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With the improvement of people’s living standards, people pay more and more attention to sports health. At the same time, sports health industry has entered a period of vigorous development. In the increasingly popular environment of smart phones, a variety of sports APP brands develop their brand products, and the sales revenue of platform brand products has also become an important part of brand profits. Based on the perceived value of users of sports APP, this paper selected two dimensions of perceived value, perceived brand and perceived trust, collected data through questionnaire survey, and established a model of the influence of perceived brand, perceived trust and perceived brand and perceived trust on users’ purchase behavior. Based on this, some practical Suggestions are provided to the sports APP merchants, with the purpose of improving the commodity purchasing behavior of users on their platform.
Yidan Liu; Yajun Shen; Shiwei Sun. The Influence of User Perceived Value of Sports APP on Platform Commodity Purchase. Communications in Computer and Information Science 2021, 96 -117.
AMA StyleYidan Liu, Yajun Shen, Shiwei Sun. The Influence of User Perceived Value of Sports APP on Platform Commodity Purchase. Communications in Computer and Information Science. 2021; ():96-117.
Chicago/Turabian StyleYidan Liu; Yajun Shen; Shiwei Sun. 2021. "The Influence of User Perceived Value of Sports APP on Platform Commodity Purchase." Communications in Computer and Information Science , no. : 96-117.
To realize sustainable development, China has vowed to build the circular economy for many years, but the level of development of this economy differs significantly in various regions of China. This study aims to examine the factors influencing residents' willingness to participate in the circular economy in Western China. We collected 791 online questionnaires from residents living in western Sichuan Province and Chongqing City. Based on the survey data, the Theory of Planned Behavior is adapted to construct a structural equation model. The empirical results indicate that four variables (i.e., Subjective Norm, Willingness to Sacrifice for the Environment, Perceived Economic Benefit, and Positive Anticipated Emotion) have significant effects on residents' willingness to participate in the circular economy. In addition, there is also evidence for Green Purchase Intention as a mediator for the relationship of Willingness to participate in circular economy with Subjective Norm, Willingness to Sacrifice for the Environment and Perceived Economic Benefit, and evidence for Perceived Behavior Control as a moderator of the relationship between Willingness to participate in circular economy and Positive Anticipated Emotion.
Yu Hao; Yingting Wang; Qiuwei Wu; Shiwei Sun; Weilu Wang; Menglin Cui. What affects residents' participation in the circular economy for sustainable development? Evidence from China. Sustainable Development 2020, 28, 1251 -1268.
AMA StyleYu Hao, Yingting Wang, Qiuwei Wu, Shiwei Sun, Weilu Wang, Menglin Cui. What affects residents' participation in the circular economy for sustainable development? Evidence from China. Sustainable Development. 2020; 28 (5):1251-1268.
Chicago/Turabian StyleYu Hao; Yingting Wang; Qiuwei Wu; Shiwei Sun; Weilu Wang; Menglin Cui. 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China." Sustainable Development 28, no. 5: 1251-1268.
To investigate the validity of Chinese law enforcement from the public's perspective, this research applies the theory of planned behavior, and introduces law as a moderator variable to explore the determinants of public's environmental behaviors. Results from an empirical study of China indicate that perceived behavioral control, subjective norms, inward attitude, and outward attitude all have positive impacts on environmental intentions and indirectly affect the citizens' environmental behavior and activists' environmental behavior. Meanwhile, legal cognition positively moderates the relationship between environmental intentions and behaviors. As the level of the public's legal awareness increases, the direct effect of these two types of environmental intentions on environmental behaviors respectively continues to increase. Based on the findings, some constructive implications are provided to the governments and legislators to strengthen public participation in environmental protection.
Jielin Chen; Junyue Huang; Xiaocheng Huang; Shiwei Sun; Yu Hao; Haitao Wu. How does new environmental law affect public environmental protection activities in China? Evidence from structural equation model analysis on legal cognition. Science of The Total Environment 2020, 714, 136558 .
AMA StyleJielin Chen, Junyue Huang, Xiaocheng Huang, Shiwei Sun, Yu Hao, Haitao Wu. How does new environmental law affect public environmental protection activities in China? Evidence from structural equation model analysis on legal cognition. Science of The Total Environment. 2020; 714 ():136558.
Chicago/Turabian StyleJielin Chen; Junyue Huang; Xiaocheng Huang; Shiwei Sun; Yu Hao; Haitao Wu. 2020. "How does new environmental law affect public environmental protection activities in China? Evidence from structural equation model analysis on legal cognition." Science of The Total Environment 714, no. : 136558.
Grounded in the diffusion of innovation theory (DOI), institutional theory, configuration theory, and technology-organization-environment (TOE) framework, the study proposes a model incorporating factors in technological, organizational and environmental contexts that may influence an organization's decision to adopt big data strategies. Using survey data collected from Chinese companies, eight factors in three categories are tested utilizing a structural equation modeling (SEM) and Fuzzy-set Qualitative Comparative Analysis (fsQCA). The empirical results show that the factors relative advantage, technological competence, technology resources, support from top management, competitive pressure, and the regulatory environment all have a significant impact on the organizational adoption of big data. These findings contribute to the development of a better understanding of precisely how the big data diffusion process across industries functions in B2B practice.
Shiwei Sun; Dianne J. Hall; Casey G. Cegielski. Organizational intention to adopt big data in the B2B context: An integrated view. Industrial Marketing Management 2019, 86, 109 -121.
AMA StyleShiwei Sun, Dianne J. Hall, Casey G. Cegielski. Organizational intention to adopt big data in the B2B context: An integrated view. Industrial Marketing Management. 2019; 86 ():109-121.
Chicago/Turabian StyleShiwei Sun; Dianne J. Hall; Casey G. Cegielski. 2019. "Organizational intention to adopt big data in the B2B context: An integrated view." Industrial Marketing Management 86, no. : 109-121.
In a fierce competitive industry, firms conducting a corporate social responsibility (CSR) differentiation strategy can build a relative advantage. However, there is lack of literature to discuss the approach to identifying companies’ CSR differentiation conditions. Based on the theoretical foundations of consumers’ responses to CSR differentiation strategies, this paper proposes a consumer-oriented approach to identify CSR differentiation by using the best–worst scaling approach. In the context of the mobile phone industry, CSR activities were prioritized according to the extent to which they were valued by consumers. Consumers’ perceptions of the CSR activities of Huawei and Apple were also assessed in this study. Finally, the CSR differentiation conditions between the two companies was evaluated. The findings include the following: (1) the consumer priorities for different CSR activities vary greatly, and it is essential for firms to adopt a CSR differentiation strategy; (2) it is feasible to adopt a proper CSR premium in product pricing to build a socially responsible company; and (3) the lack of CSR communication between companies and consumers leads to consumers’ perceived distortion. The results provide implications for firms’ CSR practice.
Jinhua Li; Fang Zhang; Shiwei Sun. Building Consumer-Oriented CSR Differentiation Strategy. Sustainability 2019, 11, 664 .
AMA StyleJinhua Li, Fang Zhang, Shiwei Sun. Building Consumer-Oriented CSR Differentiation Strategy. Sustainability. 2019; 11 (3):664.
Chicago/Turabian StyleJinhua Li; Fang Zhang; Shiwei Sun. 2019. "Building Consumer-Oriented CSR Differentiation Strategy." Sustainability 11, no. 3: 664.