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Dr. Ertz Myriam
University of Quebec in Chicoutimi

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0 Sustainability
0 Technology
0 sharing economy
0 Collaborative consumption
0 Responsible marketing

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Technology
Collaborative consumption
Sustainability
sharing economy

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Short Biography

Dr. Myriam Ertz is assistant professor in marketing, and director of the LaboNFC at Université du Québec à Chicoutimi. Her research interests include consumer choice modeling, sustainability, and the reconfiguration of commercial exchanges. Her research has already appeared in many top-tier journals articles (e.g., Resources, Conservation & Recycling; Journal of Cleaner Production; Business Strategy & the Environment; Technological Forecasting & Social Change; Journal of Business Research; Environment & Behavior; International Marketing Review). She has also edited a collective book and communicated her research at various international conferences (e.g., American Marketing Association, Academy of Marketing Science). Recently, she was awarded MDPI's Social Sciences 2020 Young Investigator Award and was the recipient of the AFM-AMS joint research initiative prize for 2021.

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Journal article
Published: 10 July 2021 in Waste Management
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This study explores the key variables that influence overall waste minimization behaviors of consumers by augmenting the theory of planned behavior (TPB) with additional variables, including environmental concern, perceived consumer effectiveness, and perceived lack of facilities. Further, subjective norm is replaced by injunctive norm and descriptive norm. A questionnaire was administered to 455 consumers from North America, a region that faces acute waste production challenges. The findings suggest that perceived consumer effectiveness (PCE) constitutes the most influential variable to predict zero waste behavior (ZWB) intentions (β = 0.380 p < 0.001), even surpassing perceived behavioral control (PBC) (β = 0.232 p < 0.001), PBC also directly influences ZWB (β = 0.321 p < 0.001), and injunctive norms (β = 0.171 p < 0.05) exert a slightly greater influence than attitudes (β = 0.122 p < 0.001). Importantly, environmental concern is a meaningful antecedent to all belief variables (i.e., control belief [β = 0.689 p < 0.001], normative belief [β = 0.378 p < 0.001], and behavioral belief [β = 0.367p < 0.001]) while exerting an indirect effect on ZWB (β = 0.474 [0.299, 0.523]), especially via attitudes and PBC. Albeit perceived lack of facilities negatively impacts intentions (β = −0.073 p < 0.05), it positively relates ZWB (β = 0.189 p < 0.001) or worsens the effect of intentions on ZWB (β = −0.033 [−0.102, 0.036]). The results deliver crucial insights to devise impactful strategies and formulate sound policies to nudge consumers’ ZWB.

ACS Style

Myriam Ertz; Roxane Favier; Élisabeth Robinot; Shouheng Sun. To waste or not to waste? Empirical study of waste minimization behavior. Waste Management 2021, 131, 443 -452.

AMA Style

Myriam Ertz, Roxane Favier, Élisabeth Robinot, Shouheng Sun. To waste or not to waste? Empirical study of waste minimization behavior. Waste Management. 2021; 131 ():443-452.

Chicago/Turabian Style

Myriam Ertz; Roxane Favier; Élisabeth Robinot; Shouheng Sun. 2021. "To waste or not to waste? Empirical study of waste minimization behavior." Waste Management 131, no. : 443-452.

Research article
Published: 24 June 2021 in International Journal of Market Research
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This research examines the factors affecting consumers’ mobile shopping (m-shopping) intentions in China and the United States. Drawing on the hedonic-motivation system adoption model (HMSAM), it is proposed that perceived ease of use affects m-shopping intentions; furthermore, this relationship is mediated by perceived usefulness, perceived enjoyment, and control. A survey-based cross-sectional analysis involving a total of 720 respondents constitutes the methodology of this study. In the United States, 409 responses from American citizens or residents were obtained from surveys administered online by MTurk. In China, 311 responses from Chinese consumers were obtained from surveys administered online by Sojump. Perceived usefulness, an extrinsic motive, directly affects behavioral intentions, especially for Chinese consumers, and this effect is also much stronger and complemented by an indirect effect for the Chinese (relative to American) consumers. In contrast, intrinsic motives of joy and control, which are strongly affected by perceived ease of use, do not influence intentions in either market. However, joy exerts an indirect influence on m-shopping intentions, but only for Chinese consumers. These results pertain to the specific context of m-shopping and establish further the importance of distinguishing between utilitarian and hedonic factors, especially across different markets.

ACS Style

Myriam Ertz; Myung-Soo Jo; Ying Kong; Emine Sarigöllü. Predicting m-shopping in the two largest m-commerce markets: The United States and China. International Journal of Market Research 2021, 1 .

AMA Style

Myriam Ertz, Myung-Soo Jo, Ying Kong, Emine Sarigöllü. Predicting m-shopping in the two largest m-commerce markets: The United States and China. International Journal of Market Research. 2021; ():1.

Chicago/Turabian Style

Myriam Ertz; Myung-Soo Jo; Ying Kong; Emine Sarigöllü. 2021. "Predicting m-shopping in the two largest m-commerce markets: The United States and China." International Journal of Market Research , no. : 1.

Journal article
Published: 15 June 2021 in Social Sciences
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Past research has shown mixed results regarding the persuasiveness of two-sided messages. Various underlying constructs were suggested to explain the differences in results. This study draws on the Yin-Yang Balancing (YYB) theory and the construct of tolerance for contradiction (i.e., the tolerance for inconsistency and resolution among contrasts) to explain differences in the effectiveness of two-sided ads. The study consisted of a cross-cultural survey involving Easterners, who hold typically higher tolerance for contradiction, with Westerners characterized by a lower tolerance for contradiction. A series of analyses of variance (ANOVAs) were conducted to explore the difference between both groups on key variables. Structural equation modeling (SEM) tested the proposed conceptual model as a whole and for both groups, highlighting key cross-cultural differences. Additionally, the PROCESS macro was used to test the mediation effects posited in the model. The findings showed that although the tolerance for contradiction does not directly impact purchase intentions, it exerts both direct and indirect effects on purchase intentions through credibility and attitudes for Easterners but not for Westerners. The findings offer important theoretical and managerial implications: Two-sided ads are more effective to consumers with a higher tolerance for contradiction (e.g., Easterners) versus consumers with a lower tolerance for contradiction (e.g., Westerners).

ACS Style

Myriam Ertz; Myung-Soo Jo; Fahri Karakas; Emine Sarigöllü. Message Sidedness Effects in Advertising: The Role of Yin-Yang Balancing Theory. Social Sciences 2021, 10, 229 .

AMA Style

Myriam Ertz, Myung-Soo Jo, Fahri Karakas, Emine Sarigöllü. Message Sidedness Effects in Advertising: The Role of Yin-Yang Balancing Theory. Social Sciences. 2021; 10 (6):229.

Chicago/Turabian Style

Myriam Ertz; Myung-Soo Jo; Fahri Karakas; Emine Sarigöllü. 2021. "Message Sidedness Effects in Advertising: The Role of Yin-Yang Balancing Theory." Social Sciences 10, no. 6: 229.

Review
Published: 22 May 2021 in Journal of International Consumer Marketing
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Pollution, resource depletion, and to a lesser extent, global warming called into question mass consumption. Public policies, media broadcasters, tech giants, and supranational entities (e.g., United Nations) nudged societies into alternative consumption forms that have been deemed more sustainable, such as collaborative consumption (CC). This paper aims at proposing a theoretical–empirical model that explains the materiality of sustainable collaborative practices through bike-sharing. The study further analyzes how connections, mediations, and inductions occur between individuals, platforms, and providers in bike-sharing systems of Porto Alegre in Southern Brazil and Vancouver's bike-sharing in Canada. We tracked these actants using the Actor–Network Theory through 30 interviews with consumers and managers. The findings suggest a dynamic ecosystem of mechanisms that mediate interactions and enact “sustainable collaborative consumption (SCC)” through digital solutions and physical equipment. The results illustrate that SCC is positively influenced by three avenues: (1) sustainable individual actions, (2 ) digital platforms, and (3) sustainable physical equipment.

ACS Style

Alexandre Borba da Silveira; Gabriel Roberto Dellacasa Levrini; Myriam Ertz. How Digital Platforms Materialize Sustainable Collaborative Consumption: A Brazilian and Canadian Bike-Sharing Case Study. Journal of International Consumer Marketing 2021, 1 -21.

AMA Style

Alexandre Borba da Silveira, Gabriel Roberto Dellacasa Levrini, Myriam Ertz. How Digital Platforms Materialize Sustainable Collaborative Consumption: A Brazilian and Canadian Bike-Sharing Case Study. Journal of International Consumer Marketing. 2021; ():1-21.

Chicago/Turabian Style

Alexandre Borba da Silveira; Gabriel Roberto Dellacasa Levrini; Myriam Ertz. 2021. "How Digital Platforms Materialize Sustainable Collaborative Consumption: A Brazilian and Canadian Bike-Sharing Case Study." Journal of International Consumer Marketing , no. : 1-21.

Journal article
Published: 18 May 2021 in Sustainability
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The collaborative economy comprises resource circulation systems where consumers can act as both obtainers and providers of products and services. Despite considerable research on collaborative economies, there is a dearth of understanding of how individuals switch from being an obtainer to a provider. We address this void in the literature. The objective of this paper is to conceptually introduce and empirically substantiate the switchover concept, which occurs when an individual switches from a user role to a provider one—drawing on 31 in-depth semi-structured interviews with collaborative economy obtainers. The findings suggest that personal values, learning experience, social benefits, mutuality, and peer influence drive obtainers to become providers. In contrast, distrusting strangers, a sense of intimacy, a lack of resources to share, and a lack of skills inhibit the switchover process. Our findings contextualize the drivers and inhibitors idiosyncratically to convert obtainers into providers, offer important implications for managers, contribute to the collaborative economy and sharing economy literature and suggest compelling avenues for future research.

ACS Style

Myriam Ertz; Jonathan Deschênes; Emine Sarigöllü. From User to Provider: Switching Over in the Collaborative Economy. Sustainability 2021, 13, 5662 .

AMA Style

Myriam Ertz, Jonathan Deschênes, Emine Sarigöllü. From User to Provider: Switching Over in the Collaborative Economy. Sustainability. 2021; 13 (10):5662.

Chicago/Turabian Style

Myriam Ertz; Jonathan Deschênes; Emine Sarigöllü. 2021. "From User to Provider: Switching Over in the Collaborative Economy." Sustainability 13, no. 10: 5662.

Reference work
Published: 05 May 2021 in Handbook of Solid Waste Management
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Bike sharing is becoming increasingly popular around the world. However, there is little empirical evidence of the emerging free-floating bike sharing (FFBS) system, and even less from a product life cycle perspective. Based on actual urban transportation big data and related product life cycle data, this chapter takes Beijing FFBS system as a study case. By comparing the changes in the choice of transportation means of urban residents before and after the emergence of FFBS, and in combination with the evolution of the FFBS system, the real environmental impact of FFBS is dynamically observed and evaluated from a life cycle analysis (LCA) perspective. The results show that FFBS display desirable properties in reducing air waste in the form of greenhouse gas (GHG) emissions. This reduction effect is mainly achieved by connecting to the public transportation system, hence substituting for the use of private cars. Yet, in comparison to the period prior to the emergence of FFBS (i.e., 2016), the excessive supply of FFBS resulted in an average annual increase of 0.38% in air waste as GHG emissions by daily transportation of urban residents in 2017 and 2018, with a cumulative increase of 0.102 million tons CO2, e. Since then, under increased government control, the scale of the FFBS system has gradually become reasonable and the operating efficiency has gradually improved. In 2019, air waste as GHG emissions were reduced by 0.065 million tons compared with 2016. Especially, according to the development plan of Beijing FFBS system, it is expected that the emission reductions will reach 0.16 million tons, a reduction rate of about 1.13%.

ACS Style

Shouheng Sun; Myriam Ertz. Environmental Impact of Free-Floating Bike Sharing: From Life Cycle Perspective. Handbook of Solid Waste Management 2021, 1 -26.

AMA Style

Shouheng Sun, Myriam Ertz. Environmental Impact of Free-Floating Bike Sharing: From Life Cycle Perspective. Handbook of Solid Waste Management. 2021; ():1-26.

Chicago/Turabian Style

Shouheng Sun; Myriam Ertz. 2021. "Environmental Impact of Free-Floating Bike Sharing: From Life Cycle Perspective." Handbook of Solid Waste Management , no. : 1-26.

Preprint
Published: 23 April 2021
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The collaborative economy comprises resource circulation systems where consumers can act as both obtainers and providers of products and services. Despite considerable research on collaborative economies, there is a dearth of understanding of how individuals switch from being an obtainer to a provider. We address this void by drawing on 31 in-depth semi-structured interviews with collaborative economy obtainers. The findings suggest that personal values, learning experience, social benefits, mutuality, and peer influence drive obtainers to become providers. In contrast, distrusting strangers, a sense of intimacy, a lack of resources to share, and a lack of skills inhibit the switchover process. Our findings contextualize the drivers and inhibitors idiosyncratically to convert obtainers into providers, offer important implications for managers, contribute to the collaborative economy and sharing economy literature, and suggest compelling avenues for future research.

ACS Style

Myriam Ertz; Jonathan Deschênes; Emine Sarigöllü. From User to Provider: Switching over in the Collaborative Economy. 2021, 1 .

AMA Style

Myriam Ertz, Jonathan Deschênes, Emine Sarigöllü. From User to Provider: Switching over in the Collaborative Economy. . 2021; ():1.

Chicago/Turabian Style

Myriam Ertz; Jonathan Deschênes; Emine Sarigöllü. 2021. "From User to Provider: Switching over in the Collaborative Economy." , no. : 1.

Journal article
Published: 24 March 2021 in Renewable and Sustainable Energy Reviews
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This paper assesses potential for reduction in electricity consumption in response to demarketing strategy, and moderating effects of key consumer characteristics predispositions in Gaza Strip (GS) of Palestine. Demarketing strategy comprises four elements; product (i.e., electricity), price (i.e. electricity price), place (i.e., supply network and alternative energy systems), and promotion (i.e., campaigns aimed at curbing electricity consumption). The moderators include three consumer latent predispositions; consumer awareness (of the importance of rationalizing consumption), consumer motivation (for rationalizing consumption), and consumer attitudes (toward the electricity supply company). The study was conducted using a questionnaire, administered in-person, on a stratified random sample of 359 inhabitants drawn across the GS. The results confirmed consistent positive effects of promotion, place, and product, on consumer intention to reduce electricity consumption. These effects were reinforced by higher consumer awareness, higher motivation, and more favorable attitudes toward the supply company. Furthermore, these effects are stronger for younger consumers, married, households whose head is a female, as well as lower education and income groups.

ACS Style

Mohammed Z. Salem; Myriam Ertz; Emine Sarigӧllü. Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine. Renewable and Sustainable Energy Reviews 2021, 143, 110956 .

AMA Style

Mohammed Z. Salem, Myriam Ertz, Emine Sarigӧllü. Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine. Renewable and Sustainable Energy Reviews. 2021; 143 ():110956.

Chicago/Turabian Style

Mohammed Z. Salem; Myriam Ertz; Emine Sarigӧllü. 2021. "Demarketing strategies to rationalize electricity consumption in the Gaza Strip-Palestine." Renewable and Sustainable Energy Reviews 143, no. : 110956.

Conference paper
Published: 15 March 2021 in Advances in Intelligent Systems and Computing
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Big data applies statistical processing, analytical techniques, and sophisticated algorithms to large quantities of structured and unstructured data. Since the processed data is increasingly of higher volume, higher velocity, of higher variety, and potentially of higher veracity, organizations may gather key information and knowledge about extra-organizational aspects such as consumers and markets, but also from intra-organizational aspects including refined understandings of processes, systems, procedures, bottlenecks and other issues. Overall, this increased intelligence could lead firms to function more efficiently and be more effective in attaining their strategic and commercial objectives. Organizations may therefore develop competitive strengths which could then translate into competitive advantages and improved firm performance. This study is based on the assumption that big data analytics could improve organizational processes to the point that such improvements may significantly improve firm financial performance. However, in contrast to past research which explored the impact of big data on firm performance as a whole, this study provides an exploratory research on the impact of specific big data analytics (i.e., descriptive, predictive, and prescriptive) on the financial performance of 560 organizations listed in the S&P500 and in the S&P/TSX60 stock indices. The preliminary results of this study suggest three key contributions. First, big data analytics has a significant and extensive impact on corporate performance. Second, descriptive analytics contribute positively to the profit-related performance (i.e. share price) whereas prescriptive analysis contributes positively to both revenue and profit-related performance. Furthermore, the contribution of BDA to the revenue performance of manufacturing industry is greater than in other industries.

ACS Style

Myriam Ertz; Shouheng Sun; Imen Latrous. The Impact of Big Data on Firm Performance. Advances in Intelligent Systems and Computing 2021, 451 -462.

AMA Style

Myriam Ertz, Shouheng Sun, Imen Latrous. The Impact of Big Data on Firm Performance. Advances in Intelligent Systems and Computing. 2021; ():451-462.

Chicago/Turabian Style

Myriam Ertz; Shouheng Sun; Imen Latrous. 2021. "The Impact of Big Data on Firm Performance." Advances in Intelligent Systems and Computing , no. : 451-462.

Journal article
Published: 25 February 2021 in Journal of Promotion Management
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This study examines virtual-try-on technology (VTO), return policy, and pay-on-delivery (POD) mode of payment as predictors of trust in an online context. The study further investigates trust as an influencer of repurchase intentions while positing habit as a moderator of the relationship between trust and repurchase intention. Data was collected through a self-administered and structured questionnaire targeting online shoppers in North Indian states. A sample of 424 online shoppers was considered in this research. Structural Equation Modeling (SEM) was used to evaluate the constructs. CFA was applied to calculate validity and composite reliability. To examine the hypothesized relationships, path analysis was carried out. The results confirmed that both return policies and POD are significant predictors of trust. Interestingly, VTO has no significant effect on trust, while habit strengthens the positive relationship between trust and repurchase intentions.

ACS Style

Urvashi Tandon; Myriam Ertz; Khanna Sakshi. POD Mode of Payment, Return Policies and Virtual-Try-on Technology as Predictors of Trust: An Emerging Economy Case. Journal of Promotion Management 2021, 1 -24.

AMA Style

Urvashi Tandon, Myriam Ertz, Khanna Sakshi. POD Mode of Payment, Return Policies and Virtual-Try-on Technology as Predictors of Trust: An Emerging Economy Case. Journal of Promotion Management. 2021; ():1-24.

Chicago/Turabian Style

Urvashi Tandon; Myriam Ertz; Khanna Sakshi. 2021. "POD Mode of Payment, Return Policies and Virtual-Try-on Technology as Predictors of Trust: An Emerging Economy Case." Journal of Promotion Management , no. : 1-24.

Journal article
Published: 19 February 2021 in Transportation Research Part C: Emerging Technologies
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Transportation platforms are often thought to be poised for a bright future, yet issues about the profitability of this industry surface frequently. This study uses the system dynamics modeling framework to forecast ride-hailing platforms' growth on a series of key performance indicators, including profit and the influence of various micro and macro, internal and external factors on growth. More specifically, taking ride-hailing platforms as a focal case, this study explores the internal structure and growth mechanism of a simulated transportation platform from a systematic perspective. The results provide a better understanding of the sustainable growth paths and mechanisms about ride-hailing platforms while further constituting an analytical tool for the operation and management of the emerging platform business model. By so doing, the paper presents useful conclusions for researchers, managers, and policy-makers alike, since it further advances theoretical and practical understanding of the digital transportation economy.

ACS Style

Shouheng Sun; Myriam Ertz. Dynamic evolution of ride-hailing platforms from a systemic perspective: Forecasting financial sustainability. Transportation Research Part C: Emerging Technologies 2021, 125, 103003 .

AMA Style

Shouheng Sun, Myriam Ertz. Dynamic evolution of ride-hailing platforms from a systemic perspective: Forecasting financial sustainability. Transportation Research Part C: Emerging Technologies. 2021; 125 ():103003.

Chicago/Turabian Style

Shouheng Sun; Myriam Ertz. 2021. "Dynamic evolution of ride-hailing platforms from a systemic perspective: Forecasting financial sustainability." Transportation Research Part C: Emerging Technologies 125, no. : 103003.

Journal article
Published: 02 February 2021 in Science of The Total Environment
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Today's urban transportation systems face increasing challenges such as greenhouse gas (GHG) emissions, urban air quality, and traffic congestion. In this context, various initiatives of mutualized mobility have emerged. However, notably lacking is assessing the environmental impacts of mutualized transportation modes from a life cycle perspective. Using the actual urban transportation big data and related product life cycle data, this study combined with the life cycle assessment methodology and a “bottom-up” approach, explores the effect of mutualized mobility on greenhouse gas emissions of urban transportation systems for both Beijing and Toronto. The results showed that mutualized mobility might positively affect the sustainability of urban transport systems, albeit in very different ways. In Toronto, the annual per capita greenhouse gas emissions in 2016 decreased by 2.8 kg of carbon dioxide equivalent (CO2-eq) compared to 2011. Both carpooling and car-sharing displayed a higher curbing potential than ride-hailing. In a city characterized by higher population density like Beijing, ride-hailing created negative impacts. Deadheading (i.e., pulling an empty trailer) was the critical factor affecting ride-hailing's environmental performance, which accounted for about 30% of the total vehicle life cycle emissions. Counter-intuitively, greenhouse gas emissions of station-based bike-sharing (SBBS) were almost six times that of privately-owned bicycles and even higher than public transportation. This study's results can be used as a starting base for decision-makers to devise more appropriate strategies and programs to promote the sustainability of mutualized mobility and urban transportation systems. Meanwhile, it can also help the public at large to better understand the characteristics and environmental impacts of mutualized mobility to adopt more sustainable mutualized mobility alternatives.

ACS Style

Shouheng Sun; Myriam Ertz. Environmental impact of mutualized mobility: Evidence from a life cycle perspective. Science of The Total Environment 2021, 772, 145014 .

AMA Style

Shouheng Sun, Myriam Ertz. Environmental impact of mutualized mobility: Evidence from a life cycle perspective. Science of The Total Environment. 2021; 772 ():145014.

Chicago/Turabian Style

Shouheng Sun; Myriam Ertz. 2021. "Environmental impact of mutualized mobility: Evidence from a life cycle perspective." Science of The Total Environment 772, no. : 145014.

Earlycite article
Published: 11 January 2021 in Marketing Intelligence & Planning
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Purpose Singles' Day (SD) in China is the world's biggest online shopping event while consumer dissatisfaction is also on the rise. Both theory and practice need sharper insights to foster consumer satisfaction, but such knowledge remains sparse in the literature. The current study addresses this void by assessing the effects of online and offline retail service features on consumer satisfaction with SD. Design/methodology/approach A two-phase survey was implemented before and after the SD online shopping holiday, with 594 participants in China. Respondents were randomly selected from unique proprietary databases of merchants in the top-five online product categories in China. Findings The findings show that information quality, product quality and savings improve, but product return worsens, customer satisfaction with the online shopping holiday. However, good after-sale service can ease the product return process thereby boosting customer satisfaction. Originality/value This paper addresses a research void by studying effectiveness of retail service features on consumer satisfaction with online shopping festivals.

ACS Style

Shian-Yang Tzeng; Myriam Ertz; Myung-Soo Jo; Emine Sarigöllü. Factors affecting customer satisfaction on online shopping holiday. Marketing Intelligence & Planning 2021, 39, 516 -532.

AMA Style

Shian-Yang Tzeng, Myriam Ertz, Myung-Soo Jo, Emine Sarigöllü. Factors affecting customer satisfaction on online shopping holiday. Marketing Intelligence & Planning. 2021; 39 (4):516-532.

Chicago/Turabian Style

Shian-Yang Tzeng; Myriam Ertz; Myung-Soo Jo; Emine Sarigöllü. 2021. "Factors affecting customer satisfaction on online shopping holiday." Marketing Intelligence & Planning 39, no. 4: 516-532.

Chapter
Published: 01 January 2021 in Advances in E-Business Research
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The eSports industry has experienced tremendous growth for a decade, despite the pandemic hitting the entire planet. While major sporting events have been canceled or postponed, eSports continues to grow strongly. While encouraging, this trend will also cause the young eSports industry to take up many challenges in the coming years. eSports will not compete directly with professional sport, but it seems on the verge of being integrated into major professional leagues worldwide, a trend that started a few years ago. Professional sport and eSports, combined, seem poised for a promising future. Given the rising interest in eSport, this chapter presents a historical review of the phenomenon before outlining its current state from an economic and market perspective. A final section will further outline the remaining challenges and avenues for the future of eSports.

ACS Style

Julien Bousquet; Myriam Ertz. eSports. Advances in E-Business Research 2021, 1 -24.

AMA Style

Julien Bousquet, Myriam Ertz. eSports. Advances in E-Business Research. 2021; ():1-24.

Chicago/Turabian Style

Julien Bousquet; Myriam Ertz. 2021. "eSports." Advances in E-Business Research , no. : 1-24.

Journal article
Published: 29 December 2020 in Sustainability
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This research applies an extended theory of planned behavior (TPB) to empirically investigate consumers’ intentions in Pakistan to purchase energy-efficient appliances (EEAs). Most developing countries face energy crises. As a result, many countries consider EEAs to be part of the solution to energy-related problems and teach sustainable consumption behavior to consumers. Previous studies have neglected developing countries in this context, yet developing markets have great potential for EEA adoption. To understand EEA adoption, we incorporated such variables as warm glow benefits, utilitarian environmental benefits, normative beliefs, and moral obligations as antecedents to TPB variables. The moderating effect of eco-literacy between attitude, subjective norms, perceived behavioral control (PBC), and purchase intention toward EEAs are also examined. Data was gathered through a survey questionnaire from 673 Pakistani consumers to empirically test the proposed hypotheses. The results reveal that utilitarian environmental benefits and warm glow benefits significantly influence attitudes toward EEAs. The findings also show a positive effect of normative beliefs on subjective norms. The interaction effect of eco-literacy positively influences the relationship between attitude and purchase intention, with similar results for subjective norms and purchase intention. However, no significant moderating effect of eco-literacy is found between PBC and purchase intention. Furthermore, we performed multi-group analysis to explore significant group differences by utilizing socio-demographic variables such as gender, age, education, and income. The results show significant group differences, with females’ purchasing behavior, younger consumers, and educated consumers being more readily influenced. Finally, insights for policymakers, suggestions and future directions are discussed.

ACS Style

Muhammad Bhutto; Xiaohui Liu; Yasir Soomro; Myriam Ertz; Yasser Baeshen. Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior. Sustainability 2020, 13, 250 .

AMA Style

Muhammad Bhutto, Xiaohui Liu, Yasir Soomro, Myriam Ertz, Yasser Baeshen. Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior. Sustainability. 2020; 13 (1):250.

Chicago/Turabian Style

Muhammad Bhutto; Xiaohui Liu; Yasir Soomro; Myriam Ertz; Yasser Baeshen. 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior." Sustainability 13, no. 1: 250.

Research article
Published: 28 November 2020 in Behaviour & Information Technology
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The article analyses the motivations for participating in collaborative digital platforms in Europe. From the duality of roles approach, the motivations of European obtainers and providers are studied, with special emphasis on the role played by occupational status. For that purpose, a pan-European sample of 14,050 citizens from 28 countries is investigated and a quantitative data analysis is applied through a system of structural equations. Regarding overall motivations, the research has identified that economic and usefulness motivations predict the obtaining of goods and services through collaborative platforms. In the case of provision, utility motivations are complemented by other pro-social predictors, such as the possibility of non-monetary exchanges. In addition, the occupational status of the individuals significantly determines their key motivations. Self-employed individuals are essentially motivated by price and novelty in explaining when they consider becoming obtainers. In contrast, managers are more motivated by convenience. In addition, self-employed individuals will be more likely to provide resources on collaborative platforms for non-monetary exchange reasons. Managerial implications of these results are also discussed.

ACS Style

Joan Torrent-Sellens; Natàlia Cugueró-Escofet; Myriam Ertz. Motivations of collaborative obtainers and providers in Europe. Behaviour & Information Technology 2020, 1 -15.

AMA Style

Joan Torrent-Sellens, Natàlia Cugueró-Escofet, Myriam Ertz. Motivations of collaborative obtainers and providers in Europe. Behaviour & Information Technology. 2020; ():1-15.

Chicago/Turabian Style

Joan Torrent-Sellens; Natàlia Cugueró-Escofet; Myriam Ertz. 2020. "Motivations of collaborative obtainers and providers in Europe." Behaviour & Information Technology , no. : 1-15.

Academic paper
Published: 21 October 2020 in Journal of Consumer Behaviour
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Countries are increasingly competing with each other to attract tourists. However, little is known about how consumers' tourism‐related behaviors respond to country image endeavors, such as TV dramas. We propose that as an important image source TV dramas from a country contribute to crafting the country's brand image and thereby influence viewers' tourism related intentions. Considering the case of Turkish TV dramas and drawing on the Hierarchical Decision Model (HDM), a survey of 400 Arab viewers revealed that exposure to Turkish TV dramas results in increased intentions to visit and shop in Turkey as well as to purchase products made in Turkey. Furthermore, while increase in purchase intentions results primarily from enhanced experiential associations related to the country, increase in visit or shopping intentions results from improved status associations related to the country.

ACS Style

Myriam Ertz; Emine Sarigöllü; Fahri Karakas; Omar Chehab. Impact of TV dramas on consumers' travel, shopping and purchase intentions. Journal of Consumer Behaviour 2020, 20, 655 -669.

AMA Style

Myriam Ertz, Emine Sarigöllü, Fahri Karakas, Omar Chehab. Impact of TV dramas on consumers' travel, shopping and purchase intentions. Journal of Consumer Behaviour. 2020; 20 (3):655-669.

Chicago/Turabian Style

Myriam Ertz; Emine Sarigöllü; Fahri Karakas; Omar Chehab. 2020. "Impact of TV dramas on consumers' travel, shopping and purchase intentions." Journal of Consumer Behaviour 20, no. 3: 655-669.

Journal article
Published: 18 October 2020 in Technology in Society
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This study develops a theoretical model that highlights the determinants of actual social media (SM) usage for travel planning by combining theoretical frameworks from the marketing, psychology and information systems literature. The data was collected through field as well as online survey in India. An online survey questionnaire link was shared on different social media platforms and social networking sites. Besides, field visits were carried out to collect data in-person through face-to-face interviews. The final sample consists of 539 observations. Structural Equation Modelling (SEM) was applied to validate the hypothesized relationships among constructs. The results suggest that technological convenience and perceived enjoyment influence the perceived ease of using SM for travel planning. In turn, perceived ease of use impacts perceived usefulness, along with media richness. Perceived ease of use and perceived usefulness, along with trust positively influence intentions to use SM for travel planning, while perceived risk inhibits those intentions. However, trust increases perceived usefulness and mitigates perceived risk. Importantly, intentions exert a strong impact on actual use. This study contributes to the literature by presenting and validating a theory-driven framework that unveils the factors influencing actual usage of SM for travel planning. The proposed theoretical framework emphasizes the key relationships among factors and provides a research basis for development in other contexts.

ACS Style

Sakshi; Urvashi Tandon; Myriam Ertz; Harbhajan Bansal. Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning. Technology in Society 2020, 63, 101438 -101438.

AMA Style

Sakshi, Urvashi Tandon, Myriam Ertz, Harbhajan Bansal. Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning. Technology in Society. 2020; 63 ():101438-101438.

Chicago/Turabian Style

Sakshi; Urvashi Tandon; Myriam Ertz; Harbhajan Bansal. 2020. "Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning." Technology in Society 63, no. : 101438-101438.

Journal article
Published: 30 September 2020 in Journal of Cleaner Production
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It has become increasingly clear that a promising way to address waste-related issues resides in waste prevention by resource conversation. Research has therefore started to focus on preventing waste production by improving resource conservation capabilities. This study investigates how the societal transition to the fourth generation of bike-sharing system, known as free-floating bike-sharing (FFBS), presents not only a technological leap but also an environmental one by fostering stronger resource conservation capabilities which can be promoted by marketers. Taking Beijing as an example, a quantitative analysis compares the changes in resources utilization before and after the emergence of an FFBS scheme as compared to the third generation of bike-sharing systems, called station-based bike-sharing (SBBS), and of privately-owned bikes (POB). The results show that FFBS can improve the resources utilization of the urban bicycle system. It can reduce aluminium consumption by 15.3%, steel consumption by 10.6%, plastic consumption by 13.0% and rubber consumption by 18.4% for each bicycle trip throughout the city. FFBS presents, therefore, transformative properties for both society and the environment by showing greater potential in resource conservation especially in comparison to SBBS.

ACS Style

Shouheng Sun; Myriam Ertz. Contribution of bike-sharing to urban resource conservation: The case of free-floating bike-sharing. Journal of Cleaner Production 2020, 280, 124416 .

AMA Style

Shouheng Sun, Myriam Ertz. Contribution of bike-sharing to urban resource conservation: The case of free-floating bike-sharing. Journal of Cleaner Production. 2020; 280 ():124416.

Chicago/Turabian Style

Shouheng Sun; Myriam Ertz. 2020. "Contribution of bike-sharing to urban resource conservation: The case of free-floating bike-sharing." Journal of Cleaner Production 280, no. : 124416.

Micro article
Published: 27 August 2020 in MethodsX
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As a novel and alternative type of fuel for heavy-duty trucks, it is very important to assess a broad array of environmental impacts of liquefied natural gas (LNG). However, few studies have evaluated comprehensively the environmental impact of LNG as an alternative fuel on human health, ecosystems and resources from a life cycle perspective. In particular, the environmental benefit of promoting LNG vehicles is often complicated and uncertain due to many variable factors, which are also often not given enough attention. This method article describes the use of a combination of life cycle assessment (LCA) and Monte Carlo simulation to evaluate the potential environmental benefits of promoting LNG heavy-duty diesel vehicles in Saguenay, a city in Canada. It not only conducts a full-range analysis of environmental impacts, but also considers the impact of joint changes in uncertain factors such as methane emission rates, energy efficiency of engine and the project promotion prospects on the environmental benefits of LNG, making life cycle environmental impact assessment more systematic and comprehensive. The paper provides the details of all the steps used in the method and can be replicated and applied to other similar studies and research settings. This combined approach provides a comprehensive assessment of the environmental impacts incurred by the promotion of LNG vehicles. Besides, it also provides a certain degree of risk assessment for LNG projects. This method takes into account the complexity of the joint change of multiple uncertainties, which makes up for the deficiencies of previous studies that only analyze one uncertainty in isolation. This method takes the development prospect of LNG promoting project as an uncertain factor for environmental benefit assessment. Download : Download high-res image (104KB)Download : Download full-size image

ACS Style

Shouheng Sun; Myriam Ertz. Life cycle assessment and Monte Carlo simulation to evaluate the environmental impact of promoting LNG vehicles. MethodsX 2020, 7, 101046 .

AMA Style

Shouheng Sun, Myriam Ertz. Life cycle assessment and Monte Carlo simulation to evaluate the environmental impact of promoting LNG vehicles. MethodsX. 2020; 7 ():101046.

Chicago/Turabian Style

Shouheng Sun; Myriam Ertz. 2020. "Life cycle assessment and Monte Carlo simulation to evaluate the environmental impact of promoting LNG vehicles." MethodsX 7, no. : 101046.