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Professor in the field of Management and Marketing at Guarda Polytechnic Institute (IPG), Ph.D. in Management, specialization in Marketing, Consumer Behaviour area, holds a master's degree in Business Sciences, specializing in Strategic Management and Business Development and a degree in Economics, and a post-graduation course in Direction of incubators, accelerators and entrepreneurial development centres by the University of Salamanca, and is a certified trainer of Management and Entrepreneurship. Develops research in Marketing, Innovation and Entrepreneurship where has several scientific and technical publications and develops activity in trends and product innovation, and work as a consultant for products innovation development. Has experience in coordinating several scientific and applied research projects, co-financed by national and/or European funds and participates in European co-financed projects. Has been involved as an evaluator of projects that are candidates for funding programs and business plans, as well as a scientific reviewer, tutor and jury of master's and doctoral theses. It is, also, responsible for the research area of the European network of higher education institutions – SPACE Network and belongs to several Journal Editorial Boards
This study proposed a line of research on entrepreneurship based on the analysis of personality traits and geographical area. Its objective is to identify whether certain personality traits or sociocultural variables typical of a particular geographical area influence those who have already started an entrepreneurial activity to keep it up, in other words, to maintain their entrepreneurial intention. The research results reach a sample of 479 entrepreneurs from two Iberian Peninsula geographical areas. The analyse of the psychometric properties on the Entrepreneurial Orientation Questionnaire (EOQ) identified five dimensions of the enterprising personality. They also evidence that geographical location is a factor that contributes to the development of the entrepreneurial intentions that determine the business profile. The results show that entrepreneurs in the northern area tend to maintain their business than those in the central zone.
Amaia Yurrebaso; Eva María Picado; Teresa Paiva. The Role of Geographical Area and Entrepreneurs' Personality. Frontiers in Psychology 2021, 12, 1 .
AMA StyleAmaia Yurrebaso, Eva María Picado, Teresa Paiva. The Role of Geographical Area and Entrepreneurs' Personality. Frontiers in Psychology. 2021; 12 ():1.
Chicago/Turabian StyleAmaia Yurrebaso; Eva María Picado; Teresa Paiva. 2021. "The Role of Geographical Area and Entrepreneurs' Personality." Frontiers in Psychology 12, no. : 1.
Teresa Paiva; Elisa Figueiredo; Amaia Yurrebaso. PROBLEM BASED-LEARNING AN APPROACH TO CRITICAL THINKING WITHIN ENTREPRENEURSHIP EDUCATION. EDULEARN21 Proceedings 2021, 10632 -10640.
AMA StyleTeresa Paiva, Elisa Figueiredo, Amaia Yurrebaso. PROBLEM BASED-LEARNING AN APPROACH TO CRITICAL THINKING WITHIN ENTREPRENEURSHIP EDUCATION. EDULEARN21 Proceedings. 2021; ():10632-10640.
Chicago/Turabian StyleTeresa Paiva; Elisa Figueiredo; Amaia Yurrebaso. 2021. "PROBLEM BASED-LEARNING AN APPROACH TO CRITICAL THINKING WITHIN ENTREPRENEURSHIP EDUCATION." EDULEARN21 Proceedings , no. : 10632-10640.
The Jarmelista autochthonous bovine breed has a sustainable production and is part of the culture of the Portuguese territory, representing a touristic attraction and originating a differentiated beef product that can only be found in a particular region of the country. However rural and livestock population evolution in Portugal’s inland has demonstrated a great regression with consequences for environment and nature conservation. In this context and considering that silvopastoral activity has shaped the natural areas of mountain territories since its beginning, rethinking the importance of such activity has become vital for the territory sustainability. In this perspective, this work presents an analysis of the adaptation and evolution of Jarmelista bovine breed production to current times, perceiving its limitations, challenges, and success potential, supported by a data collection of secondary and primary sources. Despite the natural, healthy, and sustainable value of this particular bovine meat, we observed that is still not recognised by the market or even by the producers. The inability of proving the Jarmelista beef added value within the value chain is the main cause of businesses and consumers sceptic and disbelief in the potential of its economic and tourism contribution. Several possibilities and actions were identified to contradict this path.
Paula Coutinho; Manuel Simões; Carlos Pereira; Teresa Paiva. Sustainable Local Exploitation and Innovation on Meat Products Based on the Autochthonous Bovine Breed Jarmelista. Sustainability 2021, 13, 2515 .
AMA StylePaula Coutinho, Manuel Simões, Carlos Pereira, Teresa Paiva. Sustainable Local Exploitation and Innovation on Meat Products Based on the Autochthonous Bovine Breed Jarmelista. Sustainability. 2021; 13 (5):2515.
Chicago/Turabian StylePaula Coutinho; Manuel Simões; Carlos Pereira; Teresa Paiva. 2021. "Sustainable Local Exploitation and Innovation on Meat Products Based on the Autochthonous Bovine Breed Jarmelista." Sustainability 13, no. 5: 2515.
The search for integration of environmental concerns and social responsibility in companies has pursued several different stages and processes. To better understand them we need to first understand what is considered sustainable business development and how marketing has reacted and evolved in order to achieve this goal of sustainability. Green Marketing consists of marketing activities defined to create and facilitate transactions of goods and/or services with the goal of satisfying the needs and desires of consumers expressing their concerns in terms of environmental sustainability.
Teresa Paiva. Green Marketing. Advances in Logistics, Operations, and Management Science 2021, 2043 -2056.
AMA StyleTeresa Paiva. Green Marketing. Advances in Logistics, Operations, and Management Science. 2021; ():2043-2056.
Chicago/Turabian StyleTeresa Paiva. 2021. "Green Marketing." Advances in Logistics, Operations, and Management Science , no. : 2043-2056.
The competitiveness of the agro-industrial sector depends not only on its specific performance but also on the character and degree of the innovation performance, vital to added value development and differentiation in the biobased value-chain. This work intends to show, how through research and development (R&D), collaboration is possible to improve agri-food companies’ competitiveness, helping them to integrate biotechnology and offer innovative products. The method used to support the R&D collaboration model developed involves a diagnosis of biotechnological tools use, for developing appropriate solutions from food safety to food quality, improving health, and achieving new ingredients and/or food products within an agri-food Association partners survey results were integrated into the study of R&D collaboration practice. Results show that the companies (wine culture, fruticulture, and olive culture subsectors) inquired do not develop biotechnology research. They were all micro-business with a low volume of commercial billing, and only 27.3% claimed to have developed research activities in partnership with external research centres, but were not associated with higher education institutions. The barriers to the implementation of biotechnology techniques considered more relevant by respondents were access to capital and specialized human resources, which led to reinforcing the R&D collaboration strategy design.
Teresa Paiva; Maximiano Ribeiro; Paula Coutinho. R&D Collaboration, Competitiveness Development, and Open Innovation in R&D. Journal of Open Innovation: Technology, Market, and Complexity 2020, 6, 116 .
AMA StyleTeresa Paiva, Maximiano Ribeiro, Paula Coutinho. R&D Collaboration, Competitiveness Development, and Open Innovation in R&D. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6 (4):116.
Chicago/Turabian StyleTeresa Paiva; Maximiano Ribeiro; Paula Coutinho. 2020. "R&D Collaboration, Competitiveness Development, and Open Innovation in R&D." Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 116.
Clusters are a key driver of the competitiveness and economic growth of a region, and they become even more important when the region has a smart specialisation strategy that involves clusters as dynamic innovation stakeholder. This chapter illustrates how Inovcluster, an agri-food cluster oriented on SMEs and microbusiness, operates within the Research and Innovation Strategies for Smart Specialisation (RIS3) of the centre region of Portugal, promoting regional business competitiveness. The chapter also examines the ways in which Inovcluster acts in order to effectively improve the market position and behaviour of its members.
Teresa Paiva; Cláudia Domingues; Luis Farinha; Marina Ranga. The Role of Clusters in the Smart Specialisation Process: The Case of Inovcluster in Portugal. Industry 4.0 2020, 147 -158.
AMA StyleTeresa Paiva, Cláudia Domingues, Luis Farinha, Marina Ranga. The Role of Clusters in the Smart Specialisation Process: The Case of Inovcluster in Portugal. Industry 4.0. 2020; ():147-158.
Chicago/Turabian StyleTeresa Paiva; Cláudia Domingues; Luis Farinha; Marina Ranga. 2020. "The Role of Clusters in the Smart Specialisation Process: The Case of Inovcluster in Portugal." Industry 4.0 , no. : 147-158.
The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of people, users or target audiences. Identity promotes sustainability and respect for people’s quality of life. The methodology used is mixed, including a non-interventionist phase consisting in the study of competing brands, audience map and persona method and an interventionist component through project-grounded design research, which includes participatory methods such as co-design and Design thinking. The results are a visual identity of the mountain olive oils brand that acts simultaneously as an interface of representation of the collective, the individual and the region (internal audiences), fulfilling the expectations and needs of the target public and other stakeholders. Design principles and good practices are also defined to ensure that visual identity continues to function as a cultural interface of the territory in a sustainable logic and not just business requirements.
Daniel Raposo; João Neves; Maria De Fátima Peres; Teresa Paiva; Mariana Amaral; José Gago-Silva; Fernando Moreira Da Silva. Visual Identity Design as a Cultural Interface of a Territory. Advances in Intelligent Systems and Computing 2020, 65 -72.
AMA StyleDaniel Raposo, João Neves, Maria De Fátima Peres, Teresa Paiva, Mariana Amaral, José Gago-Silva, Fernando Moreira Da Silva. Visual Identity Design as a Cultural Interface of a Territory. Advances in Intelligent Systems and Computing. 2020; ():65-72.
Chicago/Turabian StyleDaniel Raposo; João Neves; Maria De Fátima Peres; Teresa Paiva; Mariana Amaral; José Gago-Silva; Fernando Moreira Da Silva. 2020. "Visual Identity Design as a Cultural Interface of a Territory." Advances in Intelligent Systems and Computing , no. : 65-72.
Environmental marketing; Ecological marketing; Enviropreneurial marketing Green Marketing is a set of marketing strategies and activities defined and created to facilitate transactions of goods and/or...
Teresa Paiva. Green Marketing. Encyclopedia of Sustainable Management 2020, 1 -6.
AMA StyleTeresa Paiva. Green Marketing. Encyclopedia of Sustainable Management. 2020; ():1-6.
Chicago/Turabian StyleTeresa Paiva. 2020. "Green Marketing." Encyclopedia of Sustainable Management , no. : 1-6.
Catarina Alves; Teresa Paiva; Teresa Felgueira. ENTREPRENEURSHIP EDUCATION IN HEI AND ITS FUTURE CHALLENGES. ASSESSMENT AND STRATEGIES DEFINITION – THE CASE OF GPI. INTED2020 Proceedings 2020, 4195 -4208.
AMA StyleCatarina Alves, Teresa Paiva, Teresa Felgueira. ENTREPRENEURSHIP EDUCATION IN HEI AND ITS FUTURE CHALLENGES. ASSESSMENT AND STRATEGIES DEFINITION – THE CASE OF GPI. INTED2020 Proceedings. 2020; ():4195-4208.
Chicago/Turabian StyleCatarina Alves; Teresa Paiva; Teresa Felgueira. 2020. "ENTREPRENEURSHIP EDUCATION IN HEI AND ITS FUTURE CHALLENGES. ASSESSMENT AND STRATEGIES DEFINITION – THE CASE OF GPI." INTED2020 Proceedings , no. : 4195-4208.
Industrial competitiveness is linked to sustainable business practices if firms want to be competitive and position themselves as sustainable companies. This chapter analyses how the knitwear industry integrates the sustainable concerns into their strategy and mission and how they adopt new ways of production, performance, and product definition, mainly through technological innovation and therefore improve their industrial competitiveness. The study is exploratory applied into all the knitwear industries of two counties of the Centre Region of Portugal. The innovation, mainly technical, adopted expresses the sustainable concern to the limit of the law and business revenue. It seems that the business environmental concerns showed have a paradoxical behaviour as they don't translate into a clear contribution for the sustainable development and to an industrial competitiveness concern.
Teresa Paiva; Luis Farinha. Technological Innovation and Sustainable Development. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance 2020, 34 -46.
AMA StyleTeresa Paiva, Luis Farinha. Technological Innovation and Sustainable Development. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance. 2020; ():34-46.
Chicago/Turabian StyleTeresa Paiva; Luis Farinha. 2020. "Technological Innovation and Sustainable Development." Sustainable and Responsible Entrepreneurship and Key Drivers of Performance , no. : 34-46.
Background: The theoretical background of this article is on the model developed of knowledge transfer between universities and the industry in order to access the best practices and adapt to the study case in question regarding the model of promoting and manage innovation within the universities that best contribute with solution and projects to the business field. Objective: The development of a knowledge transfer model is the main goal of this article, supported in the best practices known and, also, to reflect in the main measurement definitions to evaluate the High Education Institution performance in this area. Methods: The method for this article development is the case study method because it allows the fully understanding of the dynamics present within a single setting, and the subject examined to comprehend what is being done and what the dynamics mean. The case study does not have a data collection method, as it is a research that may rely on multiple sources of evidence and data which should be converged. Results: Since it’s a case study this article present a fully description of the model proposed and implemented for the knowledge transfer process of the institution. Conclusion: Still in a discussion phase, this article presents as conclusions some questions and difficulties that could be pointed out, as well as some good perspectives of performed activity developed.
Teresa Paiva. Polytechnic to Business Project (P2B) a Case of Innovation and Knowledge Transference. Technology Transfer and Entrepreneurship 2019, 6, 40 -49.
AMA StyleTeresa Paiva. Polytechnic to Business Project (P2B) a Case of Innovation and Knowledge Transference. Technology Transfer and Entrepreneurship. 2019; 6 (1):40-49.
Chicago/Turabian StyleTeresa Paiva. 2019. "Polytechnic to Business Project (P2B) a Case of Innovation and Knowledge Transference." Technology Transfer and Entrepreneurship 6, no. 1: 40-49.
Teresa Paiva; Teresa Felgueira; Catarina Alves. ASSESSMENT OF ENTREPRENEURIAL EDUCATION IN HIGHER EDUCATION INSTITUTIONS, USING HEINNOVATE. EDULEARN19 Proceedings 2019, 4190 -4199.
AMA StyleTeresa Paiva, Teresa Felgueira, Catarina Alves. ASSESSMENT OF ENTREPRENEURIAL EDUCATION IN HIGHER EDUCATION INSTITUTIONS, USING HEINNOVATE. EDULEARN19 Proceedings. 2019; ():4190-4199.
Chicago/Turabian StyleTeresa Paiva; Teresa Felgueira; Catarina Alves. 2019. "ASSESSMENT OF ENTREPRENEURIAL EDUCATION IN HIGHER EDUCATION INSTITUTIONS, USING HEINNOVATE." EDULEARN19 Proceedings , no. : 4190-4199.
PurposeThe purpose of this paper is to characterize the senior entrepreneurship context, as a solution for an unemployed qualified segment between 45 and 60 years of age, in the Northern region of Portugal, from a national and European perspective, associated to the growth trend of qualified senior unemployment in the region, based on a statistical angle and from the point of view of the motivations to become self-employed with a business creation project.Design/methodology/approachThis empirical study is a cross-sectional study of mixed nature, that reconciles qualitative and quantitative analysis. A questionnaire was made and applied to a sample of 1,000 individuals and seven semi-structured interviews which four focus groups were carried out.FindingsFindings allow us to conclude that the studied segment, skilled unemployed individuals between the ages of 45 and 60, is a growing segment that tends to evolve into long-term unemployment and underlines a potential reluctant entrepreneurship by necessity, i.e. a reduced motivational content of these unemployed people for the creation of their own job. The authors can conclude, in the Portuguese case, that government policies relating to taxes and bureaucracy are considered as unfavorable conditions or potentially inhibitors of senior entrepreneurship. Lastly, the authors underline the clear absence of specific support programs and measures for the promotion of entrepreneurship among the qualified senior unemployed and the authors propose an ecosystem creation regarding the specifics of the target group of the study.Practical implicationsThe study identifies a set of actions and/or orientations that could be relevant and taken into account by the decision makers.Originality/valueThe main contribution of this paper is the better knowledge of the context and motivations for qualified senior entrepreneurship, as well as the associated personal, economic and social barriers; and the specific suggestions provided to policy makers in order to improve the context of the senior entrepreneurship.
Elisa Figueiredo; Teresa Paiva. Senior entrepreneurship and qualified senior unemployment. Journal of Small Business and Enterprise Development 2019, 26, 342 -362.
AMA StyleElisa Figueiredo, Teresa Paiva. Senior entrepreneurship and qualified senior unemployment. Journal of Small Business and Enterprise Development. 2019; 26 (3):342-362.
Chicago/Turabian StyleElisa Figueiredo; Teresa Paiva. 2019. "Senior entrepreneurship and qualified senior unemployment." Journal of Small Business and Enterprise Development 26, no. 3: 342-362.
The Portuguese polytechnic high education network has developed a reference project with an institutional cooperation and entrepreneurship education methodology of development and implementation, for more than 15 years now. The concern of promoting and empowering entrepreneurs as a response to the paradigm shift of “a job for life” gave form to the Poliempreende Project which is a teaching design method, enterprise-oriented, to promote and develop new business projects. The main goal is to present and demonstrate the impact of the Poliempreende project in the students and in their business creation process. In order to do that, the authors will follow a case study methodology to analyse how and why this entrepreneurship education methodology is implemented and how it has achieved success. This will be done by integrating the project within the European entrepreneurship education policies, showing how it addresses and follows the European guidelines for entrepreneurship competencies development, and supports innovation and business projects can be turned into new enterprises in a sustainable way.
Teresa Paiva; Maria Leopoldina Alves; Jorge Humberto Marinho Sampaio. Poliempreende Project. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance 2019, 151 -161.
AMA StyleTeresa Paiva, Maria Leopoldina Alves, Jorge Humberto Marinho Sampaio. Poliempreende Project. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance. 2019; ():151-161.
Chicago/Turabian StyleTeresa Paiva; Maria Leopoldina Alves; Jorge Humberto Marinho Sampaio. 2019. "Poliempreende Project." Sustainable and Responsible Entrepreneurship and Key Drivers of Performance , no. : 151-161.
The discussion about the evaluation of the teaching of entrepreneurship or training programmes from the perspective of a higher education institution is usually linked to the quantitative impact of entrepreneurship creation and often does not take into account the increase in skills and abilities, or the evolution towards a more entrepreneurial mind-set. In this chapter, the authors propose to analyse the learning perceptions of students who participated in the Poliempreende programme of Portuguese polytechnics. The goal is to see if students feel that their participation was profitable, not only for their personal development, but also for their professional work. Within a perspective of learning in an entrepreneurship, the transformation of entrepreneurs' experiences into knowledge can influence the relationship between their professional experience and the development of their wisdom about entrepreneurship. Thus, it is proposed to implement the evaluation of the impact of the perception of these students through the evaluation model of Kirkpatrick.
Teresa Paiva; Amaia Yuberrasco; Pedro Tadeu; Maria Alves; Elisa Figueiredo. Impact's Perception of Entrepreneurship Competences Acquisition in Polytechnic High Education Students. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance 2019, 179 -201.
AMA StyleTeresa Paiva, Amaia Yuberrasco, Pedro Tadeu, Maria Alves, Elisa Figueiredo. Impact's Perception of Entrepreneurship Competences Acquisition in Polytechnic High Education Students. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance. 2019; ():179-201.
Chicago/Turabian StyleTeresa Paiva; Amaia Yuberrasco; Pedro Tadeu; Maria Alves; Elisa Figueiredo. 2019. "Impact's Perception of Entrepreneurship Competences Acquisition in Polytechnic High Education Students." Sustainable and Responsible Entrepreneurship and Key Drivers of Performance , no. : 179-201.
The case study explores the growth and regional involvement of Douro SkinCare[1], a company created by women that operates in the field of selective Biological Cosmetics through the creation, development and production of cosmetic lines that are based on emblematic raw materials of the Douro Region, one of the oldest wine-growing areas with more history in the world, located in the north of our country, Portugal. It uses Douro grapes and PORT WINE DNA ™ (Douro Nuclear Aroma), created from the first port wine from entirely organic production to develop cosmetic lines produced with endogenous products. The territorial intensive products (TIP) are associated directly with the region and are intensively endogenous. TIPs are indirectly related with local tourism as a trademark.This case study uses a qualitative methodology, based on YIN (1998) to select and analyse information collected by the interviewers and other secondary information sources.This case illustrates how a brand can contribute for regional development and expansion by a small female business. It also highlights the role of the entrepreneurs in introducing modernity, innovation and product diversification to allow such a small firm to reach new markets.This research could bring new insights and relevant proposals to the relation between TIPs, female entrepreneurship, tourism and regional development.Additionally, by utilizing grapes and/or wine and other derived products produced from vines grown completely organically in the Douro region in northern Portugal, the firm has contributed significantly to create awareness about the sustainability of this natural resource and the region itself.[1] http://douroskincare.com/, retrieved on July 28, 2016.
Luísa Cagica Carvalho; Cristina Soutinho; Teresa Paiva; Sérgio Leal. TERRITORIAL INTENSIVE PRODUCTS AS PROMOTERS OF REGIONAL TOURISM. THE CASE STUDY OF DOURO SKINCARE. HOLOS 2018, 4, 122 -136.
AMA StyleLuísa Cagica Carvalho, Cristina Soutinho, Teresa Paiva, Sérgio Leal. TERRITORIAL INTENSIVE PRODUCTS AS PROMOTERS OF REGIONAL TOURISM. THE CASE STUDY OF DOURO SKINCARE. HOLOS. 2018; 4 ():122-136.
Chicago/Turabian StyleLuísa Cagica Carvalho; Cristina Soutinho; Teresa Paiva; Sérgio Leal. 2018. "TERRITORIAL INTENSIVE PRODUCTS AS PROMOTERS OF REGIONAL TOURISM. THE CASE STUDY OF DOURO SKINCARE." HOLOS 4, no. : 122-136.
Paula Coutinho; Carlos Pereira; Marcio Rodrigues; Paulo Poco; Ana Carreira; Joao Pedro Borges; Ana Soeiro; Teresa Paiva. Jarmelo Value – a pilot study of livestock production and territorial eco valorisation. Journal of Biotechnology 2018, 280, S42 .
AMA StylePaula Coutinho, Carlos Pereira, Marcio Rodrigues, Paulo Poco, Ana Carreira, Joao Pedro Borges, Ana Soeiro, Teresa Paiva. Jarmelo Value – a pilot study of livestock production and territorial eco valorisation. Journal of Biotechnology. 2018; 280 ():S42.
Chicago/Turabian StylePaula Coutinho; Carlos Pereira; Marcio Rodrigues; Paulo Poco; Ana Carreira; Joao Pedro Borges; Ana Soeiro; Teresa Paiva. 2018. "Jarmelo Value – a pilot study of livestock production and territorial eco valorisation." Journal of Biotechnology 280, no. : S42.
Within a smart specialization context, regions and businesses have to develop their innovation and product delivery with added value to supply market needs in a different perspective. As the territory sustainability within the Portuguese smart specialization strategy (RIS3) is defined, we propose to exemplify through a case study a good practice in answering these new challenges. The case study explores the growth and regional involvement of Douro Skincare, a company created by women that operates in the field of selective biological cosmetics through the creation, development, and production of cosmetic lines that are based on emblematic raw materials of the Douro region, one of the oldest wine-growing areas, located in the north of our country, Portugal. It uses Douro grapes and PORT WINE DNA ™ (Douro Nuclear Aroma), created from the first Port wine from entirely organic production, to develop cosmetic lines produced with endogenous products. These types of territorial intensive products (TIPs) are associated directly with the region and are intensively endogenous, an answer to the challenges created within RIS3.
Teresa Paiva; Luísa Cagica Carvalho; Cristina Soutinho; Sérgio Leal. Product Innovation as Territory Sustainability Added Value: The Case Study of Douro Skincare. Applying Quality of Life Research 2018, 91 -108.
AMA StyleTeresa Paiva, Luísa Cagica Carvalho, Cristina Soutinho, Sérgio Leal. Product Innovation as Territory Sustainability Added Value: The Case Study of Douro Skincare. Applying Quality of Life Research. 2018; ():91-108.
Chicago/Turabian StyleTeresa Paiva; Luísa Cagica Carvalho; Cristina Soutinho; Sérgio Leal. 2018. "Product Innovation as Territory Sustainability Added Value: The Case Study of Douro Skincare." Applying Quality of Life Research , no. : 91-108.
Resumo The importance of low carbon products has driven the Municipality of Seia, a small Portuguese town, to promote an eco-label for producers as a way to motivate this type of differentiation and as a means to distinguishing local products. Based on a literature review on sustainability, green marketing and environmental certification, this paper will address the way the community governance has designed its green strategy to launch this eco2SEIA eco-label – Low Carbon Products and how producers and consumers reacted and accepted this challenge. Demonstrating the importance of these actions on promoting the business and region sustainability, this paper also explains that, although the corporate social responsibility is a factor to be taken into account by companies, the investment in the green label as well as the impact on consumers did not meet the expectations. So, what went wrong is a question this paper proposes to answer.
Teresa Maria Dias Paiva; Vânea Garcia. ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING STUDY CASE. HOLOS 2017, 8, 241 .
AMA StyleTeresa Maria Dias Paiva, Vânea Garcia. ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING STUDY CASE. HOLOS. 2017; 8 ():241.
Chicago/Turabian StyleTeresa Maria Dias Paiva; Vânea Garcia. 2017. "ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING STUDY CASE." HOLOS 8, no. : 241.
Our purpose with this article is to show the importance of assessing trends and promoting innovation in a real business context, through a cluster ecosystem, mainly composed of micro-enterprises in the agro-industrial Portuguese sector. As many studies show, Inovcluster (which has 158 associates, from which 120 are enterprises) is also a geographic region cluster, which improves innovation performance of businesses seeking to gain competitiveness and ability to improve their exportations in the agro-industrial Portuguese sector. The role of the cluster is fundamental to creating a model for knowledge transfer of innovation capacity, interconnecting its institutional, scientific and business associates. This model has to be adapted to the sector and enterprise characteristics, relying in an interconnecting structure which is more or less decentralized according to the mentioned features. Here we present an experience and case study of the Inovcluster ecosystem and its trends and innovation transfer to business value creation, contextualized within the regional strategy for smart specialization. We have shown how, through the establishment of an Inovcluster network, it is possible to integrate the contribution of different research and academic centres, channelled to assist micro-enterprises by innovating within a geographical constraint.
Teresa Paiva; Cláudia Domingues; Luís Pinto de Andrade. Innovation and knowledge transference in a cluster user-driven innovation perspective – the Inovcluster experience. International Journal of Food Studies 2016, 5, 1 .
AMA StyleTeresa Paiva, Cláudia Domingues, Luís Pinto de Andrade. Innovation and knowledge transference in a cluster user-driven innovation perspective – the Inovcluster experience. International Journal of Food Studies. 2016; 5 (1):1.
Chicago/Turabian StyleTeresa Paiva; Cláudia Domingues; Luís Pinto de Andrade. 2016. "Innovation and knowledge transference in a cluster user-driven innovation perspective – the Inovcluster experience." International Journal of Food Studies 5, no. 1: 1.