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Samart Powpaka
Department of Marketing, The Chinese University of Hong Kong, Shenzhen, China

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Article
Published: 04 December 2020 in Asian Journal of Business Ethics
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With the growing importance of China and other Asian economies in international business, both executives and academic researchers are eager to understand the unique aspects of Asian business practices. Extant literature suggests that market orientation has a positive effect on firm performance in China. However, the moral and social norms in China are very different from those in Western societies; a business orientation developed based on Confucius ethics, a core Chinese philosophy that affects China and many Asian economies, should provide an alternative, or even better, explanation of Chinese companies’ business practices and successes than market orientation, which is developed in the West. On the basis of content analysis of ancient Chinese literature and case studies of recent events in Asian, this paper aims to propose Jun-zi orientation as a more cultural-specific organizational orientation alternative to market orientation for use in East Asian business context. Specifically, this paper provides extensive literature review on Jun-zi concept, a major concept in Confucianism and its five virtues. The effects of Jun-zi orientation and its five virtues on different aspects of business performance are also discussed.

ACS Style

Vane-Ing Tian; Alan C. B. Tse; Samart Powpaka. Jun-zi orientation: unique aspects of Asian business practices. Asian Journal of Business Ethics 2020, 9, 1 -22.

AMA Style

Vane-Ing Tian, Alan C. B. Tse, Samart Powpaka. Jun-zi orientation: unique aspects of Asian business practices. Asian Journal of Business Ethics. 2020; 9 (2):1-22.

Chicago/Turabian Style

Vane-Ing Tian; Alan C. B. Tse; Samart Powpaka. 2020. "Jun-zi orientation: unique aspects of Asian business practices." Asian Journal of Business Ethics 9, no. 2: 1-22.

Journal article
Published: 26 February 2019 in Sustainability
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This study contributes to the area of tourism research by investigating the process by which the air disaster of a national airline affects tourists’ attitude and intention to fly the airline as well as attitude and intention to visit the country. A survey with potential Chinese tourists on visiting Malaysia and flying Malaysia Airlines was conducted. Results show that intention to visit Malaysia is positively affected by attitude toward visiting Malaysia and intention to fly Malaysia Airlines. Attitude toward visiting Malaysia is positively affected by attitude toward flying Malaysia Airlines and negatively by perceived risk of visiting Malaysia. Perceived risk of visiting Malaysia is, in turn, negatively affected by subjective knowledge about Malaysia and attitude toward flying Malaysia Airlines, and positively by perceived risk of flying Malaysia Airlines. Intention to fly Malaysia Airlines, on the other hand, is positively affected by attitude toward flying Malaysia Airlines. Attitude toward flying Malaysia Airlines is negatively affected by perceived risk of flying Malaysia Airlines, which is, in turn, positively affected by usefulness of (negative) public opinion. The theoretical contribution, managerial implications, limitations, and future research direction are also discussed.

ACS Style

Ting Fan; Bo Pu; Samart Powpaka; Liaogang Hao. The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation. Sustainability 2019, 11, 1233 .

AMA Style

Ting Fan, Bo Pu, Samart Powpaka, Liaogang Hao. The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation. Sustainability. 2019; 11 (5):1233.

Chicago/Turabian Style

Ting Fan; Bo Pu; Samart Powpaka; Liaogang Hao. 2019. "The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation." Sustainability 11, no. 5: 1233.