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Mubashir Mehdi
Institute of Business Management Sciences, University of Agriculture Faisalabad, Punjab 38040, Pakistan

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Journal article
Published: 03 March 2019 in Sustainability
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Sustainable supply chain management (SSCM) has recently received increasing attention from researchers and the business community. Due to globalization and changing consumption patterns, agri-food industries have undergone a transformation, and the sustainability of agri-food supply chains has also received greater attention. However, the issues of SSCM at the upstream level of the supply chain in agri-food industries have not been adequately empirically studied. This paper aims to list key issues or constraints in the production and marketing through farmers’ group discussions, supplemented by the literature, and empirically identifies key constraints to SSCM of the citrus industry in Pakistan. The paper used cross-sectional data from 300 farmers involved in the production and marketing of citrus in Punjab, Pakistan. Farmers were asked to answer on a Likert scale data about potential constraints identified from the literature and farmers’ group discussions. Kendell’s coefficient of concordance and the mean ranking technique was used to rank and to identify the critical constraints in the production and marketing of citrus. In addition, factor analysis (principal component analysis) was used for the grouping of these constraints. In production constraints, factors, such as fertilizer, pesticide, and seed quality, climate change, high production cost, and agricultural labor performance, are important. These constraints are aligned with some key marketing factors, such as packaging, grading, and storage facilities. The findings convey messages for policymakers to solve these issues and challenges at the upstream level of the SSCM chain in the citrus and related agri-food industries.

ACS Style

Muhammad Naseer; Muhammad Ashfaq; Sarfraz Hassan; Azhar Abbas; Amar Razzaq; Mubashir Mehdi; Anoma Ariyawardana; Mumtaz Anwar. Critical Issues at the Upstream Level in Sustainable Supply Chain Management of Agri-Food Industries: Evidence from Pakistan’s Citrus Industry. Sustainability 2019, 11, 1326 .

AMA Style

Muhammad Naseer, Muhammad Ashfaq, Sarfraz Hassan, Azhar Abbas, Amar Razzaq, Mubashir Mehdi, Anoma Ariyawardana, Mumtaz Anwar. Critical Issues at the Upstream Level in Sustainable Supply Chain Management of Agri-Food Industries: Evidence from Pakistan’s Citrus Industry. Sustainability. 2019; 11 (5):1326.

Chicago/Turabian Style

Muhammad Naseer; Muhammad Ashfaq; Sarfraz Hassan; Azhar Abbas; Amar Razzaq; Mubashir Mehdi; Anoma Ariyawardana; Mumtaz Anwar. 2019. "Critical Issues at the Upstream Level in Sustainable Supply Chain Management of Agri-Food Industries: Evidence from Pakistan’s Citrus Industry." Sustainability 11, no. 5: 1326.

Journal article
Published: 20 August 2014 in UMK Procedia
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Mango is the second major fruit crop in Pakistan. The domestic retail market for mango in Pakistan is dominated by small retail shops, street hawkers, and road side stalls. The fruit sold in these retail outlets is prescribed by the traditional quality standards of size, appearance and price. However the growth of superior outlets/supermarkets chain especially in the major cities are setting additional quality standards such as blemish free, improved packaging, prestige, convenience to deliver premium quality mangoes. Similarly the export market is mainly targeted to the expatriate Pakistani consumers rather than quality conscious foreign consumers. This is because of inadequate market information and understanding all along the chain. A whole of chain approach is undertaken to improve the market understanding in an ACIAR project. Since the approach is new, a conceptual framework is developed in order to asses the effectiveness of the approach. The results indicate that the participants all along the chain would change their practices if they find the compelling reason to change in their existing businesses.

ACS Style

Mubashir Mehdi; Adnan Adeel; Zahoor Ahmad; M. Abdullah; F. Hussain. Effectiveness of a “Whole of Chain” Approach in Linking Farmers to Market: A Case of Pakistan Mango Market. UMK Procedia 2014, 1, 57 -62.

AMA Style

Mubashir Mehdi, Adnan Adeel, Zahoor Ahmad, M. Abdullah, F. Hussain. Effectiveness of a “Whole of Chain” Approach in Linking Farmers to Market: A Case of Pakistan Mango Market. UMK Procedia. 2014; 1 ():57-62.

Chicago/Turabian Style

Mubashir Mehdi; Adnan Adeel; Zahoor Ahmad; M. Abdullah; F. Hussain. 2014. "Effectiveness of a “Whole of Chain” Approach in Linking Farmers to Market: A Case of Pakistan Mango Market." UMK Procedia 1, no. : 57-62.