Holly Blake is a full Professor of Behavioural Medicine at the University of Nottingham, UK. She is a Principal Fellow of AdvanceHE (formerly HEA), a Fellow of the Royal Society for Public Health, a chartered health psychologist, and an Associate Fellow of the British Psychological Society, with over 25 years of research experience in public health, and health services research. She has a particular interest in health promotion, digital innovations, workforce health and wellbeing, and self-management of chronic conditions.