang; Zhiqiang Liu; Hongmin Chen; YaQiong Wang; Guanghui Yuan. 2020. "Evaluating Regional Eco-Green Cooperative Development Based on a Heterogeneous Multi-Criteria Decision-Making Model: Example of the Yangtze River Delta Region." Sustainability 12, no. 7: 3029.
By constructing a quadrilateral evolutionary game model involving the central government, local governments, polluting enterprises, and the public, this paper attempts to comprehensively analyze the development and implementation of China’s air pollution control policies. Through the quadrilateral evolutionary game model, this paper systematically studies the evolutionary stable strategies of the four parties involved and obtains 27 equilibrium points, strategy sets, and their corresponding policy performance with the help of the four-dimensional dynamic system. The research results show that there are five equilibrium points that represent the least ideal scenarios, 14 equilibrium points that represent the less than ideal scenarios, four equilibrium points that represent the ideal scenarios, three equilibrium points that represent the more than ideal scenarios, and one equilibrium point that represents the most ideal scenarios. By analyzing the eight equilibrium points that represent the ideal, more than ideal and most ideal scenarios, especially the four stable points, this paper has obtained the conditions as well as policy implications of the four stable points in China’s air pollution control campaign.
Weixin Yang; Yunpeng Yang. Research on Air Pollution Control in China: From the Perspective of Quadrilateral Evolutionary Games. Sustainability 2020, 12, 1756 .
AMA StyleWeixin Yang, Yunpeng Yang. Research on Air Pollution Control in China: From the Perspective of Quadrilateral Evolutionary Games. Sustainability. 2020; 12 (5):1756.
Chicago/Turabian StyleWeixin Yang; Yunpeng Yang. 2020. "Research on Air Pollution Control in China: From the Perspective of Quadrilateral Evolutionary Games." Sustainability 12, no. 5: 1756.
The evaluation of China’s air pollution and the effectiveness of its governance policies is currently a topic of general concern in the academic community. We have improved the traditional evaluation method to construct a comprehensive air quality assessment model based on China’s major air pollutants. Using the daily air pollutant data of 2015–2018, we calculated and analyzed the monthly air quality of nine cities in the Pearl River Delta of China, and conducted a comparative study on the effect of the air pollution control policies of the cities in the Pearl River Delta. We found that the air quality control policies in those nine cities were not consistent. Specifically, the pollution control policies of Guangzhou and Foshan have achieved more than 20% improvement. The pollution control policies of Dongguan and Zhaoqing have also achieved more than 10% improvement. However, due to the relative lag of the formulation and implementation of air pollution control policies, the air quality of Jiangmen, Zhuhai and Zhongshan has declined. Based on the analysis of the air quality assessment results and the effects of governance policies in each city during the study period, we propose suggestions for further improvement of the effectiveness of air pollution control policies in the region.
Hao Gao; Weixin Yang; Yunpeng Yang; Guanghui Yuan. Analysis of the Air Quality and the Effect of Governance Policies in China’s Pearl River Delta, 2015–2018. Atmosphere 2019, 10, 412 .
AMA StyleHao Gao, Weixin Yang, Yunpeng Yang, Guanghui Yuan. Analysis of the Air Quality and the Effect of Governance Policies in China’s Pearl River Delta, 2015–2018. Atmosphere. 2019; 10 (7):412.
Chicago/Turabian StyleHao Gao; Weixin Yang; Yunpeng Yang; Guanghui Yuan. 2019. "Analysis of the Air Quality and the Effect of Governance Policies in China’s Pearl River Delta, 2015–2018." Atmosphere 10, no. 7: 412.
During China’s air pollution campaign, whistleblowing has become an important way for the central government to discover local environmental issues. The three parties involved in whistleblowing are: the central government environmental protection departments, the local government officials, and the whistleblowers. Based on these players, this paper has constructed an Evolutionary Game Model under incomplete information and introduced the expected return as well as replicator dynamics equations of various game agents based on analysis of the game agents, assumptions, and payoff functions of the model in order to study the strategic dynamic trend and stability of the evolutionary game model. Furthermore, this paper has conducted simulation experiments on the evolution of game agents’ behaviors by combining the constraints and replicator dynamics equations. The conclusions are: the central environmental protection departments are able to effectively improve the environmental awareness of local government officials by measures such as strengthening punishment on local governments that do not pay attention to pollution issues and lowering the cost of whistleblowing, thus nurturing a good governance and virtuous circle among the central environmental protection departments, local government officials, and whistleblowers. Based on the study above, this paper has provided policy recommendations in the conclusion.
Yunpeng Yang; Weixin Yang. Does Whistleblowing Work for Air Pollution Control in China? A Study Based on Three-party Evolutionary Game Model under Incomplete Information. Sustainability 2019, 11, 324 .
AMA StyleYunpeng Yang, Weixin Yang. Does Whistleblowing Work for Air Pollution Control in China? A Study Based on Three-party Evolutionary Game Model under Incomplete Information. Sustainability. 2019; 11 (2):324.
Chicago/Turabian StyleYunpeng Yang; Weixin Yang. 2019. "Does Whistleblowing Work for Air Pollution Control in China? A Study Based on Three-party Evolutionary Game Model under Incomplete Information." Sustainability 11, no. 2: 324.